Instituteforpr.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
58% 
Page structure
79% 
Link structure
21% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
133.80 kB
Words
1261
Media files
19
Number of links
95 internal / 141 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institute for Public Relations | The Science Beneath the Art of Public Relations
The page title should be shorter than 580 pixels. It is 699 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://instituteforpr.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
msapplication-TileImagehttps://instituteforpr.org/wp-content/uploads/IPR-Initials-RGB.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • populer => popular
This page contains 1261 words. That's ok.
21.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
33 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 31 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/themes/ipr/images/logo.pngInstitute for Public Relations
...content/themes/ipr/images/logo-small.pngInstitute for Public Relations
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifSig Study - Report Cover-3
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...content/themes/ipr/images/logo-small.pngSite Logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Free Webinar | Navigating Change: Recommendations for Advancing PR Education
H2 2024 IPR Commissions and Centers Summit
H2 2025 IPR Bridge Conference
H3 LATEST RESEARCH
H3 How do Hispanic Americans Prefer to Get Their News?
H3 Bridging Leadership and Employee Views on DEI in the Workplace
H3 What is the Future of Hybrid Work?
H3 UPCOMING EVENTS
H3 IPR SIGNATURE STUDIES
H3 Commissions And Centers of Excellence
H3 Programs
H3 ABOUT IPR
H4 ipr Master Class
H4 In A Car with IPR
H4 Webinars
H4 IPR Research Letter
H4 Important Links
H6 An interactive, certifcate series for PR and communication professionals to learn and discuss critical research-based topics in strategic communication.
H6 In A Car with IPR is a video series by the Institute for Public Relations, where we get to know some of the leaders in the communications and public relations industry.
H6 A series of free webinars each month featuring new and timely research that impacts the PR profession. Available for playback below.
H6 The IPR Research Letter is a weekly newsletter that provides you with the latest research in the feld to put to immediate use.
Anchor text is an URL
Some anchor texts are used more than once.
21 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (141) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.facebook.com/insti...New window External Subdomain Facebook
https://twitter.com/institutef...New window External Twitter
https://www.youtube.com/c/Inst...New window External Subdomain YouTube
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/inst...New window External Subdomain Instagram
https://instituteforpr.org/IMG-ALT Institute for Public Relations
https://instituteforpr.org/about/About
A-TITLE About
https://instituteforpr.org/about/About IPR
A-TITLE About Institute for Public Relations
/about/trustees/Trustees
/newsroom/News
/institute-for-public-relation...Press Room
/ipr-staff/Staff
/research-library/Research
/ipr-signature-studies/IPR Signature Studies
/research-library/Research Library
/ipr-centers-of-excellence/Commissions/Centers of Excellence
/behavioral-insights-research-...Behavioral Insights Research Center
/center-for-diversity-equity-a...Center for Diversity, Equity, and Inclusion
/digital-media-research/digita...Digital Media Research Center
/ipr-measurement-commission/ab...Measurement Commission
/organizational-communication-...Organizational Communication Research Center
/behavioral-insights-research-...IPR Disinformation Resource Library
/cdei-mental-health-resource-c...Mental Health Resource Library
/ipr-esg-resource-page/ESG & Purpose Resource Library
/public-relations-journal/PR Journal
/pioneers-archive/PR Pioneers Archive
/research-letter/Research Letter | Weekly E-Newsletter
/upcoming-events/Events & Programs
/upcoming-events/Events
https://web.cvent.com/event/4e...External Subdomain IPR Master Class: Strategic Communications
https://web.cvent.com/event/57...External Subdomain 2024 IPR Centers & Commissions Summit
/2024-ipr-gala/2024 IPR Distinguished Lecture & Awards Gala
/ascend-with-elevate-2024/2024 Ascend with ELEVATE Retreat
https://web.cvent.com/event/40...External Subdomain 2025 IPR Bridge Conference
https://connect.instituteforpr...External Subdomain 2025 IPR Bridge Call for Presentations
/events/ipr-webinars/Webinars
/upcoming-events/Past Event Archive
/ipr-programs/Programs
/diversity-in-the-pr-classroom/Diversity in the PR Classroom | Virtual Discussion Series
/in-a-car-with-ipr/In a Car with IPR | Video Series
/become-a-member/Membership
/become-a-member/How to Join
