Merkle.com - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
89% 
Page structure
75% 
Link structure
63% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
154.70 kB
Words
634
Media files
28
Number of links
140 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Merkle - We Power the Experience Economy
The length of the page title is perfect. (401 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The next decade belongs to brands that are positioned to win on customer experience. And the competition gets more fierce every day. Let's create together.
The length of the meta description is perfect. (963 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.merkle.com/en/home.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionThe next decade belongs to brands that are positioned to win on customer experience. And the competition gets more fierce every day. Let's create together.
templatemerkle-page-content
viewportwidth=device-width, initial-scale=1
msvalidate.011E78044799BF7C0D305552BBC3D57603
langen
og:titleMerkle - We Power the Experience Economy
og:descriptionThe next decade belongs to brands that are positioned to win on customer experience. And the competition gets more fierce every day. Let's create together.
og:urlhttps://www.merkle.com/en/home.html
og:image/content/dam/merkle/en/experience-fragments/Default-Placeholder-Image-1080.jpg
charsetUTF-8

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Page quality

Content
(Critically important)
These Typos were found:
  • cmo => com
This page contains 634 words. That's ok.
27% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-full-logo-lt-1?ts=1719582440489&dpr=offlogomerkle-full-logo-lt.svg
.../merkle-logo-lt?ts=1714055905623&dpr=offlogo 2
.../merkle/home-hero-banner-experience-1920Home banner
.../merkle/home-hero-banner-experience-1920Home banner
...erkle/cmo-navigator-hero-banner-1920.jpghome 2
...erkle/cmo-navigator-hero-banner-1920.jpghome 2
...is/image/merkle/ar-wins-hero-banner-1920home 3
...is/image/merkle/ar-wins-hero-banner-1920home 3
...:Image-Square-L?ts=1731308750276&dpr=offgrowth
...:Image-Square-L?ts=1731308750510&dpr=offfuture
...:Image-Square-L?ts=1731308750763&dpr=offcustomer
...:Image-Square-L?ts=1731308751012&dpr=offbrand loyalty
...om/is/image/merkle/Satair-CS-square-1080A commerce solution where not even the sky is the limit
...s/image/merkle/Volvo_CS_square_1080x1080Volvo truck on the road, surrounded by mountains and cloudy sky
...om/is/image/merkle/FunLab-CS-square-1080Our experience design work for Funlab
.../image/merkle/KFC-Restore-CS-square-1080Connecting the virtual and real worlds for China’s Gen Z
...image/merkle/Under-Armour-CS-square-1080A woman wearing Under Armour apparel jumps in the air
...m/is/image/merkle/Signify-CS-square-1080A couple lounges on the couch watching TV
...asonry-IMGTeaserCard-Gallery-Square-1080A personalized media strategy for critical cancer care
...asonry-IMGTeaserCard-Gallery-Square-1080Shaping the future as a driver of digitalisation
...asonry-IMGTeaserCard-Gallery-Square-1080Betting on digital experiences
...asonry-IMGTeaserCard-Gallery-Square-1080Driving successful corporate comms for Audi AG
.../is/image/merkle/Velux_CS_hero_1080x1080Velux windows in a bedroom with sun shining through the window
...r-Image-Desktop?ts=1731308751326&dpr=offWoman looking at board
...s/image/merkle/Home-Careers-Media-TeaserNo alt attribute provided
...s/image/merkle/Home-Careers-Media-TeaserNo alt attribute provided
...merkle/logo-svg?ts=1721384145512&dpr=offLogo
...e/dentsucompany?ts=1721384145770&dpr=offa dentsu company

