Mckinsey.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
52% 
Page structure
100% 
Link structure
100% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.56 s
File size
74.60 kB
Words
339
Media files
1
Number of links
20 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Global management consulting | McKinsey & Company
The length of the page title is perfect. (493 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
McKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, growing future.
The length of the meta description is perfect. (939 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mckinsey.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-itunes-appapp-id=674902075
referrerno-referrer-when-downgrade
site_nameMcKinsey & Company
titleHome
descriptionMcKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, growing future.
urlhttps://www.mckinsey.com/
robotsindex,follow,all
imagehttps://www.mckinsey.com/~/media/images/global/seoimageplaceholder.jpg
sid{367E4041-0C4A-4A6D-99D7-7D83F5A73EA7}
practice-nameMonthly Highlights
practice-codeN02
contenttypeHome
google-site-verificationAPcp80c7wug5O7VUAABInufP1BqnF83Xqz0MEHb4j50
next-head-count50
next-font-preconnectEmpty
langen
twitter:cardsummary_large_image
twitter:site@mckinsey
twitter:descriptionMcKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, growing future.
twitter:imagehttps://www.mckinsey.com/~/media/images/global/seoimageplaceholder.jpg?mw=677&car=42:25
twitter:image:altEmpty
og:site_nameMcKinsey & Company
og:titleHome
og:descriptionMcKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, growing future.
og:urlhttps://www.mckinsey.com/
og:imagehttps://www.mckinsey.com/~/media/images/global/seoimageplaceholder.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 339 words on this page. Good pages should have about 800 words of useful content.
40.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
How leaders can tap the power of vulnerability
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 How leaders can tap the power of vulnerability
H2 TRENDING INSIGHTS
H2 New at McKinsey Blog
H2 What does it mean to accelerate sustainable and inclusive growth?
H3 What an AI-powered finance function of the future looks like
H3 Why being in HR is getting tougher—and how to break through
H3 Redefining the role of the tech officer
H3 Preview to COP29: An urgent call to accelerate decarbonization
H3 From job placement to disaster relief, McKinsey is using the power of AI for social good
H3 McKinsey at Dreamforce: delivering on the promise of AI and tech
H3 Global investment in mental health? Now is the time
H3 “How do we make NYC stronger?” McKinsey empowers three changemakers
H3 Are you seeking an exciting role that will challenge and inspire you?
H3 How can we help you?
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mckinsey.com/Anchor Skip to main content
/capabilities/people-and-organ...Learn more
/mgi/our-research/the-next-big...The next big arenas of competition
A-TITLE The next big arenas of competition
/capabilities/strategy-and-cor...The art of 21st-century leadership: From succession planning to building a leadership factory
A-TITLE The art of 21st-century leadership: From succession planning to building a leadership factory
/capabilities/strategy-and-cor...Reinventing Rolls-Royce: A conversation with CEO Tufan Erginbilgiç
A-TITLE Reinventing Rolls-Royce: A conversation with CEO Tufan Erginbilgiç
/featured-insights/mckinsey-on...The Journey of Leadership: How CEOs Learn to Lead From the Inside Out
A-TITLE The Journey of Leadership: How CEOs Learn to Lead From the Inside Out
/capabilities/mckinsey-digital...Tune in now
/capabilities/people-and-organ...Boost morale
https://events.ringcentral.com...External Subdomain Register now
/about-us/new-at-mckinsey-blog...November 1, 2024 Preview to COP29: An urgent call to accelerate decarbonization
/about-us/new-at-mckinsey-blog...October 17, 2024 From job placement to disaster relief, McKinsey is using the power of AI for social good
/about-us/new-at-mckinsey-blog...October 16, 2024 McKinsey at Dreamforce: delivering on the promise of AI and tech
/about-us/new-at-mckinsey-blog...October 10, 2024 Global investment in mental health? Now is the time
/about-us/new-at-mckinsey-blog...October 4, 2024 “How do we make NYC stronger?” McKinsey empowers three changemakers
/about-us/new-at-mckinsey-blogRead more on our blog
/about-us/overview/sustainable...McKinsey partners from around the world weigh in
/featured-insights/sustainable...Making the case for a new kind of growth
/careers/homeCareers
/careers/search-jobsSearch jobs
/contact-usGet in touch
/locationsfind an office

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mckinsey.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
content-typetext/html
last-modifiedThu, 07 Nov 2024 03:20:36 GMT
accept-rangesbytes
etag"0x8DCFEDB25D554CC"
serverWindows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
x-ms-request-id97d0b3ef-201e-0079-48c4-3096da000000
x-ms-version2018-03-28
edge-cache-tagProd_Dotcom
x-akamai-transformed9 - 0 pmb=mTOE,1mRUM,2
content-encodinggzip
cache-controlno-store
dateThu, 07 Nov 2024 12:01:23 GMT
content-length17260
varyAccept-Encoding
set-cookie126 Characters
server-timingcdn-cache; desc=HIT
link<https://cdn.cookielaw.org>;rel="preconnect",<https://assets.adobedtm.com>;rel="preconnect",<https://www.googletagmanager.com>;rel="preconnect",<https://tags.srv.stackadapt.com>;rel="preconnect"
x-frame-optionsSAMEORIGIN
served-fromBlobStorage
akamai-cache-statusHit from child
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 147,765 referring domains.
This page has 5,019,688 backlinks.
This page has backlinks from 78,575 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*.axd
Disallow: /sitecore modules/
Disallow: /modules/
Disallow: /sitecore/
Disallow: /layouts/
Disallow: /Sublayouts/
Disallow: /sitecore_files/
Disallow: /upload/
Disallow: /NotFound.aspx
Disallow: /InternalError.html
# undefined
Disallow: /*undefined$
# jsdebug
Disallow: /services/forms/formapi.asmx/jsdebug
Disallow: /services/forms/formapi.asmx/js
Disallow: /error
Disallow: /ClientLink/
Disallow: /clientlink/
Disallow: /AppData
Disallow: /McKinsey/
Disallow: /content/
Disallow: /tools/Wrappers
Disallow: /user_registration/
Disallow: /user-registration
Disallow: /search
# Miscellaneous exclusions
Disallow: /RSS/
Disallow: /insights/rss.aspx
Disallow: /nocookie
Disallow: /noaccess
Disallow: /html/
Disallow: /assets/dotcom/staging/
Disallow: /gsa/
Disallow: /practice-clients/
Disallow: /Practice-Clients/
Disallow: /alumniappload/
Disallow: /AlumniAppLoad/
Disallow: /alumniappload
Disallow: /AlumniAppLoad


User-agent: gsa-crawler
Allow: /clientlink/
Allow: /gsa/
Allow: /practice-clients/

Sitemap: https://www.mckinsey.com/sitemap.xml

User-agent: amazon-kendra # Amazon Kendra Web Crawler
Disallow: / # disallow access to any pages

Similar sites

Search preview

www.mckinsey.com
Global management consulting | McKinsey & Company
McKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, growing future.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McKinsey77%Check
McKinsey partners63%Check
leaders62%Check
Tech Leaders60%Check
Tech54%Check
power54%Check
Global50%Check
vulnerability50%Check
future50%Check
sustainable50%Check
Show more keywords and terms

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