/ipr-elevate/IPR ELEVATE | Mid/Senior Level Professionals
/ipr-next/IPR NEXT | New Professionals
/awards/Awards
A-TITLE Public Relations Research Awards
/ipr-lifetime-achievement-awards/Lifetime Achievement Awards
/awards/ipr-lifetime-achievement/IPR Lifetime Achievement Award
/awards/felton-medal/IPR Jack Felton Medal for Lifetime Achievement
/awards/pathfinder/IPR Pathfinder Award
/student-awards/Student Awards
/awards/bartholomew/Don Bartholomew Award for Excellence in Public Relations Research
/awards/cision-fellowship/Cision Insights Fellowship
/awards/ipr-page-case-study/IPR + Page Case Study Competition
/awards/masters-thesis/Orangefiery Master’s Thesis of the Year Award
/ragan-research-award/Ragan Research Award
/awards/past-awards/Past Awards
/awards/big-apple/Big Apple Award For Best Use of Research, Measurement and Evaluation
/awards/thoth-award-best-use-o...PRSA National Capital Excellence in Communication “IPR Research Award”
/contribute/Contribute
/contribute/Ways to Contribute
A-TITLE Ways to Contribute
/friends-of-ipr-donate-today/Become a Friend of IPR
/research-letter/Subscribe to E-Newsletter!
https://web.cvent.com/event/4e...External Subdomain No Text
https://connect.instituteforpr...External Subdomain No Text
/in-a-car-with-ipr/No Text
https://web.cvent.com/event/57...External Subdomain No Text
/2024-ipr-gala/No Text
/how-communicators-can-help-ma...No Text
/ipr-generative-ai-organizatio...No Text
/ipr-next/No Text
/how-do-hispanic-americans-pre...No Text
/how-do-hispanic-americans-pre...How do Hispanic Americans Prefer to Get Their News?
/are-corporations-prioritizing...No Text
/are-corporations-prioritizing...Bridging Leadership and Employee Views on DEI in the Workplace
/what-is-the-future-of-hybrid-...No Text
/what-is-the-future-of-hybrid-...What is the Future of Hybrid Work?
/research-library/Trivial anchor text
Read More
/event/free-webinar-navigating...October 9, 2024 Zoom Free Webinar | Navigating Change: Recommendations for Advancing PR Education
/event/2024-summit/December 3, 2024 New York City 2024 IPR Commissions and Centers Summit
/event/free-webinar-best-pract...April 9, 2025 - April 10, 2025 Washington, D.C. 2025 IPR Bridge Conference
https://instituteforpr.org/eventsSEE ALL EVENTS
/how-communicators-can-help-ma...No Text
/how-communicators-can-help-ma...No Text
/maha-ipr-actions-louder-words/No Text
/maha-ipr-actions-louder-words/No Text
/ipr-cco-cdo/No Text
/ipr-cco-cdo/No Text
/ipr-generative-ai-organizatio...No Text
/ipr-generative-ai-organizatio...No Text
/category/research/ipr-signatu...MORE SIGNATURE STUDIES
/behavioral-insights-research-...No Text
/organizational-communication-...No Text
/digital-media-research/digita...No Text
/ipr-measurement-commission/ab...No Text
/center-for-diversity-equity-a...No Text
/ipr-master-class-series/Learn More
/in-a-car-with-ipr/Watch Now
/events/ipr-webinars/Text duplicate Watch Now
/research-letter/Sign Up
/digital-media-research/digita...Text duplicate About
/digital-media-researchText duplicate Research
/category/latest-research-digi...Signature Studies
/digital-media-research/digita...Team
/events/ipr-webinars/Text duplicate Webinars
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https://visit-ancient-greece.c...External URL anchor text
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https://ksa-wats.com/เว็บ ตรง/External URL anchor text
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https://campolameiro.org/สล็อต...External URL anchor text
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https://instituteforpr.org/fin88/URL anchor text
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https://www.youseeu.com/win123/External Subdomain URL anchor text
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Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://instituteforpr.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 36 CSS files. This may affect the page load time negatively.
This page loads 31 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The file size of the HTML document is fine (134 kB).

HTTP Response Header

NameValue
dateSat, 28 Sep 2024 05:42:39 GMT
serverApache/2.4.41 (Ubuntu)
x-frame-optionssame-origin
strict-transport-securitymax-age=631138519; includeSubdomains;
referrer-policysame-origin
last-modifiedFri, 27 Sep 2024 20:06:04 GMT
cache-controlmax-age=2592000
expiresMon, 28 Oct 2024 05:42:39 GMT
varyAccept-Encoding,User-Agent
content-encodinggzip
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-length25685
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 3,694 referring domains.
This page has 1,434,498 backlinks.
This page has backlinks from 2,269 different ip addresses.

Links from Wikipedia

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Robots.txt

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