Justvanilla.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
77% 
Link structure
58% 
Server
68% 
External factors
100% 
SEO Score
Response time
0.91 s
File size
167.10 kB
Words
1487
Media files
76
Number of links
108 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Estate Planning Software for Advisors and Planners
The length of the page title is perfect. (463 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The #1 estate planning software. Simplify estate planning for every client. Visualize client's estates. Offer on-demand plans. Optimize taxes.
The length of the meta description is perfect. (859 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.justvanilla.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe #1 estate planning software. Simplify estate planning for every client. Visualize client's estates. Offer on-demand plans. Optimize taxes.
google-site-verification8U_9abSGodC-edboCXYPT6pZ-SGJRx31UO2Xg0zhwK4
msapplication-TileImagehttps://www.justvanilla.com/wp-content/uploads/2023/03/Vanilla-Favicon-180x180-1.png
article:publisherhttps://www.facebook.com/getvanilla
article:modified_time2024-09-19T16:12:18+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleVanilla - The Estate Advisory Platform for Financial Advisors
twitter:site@getvanilla
og:localeen_US
og:typewebsite
og:titleVanilla - The Estate Advisory Platform for Financial Advisors
og:descriptionThe #1 estate planning software. Simplify estate planning for every client. Visualize client's estates. Offer on-demand plans. Optimize taxes.
og:urlhttps://www.justvanilla.com/
og:site_nameVanilla
og:imagehttps://www.justvanilla.com/wp-content/uploads/2023/03/Homepage-redesign-e1680306096283.png
og:image:width1430
og:image:height940
og:image:typeimage/png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1487 words. That's ok.
26.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
55 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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.../uploads/2024/06/For-Enterprise-Icon.svgVanilla for Enterprises
...ntent/uploads/2024/05/Attorneys-Icon.svgNo alt attribute provided
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...ent/uploads/2024/09/Customer-stories.pngNo alt attribute provided
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...tent/uploads/2024/07/MFO-nav-icon-v4.svgNo alt attribute provided
.../uploads/2024/06/For-Enterprise-Icon.svgVanilla for Enterprises
...ntent/uploads/2024/05/Attorneys-Icon.svgNo alt attribute provided
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...content/uploads/2023/05/book-open-01.svgNo alt attribute provided
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...ent/uploads/2024/09/Customer-stories.pngNo alt attribute provided
...ntent/uploads/2024/08/Shield-black-1.pngNo alt attribute provided
...ds/2023/02/soep_square_4x-2048x2048.webpNo alt attribute provided
.../idgt_site_alt_image_4x-1-2048x2048.webpNo alt attribute provided
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...ontent/uploads/2024/08/vanguard-tile.pngNo alt attribute provided
...ploads/2024/08/Balentine-Logo-Square.pngNo alt attribute provided
.../uploads/2024/08/Avantax-Logo-Square.pngNo alt attribute provided
.../uploads/2024/09/Mariner-Logo-Square.pngNo alt attribute provided
/wp-content/uploads/2024/09/Group-12273.pngNo alt attribute provided
...2024/09/vai-homepage-slider-1024x614.pngNo alt attribute provided
...ads/2024/08/snapshot-0815-2-1024x614.pngNo alt attribute provided
...2024/08/self-service-0815-1-1024x614.pngNo alt attribute provided
...ads/2024/08/scnarios-0815-1-1024x614.pngNo alt attribute provided
...ontent/uploads/2023/03/Scott-Luhnau.jpegScott Luhnau
.../2024/09/Mariner_Logo_Black-1024x134.pngNo alt attribute provided
.../07/va-logo-homepage-website-300x241.pngNo alt attribute provided
...s/2024/07/courses-va-website-300x227.pngNo alt attribute provided
...4/07/client-facing-materials-300x227.pngNo alt attribute provided
...2024/07/materials-VA-website-300x227.pngNo alt attribute provided
/wp-content/uploads/2023/02/award-green.svgaward-green
/wp-content/uploads/2023/02/award-green.svgaward-green
/wp-content/uploads/2023/02/award-green.svgaward-green
/wp-content/uploads/2023/02/award-green.svgaward-green
/wp-content/uploads/2024/09/Vai.pngNo alt attribute provided
...content/uploads/2024/08/security0815.pngNo alt attribute provided
/wp-content/uploads/2024/08/socii-0815.pngNo alt attribute provided
...nt/uploads/2024/08/integrations-test.pngNo alt attribute provided
...uploads/2023/01/JasonNewcomercircle.webpJason Newcomer
...08/Dogwood-Logo-1C-Horizontal-e1680.webpDogwood Logo
...ntent/uploads/2023/08/playbook-HERO.webpNo alt attribute provided
...ide_landing_page_1500x800-2048x1092.webpNo alt attribute provided
...content/uploads/2023/04/AI-Website-1.pngNo alt attribute provided
...nt/uploads/2023/08/10-Diagrams-Hero.webpNo alt attribute provided
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...4/02/idgt_site_image_4x-2-2048x1092.webpNo alt attribute provided
...ntent/uploads/2023/01/van-white-logo.svgVanilla logo white

Page structure

H1 heading
(Critically important)
Estate planning software
The H1 heading is perfect.
