Iso.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
63% 
Page structure
100% 
Link structure
66% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
71.30 kB
Words
968
Media files
11
Number of links
112 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ISO - International Organization for Standardization
The length of the page title is perfect. (457 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We're ISO, the International Organization for Standardization. We develop and publish International Standards.
The length of the meta description is perfect. (679 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.iso.org/home.html
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationmQuqWPbWruZdQgZR8QwbxOWnjjxkcFiyJLHWY-cOOHk
viewportwidth=device-width, initial-scale=1
pubdate20240612
msapplication-TileColor#eee
msapplication-TileImage/modules/isoorg-template/img/iso/favicon/red/mstile-144x144.png
thumbnail/modules/isoorg-template/img/iso/iso-logo-og.png
titleISO - International Organization for Standardization
descriptionWe're ISO, the International Organization for Standardization. We develop and publish International Standards.
theme-color#333
langen
twitter:site@isostandards
twitter:dnton
twitter:cardsummary
twitter:image/modules/isoorg-template/img/iso/iso-logo-og.png
twitter:titleISO - International Organization for Standardization
twitter:descriptionWe're ISO, the International Organization for Standardization. We develop and publish International Standards.
fb:admins100001116079676,100001440003305
og:site_nameISO
og:urlhttps://www.iso.org/home.html
og:typewebsite
og:image/modules/isoorg-template/img/iso/iso-logo-og.png
og:image:altISO logo
og:titleISO - International Organization for Standardization
og:descriptionWe're ISO, the International Organization for Standardization. We develop and publish International Standards.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Information security, cybersecurity and privacy protection — Informati...
This page contains 968 words. That's ok.
29.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.95 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (34). We recommend using a maximum of 19 tags for this page.
The following tag is repeated too often: iso
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
ISO: Global standards for trusted goods and services
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 ISO: Global standards for trusted goods and services
H2 What can standards do for you?
H2 Explore by sector
H2 ISO: the International Organization for Standardization
H2 Top standards
H2 Featured insights
H3 What is a standard?
H3 Buy an ISO standard
H3 Looking to get certified?
H4 Child-friendly multidisciplinary and interagency response services for children who are victims of violence
H4 Add to cart
H5 ISO unveils landmark global standard for child-friendly services for victims of violence
H5 World-first International AI Standards Summit to be held in 2025, announced today at the World Economic Forum in Davos
H5 Healthcare cybersecurity: Diagnosing risks, prescribing solutions
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.iso.org/home.htmlAnchor Skip to main content
https://login.iso.org/External Subdomain Applications
A-TITLE ISO's applications portal
https://www.iso.org/obp/ui/en/Subdomain OBP
A-TITLE Online Browsing Platform
https://www.iso.org/es/homeespañol
https://www.iso.org/fr/home.htmlfrançais
https://www.iso.org/ru/home.htmlрусский
https://www.iso.org/home.htmlA-TITLE International Organization for Standardization
/standards.htmlStandards
A-TITLE Covering almost every product, process or service imaginable, ISO makes standards used everywhere.
/sectors/healthHealth
A-TITLE (including medicine and laboratory equipment)
/sectors/it-technologiesIT & related technologies
A-TITLE (including communication technology, graphics and photography)
/sectors/management-servicesManagement & services
A-TITLE (Business management, financial and professional services)
/sectors/security-safety-riskSecurity, safety & risk
/sectors/transportTransport
A-TITLE (including vehicles, parts and infrastructure, freight, packaging and distribution)
/sectors/energyEnergy
A-TITLE (including power generation and transport, fuels)
/sectors/diversity-inclusionDiversity & inclusion
/sectors/environmentEnvironmental sustainability
A-TITLE Explore our Environmental sustainability sector.
/sectors/food-agricultureFood & agriculture
/sectors/materialsMaterials
A-TITLE (Ores and metals, non-metallic materials, chemicals)
/sectors/building-constructionBuilding & construction
/sectors/engineeringEngineering
A-TITLE (Mechanical engineering and special technologies such as robotics, optics, biotechnology, etc)
https://www.iso.org/aboutAbout ISO
A-TITLE ISO brings together global experts to develop International Standards that help solve problems and drive innovation.
https://www.iso.org/insightsAll insights
/insights/filtered-list-health...Healthcare
