Lifestraw.com - SEO Checker

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Overview of the SEO Check
Meta information
64% 
Page quality
56% 
Page structure
75% 
Link structure
25% 
Server
68% 
External factors
100% 
SEO Score
Response time
0.75 s
File size
849.90 kB
Words
1515
Media files
286
Number of links
239 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Water Filters & Water Purifiers | LifeStraw – LifeStraw Water Filters & Purifiers
The page title should be shorter than 580 pixels. It is 699 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Everyone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://lifestraw.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
descriptionEveryone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
google-site-verificationw_eiScsL5RxxGhTIx5vLfuTOKDTYMe2718jP_qAidgQ
shopify-digital-wallet/26310778/digital_wallets/dialog
shopify-checkout-api-tokend8eaf14123f731a6706900d991e0ba73
langen
twitter:site@lifestraw
twitter:cardsummary_large_image
twitter:titleWater Filters & Water Purifiers | LifeStraw
twitter:descriptionEveryone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
og:site_nameLifeStraw Water Filters & Purifiers
og:urlhttps://lifestraw.com/
og:titleWater Filters & Water Purifiers | LifeStraw
og:typewebsite
og:descriptionEveryone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.
og:imagehttps://cdn.shopify.com/s/files/1/2631/0778/files/Sip-HeroB_caf1ec45-c2f8-4b1a-b755-a585ed99d80d.jpg?v=1716563654
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/2631/0778/files/Sip-HeroB_caf1ec45-c2f8-4b1a-b755-a585ed99d80d.jpg?v=1716563654
og:image:width1920
og:image:height1080
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1515 words. That's ok.
20.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (849.9 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
138 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...es/lifestraw-logo-black.png?v=1644620987LifeStraw Water Filters & Purifiers Logo
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...shop/files/cactus1L_50x.jpg?v=1712805712No alt attribute provided
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...raw-Go_1L-SS-aegean_50x.jpg?v=1712695028No alt attribute provided
...traw-Go_1L-SS-white_50x.jpg?v=1712695028No alt attribute provided
...-Go_1L-SS-icelandic_50x.jpg?v=1712695030No alt attribute provided
...Straw-Go_1L-SS-noir_50x.jpg?v=1712695028No alt attribute provided
...raw-Go_1L-SS-orange_50x.jpg?v=1712695028No alt attribute provided
...Straw-Go_1L-SS-Teal_50x.jpg?v=1712695028No alt attribute provided
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...6-80bf-27ace0b64977_50x.jpg?v=1724432789No alt attribute provided
...LifeStraw-Go_1LTeal_50x.jpg?v=1724432789No alt attribute provided
...LifeStraw-Go_1Lnoir_50x.jpg?v=1724432789No alt attribute provided
...ifeStraw-Go_1Lpolar_50x.jpg?v=1724432789No alt attribute provided
...LifeStraw-Go_aegean_50x.jpg?v=1724432789No alt attribute provided
...traw-Go_1Licelandic_50x.jpg?v=1724432789No alt attribute provided
...LifeStraw-Go_1L-N-C_50x.jpg?v=1685552200No alt attribute provided
...LifeStraw-Go-1L-I-A_50x.jpg?v=1685552195No alt attribute provided
...shop/files/Orchid24_50x.jpg?v=1712805709No alt attribute provided
...shop/files/cactus24_50x.jpg?v=1712805706No alt attribute provided
...hop/files/Thistle24_50x.jpg?v=1712805673No alt attribute provided
...d-88cc-cc4515955ed1_50x.jpg?v=1712693183No alt attribute provided
...ifeStraw-Go_SS-teal_50x.jpg?v=1712693183No alt attribute provided
...eStraw-Go_SS-aegean_50x.jpg?v=1712693183No alt attribute provided
...feStraw-Go_SS-white_50x.jpg?v=1712693183No alt attribute provided
