Nist.gov - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
88% 
Page structure
75% 
Link structure
72% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
113.50 kB
Words
807
Media files
32
Number of links
167 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Institute of Standards and Technology
The length of the page title is perfect. (418 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.
The meta description is too long: 1219 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nist.gov/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionNIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.
citation_titleNational Institute of Standards and Technology | NIST
dcterms.titleNational Institute of Standards and Technology
dcterms.subjectWorking with industry and science to advance innovation and improve quality of life.
dcterms.typetext
dcterms.formattext/html
dcterms.identifierhttps://www.nist.gov/national-institute-standards-and-technology
dcterms.sourceNIST
dcterms.modified2024-08-29T08:31-04:00
msvalidate.019802F04AC0DBFA09E639BA8F2E349685
google-site-verificationQMu0ODkER3rN5hLcMLqNVf7e3bkjYsNLTuhqfH48jCA
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
nist_search_modified2024-08-29T08:31:00-04:00
nist_search_bundlehomepage
langen
twitter:cardsummary_large_image
twitter:descriptionNIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.
twitter:siteNIST
twitter:titleNational Institute of Standards and Technology
twitter:imagehttps://www.nist.gov/libraries/nist-component-library/dist/img/logo/nist_logo_sidestack.svg
og:site_nameNIST
og:typewebsite
og:urlhttps://www.nist.gov/
og:titleNational Institute of Standards and Technology
og:descriptionNIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.
og:imagehttps://www.nist.gov/libraries/nist-component-library/dist/img/logo/nist_logo_sidestack.svg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 807 words. That's ok.
18.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...onent-library/dist/img/us_flag_small.pngU.S. flag
...ponent-library/dist/img/icon-dot-gov.svgNo alt attribute provided
...omponent-library/dist/img/icon-https.svgNo alt attribute provided
...ry/dist/img/logo/nist_logo_sidestack.svgNational Institute of Standards and Technology
.../dist/img/logo/NIST-Logo-Brand-White.svgNational Institute of Standards and Technology
.../dist/img/usa-icons-bg/search--white.svgSearch
...erstock_2359936611.jpg.jpg?itok=M7VRL93UA person types on a laptop behind floating translucent graphics related to AI, computer code and a brain scan.
...in_photo_072224jpg.jpg.jpg?itok=ucJ_0EaBMiles Walker poses smiling in front of the spiral staircase in the NIST library.
...s/2024/08/28/thumb.png.jpg?itok=KQb4w4qHgreen laser
...lout/nist-homepage-callout-1-1200.png?v1A man wearing safety goggles leans over a scientific device.
...lout/nist-homepage-callout-2-1200.png?v1A man wearing safety goggles leans over a scientific device.
...lout/nist-homepage-callout-3-1200.png?v1A man wearing safety goggles leans over a scientific device.
..._www/img/homepage/chips_logo_mark.png?v1CHIPS.gov logo
...s/custom/nist_www/img/homepage/ai.png?v1Artificial Intelligence
...nist_www/img/homepage/environment.png?v1Climate
...t_www/img/homepage/communications.png?v1Communications
...st_www/img/homepage/cybersecurity.png?v1Cybersecurity
...stom/nist_www/img/homepage/health.png?v1Health & Bioscience
...t_www/img/homepage/infrastructure.png?v1Infrastructure
...st_www/img/homepage/manufacturing.png?v1Manufacturing
...www/img/homepage/quantum_science2.png?v1Quantum Science
...nist-homepage-standards-measurements.jpgA man wearing safety goggles leans over a scientific device.
...hutterstock_2359936611.jpg?itok=ZFG1PB-5A person types on a laptop behind floating translucent graphics related to AI, computer code and a brain scan.
...mages/2024/08/28/thumb.png?itok=kRHJSEj5green laser
...ustration_Concept-rev2.png?itok=xTr3ofqCIcons for methods of establishing online identity, including a password and a physical ID card, are shown near a screen reading "ACCESS GRANTED."
...reathStudyIllustration.png?itok=YDOkCizkA researcher's hands holding a vial in the lab are juxtaposed with a cannabis plant.
...22/StandardsForum_Img1.png?itok=N5bwW40VHighly detailed planet Earth at night, lit by the rising sun, illuminated by light of cities. Earth is surrounded by a luminous network, representing the major air routes based on real data
.../Unleash_AI_Banner NEW.png?itok=0ijpoT--Unleashing AI Innovation, Enabling Trust Symposium
...Visual Identifier Sept.png?itok=42NwpavdTechnical Language Processing Meeting with image showing Artificial intelligence looking at smart city, connected with planet through global mobile internet on phone.
