Morningstar.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
46% 
Page structure
95% 
Link structure
58% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
180.50 kB
Words
170
Media files
37
Number of links
105 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Morningstar Financial Research, Analysis, Data and News
The length of the page title is perfect. (521 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Investment education, tools, data, news and research on shares, funds, investment trusts and ETFs to help you make better investing decisions
The length of the meta description is perfect. (883 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.morningstar.co.uk/uk
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.0 Strict is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
referrerno-referrer-when-downgrade
descriptionInvestment education, tools, data, news and research on shares, funds, investment trusts and ETFs to help you make better investing decisions
keywordsopenend, open-end, funds, OEICs, collectives, SICAVs, unit trusts, life funds, pension funds, life and pension, stakeholder, ISA, ISA funds, shares, offshore funds, portfolio, trust, money, FTSE, PEP, PEP transfer, fund analysis, analyst reports, indices, ethical investing, fund prices, fund performance, charts, ETFs, exchange traded funds, pension, life, retirement, multimanager, multi-manager, fund prices, research funds, fund fact sheets, investing, investment, funds investing, personal finance, bonds, financial planning, fund research, mornigstar, morninsgtar, morning star
langen-gb
X-UA-CompatibleIE=edge,chrome=1

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Page quality

Content
(Critically important)
There are only 170 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
31.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/includes/images/premiumWrapper.pngPremium Wrapper
/static/UploadManager/Assets/e843315.svgMorningstar
/static/UploadManager/Assets/e843315.svgMorningstar
...ic/UploadManager/Image/new_open_icon.pngWhats New Icon
...Manager/Image/Morningstar_Oicon_Grey.pngWhats New Icon
...ic/UploadManager/Image/new_open_icon.pngWhats New Icon
.../UploadManager/Image/lightbulb_30x30.pngOpen Window Icon
...ic/UploadManager/Image/new_open_icon.pngWhats New Icon
...Manager/Image/Morningstar_Oicon_Grey.pngWhats New Icon
...ic/UploadManager/Image/new_open_icon.pngWhats New Icon
.../UploadManager/Image/lightbulb_30x30.pngOpen Window Icon
...loadManager/Assets/shield_icon_80x80.pngShield Icon
...ic/UploadManager/Image/new_open_icon.pngOpen Window Icon
...ic/UploadManager/Image/new_open_icon.pngOpen Window Icon
...nager/Image/fund_insights_icon_80x80.pngFund Insights
.../it/imm2024/Euro_EU_Parliament_Large.jpgEuropean flags UK main
...a7/653a1bc0f7b79be0f14279bb/Unilever.jpgdove soap on shelf in shop
...ts/gucci-store-AP23281471014363-520x.pngA Gucci storefront
...fef3eae7940077f2/Crowdstrike_UK_Main.jpgCrowdstrike UK Main
...adManager/Assets/Meta Platforms logo.jpgmeta logo
...b0f9510b2014daca40fc8c/Eagle_UK_Main.jpgeagle
.../UploadManager/Image/leaf_icon_80x80.pngSustainable Investing
/static/UploadManager/Assets/gold.jpg.pngGold Stocks
...Manager/Image/star_rating_icon_80x80.pngFive Stars
...ploadManager/Image/shield_icon_80x80.pngGold Medalist
...loadManager/Image/indexes_icon_80x80.pngIndexes
...oadManager/Image/screener_icon_80x80.pngNo alt attribute provided
...ger/Image/portfoliomanger_icon_80x80.pngNo alt attribute provided
...ger/Image/portfoliomanger_icon_80x80.pngNo alt attribute provided
/static/UploadManager/Image/Heatmap.gifNo alt attribute provided
/static/UploadManager/Image/facebook-03.svgFacebook
/static/UploadManager/Image/twitter-01.svgTwitter
/static/UploadManager/Image/linkedin-02.svgLinkedIn
/static/UploadManager/Image/youtube-06.svgYoutube
...tic/UploadManager/Image/instagram-07.svgInstagram
https://euim.mstar.com/images/xml_36x14.gifNo alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Equity Research & Insights
H2 Fund Research & Insights
H2 Investment Trust Research & Insights
H2 Best Investments
H2 Tools
H3 Welcome to Morningstar.co.uk!
H3 For more information:
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 23 external links on this page.

