Nature.org - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
76% 
Page structure
83% 
Link structure
65% 
Server
66% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
231.00 kB
Words
1223
Media files
30
Number of links
95 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Nature Conservancy: A World Where People & Nature Thrive
The page title should be shorter than 580 pixels. It is 587 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We're working around the world to protect the lands and waters on which all life depends and fight climate change. Join us.
The length of the meta description is perfect. (755 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nature.org/en-us/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification6ipPuwGoKra6s49JT7KY-OJCHOG0-G4HBheO0o7GHxA
descriptionWe're working around the world to protect the lands and waters on which all life depends and fight climate change. Join us.
keywordsThe Nature Conservancy, Climate Change, Protect Land and Water, Provide Food and Water Sustainably, Healthy Cities, Conservation, Science, Scientists, agriculture anthropology aquaculture aquatic ecology agricultural conservation avian ecology behavior economics bioacoustics biodiversity conservation biological oceanography boreal forest carbon carbon cycling cities climate climate change climate change adaptation climate change mitigation coastal ecology coastal and marine conservation coastal habitat restoration coastal resource management coastal restoration coastal risk coastal risk and resilience community conservation community ecology community engagement community planning conservation biology conservation finance conservation for cities conservation partnerships conservation planning conservation policy conservation science conservation strategies development coral reefs coral reef ecology coral reef health decision science development by design disaster risk reduction ecological economics economics ecosystems ecosystem carbon flux ecosystem services energy energy siting and migration environmental economics environmental policy equity estuarine and watershed restoration finance fire ecology fisheries fisheries management forest ecology forest monitoring forestry forests food security freshwater and marine science freshwater conservation freshwater ecology habitat restoration human behavior human well being hydropower geographic information systems GHG emissions /removals great lakes great lakes water quality grassland songbird ecology indigenous peoples infrastructure invasive species management investing interdisciplinary ecology landscape and watershed spatial planning landscape ecology land use change land use planning lead scientists local communities marine conservation marine ecology marine policy marine protected areas marine spatial planning migratory species conservation mitigation planning monitoring natural climate solutions natural resource management nonparametric statistics ocean acidification optimal monitoring oyster reef restoration pacific islands plant phenology policy population genetics population modelling prairie butterfly ecology private lands conservation public health public land use rare species REDD+ remote sensing restoration ecology return on investment rivers science synthesis and meta-analysis social monitoring socioeconomics soil soil science songbird conservation source water protection spatial ecology spatial planning spatial statistics species distribution modeling sustainable agriculture sustainable cities sustainable development sustainable forest management sustainability terrestrial ecology urban sustainability valuing nature's benefits water funds water markets water security water use welfare economics wetland restoration wildlife ecology wildlife management
robotsindex, follow
format-detectiontelephone=yes
viewportwidth=device-width, initial-scale=1.0
langen-us
twitter:cardsummary_large_image
twitter:site@nature_org
twitter:titleThe Nature Conservancy
twitter:descriptionThe Nature Conservancy is tackling the root causes of some of the toughest problems facing people and nature today, replicating good ideas to save many places and improve people’s lives.
twitter:imagehttps://natureconservancy-h.assetsadobe.com/is/image/content/dam/tnc/nature/en/photos/Towering-CA-Redwoods.jpg?crop=0%2C175%2C2400%2C1260&wid=1200&hei=630&scl=2.0
og:titleThe Nature Conservancy
og:site_nameThe Nature Conservancy
og:typewebsite
og:imagehttps://natureconservancy-h.assetsadobe.com/is/image/content/dam/tnc/nature/en/photos/Towering-CA-Redwoods.jpg?crop=0%2C175%2C2400%2C1260&wid=1200&hei=630&scl=2.0
og:urlhttps://www.nature.org/en-us/
og:descriptionThe Nature Conservancy is tackling the root causes of some of the toughest problems facing people and nature today, replicating good ideas to save many places and improve people’s lives.
og:localeen_US
charsetutf-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: You’ve already signed up with this email address. To review your email...
  • Duplicate 2: We may have detected a typo. Please enter a valid email address (forma...
  • Duplicate 3: We are sorry, but there was a problem processing the reCAPTCHA respons...
This page contains 1223 words. That's ok.
32.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
32 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 13.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nc-logo-primary-registered-dark-text.svgThe Nature Conservancy
...c-logo-primary-registered-light-text.svgThe Nature Conservancy
...44,2500,1375&wid=4000&hei=2200&scl=0.625aerial image of a salt like with land peaking out.
...864,0,1728,2304&wid=600&hei=800&scl=2.88Forest located on The Nature Conservancy's Cascade Head Preserve, north of Lincoln City, Oregon.
...r-goals-icons-/Reducing_Carbon_Green.svgCO2 icon
...ur-goals-icons-/Helping_People_Green.svgPeople Icon
...ns/2030-our-goals-icons-/Lands_Green.svgLand icon
...s/2030-our-goals-icons-/Oceans_Green.svgOcean icon
...30-our-goals-icons-/Freshwater_Green.svgRiver icon
...our-goals-icons-/Local_Leaders_Green.svgPartnership icon
...p=25,0,1920,1080&wid=400&hei=225&scl=4.8No alt attribute provided
...0,128,2500,1406&wid=400&hei=225&scl=6.25No alt attribute provided
...,841,4752,1485&wid=1600&hei=500&scl=2.97a circular fossil in a reddish stone surface.
...=0,0,5376,4032&wid=300&hei=225&scl=17.92Leatherback turtle swimming in the ocean.
...744,0,2544,1908&wid=300&hei=225&scl=8.48The small crab fits on a finger tip.
...67&wid=300&hei=225&scl=7.408888888888889a close up of a pangolin.
...39&wid=300&hei=225&scl=5.062222222222222A group of women in Papua New Guinea wave.
...52&wid=300&hei=300&scl=7.506666666666667No alt attribute provided
...24&wid=300&hei=300&scl=8.746666666666666No alt attribute provided
...00&wid=300&hei=300&scl=6.666666666666667No alt attribute provided
...67&wid=300&hei=300&scl=2.223333333333333No alt attribute provided
...p=0,0,1600,600&wid=3200&hei=1200&scl=0.5Fishermen from Pate Island in Lamu County.
...assets/resources/icons/icon-facebook.svgFacebook
...ssets/resources/icons/icon-instagram.svgInstagram
...assets/resources/icons/icon-linkedin.svgLinkedIn
.../assets/resources/icons/icon-twitter.svgTwitter
.../assets/resources/icons/icon-youtube.svgYoutube
...s/assets/resources/icons/icon-tiktok.svgTikTok
...c-logo-primary-registered-light-text.svgThe Nature Conservancy logo
...,40,2500,2000&wid=320&hei=256&scl=7.8125a nest of hummingbirds.