...raw-Go_SS-icelandic_50x.jpg?v=1712693184No alt attribute provided
...ifeStraw-Go_SS-noir_50x.jpg?v=1712693183No alt attribute provided
...ucts/650_Blue__Main_50x.jpg?v=1648543117No alt attribute provided
...ucts/650_Gray__Main_50x.jpg?v=1647810061No alt attribute provided
...ifeStrawSolo-limade_50x.jpg?v=1708091994No alt attribute provided
...es/LifeStrawSolo-01_50x.jpg?v=1708091994No alt attribute provided
...StrawSolo-raspberry_50x.jpg?v=1708091994No alt attribute provided
.../LifeStrawSolo-blue_50x.jpg?v=1708091982No alt attribute provided
...9-9327-3eaee7e66fe6_50x.jpg?v=1648391767No alt attribute provided
...e-8571-b59cb16b9587_50x.jpg?v=1648543372No alt attribute provided
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...te-Gray_Studio_02_1_50x.jpg?v=1683808834No alt attribute provided
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...e-9f27-78a775b11efb_50x.jpg?v=1683808836No alt attribute provided
...aterFilterSystem-3L_50x.jpg?v=1647810474No alt attribute provided
...FilterSystem-3LGrey_50x.jpg?v=1647809983No alt attribute provided
...ucts/650_Blue__Main_50x.jpg?v=1648543117No alt attribute provided
...ucts/650_Gray__Main_50x.jpg?v=1647810061No alt attribute provided
...eStraw-Peak-8L-Blue_50x.jpg?v=1655805726No alt attribute provided
...feStraw-Peak-8-Gray_50x.jpg?v=1656347931No alt attribute provided
...Straw-Peak-8-8-Blue_50x.jpg?v=1655805722No alt attribute provided
...Straw-Peak-8-8-Gray_50x.jpg?v=1655805755No alt attribute provided
..._Dispenser_obsidian_50x.jpg?v=1725890980No alt attribute provided
..._Dispenser_midnight_50x.jpg?v=1725890980No alt attribute provided
...up_Dispenser_Stormy_50x.jpg?v=1725890980No alt attribute provided
...White_Angle_revised_50x.jpg?v=1725890980No alt attribute provided
...up_Dispenser_pebble_50x.jpg?v=1725890980No alt attribute provided
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...roducts/7Cup-Stormy_50x.jpg?v=1719000545No alt attribute provided
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...Cup_Plastic_SeaFoam_50x.jpg?v=1674011790No alt attribute provided
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...7Cup_Plastic_Pebble_50x.jpg?v=1688110074No alt attribute provided
...up_Plastic_Wisteria_50x.jpg?v=1688110074No alt attribute provided
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...ight-Gray_Sleeve-7C_50x.jpg?v=1700065995No alt attribute provided
...ucts/Pink_Sleeve-7C_50x.jpg?v=1700065995No alt attribute provided
...ts/Stormy_Sleeve-7C_50x.jpg?v=1700065995No alt attribute provided
.../Charcoal_Sleeve-7C_50x.jpg?v=1700065995No alt attribute provided
...products/Wisteria7C_50x.jpg?v=1700065995No alt attribute provided
.../products/Seafoam7C_50x.jpg?v=1700065995No alt attribute provided
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...products/Seafoam10C_50x.jpg?v=1679158502No alt attribute provided
...p/products/Wisteria_50x.jpg?v=1679158506No alt attribute provided

Page structure

H1 heading
(Critically important)
H1 Mrs Eaves 55pt Dark
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 H1 Mrs Eaves 55pt Dark
H2 H2 Mrs Eaves 45pt Dark
H2 Elevate Your Water
H2 GET THE NEW LIFESTRAW SIP
H2 LIFESTRAW GO SERIES NEW COLORS
H2 LifeStraw Community
H2 LIFESTRAW MAX
H2 Elevate Your Water Duplicate text
H2 GET THE NEW LIFESTRAW SIP Duplicate text
H2 LIFESTRAW GO SERIES NEW COLORS Duplicate text
H2 LifeStraw Community Duplicate text
H2 LIFESTRAW MAX Duplicate text
H2 SHOP BY COLLECTION
H2 Responsibility to People & The Planet
H2 LIFESTRAW'S UNIQUE GIVE BACK PROGRAM
H2 It all began with a partnership and an effort to eradicate a nasty waterborne disease from the planet.
H2 CHECK OUT OUR BLOG
H2 "LifeStraw Saves Those Without Access To Clean Drinking Water."