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 The next decade belongs to brands that win experience 
H2 Understand CMO and consumer sentiments to plan for what’s next
H2 Merkle Cemented as CX Authority with “Leader” Accolades
H2 80% of brands think they’re delivering great experiences. Only 8% of consumers agree.
H2 How we help brands win
H2 Our work in action
H2 We’ve partnered with ambitious brands for over 30 years.
H2 Tap in to a world of talent
H2 Want to talk?
H4 Empty heading
H4 Satair
H4 Volvo Trucks
H4 Funlab
H4 KFC
H4 Under Armour
H4 Signify
H4 City of Hope
H4 Siemens
H4 Tabcorp
H4 Audi
H4 VELUX
H5 Growth & Business Agility
H5 Future-Ready Technology
H5 Customer-First Experiences
H5 Brand Loyalty & Engagement
Some anchor texts are used more than once.
11 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/home.htmlIMG-ALT logo
/en/home.htmlIMG-ALT logo 2
/en/work.htmlOur Work
/en/capabilities.htmlCapabilities
/en/merkle-now.htmlMerkle Now
/en/about-us.htmlAbout
/en/careers.htmlCareers
/en/locations.htmlLocations
/en/capabilities.htmlText duplicate Capabilities
/en/capabilities/consulting-bu...Consulting & Business Operations
/en/capabilities/experience-pr...Experience & Product Design
/en/capabilities/engagement-lo...Engagement & Loyalty
/en/capabilities/platforms-eng...Platforms and Engineering
/en/capabilities/analytics-ins...Analytics & Insights
/en/capabilities/gencx.htmlGenCX
/en/capabilities/merkury-enter...Merkury
/en/about-us.htmlText duplicate About
/en/about-us/leadership.htmlLeadership
/en/about-us/history.htmlHistory
/en/about-us/industry-expertis...Industry Expertise
/en/about-us/partnerships.htmlPartnerships
/en/about-us/diversity-equity-...Diversity, Equity, & Inclusion
/en/about-us/merkle-dentsu.htmlMerkle & dentsu
/en/locations.htmlText duplicate Locations
/en/locations/north-america.htmlNorth America
/en/locations/europe.htmlEurope
/en/locations/middle-east.htmlMiddle East
/en/locations/australia-and-oc...Australia and Oceania
/en/locations/asia-pacific.htmlAsia Pacific
/en/locations/south-america.htmlSouth America
/en/about-us/industry-expertis...Automotive
/en/about-us/industry-expertis...Retail, CPG & Restaurants
/en/about-us/industry-expertis...Financial Services
/en/about-us/industry-expertis...Health
/en/about-us/industry-expertis...High Tech
/en/about-us/industry-expertis...Media & Entertainment
/en/about-us/industry-expertis...Nonprofit
/en/about-us/industry-expertis...Travel & Hospitality
/en/about-us/industry-expertis...B2B
/en/about-us/partnerships/acti...ActionIQ
/en/about-us/partnerships/adob...Adobe
/en/about-us/partnerships/aws....AWS
/en/about-us/partnerships/braz...Braze
/en/about-us/partnerships/figm...Figma
/en/about-us/partnerships/goog...Google
/en/about-us/partnerships/qual...Qualtrics
/en/about-us/partnerships/sale...Salesforce
/en/about-us/partnerships/site...Sitecore
/en/about-us/partnerships/snow...Snowflake
/en/about-us/partnerships/zeta...Zeta
/en/locations/north-america/un...United States
/en/locations/north-america/me...Mexico
/en/locations/europe/austria.htmlAustria
/en/locations/europe/bulgaria....Bulgaria
/en/locations/europe/czechia.htmlCzechia
/en/locations/europe/denmark.htmlDenmark
/en/locations/europe/germany.htmlGermany
/en/locations/europe/ireland.htmlIreland
/en/locations/europe/italy.htmlItaly
/en/locations/europe/netherlan...Netherlands
/en/locations/europe/norway.htmlNorway
/en/locations/europe/portugal....Portugal
/en/locations/europe/serbia.htmlSerbia
/en/locations/europe/spain.htmlSpain
/en/locations/europe/sweden.htmlSweden
/en/locations/europe/switzerla...Switzerland
/en/locations/europe/united-ki...United Kingdom
/en/locations/middle-east/unit...United Arab Emirates
/en/locations/australia-and-oc...Australia
/en/locations/australia-and-oc...New Zealand
/en/locations/asia-pacific/chi...China
/en/locations/asia-pacific/hon...Hong Kong
/en/locations/asia-pacific/ind...India
/en/locations/asia-pacific/ind...Indonesia
/en/locations/asia-pacific/sin...Singapore
/en/locations/asia-pacific/tai...Taiwan
/en/locations/asia-pacific/vie...Vietnam
/en/locations/asia-pacific/tha...Thailand
/en/locations/south-america/ar...Argentina
/en/locations/south-america/br...Brazil
/en/locations/south-america/ch...Chile
/en/home.htmlSubdomain English
https://www.merkle.com/dach/deSubdomain Deutsch
/zh/home.htmlSubdomain 繁體中文
/es/home.htmlSubdomain Español
/en/contact-us.htmlContact Us
/en/contact-us.htmlText duplicate Contact Us
/en/about-us.htmlAbout us
/en/capabilities.htmlOur Capabilities
/en/merkle-now/ebooks/2024-cmo...Get the Navigator
/en/merkle-now/ebooks/2024-ana...Explore Now
/en/work.htmlLearn More
/en/about-us/industry-expertis...industry expertise
/en/work.htmlALL WORK
/en/work/case-studies/satair.htmlNo Text
/en/work/case-studies/satair.htmlA commerce solution where not even the sky is the limit
/en/work/case-studies/satair.htmlRead case
/en/work/case-studies/volvo-tr...No Text
/en/work/case-studies/volvo-tr...The data-driven truck
/en/work/case-studies/volvo-tr...Text duplicate Read case
/en/work/case-studies/funlab.htmlNo Text
/en/work/case-studies/funlab.htmlFun and functional experiences go digital
/en/work/case-studies/funlab.htmlText duplicate Read case
/en/work/case-studies/kfc-rest...No Text
/en/work/case-studies/kfc-rest...Connecting the virtual and real worlds for China’s Gen Z
/en/work/case-studies/kfc-rest...Text duplicate Read case
/en/work/case-studies/under-ar...No Text
/en/work/case-studies/under-ar...A longstanding partnership drives commerce performance
/en/work/case-studies/under-ar...Text duplicate Read case
/en/work/case-studies/signify....No Text
/en/work/case-studies/signify....Using data to power direct-to-consumer transformation
/en/work/case-studies/signify....Text duplicate Read case
/en/work/case-studies/city-of-...No Text
/en/work/case-studies/city-of-...A personalized media strategy for critical cancer care
/en/work/case-studies/city-of-...Text duplicate Read case
/en/work/case-studies/siemens....No Text
/en/work/case-studies/siemens....Shaping the future as a driver of digitalisation
/en/work/case-studies/siemens....Text duplicate Read case
/en/work/case-studies/tabcorp....No Text
/en/work/case-studies/tabcorp....Betting on digital experiences
/en/work/case-studies/tabcorp....Text duplicate Read case
/en/work/case-studies/audi.htmlNo Text
/en/work/case-studies/audi.htmlDriving successful corporate comms for Audi AG
/en/work/case-studies/audi.htmlText duplicate Read case
/en/work/case-studies/velux.htmlNo Text
/en/work/case-studies/velux.htmlEnvisioning the view
/en/work/case-studies/velux.htmlText duplicate Read case
/en/about-us.htmlAbout Us
/en/locations.htmlSEE LOCATIONS
/en/careers.htmlSEARCH JOBS
/en/home.htmlIMG-ALT Logo
/en/contact-us.htmlGet in contact
/en/contact-us.htmlGet in contact with us
/en/legal-terms.htmlLegal Terms
/en/privacy-policy.htmlPrivacy Policy
/en/privacy-policy/data-produc...Your Privacy Choices
/en/disclosure-policy.htmlDisclosure Policy
/en/cookie-notice.htmlCookie Notice
/en/email-preferences.htmlEmail Preferences
/en/sitemap.htmlSitemap
https://www.sos.state.tx.us/in...New window External Subdomain Texas SOS website
https://www.instagram.com/merkle/New window External Subdomain No Text
https://www.facebook.com/merkl...New window External Subdomain No Text
https://twitter.com/MerkleNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://ralphmerkle.com/New window External Click here.
https://www.dentsu.com/New window External Subdomain IMG-ALT a dentsu company