/insights/filtered-list-artifi...Artificial intelligence
/insights/filtered-list-climat...Climate change
/insights/filtered-list-inform...Cybersecurity
/insights/filtered-list-qualit...Quality management
/insights/filtered-list-renewa...Renewable energy
/home/insights-news/navigation...Occupational health and safety
/insights/thought-leadershipExpert talk
/insights/standards-worldStandards world
/home/insights-news/news/dossi...Media kit
/developing-standards.htmlTaking part
A-TITLE Find out how the ISO process bring together global experts to create standards that are chosen the world over.
https://www.iso.org/store.htmlStore
A-TITLE Are you looking to buy International Standards, guidelines, collections and checklists? They're all right here, in the ISO Store.
/webstore/checkout?memberId=IS...Cart
A-TITLE Shopping cart
/standard/89302.htmlChild-friendly multidisciplinary and interagency response services for children who are victims of violence
A-TITLE Child-friendly multidisciplinary and interagency response services for children who are victims of violence
/standards.htmlLearn about standards
A-TITLE standards
https://www.iso.org/store.htmlVisit the store
A-TITLE store
/certification.htmlLearn about certification
A-TITLE casco-1
/artificial-intelligenceAI
A-TITLE Artificial intelligence: What it is, how it works and why it matters
/quality-managementquality management
A-TITLE QMS-What-is-quality-management
/climate-changeclimate change
A-TITLE Climate change: What it is, how it works and why it’s important
/renewable-energyrenewable energy
A-TITLE Transition-sustainable-world
https://www.iso.org/healthcarehealthcare
A-TITLE Healthcare’s digital transformation: Telemedicine, data protection and cybersecurity
/popular-standards.htmlDiscover more
A-TITLE popular-standards
/standard/62085.htmlReference number ISO 9001:2015 © ISO 2025 International Standard ISO 9001:2015 Quality management systems — Requirements Edition 5 2015-09
/standard/62085.htmlISO 9001:2015
/standard/37001International Standard ISO 37001:2025 Anti-bribery management systems — Requirements with guidance for use Reference number ISO 37001:2025 Edition 2 2025-02 ...
/standard/37001ISO 37001:2025
/standard/27001Reference number ISO/IEC 27001:2022 © ISO 2025 International Standard ISO/IEC 27001:2022 Information security, cybersecurity and privacy protection — Informa...
/standard/27001ISO/IEC 27001:2022
/standard/60857.htmlReference number ISO 14001:2015 © ISO 2025 International Standard ISO 14001:2015 Environmental management systems — Requirements with guidance for use Editio...
/standard/60857.htmlISO 14001:2015
/standard/63787.htmlReference number ISO 45001:2018 © ISO 2025 International Standard ISO 45001:2018 Occupational health and safety management systems — Requirements with guidan...
/standard/63787.htmlISO 45001:2018
/standard/81230.htmlReference number ISO/IEC 42001:2023 © ISO 2025 International Standard ISO/IEC 42001:2023 Information technology — Artificial intelligence — Management system...
/standard/81230.htmlISO/IEC 42001:2023
https://www.iso.org/insightsSee all
A-TITLE Overview of ISO insights and news
/news/2025/03/standard-child-f...A-TITLE ISO unveils landmark global standard for child-friendly services for victims of violence
/news/2025/03/standard-child-f...Text duplicate ISO unveils landmark global standard for child-friendly services for victims of violence
A-TITLE ISO unveils landmark global standard for child-friendly services for victims of violence
/news/2025/01/world-first-inte...A-TITLE World-first International AI Standards Summit to be held in 2025, announced today at the World Economic Forum in Davos
/news/2025/01/world-first-inte...Text duplicate World-first International AI Standards Summit to be held in 2025, announced today at the World Economic Forum in Davos
A-TITLE World-first International AI Standards Summit to be held in 2025, announced today at the World Economic Forum in Davos
http://www.un.org/techenvoy/gl...External Subdomain Global Digital Compact
/healthcare/cybersecurityA-TITLE Healthcare cybersecurity: Diagnosing risks, prescribing solutions
/healthcare/cybersecurityText duplicate Healthcare cybersecurity: Diagnosing risks, prescribing solutions
A-TITLE Healthcare cybersecurity: Diagnosing risks, prescribing solutions
/climate-changeText duplicate Climate change
A-TITLE climate-change-what-it-is
/artificial-intelligenceText duplicate Artificial intelligence
A-TITLE artificial-intelligence-what-is
https://www.iso.org/healthcareText duplicate Healthcare
A-TITLE Healthcare-digital
/renewable-energyText duplicate Renewable energy
A-TITLE Transition-sustainable-world
/quality-managementText duplicate Quality management
A-TITLE QMS-What-is-quality-management
https://www.iso.org/home.htmlAnchor Sitemap
/standards.htmlText duplicate Standards
A-TITLE Covering almost every product, process or service imaginable, ISO makes standards used everywhere.