...AA Security Conference.png?itok=hlf6h45OSafeguarding Health Information: Building Assurance through HIPAA Security 2024
.../dist/img/logo/NIST-Logo-Brand-White.svgNational Institute of Standards and Technology logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 INNOVATION UNLEASHED
H2 CHIPS for America
H2 Featured Topics
H2 Standards & Measurements
H2 News
H2 Events
H3 Services & Resources
H3 Laboratories
H3 Extramural Programs
H3 Artificial Intelligence
H3 Climate
H3 Communications
H3 Cybersecurity
H3 Health & Bioscience
H3 Infrastructure
H3 Manufacturing
H3 Quantum Science
H3 U.S. AI Safety Institute Signs Agreements Regarding AI Safety Research, Testing and Evaluation With Anthropic and OpenAI
H3 Tiny New Lasers Fill a Long-Standing Gap in the Rainbow of Visible-Light Colors, Opening New Applications
H3 NIST Releases Second Public Draft of Digital Identity Guidelines for Final Review
H3 NIST Researchers to Test New Approach for Detecting Cannabis in Breath
H3 2024 Stakeholder Meeting for NIST Support of EPA in Implementing the Clean Air Act
H3 NIST Standards Forum
H3 Unleashing AI Innovation, Enabling Trust
H3 Technical Language Processing Community of Interest 2024 Meeting
H3 Safeguarding Health Information: Building Assurance through HIPAA Security 2024
H3 HEADQUARTERS
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 19 external links on this page.
LinkAttributesAnchor text
https://www.nist.gov/Anchor Skip to main content
https://www.nist.gov/IMG-ALT National Institute of Standards and Technology
A-TITLE National Institute of Standards and Technology
https://www.nist.gov/careersCareers
https://www.nist.gov/shopShop
/about-nist/contact-usContact
https://www.nist.gov/topicsAll Topics
/advanced-communicationsAdvanced communications
/artificial-intelligenceArtificial intelligence
https://www.nist.gov/bioscienceBioscience
/buildings-constructionBuildings and construction
https://www.nist.gov/chemistryChemistry
https://www.nist.gov/climateClimate
/cybersecurityCybersecurity
https://www.nist.gov/electronicsElectronics
https://www.nist.gov/energyEnergy
https://www.nist.gov/environmentEnvironment
https://www.nist.gov/fireFire
/forensic-scienceForensic science
https://www.nist.gov/healthHealth
/information-technologyInformation technology
/infrastructureInfrastructure
/manufacturingManufacturing
https://www.nist.gov/materialsMaterials
/mathematics-statisticsMathematics and statistics
https://www.nist.gov/metrologyMetrology
/nanotechnologyNanotechnology
/neutron-researchNeutron research
/performance-excellencePerformance excellence
https://www.nist.gov/physicsPhysics
/public-safetyPublic safety
https://www.nist.gov/resilienceResilience
https://www.nist.gov/standardsStandards
/transportationTransportation
https://www.nist.gov/publicationsPublications
https://www.nist.gov/laboratoriesLaboratories
https://www.nist.gov/ctlCommunications Technology Laboratory
https://www.nist.gov/elEngineering Laboratory
https://www.nist.gov/itlInformation Technology Laboratory
https://www.nist.gov/mmlMaterial Measurement Laboratory
https://www.nist.gov/pmlPhysical Measurement Laboratory
/user-facilitiesUser Facilities
https://www.nist.gov/ncnrNIST Center for Neutron Research
https://www.nist.gov/cnstCNST NanoFab
/labs-major-programs/research-...Research Test Beds
/laboratories/projects-programsResearch Projects
/laboratories/tools-instrumentsTools & Instruments
/major-programsMajor Programs
https://www.nist.gov/baldrigeBaldrige Performance Excellence Program
https://www.nist.gov/chipsCHIPS for America Initiative
https://www.nist.gov/mepManufacturing Extension Partnership (MEP)
https://www.nist.gov/oamOffice of Advanced Manufacturing
https://www.nist.gov/spoSpecial Programs Office
https://www.nist.gov/tpoTechnology Partnerships Office
/services-resources/standards-...Standards and Measurements
https://www.nist.gov/calibrationsCalibration Services
https://www.nist.gov/nvlapLaboratory Accreditation (NVLAP)
/nist-quality-systemQuality System
https://www.nist.gov/srmStandard Reference Materials (SRMs)
https://www.nist.gov/sriStandard Reference Instruments (SRIs)
https://www.nist.gov/standardsgovStandards.gov
/pml/time-and-frequency-divisi...Time Services
https://www.nist.gov/pml/owmOffice of Weights and Measures
/services-resources/softwareSoftware
https://www.nist.gov/dataData
https://webbook.nist.gov/chemi...External Subdomain Chemistry WebBook
