Online.northeastern.edu - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
76% 
Page structure
58% 
Link structure
93% 
Server
86% 
External factors
48% 
SEO Score
Response time
0.52 s
File size
268.10 kB
Words
1203
Media files
32
Number of links
32 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northeastern Online | Northeastern University
There are word repetitions in the page title.
The length of the page title is perfect. (406 pixels out of 580 max pixel length)
Meta description
(Critically important)
Advance your career with industry-driven online programs in business, AI, healthcare and tech from Northeastern Online at Northeastern University.
The length of the meta description is perfect. (907 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://online.northeastern.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAdvance your career with industry-driven online programs in business, AI, healthcare and tech from Northeastern Online at Northeastern University.
generatorDivi Child v.2.4.0
tec-api-versionv1
tec-api-originhttps://online.northeastern.edu
google-site-verificationbMNNn2h5-gTXjqFdOu7woy3F0NnuZqj4n6OsfNGKzFI
viewportwidth=device-width, initial-scale=1
msapplication-TileImagehttps://online.northeastern.edu/wp-content/uploads/2023/04/cropped-NU_monogram-270x270.png
article:modified_time2025-05-10T02:20:48+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleNortheastern Online
og:localeen_US
og:typewebsite
og:titleNortheastern Online | Northeastern University
og:descriptionAdvance your career with online programs offered by Northeastern Online at Northeastern University.
og:urlhttps://online.northeastern.edu
og:site_nameNortheastern University
og:imagehttps://online.northeastern.edu/wp-content/uploads/2025/02/nu-online-hero-copy-1024x742.png
og:image:width1024
og:image:height742
og:image:typeimage/png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1203 words. That's ok.
24.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (34). We recommend using a maximum of 24 tags for this page.
Some tags are too long. With 106 characters this one is longer than 70 characters:
"leverage technology solutions for complex business challenges while bridging technical and business ne..."
The following tag is repeated too often: careers:
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2025/03/WhiteWebNav.pngNo alt attribute provided
...t/uploads/2025/02/learn-your-way-red.pngNo alt attribute provided
.../02/performance-based-admissions-red.pngNo alt attribute provided
...oads/2025/02/employer-connection-red.pngNo alt attribute provided
...025/02/degree-without-compromise-red.pngNo alt attribute provided
...oads/2025/02/world-class-faculty-red.pngNo alt attribute provided
...025/02/engaging-digital-learning-red.pngNo alt attribute provided
...tent/uploads/2024/07/ac-grid-3-white.pngNortheastern Universityac-grid-3-white
...t/uploads/2023/09/dae-online-scaled.jpegMan, typing and programmer on laptop in office workplace for data, analysis or statistics. IT, computer and male coder, engineer or person programming, coding and software development for information.
...ads/2024/04/052523-AG-NU-0114-scaled.jpgA professional business woman
...2024/07/iStock-1194430802MSIS-scaled.jpgProgrammers looking at desktop monitor and discussing solutions
...2023/09/AdobeStock_612472210-scaled.jpegNortheastern University
...Screenshot-2024-12-23-at-12.20.26 PM.pngA woman sits at a desk typing on a laptop while talking on the phone.
...loads/2023/12/OMSMBlogPostTemplate_5.jpgWoman Working in Healthcare Management
...coe-online-ms-engineering-management.pngA woman sits at a desk typing on a laptop while talking on the phone.
...ent/uploads/2025/02/MartaTestimonial.pngNo alt attribute providedMartaTestimonial
...nt/uploads/2025/02/DaiyinTestimonial.pngNo alt attribute providedDaiyinTestimonial
...nt/uploads/2025/02/AaeshaTestimonial.pngNo alt attribute providedAaeshaTestimonial
.../uploads/2025/04/Large-neu_m044q473j.jpgA woman looking at a screen with many technological graphics floating around her
...025/02/AdobeStock_1126502413-scaled.jpegSmiling young businessman working online with digital tablet while standing by window.
...01/NU-Online-Man-smiling-with-tablet.jpgSmiling young businessman working online with digital tablet while standing by window.
...loads/2023/12/OMSMBlogPostTemplate_6.jpgSmiling business woman shaking hands with business man in a meeting
...2023/09/AdobeStock_612472210-scaled.jpegNortheastern University
...2025/02/AdobeStock_307808751-scaled.jpegSmiling young businessman working online with digital tablet while standing by window.
...2025/02/AdobeStock_297112269-scaled.jpegSmiling young businessman working online with digital tablet while standing by window.
.../2387x1485_OMSM-Placeholders-copy-02.jpgNo alt attribute provided
...s/2023/07/OMBA_Information-Session_3.jpgNo alt attribute provided
...t/uploads/2025/04/lolitasummerevent2.jpgNo alt attribute provided
.../2387x1485_OMSM-Placeholders-copy-02.jpgNo alt attribute provided
...ent/uploads/2025/02/partnershiplogos.pngNo alt attribute providedpartnershiplogos
Video URLWidthHeight
...ube.com/embed/9_krdG44oYE?feature=oembed1080608
...ube.com/embed/zn_oCLa85Sg?feature=oembed1080608