/benefits-of-standards.htmlBenefits
A-TITLE Whether you run a business, work for a company or government, or you are a consumer looking for goods and services that meet customer expectations: Find out ...
/popular-standards.htmlPopular standards
A-TITLE Here you can discover some of the best-known and most widely-used standards, as well as those that address recently emerged challenges affecting us all.
/conformity-assessment.htmlConformity assessment
A-TITLE A set of processes that show your product, service or system meets the requirements of a standard.
https://www.iso.org/sdgSDGs
A-TITLE Organizations and companies looking to contribute to the SDGs will find that International Standards provide effective tools to help them rise to the challen...
/sectors/healthText duplicate Health
A-TITLE (including medicine and laboratory equipment)
/sectors/it-technologiesText duplicate IT & related technologies
A-TITLE (including communication technology, graphics and photography)
/sectors/management-servicesText duplicate Management & services
A-TITLE (Business management, financial and professional services)
/sectors/security-safety-riskText duplicate Security, safety & risk
/sectors/transportText duplicate Transport
A-TITLE (including vehicles, parts and infrastructure, freight, packaging and distribution)
/sectors/energyText duplicate Energy
A-TITLE (including power generation and transport, fuels)
/sectors/environmentText duplicate Environmental sustainability
A-TITLE Explore our Environmental sustainability sector.
/sectors/materialsText duplicate Materials
A-TITLE (Ores and metals, non-metallic materials, chemicals)
https://www.iso.org/aboutText duplicate About ISO
A-TITLE ISO brings together global experts to develop International Standards that help solve problems and drive innovation.
/what-we-do.htmlWhat we do
A-TITLE Find out how we develop and publish international standards by bringing together more than 160 members and more than 45,000 experts
/structure.htmlStructure
https://www.iso.org/about/membersMembers
A-TITLE The members of the International Organization for Standardization are 173 national standards bodies, each representing ISO in their country.
https://www.iso.org/events.htmlEvents
A-TITLE Find out what's coming up and what you might have missed.
/strategy2030.htmlStrategy
A-TITLE Making lives easier, safer and better. Our Strategy outlines our vision and our mission for the next 10 years and a set of goals and priorities to help us ge...
https://www.iso.org/insightsText duplicate All insights
/insights/filtered-list-health...Text duplicate Healthcare
/insights/filtered-list-artifi...Text duplicate Artificial intelligence
/insights/filtered-list-climat...Text duplicate Climate change
/insights/thought-leadershipText duplicate Expert talk
/insights/standards-worldText duplicate Standards world
/home/insights-news/news/dossi...Text duplicate Media kit
/developing-standards.htmlText duplicate Taking part
A-TITLE Find out how the ISO process bring together global experts to create standards that are chosen the world over.
/who-develops-standards.htmlWho develops standards
A-TITLE ISO has put together groups of experts that represent every sector imaginable from soaps to spacecraft, MP3 to coffee. In fact there are more than 250 techni...
/deliverables-all.htmlDeliverables
A-TITLE The different types of ISO publications.
/get-involved.htmlGet involved
/ClimateAction.htmlCollaborating to accelerate effective climate action
A-TITLE The ISO Climate Action Kit is a collection of case studies from around the world on how standards can be effectively used as a tool for sustainability.
/resources.htmlResources
A-TITLE Resources to support the work of individuals involved in standards development.
https://www.iso.org/store.htmlText duplicate Store
A-TITLE Are you looking to buy International Standards, guidelines, collections and checklists? They're all right here, in the ISO Store.
/standards-catalogue/browse-by...Standards catalogue
/publication-list.htmlPublications and products
A-TITLE ISO publications give insights and guidance into specific applications and show how standards add value.
/iso-name-and-logo.htmlISO name and logo
https://www.iso.org/privacy.htmlPrivacy Notice
/copyright.htmlCopyright
https://www.iso.org/cookies.htmlCookie policy
/media-kit.htmlText duplicate Media kit
/working-with-iso.htmlJobs
/contact-iso.htmlHelp and support
/insights/subscribeSign up
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Linkedin
https://twitter.com/isostandardsNew window External A-TITLE Twitter
https://www.facebook.com/isost...New window External Subdomain A-TITLE Facebook
https://www.instagram.com/isos...New window External Subdomain A-TITLE Instagram
https://www.youtube.com/ISONew window External Subdomain A-TITLE YouTube
https://www.vimeo.com/isostand...New window External Subdomain Text duplicate A-TITLE YouTube
https://www.flickr.com/photos/...New window External Subdomain A-TITLE Flickr

