Nms.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
91% 
Page structure
71% 
Link structure
37% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
156.40 kB
Words
1096
Media files
24
Number of links
105 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | National Museums Scotland
The length of the page title is perfect. (321 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
At National Museums Scotland we care for collections of national and international importance.
The length of the meta description is perfect. (584 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nms.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

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theme-color#ffffff
keywordswhats on near me
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Page quality

Content
(Critically important)
This page contains 1096 words. That's ok.
31.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.31 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...24652&s=1d4bfe557213a348e62019723d9e8860A group of people playing different arcade games in the Game On exhibition.
...63977&s=48de99b39e8400493d320330695b8137A multi-level open museum space with balconies and an arched ceiling. There are lots of visitors looking at objects on display.
...24785&s=b93bf7ef583ee2a5d46aaa2024d0a5e8A view of the Concorde plane inside a hangar with its stairway doors open.
...25014&s=a527be6a0eeb7b616f04e3eb44f9d95cThree cows in a stall eating hay through a railing
...25059&s=e06d59fe1c64198b6c0ab0a9ba3fd3a4A visitor looking at a series of military medals on display in a museum case. There is a large portrait in the background depicting a battle.
...25720&s=1624dabb42353a9f687d8cfdaf37a8a1A black and white photo of a group of people standing in a city square holding balloons. There is a child's pram covered in protest signs and buttons.
...25105&s=adcbe913ecf5cd45cb4bf353fd75a819No alt attribute provided
...25683&s=16613ad9ccaee29e7e1f66b29b9477faNo alt attribute provided
...25734&s=0d5b67f7f9d7efeb49e93a8b67c928d8Two visitors in a gallery stand over a statue of a figure lying down with its hands folded in prayer.
...68469&s=08b5e5f84ba1f471143d0de86f9fb6beA child using a joystick to play a video game in the Game On exhibition.
...54962&s=5bd3b307a35792f9374c9e44d6f5e8d3A person tracing a child's hand on a piece of paper.
...49356&s=6248c044901bf156622822bd2c8f0dfdA number of young children sit with adults on a colourful carpet.
...97628&s=0917abec5bdb5a159e19df158629223cTwo women looking at geological samples in a museum display case.
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...25320&s=150264f4177bb82401f264cef82fcff1Portrait of Mary, Queen of Scots dressed in a vivid pink doublet lined with gold and pearls, looking stoically ahead against a bright blue background.
...25402&s=499da4c562866e8327f7c8e033e3f1c8Detail of a painting depicting two women sitting on a mat working with textiles
...25435&s=a86f35e514bbcf42256a372d1dce244dSeveral silver objects are laid out on a black table. Pillows prop up a cross and arm-ring bundle with the rest organised by object type.
...25463&s=105615b7be51006af06898007277ce99Colourful painted portrait of a man with a beard wearing a jeweled turban. He is writing a letter with a feather pen on a desk full of items. The background is a simple green ground and blue sky embellished with landmarks of different cities and other objects.
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...25520&s=5f2512af2d3f5e5b7e120c375cc5d0cfThe Penicuik Jewels necklace which is said to have belonged to Mary, Queen of Scots.
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...03676&s=5c4c581139086826be78ef558a110f23A mother and son interact with a museum display in front of a group of taxidermy models and animal skeletons. A leopard sits on a tree branch next to the skull of a crocodile.
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Page structure