Headings
(Important)
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Estate planning software
H2 Modern, visual estate planning for every client
H2 The most comprehensive estate planning software for advisors and planners
H2 The Vanilla Estate Advisory Platform
H2 Empty heading
H2 Recognized as a trusted partner and leader in the wealth management industry
H2 AI-Powered estate planning software. Built for the enterprise
H2 Featured Resources
H2 Frequently Asked Questions
H2 Ready to deliver a whole new estate planning experience?
H3 Build relationships that go deeper than money
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Trusted by hundreds of firms, from boutique RIAs to enterprises
H3 Instantly summarize existing estate plans
H3 Visualize how the plan works
H3 Create estate documents
H3 Strategize and Optimize Taxes
H3 Drive growth with estate planning
H3 Empty heading
H3 Deliver holistic financial advice
H3 Empty heading
H3 Transform how you serve clients with Vanilla
H3 Empty heading
H3 Empty heading
H3 Continuing ed courses
H3 Empty heading
H3 Client-facing content
H3 Empty heading
H3 Guides and resources
H3 V/AI
H3 Data Security
H3 SOC2 Type II
H3 Integrations
H4 Wealth Advisors
H4 Estate Planners
H4 Family Offices
H4 Enterprise
H4 The estate planning learning hub for advisors
H4 WealthManagement.com
H4 Family Office Exchange
H4 Think Advisor
H4 Kitces.com
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/for-financial-advisorsSubdomain For Advisors
IMG-ALT Icon
A-TITLE For Advisors
/for-estate-plannersSubdomain For Estate Planners
IMG-ALT Icon
A-TITLE For Estate Planners
/for-family-officesSubdomain For Family Offices
A-TITLE For Family Offices
/for-enterpriseSubdomain For Enterprises
IMG-ALT Vanilla for Enterprises
A-TITLE For Enterprises
/for-attorneysSubdomain For Attorneys
A-TITLE For Attorneys
/create-estate-planning-documentsSubdomain On-Demand Estate Plans Protect clients' estates with a modern trust.
A-TITLE On-Demand Estate Plans
/ai-powered-estate-visualizationsSubdomain AI-Powered Estate Visualizations Help clients understand their existing plan.
IMG-ALT Icon
A-TITLE AI-Powered Estate Visualizations
/deliver-ongoing-estate-adviceSubdomain Tax Projections and Optimization Project and model tax planning strategies.
IMG-ALT icon
A-TITLE Tax Projections and Optimization
/pricingSubdomain Pricing
/guidesGuides
A-TITLE Guides
/client-materialsSubdomain Client Materials
A-TITLE Client Materials
/vanilla-academySubdomain Vanilla Academy
A-TITLE Vanilla Academy
/customer-storiesSubdomain Customer Stories
A-TITLE Customer Stories
https://www.justvanilla.com/blogSubdomain Blog
A-TITLE Blog
/webinars-videosSubdomain Webinars and Videos
A-TITLE Webinars and Videos
/supportNew window Subdomain Support
A-TITLE Support
/trust-securitySubdomain Trust and Compliance
A-TITLE Trust and Compliance
/about-usSubdomain About Us
A-TITLE About Us
/careersSubdomain Join Our Team
A-TITLE Join Our Team
/contact-usSubdomain Contact Us
A-TITLE Contact Us
/in-the-newsSubdomain In the News
A-TITLE In the News
https://www.justvanilla.com/demoSubdomain Get Demo
A-TITLE Get Demo
https://app.justvanilla.com/External Subdomain Log In
https://www.justvanilla.com/Subdomain A-TITLE Vanilla Logo
/for-financial-advisorsSubdomain Text duplicate For Advisors
IMG-ALT Icon
A-TITLE For Advisors
/for-estate-plannersSubdomain Text duplicate For Estate Planners
IMG-ALT Icon
A-TITLE For Estate Planners
/for-family-officesSubdomain Text duplicate For Family Offices
A-TITLE For Family Offices
/for-enterpriseSubdomain Text duplicate For Enterprises
IMG-ALT Vanilla for Enterprises
A-TITLE For Enterprises
/for-attorneysSubdomain Text duplicate For Attorneys
A-TITLE For Attorneys
/customer-stories/vanilla-help...Subdomain Customer Story Vanilla Helps Mariner Wealth Advisors be at the Forefront of Estate Planning
/resourcesGo to Resource Center
A-TITLE Go to Resource Center
/create-estate-planning-documentsSubdomain Text duplicate On-Demand Estate Plans Protect clients' estates with a modern trust.