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 66 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Online. Anytime. Anywhere.
H2 Ambitious careers start with bold actions.
H2 Designed for working professionals to accelerate careers.
H2 Designed for working professionals to accelerate careers. Duplicate text
H2 Explore graduate degrees.
H2 Explore graduate certificates.
H2 Upcoming events.
H2 Online MS in Management Info Session
H2 Online MS in Management Info Session Duplicate text
H2 Online MBA Information Session
H2 Online MBA Information Session Duplicate text
H2 Summer Student Networking Event
H2 Summer Student Networking Event Duplicate text
H2 Online MS in Management Info Session Duplicate text
H2 Online MS in Management Info Session Duplicate text
H2 Graduate admissions on your terms.
H2 Connect with industry leaders.
H2 Get more info.
H3 Search by interest
H3 The admissions process was super easy with the Fast App.
H3 The Online MS in Information Systems allows me to set my own study schedule.
H3 I believe I've finally found my purpose in life.
H3 Search by interest Duplicate text
H3 Business Administration (Healthcare)
H3 Skip the traditional application
H3 Prove your skills
H3 Credentialize your experience
H4 Learn your way
H4 Performance-based admissions
H4 Connected to employers
H4 A degree without compromise
H4 Top-tier faculty
H4 Engaging digital learning
H4 Marta
H4 Daiyin
H4 Aaesha
H5 125+
H5 Top 60
H5 #8
H5 Information Systems
H5 Leverage technology solutions for complex business challenges while bridging technical and business needs.
H5 Online MBA
H5 Drive organizational success through data-driven decision-making and strategic planning.
H5 Business Analytics
H5 Drive business decisions through quantitative analysis and data-driven insights.
H5 Data Analytics Engineering
H5 Master statistical analysis, visualization, and predictive modeling.
H5 Health Data Analytics
H5 Bridge the gap between healthcare operations and data-driven decision making in the medical field.
H5 Management (Healthcare)
H5 Drive innovation and leadership in healthcare by mastering digital transformation and administration strategies.
H5 Engineering Management
H5 Transition into leadership roles while maintaining your technical edge.
H5 AI Applications
H5 Harness the power of AI and machine learning for real-world applications.
H5 Applied Psychology
H5 Gain core competencies for promoting mental health and well-being for all individuals.
H5 Business Administration
H5 Develop foundational business skills for leadership and management success.
H5 Make an immediate impact in your current healthcare role or to pursue new opportunities.
H5 Data Analytics
H5 Master statistical analysis, visualization, and predictive modeling. Duplicate text
H5 Organizational Communication
H5 Enhance communication strategies to improve collaboration and leadership in workplaces.
H5 Project Management
H5 Learn frameworks and tools to lead successful projects across industries.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.
LinkAttributesAnchor text
https://online.northeastern.edu/Subdomain No Text
https://online.northeastern.edu/Subdomain Degrees
/analytics/Subdomain MS in Business Analytics
/engineering/ms-data-analytics...Subdomain MS in Data Analytics Engineering
/engineering/engineering-manag...Subdomain MS in Engineering Management
/analytics/Subdomain MS in Healthcare Analytics
/engineering/ms-information-sy...Subdomain MS in Information Systems
/business/onlinemsm/Subdomain MS in Management
/business/onlinemba/Subdomain Online MBA
/certificates/Subdomain Certificates
https://online.northeastern.edu/Subdomain Anchor Contact
https://online.northeastern.edu/Anchor Explore degrees
https://online.northeastern.edu/Anchor Explore certificates
https://graduate.northeastern....External Subdomain View all online graduate programs offered at Northeastern University.
https://graduate.northeastern....External Subdomain View all online graduate certificates offered at Northeastern University.
/event/online-ms-in-management...Subdomain 15 May
/event/online-ms-in-management...Subdomain Online MS in Management Info Session
/event/online-ms-in-management...Subdomain Text duplicate Online MS in Management Info Session
/resources/tag/prospective-stu...Subdomain Prospective Students
/event/online-mba-information-...Subdomain 06 June
/event/online-mba-information-...Subdomain Online MBA Information Session
/event/online-mba-information-...Subdomain Text duplicate Online MBA Information Session
/resources/tag/prospective-stu...Subdomain Text duplicate Prospective Students
/event/summer-student-networki...Subdomain 10 June
/event/summer-student-networki...Subdomain Summer Student Networking Event
/event/summer-student-networki...Subdomain Text duplicate Summer Student Networking Event
/resources/tag/current-students/Subdomain Current Students
/resources/tag/prospective-stu...Subdomain Text duplicate Prospective Students
/event/online-ms-in-management...Subdomain 17 June
/event/online-ms-in-management...Subdomain Text duplicate Online MS in Management Info Session
/event/online-ms-in-management...Subdomain Text duplicate Online MS in Management Info Session
/resources/tag/prospective-stu...Subdomain Text duplicate Prospective Students
/fast-app/Subdomain Learn more about the Fast App
/cdn-cgi/l/email-protection[email protected]

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://online.northeastern.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (268 kB).

HTTP Response Header

NameValue
dateSat, 10 May 2025 09:59:40 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
strict-transport-securitymax-age=63072000; includeSubDomains; preload
link<https://online.northeastern.edu/wp-json/>; rel="https://api.w.org/"
x-tec-api-versionv1
x-tec-api-roothttps://online.northeastern.edu/wp-json/tribe/events/v1/
x-tec-api-originhttps://online.northeastern.edu
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 7
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray93d895cae9f39f07-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 16 referring domains.
This page only has 18 backlinks.
This page only has few backlinks from 16 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://online.northeastern.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

online.northeastern.edu
Northeastern Online | Northeastern University
Advance your career with industry-driven online programs in business, AI, healthcare and tech from Northeastern Online at Northeastern University.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Online86%Check
Northeastern Online83%Check
Northeastern78%Check
Online MS73%Check
online programs70%Check
Northeastern University68%Check
Online Degree67%Check
Online MBA65%Check
Online Graduate64%Check
Online Courses62%Check

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