H1 heading
(Critically important)
Site Menu.
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Site Menu.
H2 Game On
H2 Our museums
H2 Cold War Scotland
H2 What's on
H2 Membership
H2 Discover our collections
H2 Search our collections
H2 Our work
H2 Support us
H2 Visit
H2 Useful links
H2 Connect with us
H2 Subscribe to our newsletter
H2 Small Print
H3 National Museum of Scotland
H3 National Museum of Flight
H3 National Museum of Rural Life
H3 National War Museum
H3 Maps: Memories from the Second World War
H3 Behind the Scenes Tours
H3 Scotland Galleries highlights tour
H3 Relaxed Viewings: Game On
H3 Sensory Sunday
H3 Magic Carpet Explorers
H3 The story of Dolly the sheep
H3 The pioneering women of ornithology
H3 Mary, Queen of Scots
H3 A closer look at a Korean scroll painting
H3 The Galloway Hoard
H3 Decoding a portrait of Maharaja Duleep Singh
H3 Collections departments
H3 Research
H3 Our impact
H3 Schools
H3 Secondary links
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nms.ac.uk/Anchor Skip to main content
https://www.nms.ac.uk/Subdomain No Text
/national-museum-of-scotlandSubdomain National Museum of Scotland
/national-museum-of-flightSubdomain National Museum of Flight
/national-museum-of-rural-lifeSubdomain National Museum of Rural Life
/national-war-museumSubdomain National War Museum
/national-museums-collection-c...Subdomain National Museums Collection Centre
https://www.nms.ac.uk/whats-onSubdomain What's on
/search-our-collectionsSubdomain Search our collections
/collections/researchSubdomain Research
/collections/departmentsSubdomain Departments
/collections/facilitiesSubdomain Facilities
/collections/contemporary-coll...Subdomain Contemporary collecting
/collections/colonial-historie...Subdomain Colonial histories and legacies in our museums
https://www.nms.ac.uk/discoverSubdomain Discover
/schools/plan-a-visitSubdomain Plan a visit
/schools-sessionsSubdomain Schools sessions
/schools-resourcesSubdomain Schools resources
/schools/overseas-school-groupsSubdomain Overseas and language school groups
/our-impact/national-workSubdomain National work
/our-impact/international-workSubdomain International work
/our-impact/community-and-accessSubdomain Community and access
/our-impact/sustainabilitySubdomain Sustainability
/our-impact/economySubdomain Economy
/support-us/membershipSubdomain Membership
/support-us/donateSubdomain Donate
/support-us/leave-a-gift-in-yo...Subdomain Leave a gift in your will
/support-us/become-a-patronSubdomain Become a Patron
/support-us/corporate-partners...Subdomain Corporate partnerships
https://my.nms.ac.uk/account/l...External Subdomain Your account
https://my.nms.ac.uk/cart/detailsExternal Subdomain Basket
https://shop.nms.ac.uk/External Subdomain Shop
https://www.nms.ac.uk/searchSubdomain Search
/support-us/membership/become-...Subdomain Become a Member
https://www.nms.ac.uk/Subdomain No Text
https://www.nms.ac.uk/searchSubdomain Text duplicate Search
/support-us/membership/become-...Subdomain Text duplicate Become a Member
/national-museum-of-scotlandSubdomain Text duplicate National Museum of Scotland
/national-museum-of-flightSubdomain Text duplicate National Museum of Flight
/national-museum-of-rural-lifeSubdomain Text duplicate National Museum of Rural Life
/national-war-museumSubdomain Text duplicate National War Museum
/national-museums-collection-c...Subdomain Text duplicate National Museums Collection Centre
https://www.nms.ac.uk/whats-onSubdomain Text duplicate What's on
/search-our-collectionsSubdomain Text duplicate Search our collections
/collections/researchSubdomain Text duplicate Research
/collections/departmentsSubdomain Text duplicate Departments
/collections/facilitiesSubdomain Text duplicate Facilities
/collections/contemporary-coll...Subdomain Text duplicate Contemporary collecting
/collections/colonial-historie...Subdomain Text duplicate Colonial histories and legacies in our museums
https://www.nms.ac.uk/discoverSubdomain Text duplicate Discover
/schools/plan-a-visitSubdomain Text duplicate Plan a visit
/schools-sessionsSubdomain Text duplicate Schools sessions
/schools-resourcesSubdomain Text duplicate Schools resources
/schools/overseas-school-groupsSubdomain Text duplicate Overseas and language school groups
/our-impact/national-workSubdomain Text duplicate National work
/our-impact/international-workSubdomain Text duplicate International work
/our-impact/community-and-accessSubdomain Text duplicate Community and access
/our-impact/sustainabilitySubdomain Text duplicate Sustainability
/our-impact/economySubdomain Text duplicate Economy
/support-us/membershipSubdomain Text duplicate Membership
/support-us/donateSubdomain Text duplicate Donate
/support-us/leave-a-gift-in-yo...Subdomain Text duplicate Leave a gift in your will
/support-us/become-a-patronSubdomain Text duplicate Become a Patron
/support-us/corporate-partners...Subdomain Text duplicate Corporate partnerships
https://my.nms.ac.uk/account/l...External Subdomain Text duplicate Your account