H2 "Filter your drinking water with expertise that saved lives."
H2 "When buying gear helps the world."
H3 My Cart
H3 H3 Mrs Eaves 35pt Dark
H4 H4 Mrs Eaves 25pt Dark
H5 Empty heading
H5 Empty heading
H5 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://eu.lifestraw.com/?regi...External Subdomain Europe
https://lifestraw.com/IMG-ALT LifeStraw Water Filters & Purifiers Logo
/pages/retailerFind A Retailer
/collections/straw-filtersStraw Filters
/collections/lifestraw-water-f...Bottle Filters
/collections/lifestraw-home-di...Dispenser Filters
/collections/lifestraw-gravity...Gravity Filters
/collections/lifestraw-home-wa...Pitcher Filters
/collections/lifestraw-purifiersHigh-volume purifiers
/collections/spare-partsReplacement Filters
/collections/accessories-spare...Accessories & Spare parts
/collections/lifestraw-swag-th...Swag that gives back
/collections/lifestraw-sipNEW! LifeStraw Sip
/collections/lifestraw-go-seriesGo Series
/collections/lifestraw-peak-co...Peak Series
/collections/lifestraw-homeHome Use
/collections/travelTravel
/collections/outdoorsOutdoor
/collections/emergency-prepEmergency Prep
/collections/filters-bacteria-...Bacteria & Parasites
/collections/filters-bacteria-...Microplastics
/collections/filters-chemicalsChemicals
/collections/filters-lead-heav...Lead & heavy metals
/collections/filters-pfas-fore...PFAS
/collections/lifestraw-purifiersViruses
/collections/filters-chemicalsImproves Taste
/collections/best-sellersBest Sellers
/collections/sale-1Sale
/collections/frontpageAll Products
/collections/straw-filtersText duplicate Straw Filters
/collections/lifestraw-water-f...Text duplicate Bottle Filters
/collections/lifestraw-home-di...Text duplicate Dispenser Filters
/collections/lifestraw-gravity...Text duplicate Gravity Filters
/collections/lifestraw-home-wa...Text duplicate Pitcher Filters
/collections/lifestraw-purifiersText duplicate High-volume purifiers
/collections/spare-partsText duplicate Replacement Filters
/collections/accessories-spare...Text duplicate Accessories & Spare parts
/collections/lifestraw-swag-th...Text duplicate Swag that gives back
/collections/lifestraw-sipText duplicate NEW! LifeStraw Sip
/collections/lifestraw-go-seriesText duplicate Go Series
/collections/lifestraw-peak-co...Text duplicate Peak Series
/collections/lifestraw-homeText duplicate Home Use
/collections/travelText duplicate Travel
/collections/outdoorsText duplicate Outdoor
/collections/emergency-prepText duplicate Emergency Prep
/collections/filters-bacteria-...Text duplicate Bacteria & Parasites
/collections/filters-bacteria-...Text duplicate Microplastics
/collections/filters-chemicalsText duplicate Chemicals
/collections/filters-lead-heav...Text duplicate Lead & heavy metals
/collections/filters-pfas-fore...Text duplicate PFAS
/collections/lifestraw-purifiersText duplicate Viruses
/collections/filters-chemicalsText duplicate Improves Taste
/products/lifestraw-sipMEET THE NEW LIFESTRAW SIP
A-TITLE MEET THE NEW LIFESTRAW SIP
/collections/frontpageShop All Products
A-TITLE Shop All Products
/pages/our-technologyTechnology
A-TITLE Technology
/pages/testingLab & Testing
A-TITLE Lab & Testing
/pages/compareCompare Filters
A-TITLE Compare Filters
/blogs/news/tagged/water-techTech Blog
A-TITLE Tech Blog
/pages/impact-report-2023Responsibility Report
A-TITLE Responsibility Report
/pages/donate-safe-waterDonate Safe Water
A-TITLE Donate Safe Water
/pages/how-we-take-actionHow we take action
A-TITLE How we take action
/pages/our-give-back-programOur Give Back Program
A-TITLE Our Give Back Program
/pages/guinea-worm-eradicationGuinea Worm Eradication
A-TITLE Guinea Worm Eradication
/pages/environmental-responsib...Environmental Sustainability
A-TITLE Environmental Sustainability
/pages/humanitarian-responseHumanitarian response
