Insurance.pa.gov - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
71% 
Page structure
75% 
Link structure
25% 
Server
79% 
External factors
100% 
SEO Score
Response time
1.59 s
File size
114.30 kB
Words
582
Media files
17
Number of links
129 internal / 52 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pennsylvania Insurance Department Home
The length of the page title is perfect. (385 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://prdinsurance.pwpca.pa.gov/Pages/default.aspx
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.0 Strict is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth = device-width, initial-scale=1.0
GENERATORMicrosoft SharePoint
HandheldFriendlyTrue
MobileOptimized320
format-detectiontelephone=yes
robotsindex, follow
msapplication-TileColor#0072C6
msapplication-TileImage/_layouts/15/images/SharePointMetroAppTile.png
google-site-verification9zR-kvcPYbXCTtCjykCrB0s5SmN_Ng0M2XfxMlDsg1o
langen-us
og:typearticle
og:titlePennsylvania Insurance Department Home
og:imagehttps://www.insurance.pa.gov/PublishingImages/Insurance-keystone-2c.png
og:site_namePennsylvania Insurance Department
X-UA-CompatibleIE=10
ExpiresEmpty
Content-Typetext/html; charset=UTF-8
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 31.5 words is high.
This page contains 582 words. That's ok.
12% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, minimum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/_layouts/15/images/spcommon.png?rev=40No alt attribute provided
...terprise.TopNav/img/pa-keystone-navy.svgPA
/PublishingImages/Insurance%20keystone.svgPennsylvania Insurance Department
/PublishingImages/Insurance%20keystone.svgPennsylvania Insurance Department
...Images/PID news.png?width=960&height=540PID news final
...Images/PID news.png?width=960&height=540PID news final
...Images/PID news.png?width=960&height=540PID news final
/PublishingImages/PAyback-logo.svgNo alt attribute provided
...Library/Agency/img/logos/logo-mobile.pngAgency Image
...Library/Agency/img/logos/logo-mobile.pngAgency Image
...n-data-pa-branding-footer-logo-white.pngGovernor's LogoGovernor's Logo

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 POPULAR ON INSURANCE.PA.GOV
H1 News
H2 Empty heading
H2 Homepage Banner Image
H2 Health Insurance Information
H2 Protection from Surprise Medical Bills
H2 Find A Licensed Professional
H2 Content Editor
H5 Shapiro Administration Highlights Benefits, Support Available to Pregnant and Breastf...
H5 Shapiro Administration Urges Insurer Flexibility for Pennsylvanians Impacted by Tropi...
H5 Pennsylvania Insurance Department Reaccredited by National Association of Insurance ...
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (52) on this page.