https://my.nms.ac.uk/cart/detailsExternal Subdomain Text duplicate Basket
https://shop.nms.ac.uk/External Subdomain Text duplicate Shop
/support-us/membership/become-...Subdomain Text duplicate Become a Member
/exhibitions/game-onSubdomain More info
/national-museum-of-scotlandSubdomain National Museum of Scotland Open daily, 10:00 – 17:00 Free entry Chambers Street, Old Town, City of Edinburgh, EH1 1JF Find out more
IMG-ALT A multi-level open museum space with balconies and an arched ceiling. There are lots of visitors looking at objects on display.
/national-museum-of-flightSubdomain National Museum of Flight Apr – Oct: Open daily, 10:00 – 17:00 Paid entry, Members free East Fortune Airfield, East Lothian, EH39 5LF Find out more
IMG-ALT A view of the Concorde plane inside a hangar with its stairway doors open.
/national-museum-of-rural-lifeSubdomain National Museum of Rural Life Open daily, 10:00 – 17:00 Paid entry, Members free Philipshill Road, East Kilbride, G76 9HR Find out more
IMG-ALT Three cows in a stall eating hay through a railing
/national-war-museumSubdomain National War Museum Apr – Sep: Open daily, 09:45 – 17:45 Free entry with paid entry to Edinburgh Castle Castlehill, Old Town, City of Edinburgh, EH1 2NG Find...
IMG-ALT A visitor looking at a series of military medals on display in a museum case. There is a large portrait in the background depicting a battle.
/exhibitions/cold-war-scotlandSubdomain Featured Exhibition Cold War Scotland Saturday 13 July 2024 – Sunday 26 January 2025 Cold War Scotland explores the stories of Scots at the centre of this gl...
IMG-ALT A black and white photo of a group of people standing in a city square holding balloons. There is a child's pram covered in protest signs and buttons.
/exhibitions/maps-memories-fro...Subdomain Exhibition Maps: Memories from the Second World War Sat 9 Mar 2024 – Mon 26 Jan 2026 Through personal stories, photography and memorabilia, this new exhibiti...
/events/behind-the-scenes-toursSubdomain Event Behind the Scenes Tours Wed 28 Aug – Wed 30 Oct, 12:00 – 13:00 Find out about our collection of aero-engines and propellers on a curator-led tour of ou...
/events/scotland-galleries-hig...Subdomain Event Scotland Galleries highlights tour 1 Apr 2023 - 30 Sep 2024, Tues - Fri, 11:00 - 12:00 Join our volunteer guide to explore Scotland’s stories through h...
IMG-ALT Two visitors in a gallery stand over a statue of a figure lying down with its hands folded in prayer.
/events/relaxed-viewings-game-onSubdomain Event Relaxed Viewings: Game On Sun 1 Sep and 6 Oct, 10:00 - 12:00 Enjoy a calmer visit to the Game On exhibition. In these sessions visitor numbers will be ...
IMG-ALT A child using a joystick to play a video game in the Game On exhibition.
/events/sensory-sundaySubdomain Event Sensory Sunday Sun 4 Aug - Sun 1 Dec 2024, 11:00 - 12:00 and 14:00 - 15:00 Exciting, hands-on sensory play sessions for children with additional suppor...
IMG-ALT A person tracing a child's hand on a piece of paper.
/events/magic-carpet-explorersSubdomain Event Magic Carpet Explorers Mon 2 Sep - Mon 11 Nov 2024, 10:30 - 11:15 or 14:00 - 14:45 Explore the museum through song, rhymes and sensory play with our Ma...
IMG-ALT A number of young children sit with adults on a colourful carpet.
https://www.nms.ac.uk/whats-onSubdomain See what else is on
/support-us/membership/become-...Subdomain Membership Enjoy a range of benefits, including free entry, unlimited access to our special exhibitions, and event discounts. Become a member
IMG-ALT Two women looking at geological samples in a museum display case.
/discover-catalogue/the-story-...Subdomain Discover The story of Dolly the sheep Dolly the sheep was the first cloned mammal ever to be created from an adult cell. Affectionately named after country m...
IMG-ALT A white sheep looking to camera, shown from the shoulders up against a grey background
/discover-catalogue/the-pionee...Subdomain Discover The pioneering women of ornithology Known as ‘the good ladies' of bird collecting, Dr Evelyn Baxter (1879–1959) and Leonora Rintoul (1878–1953) were...
IMG-ALT Two women with short hair wearing blazers and jumpers looking to camera placed side by side
/discover-catalogue/mary-queen...Subdomain Discover Mary, Queen of Scots Mary, Queen of Scots is one of the most famous yet enigmatic figures in Scottish history. Our collection contains a rich select...
IMG-ALT Portrait of Mary, Queen of Scots dressed in a vivid pink doublet lined with gold and pearls, looking stoically ahead against a bright blue background.
/discover-catalogue/a-closer-l...Subdomain Discover A closer look at a Korean scroll painting In our collection we have six Korean hanging scrolls that all date from the beginning of the 20th century....
IMG-ALT Detail of a painting depicting two women sitting on a mat working with textiles