A-TITLE Humanitarian response
/pages/supportSupport
A-TITLE Support
https://lifestraw.com/blogs/newsBlog
A-TITLE Blog
/pages/large-quantityCorporate sales
A-TITLE Corporate sales
/account/loginAccount Login
A-TITLE Log In
/pages/our-storyAbout
A-TITLE About
/pages/affiliate-programPartners
A-TITLE Partners
/pages/contact-usContact
A-TITLE Contact
/account/loginA-TITLE Log In
/pages/retailerNo Text
https://lifestraw.com/cartA-TITLE cart
https://lifestraw.com/cartview cart
A-TITLE Cart
https://lifestraw.com/cartText duplicate view cart
A-TITLE Cart
https://lifestraw.com/cartVIEW MY CART
A-TITLE View Cart
/products/lifestraw-home-glass...SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-sipText duplicate SHOP NOW
A-TITLE SHOP NOW
/collections/lifestraw-go-seriesText duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-communityText duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-maxText duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-home-glass...Text duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-sipText duplicate SHOP NOW
A-TITLE SHOP NOW
/collections/lifestraw-go-seriesText duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-communityText duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-maxText duplicate SHOP NOW
A-TITLE SHOP NOW
/products/lifestraw-gosale
IMG-ALT Bug outta here: 4-Pack LifeStraw Go bottle filter LifeStraw Water Filters
A-TITLE Bug outta here: 4-Pack LifeStraw Go
/products/lifestraw-goBug outta here: 4-Pack LifeStraw Go
/products/bunker-down-lifestra...Text duplicate sale
IMG-ALT Bunker Down: LifeStraw Community + LifeStraw Go Series Purifier LifeStraw - Online store
A-TITLE Bunker Down: LifeStraw Community + LifeStraw Go Series
/products/bunker-down-lifestra...Bunker Down: LifeStraw Community + LifeStraw Go Series
/products/disaster-master-life...Text duplicate sale
IMG-ALT Disaster Master: LifeStraw Personal Navy 25-pack Straw LifeStraw - Online store
A-TITLE Disaster Master: LifeStraw Personal Navy 25-pack
/products/disaster-master-life...Disaster Master: LifeStraw Personal Navy 25-pack
/products/thirst-buster-lifest...Text duplicate sale
IMG-ALT Thirst Buster: LifeStraw Mission + LifeStraw Peak Straw purifier LifeStraw - Online store
A-TITLE Thirst Buster: LifeStraw Mission + LifeStraw Peak Straw
/products/thirst-buster-lifest...Thirst Buster: LifeStraw Mission + LifeStraw Peak Straw
/products/lifestraw-bundleText duplicate sale
IMG-ALT LifeStraw bundle Straw LifeStraw - Online store
A-TITLE LifeStraw Bundle
/products/lifestraw-bundleLifeStraw Bundle
/products/lifestraw-communityIMG-ALT LifeStraw Community Purifier LifeStraw - Online store/Style-LifeStraw Community
A-TITLE LifeStraw Community
/products/lifestraw-communityLifeStraw Community
/products/lifestraw-maxIMG-ALT LifeStraw Max Purifier LifeStraw - Online store
A-TITLE LifeStraw Max
/products/lifestraw-maxLifeStraw Max
/products/lifestraw-missionIMG-ALT LifeStraw Mission purifier LifeStraw - Online store LifeStraw Mission 12 L/Size-LifeStraw Mission 12 L
A-TITLE LifeStraw Mission
/products/lifestraw-missionLifeStraw Mission
/products/lifestrawIMG-ALT LifeStraw Straw LifeStraw - Online store Navy
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Water Filters & Water Purifiers | LifeStraw – LifeStraw Water F...
Everyone deserves access to safe drinking water. Our products provide the highest protection from unsafe water and positively impact on people and planet.

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water filter63%Check
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Water Filters61%Check
Water Purifiers60%Check
safe drinking water59%Check
Safe Water58%Check
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filter54%Check
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