Found links on this page

LinkAttributesAnchor text
/uk/premium/overview?referid=U...Subdomain Get 14 Days Free
IMG-ALT Premium Wrapper
https://www.morningstar.co.uk/ukSubdomain IMG-ALT Morningstar
https://www.morningstar.com/en...New window External Subdomain Company Site
https://www.morningstar.co.uk/uk/Subdomain Home
/uk/portfoliomanager/portfolio...Subdomain Portfolio
/uk/news/archive.aspxSubdomain Archive
/uk/funds/default.aspxSubdomain Funds
/uk/investmenttrusts/default.aspxSubdomain Trusts
/uk/etfs/default.aspxSubdomain ETFs
/uk/equities/default.aspxSubdomain Stocks
/uk/markets/default.aspxSubdomain Markets
/uk/personalfinance/default.aspxSubdomain Personal Finance
/uk/announcements/professional...Subdomain Financial Advisers
/uk/tools/default.aspxSubdomain Tools
/uk/announcement/investmentcon...Subdomain MIC UK 2024
IMG-ALT Whats New Icon
/uk/topics/247155/theme/mornin...Subdomain Morningstar Awards
IMG-ALT Whats New Icon
/uk/topics/246754/theme/etf.aspxSubdomain Text duplicate ETFs
IMG-ALT Whats New Icon
/uk/newsletters/subscribenow.aspxSubdomain Sign Up to Our Newsletters
IMG-ALT Open Window Icon
https://www.morningstar.co.uk/uk/Subdomain Text duplicate Home
/uk/announcement/investmentcon...Subdomain Text duplicate MIC UK 2024
IMG-ALT Whats New Icon
/uk/topics/247155/theme/mornin...Subdomain Text duplicate Morningstar Awards
IMG-ALT Whats New Icon
/uk/topics/246754/theme/etf.aspxSubdomain Text duplicate ETFs
IMG-ALT Whats New Icon
/uk/newsletters/subscribenow.aspxSubdomain Text duplicate Sign Up to Our Newsletters
IMG-ALT Open Window Icon
/uk/portfoliomanager/portfolio...Subdomain Text duplicate Portfolio
/uk/news/archive.aspxSubdomain Text duplicate Archive
/uk/funds/default.aspxSubdomain Text duplicate Funds
/uk/topics/121704/research/fun...Subdomain Medalist Rating
IMG-ALT Shield Icon
https://www.morningstar.com/en...External Subdomain Guide to Asset Flows
IMG-ALT Open Window Icon
https://www.morningstar.com/en...External Subdomain Guide to Indexes for Fund Management
IMG-ALT Open Window Icon
https://www.morningstar.com/pr...External Subdomain Investment Analysis Platform for Fund Managers
IMG-ALT Fund Insights
/uk/investmenttrusts/default.aspxSubdomain Text duplicate Trusts
/uk/etfs/default.aspxSubdomain Text duplicate ETFs
/uk/equities/default.aspxSubdomain Text duplicate Stocks
/uk/markets/default.aspxSubdomain Text duplicate Markets
/uk/personalfinance/default.aspxSubdomain Text duplicate Personal Finance
/uk/announcements/professional...Subdomain Text duplicate Financial Advisers
/uk/tools/default.aspxSubdomain Text duplicate Tools
/uk/membership/signup.aspxSubdomain log in to Morningstar
/uk/news/articles/104524/About...Subdomain Find out more
/uk/429/articles/103523/5-Tips...Subdomain Read
/uk/hemscottsitemap.aspxSubdomain Locate
/uk/sitemap/Sitemap.aspxSubdomain See
/uk/help/faq.aspxSubdomain Check
/uk/help/feedbackform.aspxSubdomain Contact
/uk/news/251475/earnings-seaso...Subdomain Earnings Season: How Are The GRANOLAS Stocks Doing? play-circle--s
/uk/news/251513/unilever-hikes...Subdomain Unilever Hikes Dividend as Shares Jump on Earnings
/uk/news/251522/kering-fair-va...Subdomain Kering Fair Value Reduced; Earnings Under Pressure
/uk/news/251504/british-americ...Subdomain British American Tobacco: Results on Track, Interim Dividend Rises
/uk/news/249993/the-uks-most-s...Subdomain The UK's Most Shorted Stocks
/uk/news/251394/can-eurozone-b...Subdomain Can Eurozone Banks Continue Their Rally in Q3?
/uk/news/251359/biden-out-trum...Subdomain Biden Out, Trump on Manoeuvres. Time to Watch These Two Defence Stocks
/uk/news/111721/top-ftse-100-u...Subdomain Top FTSE 100 UK Dividend Paying Stocks
/uk/news/251366/crowdstrike-se...Subdomain CrowdStrike Sell-Off a Buying Opportunity After Outage
/uk/news/251350/netflix-earnin...Subdomain Netflix Earnings: Another Great Quarter But Growth Has Peaked
/uk/news/251284/why-isnt-uk-in...Subdomain Why Isn't UK Inflation Falling? Blame Taylor
/uk/news/251229/newly-underval...Subdomain Newly Undervalued Stocks for the Month
/uk/news/archive.aspxSubdomain Read More News
/uk/news/251522/kering-fair-va...Subdomain Text duplicate Kering Fair Value Reduced; Earnings Under Pressure
/uk/news/251513/unilever-hikes...Subdomain Text duplicate Unilever Hikes Dividend as Shares Jump on Earnings
/uk/news/251505/crowdstrike-we...Subdomain CrowdStrike: We Don't Share The Market's View on Crisis-Hit Stock
/uk/news/251504/british-americ...Subdomain Text duplicate British American Tobacco: Results on Track, Interim Dividend Rises
/uk/collection/2110/equity-res...Subdomain Text duplicate Read More News
/uk/news/251226/burberry-stock...Subdomain Burberry Stock is Plummeting – Are My Funds Affected?