Found links on this page

LinkAttributesAnchor text
http://www.pa.gov/External Subdomain IMG-ALT PA
http://www.pa.gov/External Subdomain An Official Pennsylvania Government Website
https://www.insurance.pa.gov/Subdomain PID Pennsylvania Insurance Department
IMG-ALT Pennsylvania Insurance Department
/Coverage/Pages/default.aspxSubdomain Coverage
/Coverage/Auto/Pages/Auto.aspxSubdomain Auto Insurance
/Coverage/Business/Pages/Busin...Subdomain Business
/Coverage/flood/Pages/default....Subdomain Flood Insurance
/Coverage/Pages/Health-Insuran...Subdomain Health Insurance
/Coverage/homeowners/Pages/Hom...Subdomain Homeowners Insurance
/Coverage/Pages/InsuranceCover...Subdomain Insurance for Older Adults
/Coverage/Pages/Life.aspxSubdomain Life
/Coverage/Pages/LongTermCare.aspxSubdomain Long-Term Care
/Coverage/PetInsurance/Pages/d...Subdomain Pet Insurance
/Coverage/Renters/Pages/Renter...Subdomain Renters Insurance
/Consumers/Pages/default.aspxSubdomain Consumers
/Consumers/HealthInsuranceFili...Subdomain ACA Health Rate Filings
/Consumers/Pages/Cybersecurity...Subdomain Cybersecurity
https://iro.insurance.pa.gov/External Subdomain Denied Health Insurance Claims
/Consumers/Pages/default.aspxSubdomain File a Complaint
/Consumers/FindInsProfessional...Subdomain Find Insurance Professional
/Consumers/How to Choose a Com...Subdomain How to Choose a Company
/Regulations/LiquidationRehab/...Subdomain Liquidation & Rehab
/Consumers/other-rate-filings/...Subdomain Other Rate Filings
/Consumers/Pages/Report-Insura...Subdomain Report Insurance Fraud
/Companies/Pages/default.aspxSubdomain Companies
/Companies/ChangeBusinessProfi...Subdomain Change Business Profile
/Companies/DoingBusiness/Pages...Subdomain Doing Business
/Companies/FilingRequire/Pages...Subdomain Filing Requirements
/Companies/health-care-admin/P...Subdomain Health Care Admin Bureau-HCA3
/Companies/IndustryActivity/Pa...Subdomain Industry Activity
/Companies/keystone-smart-laun...Subdomain Keystone Smart Launch
/Companies/PlanOfWithdrawal/Pa...Subdomain Plans of Withdrawal
/Companies/ProductAndRateRequi...Subdomain Product & Rate Info
/Licensees/Pages/default.aspxSubdomain Licensees
/Licensees/annuities-best-inte...Subdomain Annuities Best Interest
/Licensees/Pages/default.aspxSubdomain Apply or Maintain Your License
/Licensees/AppointmentInfo/Pag...Subdomain Appointment Info
/Licensees/data-security/Pages...Subdomain Data Security
/Licensees/MaintainYourLicense...Subdomain Maintain Your License
/Licensees/Navigators/Pages/de...Subdomain Navigators
/Licensees/OnlineServices/Page...Subdomain Online Services
/Licensees/Pages/Pharmacy-Bene...Subdomain Pharmacy Benefit Managers
/Licensees/pre-licensing-deter...Subdomain Pre-Licensing Determination
/Licensees/Pages/License_Print...Subdomain Print Your License
/Regulations/Pages/default.aspxSubdomain Regulation
/Regulations/Pages/AdminHearin...Subdomain Administrative Hearings Office
/Regulations/Laws Regulations/...Subdomain Laws & Regulations
/Regulations/Pages/Market-Acti...Subdomain Market Action Vendor Resources
/Regulations/Regulatory Action...Subdomain Regulatory Actions
/Regulations/LiquidationRehab/...Subdomain Text duplicate Liquidation & Rehab
/pages/search.aspxSubdomain Search
/pages/search.aspxSubdomain Text duplicate Search
https://www.insurance.pa.gov/Subdomain Pennsylvania Insurance Department
IMG-ALT Pennsylvania Insurance Department
/_CONTROLTEMPLATES/15/PA.SPEnt...Text duplicate Coverage
/Coverage/Pages/default.aspxSubdomain Text duplicate Coverage
/Coverage/Auto/Pages/Auto.aspxSubdomain Text duplicate Auto Insurance
/Coverage/Business/Pages/Busin...Subdomain Text duplicate Business
/Coverage/flood/Pages/default....Subdomain Text duplicate Flood Insurance
/Coverage/Pages/Health-Insuran...Subdomain Text duplicate Health Insurance
/Coverage/homeowners/Pages/Hom...Subdomain Text duplicate Homeowners Insurance
/Coverage/Pages/InsuranceCover...Subdomain Text duplicate Insurance for Older Adults
/Coverage/Pages/Life.aspxSubdomain Text duplicate Life
/Coverage/Pages/LongTermCare.aspxSubdomain Text duplicate Long-Term Care
/Coverage/PetInsurance/Pages/d...Subdomain Text duplicate Pet Insurance
/Coverage/Renters/Pages/Renter...Subdomain Text duplicate Renters Insurance
/_CONTROLTEMPLATES/15/PA.SPEnt...Text duplicate Consumers
/Consumers/Pages/default.aspxSubdomain Text duplicate Consumers
