Nationalgalleries.org - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
64% 
Page structure
51% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
110.60 kB
Words
863
Media files
27
Number of links
41 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Galleries of Scotland | National Galleries of Scotland
There are word repetitions in the page title.
The length of the page title is perfect. (549 pixels out of 580 max pixel length)
Meta description
(Critically important)
The National Galleries of Scotland cares for, develops, researches and displays the national collection of Scottish and international art.
The length of the meta description is perfect. (828 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalgalleries.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification57rhHnPq15T1nDJ6sUOHCWWYToVfkCNZ6UPxbpDK_5c
msvalidate.01BAE46573CC6BE11E3D2BBF0991307350
yandex-verificationf9ba3cce48397a52
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
descriptionThe National Galleries of Scotland cares for, develops, researches and displays the national collection of Scottish and international art.
langen
og:site_nameNational Galleries of Scotland
og:urlhttps://www.nationalgalleries.org/front
og:titleNational Galleries of Scotland | National Galleries of Scotland
og:imagehttps://www.nationalgalleries.org/themes/ngs_cms/images/logo_sharing.png
og:descriptionThe National Galleries of Scotland cares for, develops, researches and displays the national collection of Scottish and international art.
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 863 words. That's ok.
35.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 94 characters this one is longer than 70 characters:
"support our mission to make art work for everyone. please make a donation or join as a friend."
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/files/2024-07/NGS-Lavery--162Med_0.jpgA visitor admiring a John Lavery artwork
...ublic/National visit 4.jpg?itok=zPs4HpQoNo alt attribute provided
.../public/Modern visit 2.jpg?itok=t3jbFFiPNo alt attribute provided
...lic/ModTWoOurGalleries.jpg?itok=sSWtGm7INo alt attribute provided
...Portrait homepage grid.jpg?itok=lsMXKd0LNo alt attribute provided
...es/images/Women in Revolt 2000x829px.jpgNo alt attribute provided
...saic/ScottishGiftsList.jpg?itok=BcKwbbOdNo alt attribute provided
...lum Colvin PG 3WEB 767.jpg?itok=C23KHaWcNo alt attribute provided
...ish Art books - Square.jpg?itok=ihncy-eRNo alt attribute provided
...ard_mosaic/WiRShopHome.jpg?itok=uWddNW2VNo alt attribute provided
...2024-07/LaveryShopHome.jpg?itok=n0MKzrOUA detail of a Lavery painting of a Scottish loch
...t print - landing page.jpg?itok=ijbTFRvCCustom print room setting
...es/MinersNickyBirdList.jpg?itok=SpoYq4KPNo alt attribute provided
...es/VermeerVirginalList.jpg?itok=a454upsONo alt attribute provided
... for homepage lane 1x1.jpg?itok=A-lWBG7JNo alt attribute provided
...uceMcLeanListLighter_0.jpg?itok=Ceq9IMFXNo alt attribute provided
...e Workers - banner home page Overlay.jpgNo alt attribute provided
...c/images/SearchExplore.jpg?itok=2md9VB5SNo alt attribute provided
...es/CornellArtistMiller.jpg?itok=cuGIFyXeNo alt attribute provided
...lasgowBoysGlossaryList.jpg?itok=RJ0HX0lPNo alt attribute provided
...emedios-Varo-full_Sq_0.jpg?itok=cFsPgw2TNo alt attribute provided
...-collect-banner-NGSincreasedOverlay2.jpgNo alt attribute provided
...0/public/images/Tour_0.jpg?itok=jgD7n1XUNo alt attribute provided
...blic/images/GuidedTour.jpg?itok=SUJkXwhaNo alt attribute provided
...es/Commercial services.jpg?itok=0F-yOmiYNo alt attribute provided
...c/images/venue (1) (1).jpg?itok=LGezaCZjNo alt attribute provided