A-TITLE On-Demand Estate Plans
/ai-powered-estate-visualizationsSubdomain Text duplicate AI-Powered Estate Visualizations Help clients understand their existing plan.
IMG-ALT Icon
A-TITLE AI-Powered Estate Visualizations
/deliver-ongoing-estate-adviceSubdomain Text duplicate Tax Projections and Optimization Project and model tax planning strategies.
IMG-ALT icon
A-TITLE Tax Projections and Optimization
/guides/vanilla-plan-snapshotSubdomain Guide Vanilla Plan Snapshot
/category/whats-newNew Features
A-TITLE New Features
/pricingSubdomain Text duplicate Pricing
/guidesText duplicate Guides
A-TITLE Guides
https://www.justvanilla.com/blogSubdomain Text duplicate Blog
A-TITLE Blog
/client-materialsSubdomain Text duplicate Client Materials
A-TITLE Client Materials
/webinars-videosSubdomain Text duplicate Webinars and Videos
A-TITLE Webinars and Videos
/vanilla-academySubdomain Text duplicate Vanilla Academy
A-TITLE Vanilla Academy
/supportNew window Subdomain Text duplicate Support
A-TITLE Support
/customer-storiesSubdomain Text duplicate Customer Stories
A-TITLE Customer Stories
/trust-securitySubdomain Text duplicate Trust and Compliance
A-TITLE Trust and Compliance
/guides/estate-planning-playbookSubdomain Guide The Vanilla Estate Planning Playbook (updated for 2024)
/resourcesSubdomain Text duplicate Go to Resource Center
A-TITLE Go to Resource Center
/about-usSubdomain Text duplicate About Us
A-TITLE About Us
/careersSubdomain Text duplicate Join Our Team
A-TITLE Join Our Team
/contact-usSubdomain Text duplicate Contact Us
A-TITLE Contact Us
/in-the-newsSubdomain Text duplicate In the News
A-TITLE In the News
/blog/insight-partners-leads-v...Subdomain Blog Vanilla Closes New Funding Round to Accelerate Adoption of Estate Planning in Wealth...