/uk/news/251117/five-equity-fu...Subdomain Five Equity Funds That Play Defensive
/uk/news/250909/best-and-worst...Subdomain Best and Worst Performing Funds in 2024 So Far
/uk/news/250571/13-questions-f...Subdomain 13 Questions for Redwheel's James Johnstone
/uk/collection/2114/fund-resea...Subdomain Text duplicate Read More News
/uk/news/250651/alliance-trust...Subdomain Alliance Trust and Witan Deal Will be First of Many
/uk/news/250647/alliance-trust...Subdomain Alliance Trust and Witan in £5 Billion Merger
/uk/news/248876/13-questions-f...Subdomain 13 Questions for JPMorgan’s Jonathan Ingram
/uk/news/247253/can-you-put-in...Subdomain Can You Put Investment Trusts in a Stocks & Shares ISA? Yes, Yes You Can! play-circle--s
/uk/collection/2135/investment...Subdomain Text duplicate Read More News
/uk/news/251505/crowdstrike-we...Subdomain Crowdstrike: We Don't Share Market's View of Crisis-Hit Stock
/uk/news/251488/going-into-ear...Subdomain Going into Earnings, is Meta a Buy, a Sell, or a Hold?
/uk/news/251391/when-will-the-...Subdomain When Will the Fed Start Cutting Interest Rates?
/uk/news/251512/summer-reads-s...Subdomain Summer Reads: Seven Great Investing Books to Read on Your Hols
/uk/news/251473/teslas-q2-affo...Subdomain Tesla's Q2: Affordable Vehicle Still on Track for 2025 Launch
/uk/news/251440/three-ai-stock...Subdomain Three AI Stocks Beyond Nvidia play-circle--s
/uk/news/251474/alphabet-q2-ea...Subdomain Alphabet Q2 Earnings: Search and Cloud Growth Remain Impressive
/uk/news/251466/going-into-ear...Subdomain Going into Earnings, is Amazon Stock a Buy, a Sell, or a Hold?
/uk/news/251368/cio-we-back-ho...Subdomain CIO: We Back House Builders, But Funding is Labour's Elephant in the Room play-circle--s
/uk/news/251471/reckitt-to-foc...Subdomain Reckitt to Focus on 'Powerbrands' in Wide-Ranging Shake-up
/uk/news/251434/the-us-economy...Subdomain The US Economy is Cooling, and That's Good News
/uk/news/251400/going-into-ear...Subdomain Going into Earnings, is Alphabet Stock a Buy, a Sell, or a Hold?
/uk/news/251327/dividend-watch...Subdomain Dividend Watch: Why Burberry Suspended its Dividend play-circle--s
/uk/news/archive.aspxSubdomain Text duplicate Read More News
/uk/funds/esg.aspxSubdomain Sustainable Funds
/uk/gold-stocksSubdomain Gold Stocks
/uk/screener/stock.aspx?Subdomain Anchor Five Star Stocks
/uk/screener/fund.aspx?Subdomain Anchor Gold Medalist Funds
/uk/screener/index.aspxSubdomain Morningstar Indexes
/uk/compare/investment.aspx?Subdomain Anchor Investment Compare
/uk/portfoliomanager/xray.aspxSubdomain Instant X-Ray
/uk/portfoliomanager/portfolio...Subdomain Portfolio Manager
/uk/Market/heatmap.aspxSubdomain Heatmap
/uk/Markets/global-market-baro...No Text
https://www.morningstar.co.uk/uk/Subdomain Text duplicate A-TITLE Morningstar
https://www.facebook.com/Morni...New window External Subdomain IMG-ALT Facebook
https://twitter.com/Morningsta...New window External IMG-ALT Twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://www.youtube.com/@Morni...New window External Subdomain IMG-ALT Youtube
https://www.instagram.com/morn...New window External Subdomain IMG-ALT Instagram
https://www.morningstar.com/co...External Subdomain Our Story
https://www.morningstar.com/en...External Subdomain Company Website
https://www.morningstar.com/re...External Subdomain Our Signature Methodologies
https://www.morningstar.com/ca...External Subdomain Career
https://www.morningstar.com/co...External Subdomain Global Contacts
/uk/help/advertising.aspxNew window Subdomain Advertising Opportunities
/uk/topics/194416/announcement...Subdomain FAQ
/uk/help/feedbackform.aspxNew window Subdomain Ask Us
/uk/Disclaimer/Disclaimer.aspx...Subdomain Terms of Use
https://www.morningstar.com/co...External Subdomain Privacy Policy
/static/UploadManager/Assets/M...Subdomain Modern Slavery Statement
https://www.morningstar.com/co...External Subdomain Disclosures
/uk/help/faq.aspxSubdomain Help
/uk/glossary/glossary.aspxSubdomain Glossary
/static/UploadManager/Other/Mo...Subdomain Licensing Opportunities
http://corporate.morningstar.c...External Subdomain Data Opportunities
http://corporate.morningstar.c...External Subdomain Careers
/uk/help/contacts.aspxSubdomain Contact Morningstar
https://www.morningstar.com/re...External Subdomain Methodology
/uk/help/advertising.aspxSubdomain Advertise
/uk/sitemap/Sitemap.aspxSubdomain Site Map
/uk/feeds/rssintro.aspxSubdomain No Text
http://global.morningstar.com/...External Subdomain Trivial anchor text
here
http://global.morningstar.com/...External Subdomain Text duplicate Trivial anchor text
here
http://global.morningstar.com/...External Subdomain Text duplicate Trivial anchor text
here
https://shareholders.morningst...External Subdomain Text duplicate Trivial anchor text
here

