Nps.gov - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
70% 
Page structure
100% 
Link structure
88% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
63.70 kB
Words
737
Media files
14
Number of links
252 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NPS.gov Homepage (U.S. National Park Service)
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
Discover America's stories. Plan your visit and explore the diverse landscapes, national parks, and cultural treasures managed by the National Park Service.
The length of the meta description is perfect. (961 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDiscover America's stories. Plan your visit and explore the diverse landscapes, national parks, and cultural treasures managed by the National Park Service.
viewportwidth=device-width, initial-scale=1.0
apple-itunes-appapp-id=1549226484, app-argument=https://apps.apple.com/us/app/national-park-service/id1549226484
langen
og:typewebsite
og:titleNPS.gov Homepage (U.S. National Park Service)
og:urlhttps://www.nps.gov/index.htm
og:descriptionDiscover America's stories. Plan your visit and explore the diverse landscapes, national parks, and cultural treasures managed by the National Park Service.
og:imagehttps://www.nps.gov/common/commonspot/templates/images/logos/nps_social_image_02.jpg
og:image:height450
og:image:width857
og:image:altU.S. National Park Service arrowhead logo
X-UA-CompatibleIE=edge
Pragmano-cache
ExpiresEmpty
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 737 words. That's ok.
18.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/theme/assets/dist/images/branding/logo.pngNo alt attribute provided
...4EB2C.jpg?width=640&quality=90&mode=cropLine of cars at a park entrance station
...32E2F.jpg?width=640&quality=90&mode=cropChild holding up a Junior Ranger book
...64032.jpg?width=640&quality=90&mode=cropChild volunteer painting a structure
...3D739.jpg?width=640&quality=90&mode=cropWildflowers in Death Valley
...E23E4.jpg?width=640&quality=90&mode=cropRainbow over a dunes and grasslands
...E4F91.jpg?width=640&quality=90&mode=cropCouple looking at a park newspaper
...tes/images/promos/SocialMediaFeature.pngA park's social media post viewed on a smartphone that is stetting on a stack of park brochures
...ature.jpg?width=640&quality=90&mode=cropClose-up of woman looking through a camera viewfinder at woods
...ot/templates/images/promos/npf-white.pngNational Park Foundation
...s/assets/images/branding/nps_logo-bw.gifNo alt attribute provided
...ets/images/app-promo/app-store-badge.svgDownload on the App Store
...s/images/app-promo/google-play-badge.svgGet it on Google Play
...ts/images/app-promo/app-promo-phones.pngThree smartphones showing different screens within the NPS app.

Page structure

H1 heading
(Critically important)
Open Menu Close Menu
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Open Menu Close Menu
H2 Explore the National Park Service
H2 Exiting nps.gov
H2 National Park Week
H2 Find a Park
H2 Explore America's Story
H2 Featured Stories
H2 Discover America's Story: The National Parks
H3 Plants, Animals & More
H3 Forces of Nature
H3 Great American Landscapes
H3 America's Places
H3 Arts & Culture
H3 Economy, Science & Innovation
H3 American People & Government
H3 Conflict & War
H4 Contact Us
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nps.gov/index.htmAnchor Skip to global NPS navigation
https://www.nps.gov/index.htmAnchor Skip to the main content
https://www.nps.gov/index.htmAnchor Skip to the footer section
https://www.nps.gov/National Park Service
https://www.nps.gov/index.htmAnchor Search
/subjects/npscelebrates/nation...Join the Celebration
/findapark/index.htmFind a Park
/state/al/index.htmAlabama
/state/ak/index.htmAlaska
/state/as/index.htmAmerican Samoa
/state/az/index.htmArizona
/state/ar/index.htmArkansas
/state/ca/index.htmCalifornia
/state/co/index.htmColorado
/state/ct/index.htmConnecticut
/state/de/index.htmDelaware
/state/dc/index.htmDistrict of Columbia
/state/fl/index.htmFlorida
/state/ga/index.htmGeorgia
/state/gu/index.htmGuam
/state/hi/index.htmHawaii
/state/id/index.htmIdaho
/state/il/index.htmIllinois
/state/in/index.htmIndiana
/state/ia/index.htmIowa
/state/ks/index.htmKansas