/Consumers/HealthInsuranceFili...Subdomain Text duplicate ACA Health Rate Filings
/Consumers/Pages/Cybersecurity...Subdomain Text duplicate Cybersecurity
https://iro.insurance.pa.gov/External Subdomain Text duplicate Denied Health Insurance Claims
/Consumers/Pages/default.aspxSubdomain Text duplicate File a Complaint
/Consumers/FindInsProfessional...Subdomain Text duplicate Find Insurance Professional
/Consumers/How to Choose a Com...Subdomain Text duplicate How to Choose a Company
/Regulations/LiquidationRehab/...Subdomain Text duplicate Liquidation & Rehab
/Consumers/other-rate-filings/...Subdomain Text duplicate Other Rate Filings
/Consumers/Pages/Report-Insura...Subdomain Text duplicate Report Insurance Fraud
/_CONTROLTEMPLATES/15/PA.SPEnt...Text duplicate Companies
/Companies/Pages/default.aspxSubdomain Text duplicate Companies
/Companies/ChangeBusinessProfi...Subdomain Text duplicate Change Business Profile
/Companies/DoingBusiness/Pages...Subdomain Text duplicate Doing Business
/Companies/FilingRequire/Pages...Subdomain Text duplicate Filing Requirements
/Companies/health-care-admin/P...Subdomain Text duplicate Health Care Admin Bureau-HCA3
/Companies/IndustryActivity/Pa...Subdomain Text duplicate Industry Activity
/Companies/keystone-smart-laun...Subdomain Text duplicate Keystone Smart Launch
/Companies/PlanOfWithdrawal/Pa...Subdomain Text duplicate Plans of Withdrawal
/Companies/ProductAndRateRequi...Subdomain Text duplicate Product & Rate Info
/_CONTROLTEMPLATES/15/PA.SPEnt...Text duplicate Licensees
/Licensees/Pages/default.aspxSubdomain Text duplicate Licensees
/Licensees/annuities-best-inte...Subdomain Text duplicate Annuities Best Interest
/Licensees/Pages/default.aspxSubdomain Text duplicate Apply or Maintain Your License
/Licensees/AppointmentInfo/Pag...Subdomain Text duplicate Appointment Info
/Licensees/data-security/Pages...Subdomain Text duplicate Data Security
/Licensees/MaintainYourLicense...Subdomain Text duplicate Maintain Your License
/Licensees/Navigators/Pages/de...Subdomain Text duplicate Navigators
/Licensees/OnlineServices/Page...Subdomain Text duplicate Online Services
/Licensees/Pages/Pharmacy-Bene...Subdomain Text duplicate Pharmacy Benefit Managers
/Licensees/pre-licensing-deter...Subdomain Text duplicate Pre-Licensing Determination
/Licensees/Pages/License_Print...Subdomain Text duplicate Print Your License
/_CONTROLTEMPLATES/15/PA.SPEnt...Text duplicate Regulation
/Regulations/Pages/default.aspxSubdomain Text duplicate Regulation
/Regulations/Pages/AdminHearin...Subdomain Text duplicate Administrative Hearings Office
/Regulations/Laws Regulations/...Subdomain Text duplicate Laws & Regulations
/Regulations/Pages/Market-Acti...Subdomain Text duplicate Market Action Vendor Resources
/Regulations/Regulatory Action...Subdomain Text duplicate Regulatory Actions
/Regulations/LiquidationRehab/...Subdomain Text duplicate Liquidation & Rehab
/Licensees/Pages/License_Print...Subdomain Text duplicate Print Your License
https://paebrprod.powerappspor...External Subdomain Contact Us
/Coverage/Pages/Health-Insuran...Subdomain Text duplicate Health Insurance
/Consumers/Pages/default.aspxSubdomain Text duplicate File a Complaint
/Companies/ProductAndRateRequi...Subdomain Text duplicate Product & Rate Info
/Consumers/FindInsProfessional...Subdomain Find an Insurance Professional
/SpecialFunds/MCARE/Pages/defa...Subdomain MCARE Special Fund
https://ustif.pa.gov/External Subdomain USTIF Special Fund
https://www.media.pa.gov/Pages...External Subdomain News
https://www.media.pa.gov/Pages...External Subdomain Shapiro Administration Highlights Benefits, Support Available to Pregnant and Breastf... August 23, 2024 ​Health insurers are required by the Affordable Care...
IMG-ALT PID news final
https://www.media.pa.gov/Pages...External Subdomain Shapiro Administration Urges Insurer Flexibility for Pennsylvanians Impacted by Tropi... August 22, 2024 PID is requesting insurers relax due dates, extend g...
IMG-ALT PID news final
https://www.media.pa.gov/Pages...External Subdomain Pennsylvania Insurance Department Reaccredited by National Association of Insurance ... August 20, 2024 ​PID meets NAIC's standards of consistent solvency re...
IMG-ALT PID news final
/Coverage/Pages/Health-Insuran...Subdomain Resources & Guides Health Insurance Information
/Coverage/health-insurance/no-...Subdomain Learn More Protection from Surprise Medical Bills