Page structure

H1 heading
(Critically important)
The Nature Conservancy
The H1 heading is perfect.
Headings
(Important)
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The Nature Conservancy
H2 interstitialRedirectModalTitle
H2 Eternal Mongolia
H2 Stepping Up Progress in this Defining Decade
H2 Our Mission
H2 Our Goals for 2030
H2 What’s New in Nature
H2 A Park for the Past
H2 Our Work in Asia Pacific
H2 Nature Needs You
H2 Discover Conservation Near You
H2 Site Footer
H2 Protect the Signs of Spring
H3 Conserving the lands and waters on which all life depends
H3 Get our latest conservation news and see how we’re protecting our natural world.
H3 3B
H3 100M
H3 650M
H3 4B
H3 30M
H3 45M
H3 Enduring Earth
H3 Fighting Fire with Fire
H3 Solomon Islands First Female Rangers Help Save Leatherback Turtles
H3 A Tiny Crab in Hong Kong is Showing Big Promise for Oyster Reefs
H3 Saving Pangolins
H3 Women Guardians of the Mangroves
H3 Explore
H3 Connect
H3 Give
H3 Sign Up for E-News
H3 Social
H3 Global Sites
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (32) on this page.
LinkAttributesAnchor text
https://preserve.nature.org/pa...New window External Subdomain GIVE NOW
/en-us/interstitialRedirectMod...interstitialRedirectModalRedirectCTA
https://www.nature.org/en-us/Anchor Skip to content
https://www.nature.org/en-us/Subdomain English
https://www.nature.org/es-us/Subdomain Español
https://www.nature.org/en-us/IMG-ALT The Nature Conservancy
/en-us/donateredirect/support-...Donate
/en-us/what-we-do/our-priorities/What We Do
https://www.nature.org/en-us/Anchor Text duplicate What We Do
/en-us/what-we-do/our-priorities/Our Priorities
/en-us/what-we-do/our-prioriti...Tackle Climate Change
/en-us/what-we-do/our-prioriti...Protect Ocean, Land & Fresh Water
/en-us/what-we-do/our-prioriti...Provide Food and Water
/en-us/what-we-do/our-insights/Our Insights
/en-us/what-we-do/our-insights...Perspectives
/en-us/what-we-do/our-insights...Reports
/en-us/what-we-do/our-insights...Data & Tools
/en-us/about-us/who-we-are/About Us
https://www.nature.org/en-us/Anchor Text duplicate About Us
/en-us/about-us/who-we-are/Who We Are
/en-us/about-us/who-we-are/our...Our People
/en-us/about-us/who-we-are/our...Our Science
/en-us/about-us/who-we-are/acc...Our Accountability
/en-us/about-us/who-we-are/how...How We Work
/en-us/about-us/who-we-are/our...Our History
/en-us/about-us/where-we-work/Where We Work
/en-us/about-us/where-we-work/...Africa
/en-us/about-us/where-we-work/...Asia Pacific
/en-us/about-us/where-we-work/...Canada
/en-us/about-us/where-we-work/...Caribbean
/en-us/about-us/where-we-work/...Europe
/en-us/about-us/where-we-work/...India
/en-us/about-us/where-we-work/...Latin America
/en-us/about-us/where-we-work/...United States
/en-us/get-involved/how-to-help/Get Involved
https://www.nature.org/en-us/Anchor Text duplicate Get Involved
/en-us/get-involved/how-to-help/How To Help
/en-us/get-involved/how-to-hel...Volunteer
/en-us/get-involved/how-to-hel...Attend Events
https://preserve.nature.org/pa...External Subdomain Take Action
/en-us/get-involved/how-to-hel...Calculate Your Carbon Footprint
/en-us/get-involved/how-to-hel...Explore the Places We Protect
/en-us/about-us/who-we-are/how...Educational Resources
/en-us/membership-and-giving/d...Membership & Giving
https://www.nature.org/en-us/Anchor Text duplicate Membership & Giving
/en-us/membership-and-giving/d...Text duplicate Donate
/en-us/membership-and-giving/d...Become a Member
/en-us/membership-and-giving/d...Renew
/en-us/membership-and-giving/d...Give Monthly
/en-us/membership-and-giving/d...Gift & Estate Planning
/en-us/membership-and-giving/d...Other Ways to Give
https://www.nature.org/en-us/Subdomain Text duplicate English
https://www.nature.org/es-us/Subdomain Text duplicate Español
https://www.nature.org/en-us/Anchor Show search
https://preserve.nature.org/pa...External Subdomain Text duplicate Renew
/en-us/donateredirect/support-...Text duplicate Donate
https://www.nature.org/en-us/Anchor No Text
https://www.nature.org/en-us/Anchor No Text
/en-us/what-we-do/our-insights...Learn More about Mongolia
/en-us/get-involved/how-to-help/Ways to Get Involved
/en-us/about-us/who-we-are/Text duplicate Who We Are
/en-us/what-we-do/our-priorities/Text duplicate What We Do
/en-us/get-involved/how-to-help/Text duplicate How To Help
/en-us/about-us/where-we-work/Text duplicate Where We Work
https://preserve.nature.org/pa...External Subdomain Donate Now
https://preserve.nature.org/pa...External Subdomain nature.org/emailpreferences