/state/ky/index.htmKentucky
/state/la/index.htmLouisiana
/state/me/index.htmMaine
/state/md/index.htmMaryland
/state/ma/index.htmMassachusetts
/state/mi/index.htmMichigan
/state/mn/index.htmMinnesota
/state/ms/index.htmMississippi
/state/mo/index.htmMissouri
/state/mt/index.htmMontana
/state/ne/index.htmNebraska
/state/nv/index.htmNevada
/state/nh/index.htmNew Hampshire
/state/nj/index.htmNew Jersey
/state/nm/index.htmNew Mexico
/state/ny/index.htmNew York
/state/nc/index.htmNorth Carolina
/state/nd/index.htmNorth Dakota
/state/mp/index.htmNorthern Mariana Islands
/state/oh/index.htmOhio
/state/ok/index.htmOklahoma
/state/or/index.htmOregon
/state/pa/index.htmPennsylvania
/state/pr/index.htmPuerto Rico
/state/ri/index.htmRhode Island
/state/sc/index.htmSouth Carolina
/state/sd/index.htmSouth Dakota
/state/tn/index.htmTennessee
/state/tx/index.htmTexas
/state/ut/index.htmUtah
/state/vt/index.htmVermont
/state/vi/index.htmVirgin Islands
/state/va/index.htmVirginia
/state/wa/index.htmWashington
/state/wv/index.htmWest Virginia
/state/wi/index.htmWisconsin
/state/wy/index.htmWyoming
/learnandexplore/explore-by-to...Explore America's Story
/subjects/amphibiansandreptile...Amphibians & Reptiles
/subjects/rareandendangered/in...At-Risk Species
/subjects/bats/index.htmBats
/subjects/bears/index.htmBears
/subjects/biodiversity/index.htmBiodiversity
/subjects/birds/index.htmBirds
/subjects/bison/index.htmBison
/subjects/dinosaurs/index.htmDinosaurs
/subjects/fishing/fish.htmFish
/subjects/iconictrees/index.htmIconic Trees
/subjects/insects/index.htmInsects & Invertebrates
/subjects/invasive/index.htmInvasive & Non-Native Species
/subjects/mammals/index.htmMammals
/subjects/migratoryspecies/ind...Migratory Species
/subjects/fungi/index.htmMushrooms & Fungi
/subjects/pollinators/index.htmPollinators
/subjects/urban/urban-wildlife...Urban Wildlife
/subjects/wildflowers/index.htmWildflowers
/subjects/air/index.htmAir
/subjects/climatechange/index.htmClimate Change
/subjects/diseases/index.htmDiseases & Pests
/subjects/erosion/index.htmErosion: Water, Wind & Weather
/subjects/fire/index.htmFire
/subjects/fossils/index.htmFossils & Paleontology
/subjects/geology/index.htmGeology
/subjects/geothermal/index.htmGeothermal Processes & Features
/subjects/glaciers/index.htmGlaciers
/subjects/disasters/natural-di...Natural Disasters
/subjects/naturalphenomena/ind...Natural Phenomena
/subjects/oceans/index.htmOceans
/subjects/rocks/index.htmRocks & Minerals
/subjects/volcanoes/index.htmVolcanoes, Craters & Lava Flows
/subjects/watersheds/index.htmWatersheds
/subjects/ancientseas/index.htmAncient Seas
/subjects/rockformations/index...Arches, Buttes & Rock Formations
/subjects/arctic/index.htmThe Arctic
/subjects/basinrange/index.htmBasin & Range
/subjects/canyons/index.htmCanyons & Canyonlands
/subjects/caves/index.htmCaves, Caverns & Karst
/subjects/oceans/index.htmCoasts & Seashores
/subjects/deserts/index.htmDeserts
/subjects/dunes/index.htmDunes
/subjects/foothillsplainsvalle...Foothills, Plains & Valleys
/subjects/forests/index.htmForests, Woods & Shrublands
/subjects/glaciers/index.htmText duplicate Glaciers
/subjects/grasslands/index.htmGrasslands & Prairies
/subjects/islands/index.htmIslands & Atolls
/subjects/lakes/index.htmLakes
/subjects/mountains/index.htmMountains
/subjects/rivers/index.htmRivers
/subjects/trails/index.htmTrails
/subjects/tropics/index.htmThe Tropics
/subjects/underwater/index.htmUnderwater Wonders
/subjects/volcanoes/index.htmText duplicate Volcanoes, Craters & Lava Flows
/subjects/waterfalls/index.htmWaterfalls & Gorges
/subjects/wetlands/index.htmWetlands, Marshes & Swamps
/subjects/abandonedplaces/inde...Abandoned Places
/subjects/disasters/index.htmAccidents & Disasters
/subjects/weapons/index.htmArmories
/subjects/battlefields/index.htmBattlefields
/subjects/transportation/bridg...Bridges
/subjects/architecture/index.htmBuildings
/subjects/transportation/canal...Canals
/subjects/burials/index.htmCemeteries
/subjects/thelaw/courthouses.htmCourthouses
/subjects/dams/index.htmDams
/subjects/industry/factories.htmFactories
/subjects/agriculture/farms.htmFarms
/subjects/lookouts/fire-lookou...Fire Towers & Lookouts
/subjects/forts/index.htmForts
/subjects/landscapearchitectur...Gardens