https://nvd.nist.gov/External Subdomain National Vulnerability Database
/pml/productsservices/physical...Physical Reference Data
https://www.nist.gov/srdStandard Reference Data (SRD)
https://www.nist.gov/shopSubdomain Storefront
https://www.nist.gov/tpoLicense & Patents
https://csrc.nist.gov/External Subdomain Computer Security Resource Center (CSRC)
/nist-research-libraryNIST Research Library
/news-events/newsNews
/news-events/eventsEvents
https://www.nist.gov/blogsBlogs
/feature-storiesFeature Stories
https://www.nist.gov/awardsAwards
/video-galleryVideo Gallery
/image-galleryImage Gallery
/pao/media-contactsMedia Contacts
https://www.nist.gov/about-nistAbout Us
/director/leadershipLeadership
/director/nist-organization-st...Organization Structure
/about-nist/budget-planningBudget & Planning
/about-nist/contact-usContact Us
/about-nist/visitVisit
https://www.nist.gov/careersText duplicate Careers
/iaao/academic-affairs-officeStudent programs
/about-nist/work-nistWork with NIST
https://www.nist.gov/historyHistory
http://nistdigitalarchives.con...External Subdomain NIST Digital Archives
https://www.nist.gov/nist-museumNIST Museum
/nist-and-nobelNIST and the Nobel
https://www.nist.gov/educationEducational Resources
/news-events/news/2024/08/us-a...IMG-ALT A person types on a laptop behind floating translucent graphics related to AI, computer code and a brain scan.
/news-events/news/2024/08/us-a...U.S. AI Safety Institute Signs Agreements Regarding AI Safety Research, Testing and Evaluation With Anthropic and OpenAI
/blogs/taking-measure/summer-s...IMG-ALT Miles Walker poses smiling in front of the spiral staircase in the NIST library.
/blogs/taking-measure/summer-s...‌A Summer of Studying Cybersecurity — and Human Error’s Role in Attacks
/news-events/news/2024/08/tiny...IMG-ALT green laser
/news-events/news/2024/08/tiny...Tiny New Lasers Fill a Long-Standing Gap in the Rainbow of Visible-Light Colors, Opening New Applications
https://csrc.nist.gov/External Subdomain Text duplicate Computer Security Resource Center (CSRC)
https://www.nist.gov/dataText duplicate Data
http://www.time.gov/External Subdomain Official U.S. Time
https://www.nist.gov/publicationsText duplicate Publications
/services-resources/softwareText duplicate Software
https://www.nist.gov/ctlText duplicate Communications Technology Laboratory
https://www.nist.gov/elText duplicate Engineering Laboratory
https://www.nist.gov/itlText duplicate Information Technology Laboratory
https://www.nist.gov/mmlText duplicate Material Measurement Laboratory
https://www.nist.gov/ncnrText duplicate NIST Center for Neutron Research
https://www.nist.gov/pmlText duplicate Physical Measurement Laboratory
https://www.nist.gov/baldrigeText duplicate Baldrige Performance Excellence Program
https://www.nist.gov/mepText duplicate Manufacturing Extension Partnership (MEP)
https://www.manufacturingusa.com/External Subdomain Manufacturing USA
https://www.nist.gov/nvlapNVLAP
https://www.nist.gov/tpoTechnology Transfer
https://www.nist.gov/chipsCHIPS for America
A-TITLE Learn more at chips.gov
https://www.nist.gov/chipsIMG-ALT CHIPS.gov logo
A-TITLE Learn more at chips.gov
https://www.nist.gov/chipsLearn more
A-TITLE Learn more at chips.gov
/artificial-intelligenceIMG-ALT Artificial Intelligence
/artificial-intelligenceText duplicate Artificial Intelligence
https://www.nist.gov/climateText duplicate IMG-ALT Climate
https://www.nist.gov/climateText duplicate Climate
/advanced-communicationsIMG-ALT Communications
/advanced-communicationsText duplicate Communications
/cybersecurityText duplicate IMG-ALT Cybersecurity
/cybersecurityText duplicate Cybersecurity
/health-bioscienceIMG-ALT Health & Bioscience
/health-bioscienceText duplicate Health & Bioscience
/infrastructureText duplicate IMG-ALT Infrastructure
/infrastructureText duplicate Infrastructure
/manufacturingText duplicate IMG-ALT Manufacturing
/manufacturingText duplicate Manufacturing
/quantum-information-scienceIMG-ALT Quantum Science
/quantum-information-scienceText duplicate Quantum Science
https://www.nist.gov/calibrationsCalibrations
/documentary-standardsDocumentary Standards
https://www.nist.gov/srdStandard Reference Data
https://www.nist.gov/srmStandard Reference Materials
https://www.nist.gov/sriStandard Reference Instruments
/news-events/news/2024/08/us-a...Text duplicate IMG-ALT A person types on a laptop behind floating translucent graphics related to AI, computer code and a brain scan.