/content/tnc/nature/us/en-us/w...View Our Priorities
/content/tnc/nature/us/en-us/w...Text duplicate View Our Priorities
/en-us/what-we-do/our-insights...Enduring Earth An ambitious collaboration that works alongside nations as they accelerate and amplify conservation for a more sustainable, prosperous future....
/en-us/what-we-do/our-prioriti...Fighting Fire with Fire After a century of excluding fires in our Western dry forests, these landscapes are now dangerously overgrown. Urgent action is neede...
/en-us/magazine/magazine-artic...read the article
/en-us/magazine/more magazine stories
/en-us/about-us/where-we-work/...Solomon Islands First Female Rangers Help Save Leatherback Turtles Solomon Islands' first female rangers help save leatherback turtles.
IMG-ALT Leatherback turtle swimming in the ocean.
/en-us/about-us/where-we-work/...A Tiny Crab in Hong Kong is Showing Big Promise for Oyster Reefs A small crab was discovered for the first time in Hong Kong on TNC's project reef.
IMG-ALT The small crab fits on a finger tip.
/en-us/about-us/where-we-work/...Saving Pangolins Pangolins are known as the guardians of the forest because they protect forests from termite destruction. But their very survival is under t...
IMG-ALT a close up of a pangolin.
/en-us/about-us/where-we-work/...Women Guardians of the Mangroves Women in Papua New Guinea are coming together to care for each other, their families and lead change for their environment.
IMG-ALT A group of women in Papua New Guinea wave.
/en-us/get-involved/how-to-hel...Text duplicate Volunteer
/en-us/get-involved/how-to-hel...Visit a Preserve
https://preserve.nature.org/pa...External Subdomain Take an Action
/en-us/membership-and-giving/d...Donate to Our Mission
https://www.nature.org/en-us/Anchor Explore
/en-us/about-us/who-we-are/Our Mission
/en-us/about-us/who-we-are/acc...Text duplicate Our Accountability
/en-us/featured-news/Newsroom
/en-us/magazine/Magazine
/en-us/get-involved/how-to-hel...Find Events
/en-us/get-involved/how-to-hel...Text duplicate Volunteer
https://www.nature.org/en-us/Anchor Connect
/en-us/about-us/contact-us/Contact Us
/en-us/about-us/careers/Careers
/en-us/about-us/faqs/FAQ
https://app.convercent.com/en-...New window External Subdomain Ethics Helpline
https://www.nature.org/en-us/Anchor Give
https://preserve.nature.org/pa...External Subdomain Text duplicate Donate Now
/en-us/membership-and-giving/d...Membership
/en-us/membership-and-giving/d...Text duplicate Gift & Estate Planning
https://preserve.nature.org/pa...External Subdomain Text duplicate nature.org/emailpreferences
https://www.natureaustralia.or...External Subdomain Sign Up
https://secure.tnc.org.hk/page...External Subdomain Text duplicate Sign Up
https://www.tnc.org.br/ajude/c...External Subdomain Text duplicate Sign Up
https://www.natureunited.ca/ab...External Subdomain Text duplicate Sign Up
https://www.tncmx.org/que-hace...External Subdomain Text duplicate Sign Up
/en-us/about-us/who-we-are/acc...Subdomain See Mobile Terms & Conditions
https://www.facebook.com/thena...New window External Subdomain IMG-ALT Facebook
https://www.instagram.com/natu...New window External Subdomain IMG-ALT Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://twitter.com/nature_orgNew window External IMG-ALT Twitter
https://www.youtube.com/user/n...New window External Subdomain IMG-ALT Youtube
https://www.tiktok.com/@thenat...New window External Subdomain IMG-ALT TikTok
https://www.natureaustralia.or...External Subdomain Australia
https://www.tnc.org.br/External Subdomain Brazil
https://www.natureunited.ca/External Subdomain Text duplicate Canada
https://tnc.org.cn/External Subdomain China
https://www.tncindia.in/External Subdomain Text duplicate India
https://www.tncmx.org/External Subdomain Mexico
https://www.tnc.org.hk/en-hk/External Subdomain Text duplicate English
https://www.tnc.org.hk/zh-hk/External Subdomain 中文
https://www.ykan.or.id/en/External Subdomain Text duplicate English
https://www.ykan.or.id/id/External Subdomain Bahasa
https://www.nature.org/en-us/IMG-ALT The Nature Conservancy logo
https://policies.google.com/pr...New window External Subdomain Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
/en-us/about-us/who-we-are/acc...Terms of Use
/en-us/about-us/who-we-are/acc...Privacy Statement
/en-us/about-us/who-we-are/acc...Charitable Solicitation Disclosures
/en-us/about-us/who-we-are/acc...Mobile Terms & Conditions
/en-us/about-us/who-we-are/acc...Notice of Nondiscrimination