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.iso.org/home.html"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
expiresWed, 09 May 1979 05:30:00 GMT
cache-controlno-cache, no-store, must-revalidate, proxy-revalidate, max-age=0
pragmano-cache
set-cookie69 Characters
varyaccept-encoding
content-encodinggzip
content-typetext/html;charset=UTF-8
dateFri, 14 Mar 2025 15:05:33 GMT
strict-transport-securitymax-age=31536000; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,058 referring domains.
This page has 1,215,937 backlinks.
This page has backlinks from 7,142 different ip addresses.

Robots.txt

User-agent: *
Disallow: /files/live/sites/isoorg/files/_noindex
Disallow: /fr/search/x
Disallow: /ru/search/x
Disallow: /search/x
Disallow: /advanced-search/x/
Disallow: /fr/advanced-search/x/
Disallow: /ru/advanced-search/x/
Disallow: /em
Disallow: /webstore/checkout
Disallow: /webstore/shoppingbasket
Disallow: /webstore/ShoppingBasket
Disallow: /home.isoDocumentsDownload.do?
crawl-delay:5
Sitemap: https://www.iso.org/sitemap.xml
Sitemap: https://www.iso.org/sitemap/standard.xml
Sitemap: https://www.iso.org/sitemap/standard1.xml
Sitemap: https://www.iso.org/sitemap/fr/standard.xml
Sitemap: https://www.iso.org/sitemap/fr/standard1.xml
Sitemap: https://www.iso.org/sitemap/ru/standard.xml
Sitemap: https://www.iso.org/sitemap/ru/standard1.xml
Sitemap: https://www.iso.org/sitemap/committee.xml
Sitemap: https://www.iso.org/sitemap/fr/committee.xml
Sitemap: https://www.iso.org/sitemap/ru/committee.xml
Sitemap: https://www.iso.org/sitemap/publication.xml
Sitemap: https://www.iso.org/sitemap/fr/publication.xml
Sitemap: https://www.iso.org/sitemap/ru/publication.xml
Sitemap: https://www.iso.org/obp/sitemapindex.xml

User-agent: IRLbot
Disallow: /
User-agent: CCBot
Disallow: /
User-agent: ChatGPT-User
Disallow: /
User-agent: GPTBot
Disallow: /
User-agent: Google-Extended
Disallow: /
User-agent: Omgilibot
Disallow: /
User-agent: Omgili
Disallow: /
User-agent: FacebookBot
Disallow: /

Search preview

www.iso.org › home.html
ISO - International Organization for Standardization
We're ISO, the International Organization for Standardization. We develop and publish International Standards.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
standard78%Check
Standards72%Check
International Standards69%Check
International66%Check
Standardization65%Check
International Organization65%Check
or similar63%Check
services59%Check
International AI Standards Summit58%Check
Global54%Check

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