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.merkle.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (155 kB).

HTTP Response Header

NameValue
dateFri, 15 Nov 2024 22:10:32 GMT
content-typetext/html;charset=utf-8
content-length19540
x-frame-optionsSAMEORIGIN
last-modifiedFri, 15 Nov 2024 13:40:45 GMT
etag"26ae8-626f3b6c6e4e8-gzip"
cache-controlmax-age=300
expiresFri, 15 Nov 2024 22:14:07 GMT
content-encodinggzip
x-vhostpublish
x-content-type-optionsnosniff
age85
strict-transport-securitymax-age=31557600
set-cookie63 Characters
x-served-bycache-fra-etou8220061-FRA
x-cacheCONFIG_NOCACHE
x-timerS1731708632.385828,VS0,VS0,VE3
varyAccept-Encoding
x-azure-ref20241115T221032Z-16fcd4b77c5qqnkxhC1FRAmyhn000000018000000000tkn7
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,440 referring domains.
This page has 137,387 backlinks.
This page has backlinks from 3,250 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
Disallow: /language-masters/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

User-Agent: ImagesiftBot 
Disallow: /

Sitemap: https://www.merkle.com/en/sitemap.xml
Sitemap: https://www.merkle.com/es/sitemap.xml
Sitemap: https://www.merkle.com/zh/sitemap.xml

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Search preview

www.merkle.com
Merkle - We Power the Experience Economy
The next decade belongs to brands that are positioned to win on customer experience. And the competition gets more fierce every day. Let's create together.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Experience74%Check
Customer Experience68%Check
Merkle65%Check
brand63%Check
experience economy62%Check
win58%Check
customer58%Check
brands win56%Check
brands54%Check
experiences51%Check
Show more keywords and terms

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