/news-events/news/2024/08/us-a...Text duplicate U.S. AI Safety Institute Signs Agreements Regarding AI Safety Research, Testing and Evaluation With Anthropic and OpenAI
/news-events/news/2024/08/tiny...Text duplicate IMG-ALT green laser
/news-events/news/2024/08/tiny...Text duplicate Tiny New Lasers Fill a Long-Standing Gap in the Rainbow of Visible-Light Colors, Opening New Applications
/news-events/news/2024/08/nist...IMG-ALT Icons for methods of establishing online identity, including a password and a physical ID card, are shown near a screen reading "ACCESS GRANTED."
/news-events/news/2024/08/nist...NIST Releases Second Public Draft of Digital Identity Guidelines for Final Review
/news-events/news/2024/08/nist...IMG-ALT A researcher's hands holding a vial in the lab are juxtaposed with a cannabis plant.
/news-events/news/2024/08/nist...NIST Researchers to Test New Approach for Detecting Cannabis in Breath
/news-events/news/searchSubdomain View All News
/news-events/events/2024/09/20...2024 Stakeholder Meeting for NIST Support of EPA in Implementing the Clean Air Act
/news-events/events/2024/09/ni...IMG-ALT Highly detailed planet Earth at night, lit by the rising sun, illuminated by light of cities. Earth is surrounded by a luminous network, representing the maj...
/news-events/events/2024/09/ni...NIST Standards Forum
/news-events/events/2024/09/un...IMG-ALT Unleashing AI Innovation, Enabling Trust Symposium
/news-events/events/2024/09/un...Unleashing AI Innovation, Enabling Trust
/news-events/events/2024/09/te...IMG-ALT Technical Language Processing Meeting with image showing Artificial intelligence looking at smart city, connected with planet through global mobile internet ...
/news-events/events/2024/09/te...Technical Language Processing Community of Interest 2024 Meeting
/news-events/events/2024/10/sa...IMG-ALT Safeguarding Health Information: Building Assurance through HIPAA Security 2024
/news-events/events/2024/10/sa...Text duplicate Safeguarding Health Information: Building Assurance through HIPAA Security 2024
/event-archiveSubdomain View Past Events
/news-events/upcoming-eventsSubdomain View All Upcoming Events
https://www.nist.gov/IMG-ALT National Institute of Standards and Technology logo
A-TITLE National Institute of Standards and Technology
/about-nist/contact-usSubdomain Text duplicate Contact Us
https://www.nist.gov/visitSubdomain Our Other Offices
https://twitter.com/NISTExternal Twitter
https://www.facebook.com/NISTExternal Subdomain Facebook
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.instagram.com/nist/External Subdomain Instagram
https://www.youtube.com/NISTExternal Subdomain YouTube
https://giphy.com/nistExternal Giphy
/news-events/nist-rss-feedsSubdomain RSS Feed
https://public.govdelivery.com...External Subdomain Mailing List
/form/nist-gov-feedback?destin...Nofollow Feedback
A-TITLE Provide feedback
/privacy-policySubdomain Site Privacy
/oism/accessibilitySubdomain Accessibility
https://www.nist.gov/privacySubdomain Privacy Program
/oism/copyrightsSubdomain Copyrights
https://www.commerce.gov/vulne...External Subdomain Vulnerability Disclosure
/no-fear-act-policySubdomain No Fear Act Policy
/office-director/freedom-infor...Subdomain FOIA
/environmental-policy-statementSubdomain Environmental Policy
/summary-report-scientific-int...Subdomain Scientific Integrity
/nist-information-quality-stan...Subdomain Information Quality Standards
https://www.commerce.gov/External Subdomain Commerce.gov
http://www.science.gov/External Subdomain Science.gov
http://www.usa.gov/External Subdomain USA.gov
https://vote.gov/External Vote.gov

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nist.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

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accept-rangesbytes
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content-encodinggzip
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content-typetext/html; charset=UTF-8
dateMon, 02 Sep 2024 06:39:27 GMT
etag"1725251163"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 02 Sep 2024 04:26:03 GMT
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 53,958 referring domains.
This page has 4,556,465 backlinks.
This page has backlinks from 33,540 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
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Disallow: /node/add/
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Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
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Disallow: /index.php/admin/
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Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
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Disallow: /site-search
Disallow: /index.php/site-search
Disallow: /search
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www.nist.gov
National Institute of Standards and Technology
NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.

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