Page structure

H1 heading
(Critically important)
An Irish Impressionist | Lavery on Location
Too many H1 headings
Headings
(Important)
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 An Irish Impressionist | Lavery on Location
H1 Women in Revolt!
H2 Indulge your wanderlust with a visit to this epic solo exhibition of paintings by the renowned Belfast-born artist, Sir John Lavery.
H2 Which gallery do you want to visit?
H2 Art and Activism in the UK 1970–1990. A celebration of women artists who changed the face of British art.
H2 Get ready for some incredible art
H2 Art in the collection
H2 What's on
H2 What we do
H3 National
H3 Modern One
H3 Modern Two
H3 Portrait
H3 Browse our shop for art-inspired gifts
H3 Before and After Coal
H3 National Treasures | Vermeer in Edinburgh
H3 Do Ho Suh | Tracing Time
H3 Bruce McLean | I Want My Crown
H3 Support us
H3 Celebrating Queer Art
H3 Explore and search
H3 Artists
H3 Glossary
H3 New acquisitions
H3 Keep up to date
H3 Click and collect your art gifts
H3 Community and access
H3 About the National Galleries of Scotland
H3 Commercial services
H3 Venue hire
H3 Connect
H3 Social
H3 About
H3 Legal
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Anchor Text duplicate Skip to main content
/accountA-TITLE Sign in or create an account
/basketA-TITLE Your basket is empty
/No Text
/exhibition/irish-impressionis...Book now
/visit/scottish-national-galleryFind out more National
/visit/scottish-national-galle...Find out more Modern One
/visit/scottish-national-galle...Find out more Modern Two
/visit/scottish-national-portr...Find out more Portrait
/exhibition/women-revolt-art-a...Plan your visit
https://shop.nationalgalleries...External Subdomain Shop now
https://shop.nationalgalleries...External Subdomain Scottish gifts
https://shop.nationalgalleries...External Subdomain Limited editions
https://shop.nationalgalleries...External Subdomain Books
https://shop.nationalgalleries...External Subdomain Women in Revolt!
https://shop.nationalgalleries...External Subdomain Lavery on Location
IMG-ALT A detail of a Lavery painting of a Scottish loch
https://shop.nationalgalleries...External Subdomain Custom prints
IMG-ALT Custom print room setting
/exhibition/before-and-after-c...Find out more Before and After Coal
/exhibition/national-treasures...Find out more National Treasures | Vermeer in Edinburgh
/exhibition/do-ho-suh-tracing-...Find out more Do Ho Suh | Tracing Time
/exhibition/bruce-mclean-i-wan...Find out more Bruce McLean | I Want My Crown
/support/donateDonate now
/support/become-a-memberBecome a Friend
/art-and-artists/features/not-...Find out more
/art-and-artistsExplore and search Explore and search
/art-and-artists/artists/aSee all artists Artists
/art-and-artists/glossary-terms/aBrowse the glossary Glossary
/art-and-artists/collections/a...See our recent acquistions New acquisitions
/shopText duplicate Shop now
/shop/delivery-and-returnsSubdomain Anchor Text duplicate Find out more
/visit/groups-tours-workshops/...Groups visit Community and access
/about-usAbout us About the National Galleries of Scotland
/about-us/commercial-servicesOur services Commercial services
/venue-hireExplore our venues Venue hire
/cdn-cgi/l/email-protection[email protected]
https://www.facebook.com/natio...New window External Subdomain Facebook
https://twitter.com/NatGalleri...New window External Twitter
https://www.instagram.com/natg...New window External Subdomain Instagram
https://www.youtube.com/channe...New window External Subdomain YouTube
/careersCareers
/about-usAbout us
/content/contact-usContact us
/press-officePress office
/venue-hireVenue hire
https://shop.nationalgalleries...External Subdomain Text duplicate Custom prints
/copyright-image-licensingCopyright and image licensing
/website-terms-of-useManage cookie settings
/privacy-noticesPrivacy policy
/terms-and-conditionsTerms and conditions
/website-terms-of-useWebsite terms of use
/about-us/plans-policies/equalityEqualities
/about-us/plans-policies/acces...Accessibility statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalgalleries.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (111 kB).

HTTP Response Header

NameValue
dateThu, 22 Aug 2024 12:02:44 GMT
content-typetext/html; charset=UTF-8
expiresSun, 19 Nov 1978 05:00:00 GMT
cache-controlmax-age=900, public
varyCookie
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
last-modifiedThu, 22 Aug 2024 11:13:21 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
x-request-idv-8ad06620-6077-11ef-9bf0-830e2d0d2b03
x-ah-environmentprod
age234
viavarnish
x-cacheHIT
x-cache-hits19
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servercloudflare
cf-ray8b72b73198959265-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,829 referring domains.
This page has 288,553 backlinks.
This page has backlinks from 4,217 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# Site-specific
Disallow: /account/
Disallow: /basket/
Disallow: /download/
Disallow: /tickets/
Disallow: /visitwifi/

# Sitemap: https://www.nationalgalleries.org/sitemap.xml

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www.nationalgalleries.org
National Galleries of Scotland | National Galleries of Scotland
The National Galleries of Scotland cares for, develops, researches and displays the national collection of Scottish and international art.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National79%Check
National Galleries79%Check
galleries75%Check
national collection66%Check
art63%Check
Scotland62%Check
National Treasures60%Check
Lavery58%Check
Art collection58%Check
International art56%Check
Show more keywords and terms

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