/subjects/homes/index.htmHomes
/subjects/incarceration/index.htmJails & Prisons
/subjects/lookouts/lighthouses...Lighthouses
/subjects/industry/mills.htmMills
/subjects/mining/mines.htmMines
/subjects/monuments/index.htmMonuments & Memorials
/subjects/nationalcemeteries/i...National Cemeteries
/subjects/agriculture/plantati...Plantations
/subjects/transportation/railr...Railroads & Trains
/subjects/agriculture/ranches.htmRanches
/subjects/transportation/roads...Routes, Roads & Parkways
/subjects/schools/index.htmSchools
/subjects/maritimeheritage/ind...Ships & Shipwrecks
/subjects/trade/index.htmTrading Posts & Markets
/subjects/architecture/index.htmArchitecture & Building
/subjects/arts/index.htmArts in the Parks
/subjects/landscapearchitectur...Landscape Architectcure
/subjects/literature/index.htmLiterature & Poetry
/subjects/painting/murals.htmMurals
/subjects/music/index.htmMusic
/subjects/painting/index.htmPainting
/subjects/parkpop/index.htmParks in Pop Culture
/subjects/petroglyphs/index.htmPetroglyphs & Rock Art
/subjects/photography/index.htmPhotography
/subjects/sculpture/index.htmPottery & Sculpture
/subjects/spirituality/index.htmReligion & Spirituality
/subjects/schools/index.htmSchools & Education
/subjects/agriculture/index.htmAgriculture & Ranching
/subjects/archeology/index.htmArcheology
/subjects/architecture/index.htmText duplicate Architecture & Building
/subjects/weapons/index.htmArmories & Weapons
/subjects/aviation/aviation-hi...Aviation
/subjects/money/index.htmBanking, Mints & Money
/subjects/dams/index.htmText duplicate Dams
/subjects/fossils/index.htmText duplicate Fossils & Paleontology
/subjects/industry/index.htmIndustry
/subjects/infrastructure/index...Infrastructure
/subjects/maritimeheritage/ind...Maritime Heritage
/subjects/medicine/index.htmMedicine & Hospitals
/subjects/mining/index.htmMines & Mining
/subjects/science/index.htmScience
/subjects/technology/index.htmTechnology & Invention
/subjects/trade/index.htmTrade & Commerce
/subjects/tek/index.htmTraditional Ecological Knowledge
/subjects/transportation/about...Transportation
/subjects/military/index.htmAmerican Military
/subjects/americanrevolution/i...American Revolution
/subjects/civilrights/index.htmCivil Rights
/subjects/colonization/index.htmColonization & Settlement
/subjects/conservation/index.htmConservation Movement
/subjects/thelaw/index.htmCourts, Congress & the Law
/subjects/enslavement/index.htmEnslavement & Abolition
/subjects/exploration/index.htmExplorers & Exploration
/subjects/migration/index.htmHuman Migration
/subjects/immigration/index.htmImmigration
/subjects/japaneseamericanconf...Japanese American Confinement
/subjects/labor/index.htmLabor History
/subjects/africanamericanherit...African American Heritage
/locations/alaska/native-cultu...Alaska Native Heritage
/subjects/americanindians/inde...American Indian Heritage
/subjects/aapiheritage/index.htmAsian American & Pacific Islander Heritage
/locations/hawaii/heritage.htmNative Hawaiian Heritage
/subjects/urban/index.htmUrban America
/subjects/womenshistory/index.htmWomen's History
/subjects/inauguration/index.htmPresidential Inauguration
/subjects/presidents/index.htmPresidents
/subjects/prohibition/index.htmProhibition & Temperance
/subjects/reconstruction/index...Reconstruction Era
/subjects/spirituality/index.htmText duplicate Religion & Spirituality
/subjects/segregation/index.htmSegregation & Desegregation
/subjects/undergroundrailroad/...Underground Railroad
/subjects/military/index.htmText duplicate American Military
/subjects/weapons/index.htmText duplicate Armories & Weapons
/subjects/battlefields/index.htmText duplicate Battlefields
/subjects/civilwar/index.htmCivil War
/subjects/coldwar/index.htmCold War
/subjects/forts/index.htmText duplicate Forts
/subjects/frenchandindianwar/i...French & Indian War
/subjects/koreanwar/index.htmKorean War
/subjects/usmexicanwar/index.htmUS - Mexican War
/subjects/military/leaders.htmMilitary Leaders
/subjects/medicine/military-me...Military Medicine
/subjects/monuments/index.htmText duplicate Monuments & Memorials
/subjects/presidents/war.htmPresidents At War
/subjects/americanrevolution/i...Revolutionary War
/subjects/spanishamericanwar/i...Spanish-American War