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nature.org/en-us/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 10 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (231 kB).

HTTP Response Header

NameValue
etag"39bf1-618acee03ced8"
serverApache
last-modifiedFri, 17 May 2024 21:21:12 GMT
accept-rangesbytes
access-control-allow-origin*
content-encodinggzip
content-languageen-US
content-typetext/html;charset=utf-8
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
x-dispatcherdispatcher1useast1-b80
x-frame-optionsSAMEORIGIN
x-vhostpublish
content-length28898
cache-controlpublic, max-age=86400
expiresSun, 19 May 2024 09:20:48 GMT
dateSat, 18 May 2024 09:20:48 GMT
varyAccept-Encoding
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,519 referring domains.
This page has 154,655 backlinks.
This page has backlinks from 3,940 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 34112 shares and comments on Facebook.

Robots.txt

# Version 17.07.2018
# https://www.nature.org/

User-agent: *
Disallow: /master
Disallow: /config
Disallow: /en-us/butler-conservation-fund.html
Disallow: /en-us/membership-and-giving/long-international-matching-fund.html
Disallow: /en-us/membership-and-giving/butler-conservation-fund.html

Sitemap: https://www.nature.org/sitemap-index.xml

Search preview

www.nature.org › en-us
The Nature Conservancy: A World Where People & Nature Thrive
We're working around the world to protect the lands and waters on which all life depends and fight climate change. Join us.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Nature75%Check
Nature Conservancy72%Check
world62%Check
Land58%Check
lands56%Check
Protect54%Check
lands waters54%Check
people nature thrive53%Check
Water52%Check
Work50%Check

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