/category/vanilla-updatesGo to Company News
A-TITLE Go to Company News
https://www.justvanilla.com/demoSubdomain Text duplicate Get Demo
A-TITLE Get Demo
https://app.justvanilla.com/External Subdomain A-TITLE Vanilla Login
https://www.justvanilla.com/demoSubdomain Text duplicate Get Demo
A-TITLE Get Demo
https://app.justvanilla.com/External Subdomain Text duplicate Log In
A-TITLE Vanilla Login
https://www.justvanilla.com/Subdomain Anchor Chat with us
A-TITLE Chat with us
https://www.justvanilla.com/demoTalk to Sales
A-TITLE Talk to Sales
/for-financial-advisorsSubdomain No Text
/for-financial-advisorsSubdomain Wealth Advisors
/for-estate-plannersSubdomain No Text
/for-estate-plannersSubdomain Estate Planners
/for-family-officesSubdomain No Text
/for-family-officesSubdomain Family Offices
/for-enterpriseSubdomain No Text
/for-enterpriseSubdomain Enterprise
/ai-powered-estate-reviewsSubdomain Instantly summarize existing estate plans
/visualize-estate-plansSubdomain Visualize how the plan works
/create-estate-planning-documentsSubdomain Create estate documents
/scenariosSubdomain Strategize and Optimize Taxes
/vanilla-academyText duplicate Vanilla Academy
A-TITLE Vanilla Academy
/guides/estate-planning-playbookSubdomain Text duplicate Guide The Vanilla Estate Planning Playbook (updated for 2024)
/guides/a-guide-to-trusts-for-...Subdomain Guide A guide to trusts for estate planning
/blog/the-four-ways-artificial...Subdomain Blog The four ways Artificial Intelligence (AI) will transform estate planning
/blog/advanced-estate-planning...Subdomain Blog 10 Diagrams to explain advanced estate planning strategies
/webinars/the-value-of-vanilla...Subdomain Webinar The Value of Vanilla with Bill McNabb
/blog/top-financial-advisor-so...Subdomain Blog Top Financial Advisor Software Picks for 2024
/guides/the-buyers-guide-to-es...Subdomain buyer’s guide
/visualize-estate-plansSubdomain visualize
https://www.justvanilla.com/Anchor Text duplicate Chat with us
A-TITLE Chat with us
https://www.justvanilla.com/demoText duplicate Talk to Sales
A-TITLE Talk to Sales
/for-financial-advisorsSubdomain Text duplicate For Advisors
/for-estate-plannersSubdomain Text duplicate For Estate Planners
/for-family-officesSubdomain Text duplicate For Family Offices
/for-attorneysSubdomain Text duplicate For Attorneys
/for-enterpriseSubdomain Text duplicate For Enterprises
/onboard-and-organize-estate-p...Subdomain AI-Powered Estate Reviews
/visualize-estate-plansSubdomain Interactive Estate Visualizations
/deliver-ongoing-estate-adviceSubdomain Tax Projections and Analysis
/create-estate-planning-documentsSubdomain On-Demand Estate Plans
/customer-storiesSubdomain Text duplicate Customer Stories
/resourcesSubdomain Resources
/webinars-videosSubdomain Text duplicate Webinars and Videos
/guidesSubdomain Text duplicate Guides
https://www.justvanilla.com/blogSubdomain Text duplicate Blog
/vanilla-academySubdomain Text duplicate Vanilla Academy
/supportSubdomain Text duplicate Support
https://help.justvanilla.com/enExternal Subdomain Knowledge Base
/estate-planning-glossarySubdomain Glossary
/about-usSubdomain Company
/about-usSubdomain Text duplicate About Us
/about-usSubdomain Anchor Leadership
/careersSubdomain Text duplicate Join Our Team
/contact-usSubdomain Text duplicate Contact Us
/board-of-directorsSubdomain Board of Directors
/in-the-newsSubdomain Text duplicate In the News
https://www.justvanilla.com/Subdomain IMG-ALT Vanilla logo white
A-TITLE Vanilla Logo
/privacy-policySubdomain Privacy Policy
/terms-of-serviceSubdomain Terms of Service
/trust-securitySubdomain Trust, Compliance, & Legal
/sitemapSubdomain Site Map
https://www.linkedin.com/compa...New window Nofollow External Subdomain URL anchor text
Visit https://www.linkedin.com/company/justvanilla
https://www.facebook.com/getva...New window Nofollow External Subdomain URL anchor text
Visit https://www.facebook.com/getvanilla
https://twitter.com/getvanillaNew window Nofollow External URL anchor text
Visit https://twitter.com/getvanilla
https://www.youtube.com/@vanil...New window Nofollow External Subdomain URL anchor text
Visit https://www.youtube.com/@vanillaestateplanning

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.justvanilla.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.91 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (167 kB).

HTTP Response Header

NameValue
dateSun, 06 Oct 2024 03:22:42 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.justvanilla.com/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 34
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8ce2874d8e864d1f-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 218 referring domains.
This page has 724 backlinks.
This page has backlinks from 193 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.justvanilla.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.justvanilla.com
Estate Planning Software for Advisors and Planners
The #1 estate planning software. Simplify estate planning for every client. Visualize client's estates. Offer on-demand plans. Optimize taxes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Estate77%Check
planning77%Check
Estate Planning77%Check
software77%Check
Planning Software77%Check
Estate planning software77%Check
state estate77%Check
Vanilla Estate Planning70%Check
Simplify estate planning70%Check
state estate tax70%Check
Show more keywords and terms

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