/discover-catalogue/galloway-h...Subdomain Discover The Galloway Hoard The Galloway Hoard is an exceptional treasure, discovered in 2014 by metal detectorists at Balmaghie, Kirkcudbrightshire. It cont...
IMG-ALT Several silver objects are laid out on a black table. Pillows prop up a cross and arm-ring bundle with the rest organised by object type.
/discover-catalogue/decoding-a...Subdomain Discover Decoding a portrait of Maharaja Duleep Singh ‘Casualty of War: A Portrait of Maharaja Duleep Singh’ is a painting by renowned British Sikh artists T...
IMG-ALT Colourful painted portrait of a man with a beard wearing a jeweled turban. He is writing a letter with a feather pen on a desk full of items. The background ...
/discover-catalogueSubdomain View all stories
/search-our-collectionsSubdomain Search our collections Our online database contains a selection of the 12 million objects and specimens in our collections. Start searching now
/collections/departmentsSubdomain Collections departments Our collections represent astonishing diversity, from fossils showing evidence of the earliest forms of life, to internationally impo...
IMG-ALT The Penicuik Jewels necklace which is said to have belonged to Mary, Queen of Scots.
/collections/researchSubdomain Research Research is crucial to our stewardship of the national collections and to the intellectual development of subject knowledge. Learn more
https://www.nms.ac.uk/our-impactSubdomain Our impact Scotland’s National Collection is an important resource and we use it to create wide-reaching cultural, social, educational and economic impact. L...
IMG-ALT A mother and son interact with a museum display in front of a group of taxidermy models and animal skeletons. A leopard sits on a tree branch next to the sku...
https://www.nms.ac.uk/schoolsSubdomain Schools Ignite curiosity, foster critical thinking, and enrich your learning and teaching with the help of our incredible collections. Find out more
/support-us/donateSubdomain Support us Our museums need your support to protect the objects in our care and bring their stories to life. Make a donation
/national-museum-of-scotlandSubdomain Text duplicate National Museum of Scotland
/national-museum-of-flightSubdomain Text duplicate National Museum of Flight
/national-museum-of-rural-lifeSubdomain Text duplicate National Museum of Rural Life
/national-war-museumSubdomain Text duplicate National War Museum
/national-museums-collection-c...Subdomain Text duplicate National Museums Collection Centre
https://www.nms.ac.uk/about-usSubdomain About us
/about-us/jobs-and-volunteeringSubdomain Jobs and volunteering
https://media.nms.ac.uk/External Subdomain Press
https://www.nms.ac.uk/venue-hireSubdomain Venue hire
/collections/facilities/pictur...Subdomain Picture library
/about-us/contact-usSubdomain Contact us
https://www.youtube.com/channe...External Subdomain YouTube
https://instagram.com/national...External Instagram
https://www.facebook.com/Natio...External Subdomain Facebook
https://twitter.com/NtlMuseums...External Twitter
https://my.nms.ac.uk/account/c...External Subdomain Sign up here
https://www.nms.ac.uk/Anchor Top
/privacy-noticeSubdomain Privacy
/cookie-policySubdomain Cookies
/website-accessibilitySubdomain Website accessibility
/website-terms-of-useSubdomain Terms of use
/ticketing-terms-and-conditionsSubdomain Ticketing terms and conditions
https://supercooldesign.co.uk/Nofollow External Website by Supercool

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nms.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (156 kB).

HTTP Response Header

NameValue
dateFri, 06 Sep 2024 11:51:23 GMT
content-typetext/html; charset=UTF-8
access-control-allow-headers*
access-control-allow-methods*
access-control-expose-headers*
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referrer-policyno-referrer-when-downgrade
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x-cacheHIT from nms-supercool-production-65fcc78dc8-hwz4q:8080
x-content-type-optionsnosniff
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cf-cache-statusDYNAMIC
servercloudflare
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statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 7,475 referring domains.
This page has 116,059 backlinks.
This page has backlinks from 4,673 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for https://www.nms.ac.uk/

Sitemap: https://www.nms.ac.uk/sitemap.xml


User-agent: *
# production - allow all except listed:
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /cache/

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www.nms.ac.uk
Home | National Museums Scotland
At National Museums Scotland we care for collections of national and international importance.

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KeywordResultRecheck
Museum70%Check
National68%Check
Scotland68%Check
National Museum68%Check
National Museums67%Check
National Museums Scotland67%Check
Museums63%Check
Collection56%Check
Explore Scotland55%Check
collections54%Check
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