Axahealth.co.uk - SEO Checker

Overview of the SEO Check
Meta information
94% 
Page quality
89% 
Page structure
79% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
72.80 kB
Words
583
Media files
19
Number of links
57 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | AXA Health
The page title is too short. (174 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
AXA Health offer a range of health insurance policies for individuals and businesses: Get an instant quote online now.
The length of the meta description is perfect. (721 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.axahealth.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow
descriptionAXA Health offer a range of health insurance policies for individuals and businesses: Get an instant quote online now.
titleHome | AXA Health
facebook-domain-verificationqt6x2cmg6q5a8t7kvue7zm7i8wojzr
apple-mobile-web-app-capableyes
msapplication-TileColor#2d89ef
msapplication-TileImage/mstile-144x144.png?v=RyMkypbXgz
theme-color#ffffff
viewportwidth=device-width, initial-scale=1.0
langen-gb
twitter:cardsummary
twitter:siteAXA Health
twitter:titleHome | AXA Health
twitter:descriptionAXA Health offer a range of health insurance policies for individuals and businesses: Get an instant quote online now.
twitter:image/assets/images/logo/default_social_image.jpg
og:titleHomepage
og:site_nameAXA Health
og:urlhttps://www.axahealth.co.uk/
og:imageEmpty
og:descriptionEmpty
og:typeproduct
og:localeen-GB
og:locale:alternateen-US
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 583 words. That's ok.
37.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.54 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Individual and Families health insurance
H2 Small Business Health Insurance
H2 Corporate Health Insurance
H3 Benefits of private health insurance
H3 Supporting your health and wellbeing
H3 Defaqto - 5 Star Rating
H4 Bothersome back or troublesome twinges?
H4 Need to speak to a counsellor, nurse, midwife or pharmacist?
H4 Want to find out more about a health topic?
H4 Looking for more information on cancer?
H4 Want to feel more informed about menopause?
H4 Quick product links
H4 Information and advice
H4 Useful links
H4 Social
H5 Fast access to private healthcare
H5 Online GP service and 24/7 health support line
H5 Award winning provider
H5 Gym offers for AXA Health members
H5 At AXA Health, we’re here to help you bring out your best self
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.axahealth.co.uk/Anchor Skip to main content
/health-insurance/Subdomain Personal
/small-business/Subdomain Small Business
/business/Subdomain Corporate
/broker-support/New window Subdomain Brokers
https://provider.axahealth.co.uk/New window External Subdomain Providers
/staying-healthy/Subdomain Staying Healthy
/contact-us/Subdomain Contact Us
https://www.axahealth.co.uk/Subdomain IMG-ALT AXA Health
/memberlogin/Log in/Register
/memberlogin/Text duplicate Log in/Register
/contact-us/Subdomain Text duplicate Contact Us
/fitness-offers/Gym offers for AXA Health members Find out more
/health-insurance/Fast access to private healthcare
/dental-insurance/Dental insurance to smile about
/memberlogin/Subdomain Log in
IMG-ALT alt text
/memberhelp/Subdomain Make a claim
IMG-ALT make a claim
https://epmi.axahealth.co.uk/External Subdomain Get a quote
IMG-ALT get a quote
/contact-us/Subdomain Get in touch
IMG-ALT alt text
/health-insurance/Individual and Families health insurance
/health-insurance/IMG-ALT Family going for a hike with son strapped to the back of his father
https://epmi.axahealth.co.uk/External Subdomain Get a quote for AXA Personal Health Insurance
/health-insurance/Subdomain private health insurance
/health-insurance/Subdomain private healthcare
/health-insurance/AXA&nsbp;Personal Health Insurance
/small-business/Small Business Health Insurance
/small-business/IMG-ALT Woman leaning over her work desk
/small-business/business-healt...Subdomain Get a quote for AXA Small Business Health Insurance
/small-business/Subdomain small business health insurance
/small-business/products-and-s...Subdomain managing your costs
/small-business/AXA Small Business Health Insurance
/business/Corporate Health Insurance
/business/IMG-ALT Employees sat round a table
/business/contact-us/Subdomain Request a call back for AXA Business Insurance
/business/Subdomain corporate private healthcare cover
/business/Subdomain workplace health and wellbeing services
/business/AXA Corporate Health Insurance
/personal-health/members/muscl...Bothersome back or troublesome twinges? Get fast physio support for muscle and bone problems.
/personal-health/members/24-7-...Need to speak to a counsellor, nurse, midwife or pharmacist? See how our health support line can help you.
/staying-healthy/Want to find out more about a health topic? Find up-to-date health information.
/health-insurance/cancer-care-...Looking for more information on cancer? Helpful guides, articles and support.
/staying-healthy/womens-health...Want to feel more informed about menopause? Mythbusters and other information.
IMG-ALT 2 middle aged ladies talking
/fitness-offers/Gym offers for AXA Health members Access to discounts on gym memberships with Nuffield Health and Hussle multi-gym
/health-insurance/Subdomain Health insurance
A-TITLE Health insurance
/small-business/Subdomain Small business health insurance
A-TITLE Small business health insurance
/business/Subdomain Corporate health insurance
A-TITLE Corporate health insurance
/broker-support/Subdomain Broker support
A-TITLE Broker support
/staying-healthy/Subdomain Health and wellbeing
A-TITLE Health and wellbeing
/small-business/guidance-for-e...Subdomain Small business advice
A-TITLE Small business advice
/business/business-health-centre/Subdomain Business Health Centre
A-TITLE Business Health Centre
/coronavirus/Subdomain Coronavirus support
A-TITLE Coronavirus support
/about-us/Subdomain About us
A-TITLE About us
/contact-us/Subdomain Contact us
A-TITLE Contact us
https://jobs.axa.co.uk/External Subdomain Careers
A-TITLE Careers
https://www.axahealth.co.uk/news/Subdomain News
A-TITLE News
/accessibility/Subdomain Accessibility
A-TITLE Accessibility
https://x.com/axahealthNew window External A-TITLE Twitter
https://en-gb.facebook.com/axa...New window External Subdomain A-TITLE Facebook
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.youtube.com/c/axah...New window External Subdomain A-TITLE YouTube
http://www.instagram.com/axahe...New window External Subdomain A-TITLE Instagram
/aboutaxahealth/Information about AXA Health
/privacy-policy/Subdomain Privacy Policy
/cookie-policy/Subdomain Cookie policy
/modern-slavery-act/Subdomain Modern Slavery Act
/legal-information/Subdomain Legal information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.axahealth.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (73 kB).