/Consumers/FindInsProfessional...Subdomain Need Insurance? Find A Licensed Professional
https://payback.pa.gov/External Subdomain Check your eligibility for a refund of your permits, licenses, or certification application fees
https://www.insurance.pa.gov/Subdomain IMG-ALT Agency Image
https://www.governor.pa.gov/External Subdomain Josh Shapiro, Governor
/Pages/Homepage/MeettheCommiss...Subdomain Mike Humphreys, Insurance Commissioner
https://paebrprod.powerappspor...External Subdomain Text duplicate Contact Us
/SpecialFunds/MCARE/Pages/defa...Subdomain Mcare
https://ustif.pa.gov/External Subdomain USTIF
/SpecialFunds/WorkersCompensat...Subdomain WCSF
/SpecialFunds/CATFund/Pages/de...Subdomain CAT Fund
/Pages/about-us.aspxSubdomain About Us
/Pages/Homepage/NewsandMedia.aspxSubdomain News & Media
/right-to-know-law/Pages/defau...Subdomain Right-to-Know Law
https://www.facebook.com/pains...External Subdomain Facebook
https://twitter.com/PAInsuranc...External Twitter
https://www.insurance.pa.gov/Subdomain Text duplicate IMG-ALT Agency Image
https://www.governor.pa.gov/External Subdomain Text duplicate Josh Shapiro, Governor
/Pages/Homepage/MeettheCommiss...Subdomain Text duplicate Mike Humphreys, Insurance Commissioner
https://paebrprod.powerappspor...External Subdomain Text duplicate Contact Us
/_CONTROLTEMPLATES/15/PA.SpEnt...Special Funds
/SpecialFunds/MCARE/Pages/defa...Subdomain Text duplicate Mcare
https://ustif.pa.gov/External Subdomain Text duplicate USTIF
/SpecialFunds/WorkersCompensat...Subdomain Text duplicate WCSF
/SpecialFunds/CATFund/Pages/de...Subdomain Text duplicate CAT Fund
/_CONTROLTEMPLATES/15/PA.SpEnt...Text duplicate About Us
/Pages/about-us.aspxSubdomain Text duplicate About Us
/Pages/Homepage/NewsandMedia.aspxSubdomain Text duplicate News & Media
/right-to-know-law/Pages/defau...Subdomain Text duplicate Right-to-Know Law
/_CONTROLTEMPLATES/15/PA.SpEnt...Social Media
https://www.facebook.com/pains...External Subdomain Text duplicate Facebook
https://twitter.com/PAInsuranc...External Text duplicate Twitter
http://www.pa.gov/New window External Subdomain COMMONWEALTH OF PENNSYLVANIA
http://www.pa.gov/New window External Subdomain TOP SERVICES
https://www.pavoterservices.pa...New window External Subdomain Register to Vote
http://www.dmv.state.pa.us/loc...New window External Subdomain Find a DMV
https://www.health.pa.gov/topi...New window External Subdomain Get a Birth Certificate
https://www.dmva.pa.gov/vetera...New window External Subdomain Join the Veterans Registry
http://visitpa.com/New window External Visit Pennsylvania
http://pennwatch.pa.gov/Pages/...New window External Subdomain PennWatch
http://www.openrecords.pa.gov/...New window External Subdomain Text duplicate Right-to-Know Law
http://www.pa.gov/New window External Subdomain Anchor GOVERNMENT
https://www.governor.pa.gov/New window External Subdomain Governor Josh Shapiro
https://www.pa.gov/directory/New window External Subdomain Directory
http://www.house.state.pa.us/New window External Subdomain State House
http://www.pasen.gov/New window External Subdomain State Senate
http://www.pacourts.us/New window External Subdomain Courts
http://www.ltgov.pa.gov/New window External Subdomain Lt. Governor Austin Davis
https://www.attorneygeneral.gov/New window External Subdomain Attorney General
http://www.paauditor.gov/New window External Subdomain Auditor General
http://www.patreasury.gov/New window External Subdomain Treasurer
http://www.pa.gov/New window External Subdomain PA.GOV
https://www.facebook.com/Penns...New window External Subdomain Pennsylvania Facebook
https://twitter.com/Pennsylvan...New window External Pennsylvania Twitter
https://www.pa.gov/guides/stat...New window External Subdomain State Symbols
https://www.pa.gov/news/New window External Subdomain Text duplicate News
https://www.pa.gov/directory/New window External Subdomain Text duplicate Social Media
https://pa.gov/apps/New window External Apps
https://www.pa.gov/guides/comm...New window External Subdomain Careers & Internships
http://www.pa.gov/accessibilit...New window External Subdomain ACCESSIBILITY
http://www.pa.gov/privacy-policy/New window External Subdomain PRIVACY & DISCLAIMERS
https://www.pa.gov/translation...New window External Subdomain TRANSLATION DISCLAIMER
http://www.pa.gov/security-pol...New window External Subdomain SECURITY