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.morningstar.co.uk/uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (181 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
varyAccept-Encoding
dateThu, 25 Jul 2024 14:47:15 GMT
set-cookie178 Characters
cache-controlprivate
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-security-policydefault-src *; font-src * data:;img-src * data:; script-src * data: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; frame-src *; media-src * blob:;
referrer-policystrict-origin
access-control-allow-methodsOPTIONS, TRACE, GET, HEAD, POST
access-control-max-age864000
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 b47ba5841a54cf2d19fc521c78e94514.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P4
x-amz-cf-idDY1nlnQOqCohwNKlPRdJTqOAfCaTlxbSPQE0fpCY4aYGD1BruzzLUw==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 146 referring domains.
This page has 638 backlinks.
This page has backlinks from 111 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Morningstar: robots.txt 
# 
# This file is used to allow crawlers to index our site. 
# It is NOT used for any other purpose, such as filtering 
# impressions or clicks. 
# 
User-agent: *
Disallow: /admin/
Disallow: /virtual/
Disallow: /*.axd
Disallow: /WebResource.axd
Disallow: /ScriptResource.axd
Disallow: /App_Data/
Disallow: /dynimg/
Disallow: /img/
Disallow: /common/
Disallow: /*/util/
Disallow: /*/admin/
Disallow: /*/virtual/
Disallow: /*/*.axd
Disallow: /*/WebResource.axd
Disallow: /*/ScriptResource.axd
Disallow: /*/App_Data/
Disallow: /*/dynimg/
Disallow: /*/img/
Disallow: /*/common/
Disallow: /*p_snapshot.aspx
Disallow: /*p_article.aspx
Disallow: /*PrintArticle.aspx
Disallow: /*/fundscreener/results.aspx
Disallow: /*/snapshot/snapshot.aspx?id=FHUSA04EZM
Disallow: /*/snapshot/snapshot.aspx?id=F00000QHZB
Disallow: /*/snapshot/snapshot.aspx?id=VAUSA06622
Disallow: /errors/*
Disallow: /static/UploadManager/Image
Disallow: /static/UploadManager/Other

Similar sites

Search preview

www.morningstar.co.uk
Morningstar Financial Research, Analysis, Data and News
Investment education, tools, data, news and research on shares, funds, investment trusts and ETFs to help you make better investing decisions

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
research66%Check
Morningstar60%Check
Investment Research60%Check
Morningstar Financial Research58%Check
Investment Fund55%Check
Investment54%Check
Fund54%Check
Investment Funds52%Check
Investment Analysis51%Check
Tools50%Check
Show more keywords and terms

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