HTTP Response Header

NameValue
dateFri, 04 Oct 2024 21:59:57 GMT
content-typetext/html; charset=utf-8
access-control-expose-headersRequest-Context
cache-controlprivate
set-cookie107 Characters
varyAccept-Encoding
strict-transport-securitymax-age=16070400; includeSubDomains
content-security-policyframe-ancestors 'self'
request-contextappId=cid-v1:08c40c3c-cbf3-46b7-8f82-3b6ec7d09cc1
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policyorigin-when-cross-origin
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8cd87126fd0fdc52-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,915 referring domains.
This page has 52,957 backlinks.
This page has backlinks from 1,384 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# UK Site robots.txt file
 
# Exclude Files From All Robots:
 
User-agent: *
Disallow: /microsites/
Disallow: /microsites-new/
Disallow: /extranets2/
Disallow: /EPiServer/CMS/
Disallow: /*?q=*
Disallow: /*?_t_id=*
Disallow: /*/extranet/*
Disallow: /*/microsites/*
Disallow: /*/microsite/*
Disallow: /globalassets/
Disallow: /footer/
Disallow: /contentassets/
Allow: /assets/js/
Allow: /assets/css/
 
# Optional sitemap URL:
Sitemap: https://www.axahealth.co.uk/sitemap.xml
 
# End robots.txt file

Search preview

www.axahealth.co.uk
Home | AXA Health
AXA Health offer a range of health insurance policies for individuals and businesses: Get an instant quote online now.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AXA81%Check
AXA Health77%Check
Health75%Check
Health Insurance64%Check
Business Health60%Check
health support59%Check
Health Information59%Check
Private Health58%Check
Business Health Insurance58%Check
private health insurance57%Check

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