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.insurance.pa.gov/Pages/default.aspx"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.59 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

NameValue
cache-controlpublic
content-typetext/html; charset=utf-8
expiresTue, 10 Sep 2024 08:50:58 GMT
vary*
serverMicrosoft-IIS/10.0
x-sharepointhealthscore0
x-aspnet-version4.0.30319
sprequestguidb1d44ea1-9058-5013-869a-8bb7a3e042a7
request-idb1d44ea1-9058-5013-869a-8bb7a3e042a7
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self' teams.microsoft.com *.teams.microsoft.com *.skype.com *.teams.microsoft.us local.teams.office.com *.powerapps.com *.yammer.com *.officeapps.live.com *.office.com *.stream.azure-test.net *.microsoftstream.com *.dynamics.com *.microsoft.com onedrive.live.com *.onedrive.live.com;
sprequestduration261
spiislatency0
x-powered-byASP.NET
x-content-type-optionsnosniff
x-ms-invokeapp1; RequireReadOnly
dateTue, 10 Sep 2024 08:47:57 GMT
set-cookie167 Characters
x-cdnImperva
content-encodinggzip
x-iinfo12-57515285-57515292 PNYy RT(1725958077121 590) q(0 0 0 0) r(2 2) U12
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 178 referring domains.
This page has 6,087 backlinks.
This page has backlinks from 152 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Disallow: /_layouts/
Disallow: /_vti_bin/
Disallow: /_catalogs/

Similar sites

Search preview

www.insurance.pa.gov › Pages › default.aspx
Pennsylvania Insurance Department Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Insurance64%Check
Pennsylvania Insurance62%Check
Pennsylvania61%Check
Pennsylvania Insurance Department60%Check
Health Insurance53%Check
Department52%Check
Auto Insurance51%Check
Flood Insurance51%Check
Pet Insurance51%Check
Homeowners Insurance51%Check
Show more keywords and terms

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