/subjects/spies/index.htmSpies & Intelligence
/subjects/vietnamwar/index.htmVietnam War
/subjects/maritimeheritage/war...War at Sea
/subjects/warof1812/index.htmWar of 1812
/subjects/worldwari/index.htmWorld War I
/subjects/worldwarii/index.htmWorld War II
/planyourvisit/national-park-s...Visiting Parks in 2025
IMG-ALT Line of cars at a park entrance station
/subjects/npscelebrates/nation...Calling All Kids
IMG-ALT Child holding up a Junior Ranger book
/subjects/npscelebrates/nation...Thanking Our Volunteers
IMG-ALT Child volunteer painting a structure
/subjects/biodiversity/index.htmCelebrate Earth Day
IMG-ALT Wildflowers in Death Valley
/subjects/npscelebrates/spring...Spring into Parks
IMG-ALT Rainbow over a dunes and grasslands
/subjects/healthandsafety/trip...Make a Plan
IMG-ALT Couple looking at a park newspaper
/subjects/digital/social-media...Social Media
IMG-ALT A park's social media post viewed on a smartphone that is stetting on a stack of park brochures
/media/multimedia-search.htmPhotos, Videos, Webcams & More
IMG-ALT Close-up of woman looking through a camera viewfinder at woods
http://www.nationalparks.org/g...External Subdomain Subscribe
/planyourvisit/index.htmPlan Your Visit
/learnandexplore/index.htmLearn & explore
/getinvolved/index.htmGet Involved
/history/index.htmStories of Places & People Discover History
/nature/index.htmProtecting the Natural World Explore Nature
/kids/index.htmEvery Kid Outdoors For Kids
/teachers/index.htmAmerica’s Classrooms For Educators
https://apps.apple.com/us/app/...External Subdomain IMG-ALT Download on the App Store
https://play.google.com/store/...External Subdomain IMG-ALT Get it on Google Play
https://www.nps.gov/Subdomain Text duplicate National Park Service
https://www.doi.gov/External Subdomain U.S. Department of the Interior
https://www.nps.gov/Subdomain No Text
/aboutus/accessibility.htmSubdomain Accessibility
/aboutus/privacy.htmSubdomain Privacy Policy
/aboutus/foia/index.htmSubdomain FOIA
/aboutus/notices.htmSubdomain Notices
/aboutus/contactus.htmSubdomain Contact The National Park Service
/aboutus/faqs.htmSubdomain NPS FAQ
A-TITLE National Park Service frequently asked questions
https://www.doi.gov/pmb/eeo/no...External Subdomain No Fear Act
/aboutus/disclaimer.htmSubdomain Disclaimer
/aboutus/vulnerability-disclos...Subdomain Vulnerability Disclosure Policy
https://www.usa.gov/External Subdomain USA.gov
https://www.facebook.com/natio...External Subdomain No Text
https://www.youtube.com/nation...External Subdomain No Text
https://www.x.com/natlparkserviceExternal Subdomain No Text
https://www.instagram.com/nati...External Subdomain No Text
https://www.flickr.com/nationa...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nps.gov/index.htm"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
dateMon, 14 Apr 2025 02:35:35 GMT
serverApache
strict-transport-securitymax-age=31536000; includeSubDomains; preload
pragmano-cache
access-control-allow-origin*
p3ppolicyref="https://www.nps.gov/w3c/p3p.xml", CP="ALL DSP COR OTP PUB BUS OTC"
pip(null)
content-encodinggzip
varyAccept-Encoding
x-cacheHit from cloudfront
via1.1 d9523e44e96d2539081596bb1d268d44.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P3
x-amz-cf-idQny-EKWMfGKtO6dHWg1FqYRebT-a8sKbImyqZnbuLy2M4t50_SceOg==
age663899
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 9,628 referring domains.
This page has 885,400 backlinks.
This page has backlinks from 4,234 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /ns/
Disallow: /search/
Disallow: /loader.cfm
Disallow: /*loader.cfm*
User-agent: bingbot
Crawl-delay: 5

Sitemap: https://www.nps.gov/sitemap.xml

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Search preview

www.nps.gov › index.htm
NPS.gov Homepage (U.S. National Park Service)
Discover America's stories. Plan your visit and explore the diverse landscapes, national parks, and cultural treasures managed by the National Park Service.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National68%Check
Park68%Check
National Park68%Check
National Park Service67%Check
Park Service66%Check
Service61%Check
NPS60%Check
gov60%Check
National Parks60%Check
America54%Check
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