Oxfordbus.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
94% 
Page structure
94% 
Link structure
96% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
94.70 kB
Words
815
Media files
1
Number of links
64 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Oxford Bus Company and Thames Travel
The length of the page title is perfect. (371 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Oxford Bus Company and Thames Travel are the award-winning organisations behind a number of local bus and coach services in Oxfordshire, offering a great range of tickets to suit everyone.
The meta description is too long: 1185 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionOxford Bus Company and Thames Travel are the award-winning organisations behind a number of local bus and coach services in Oxfordshire, offering a great range of tickets to suit everyone.
current-routehomepage
theme-color#94111E
langen
twitter:cardsummary
twitter:titleOxford Bus Company and Thames Travel
twitter:descriptionOxford Bus Company and Thames Travel are the award-winning organisations behind a number of local bus and coach services in Oxfordshire, offering a great range of tickets to suit everyone.
og:titleOxford Bus Company and Thames Travel
og:typewebsite
og:urlhttps://www.oxfordbus.co.uk/
og:descriptionOxford Bus Company and Thames Travel are the award-winning organisations behind a number of local bus and coach services in Oxfordshire, offering a great range of tickets to suit everyone.
og:localeen
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 815 words. That's ok.
28.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.48 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/build/images/go-ahead-stacked.97990406.svgOxford Bus Company is part of the Go Ahead Group

Page structure

H1 heading
(Critically important)
Oxford Bus
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Oxford Bus
H2 Things to do
H2 Live departure times
H2 Directions
H2 Times & maps
H2 Service updates
H2 Latest news
H3 Download the Oxford Bus app
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.oxfordbus.co.uk/Anchor Skip to content
https://www.microsoft.com/en-g...External Subdomain latest version of Microsoft Edge
https://www.microsoft.com/en-g...External Subdomain Text duplicate latest version of Microsoft Edge
/ticketsBuy Tickets
/contactless/funding-sourcesContactless journeys
https://www.oxfordbus.co.uk/loginLogin / Register
/plan-your-journeyPlan your journey
/servicesTimes & maps
/fares-and-ticketsFares & tickets
/service-updatesUpdates
/about-usAbout us
/careersJobs
/things-to-doThings to do
/customer-supportContact us
/searchSearch
/service-changes-1st-july-2024Service Changes from 1st July 2024
/oxford-bus-company-response-c...Oxford Bus Company – response to closure of Arriva High Wycombe and Aylesbury
/women-busWomen in Bus
/two-poundsLocal bus journeys just £2 each way
/benefitsBenefits
/careersCareers
/botley-road-closureBotley Road Closure
https://www.oxfordbus.co.uk/appFind out more
https://play.google.com/store/...External Subdomain Download the app from the Google Play Store
https://apps.apple.com/us/app/...External Subdomain Download the app from the iOS App Store
/things-to-doText duplicate Things to do
/ashmolean-now-pio-abad-those-...Ashmolean Now: Pio Abad To those sitting in darkness
/bruegel-rubens-great-flemish-...Bruegel to Rubens Great Flemish Drawings
/oxford-shakespeare-festival-2...The Oxford Shakespeare Festival 2024 - ROMEO & JULIET WITH TROILUS AND CRESSIDA
/tea-time-hatter-hareTea Time with Hatter & Hare
https://www.oxfordbus.co.uk/sixSix
/oxford-shakespeare-festival-2...The Oxford Shakespeare Festival 2024 - TWELFTH NIGHT
/play-world-0Play The World
/new-college-open-gardenNew College Open Garden
/exploreor, find your stop on the map
/favouritesFavourites
/directionsDirections
/favouritesText duplicate Favourites
/servicesText duplicate Times & maps
/favouritesText duplicate Favourites
/service-updatesService updates
/services/OXBC/3A3A
/services/OXBC/3S3S
/services/OXBC/3X3X
/services/OXBC/4A4A
/services/OXBC/55
/services/OXBC/1111
/services/OXBC/4343
/services/THTR/4444
/services/OXBC/4545
/services/THTR/6363
/services/THTR/63S63S
/services/THTR/94A94A
/services/OXBC/400400
/services/OXBC/NX1NX1
/services/OXBC/X1X1
/services/OXBC/X3X3
https://www.oxfordbus.co.uk/newsLatest news
/oxford-bus-company-reaches-el...Oxford Bus Company reaches electric milestone as it celebrates Clean Air Day
/historian-pamela-roberts-deta...Historian Pamela Roberts details the inspiration behind 'Black Oxford Untold Stories' City Sightseeing Tours
/mechanic-turned-bus-builder-c...Mechanic turned bus builder celebrates 50 years with Oxford Bus Company
/new-rainbow-bus-shows-pride-o...New rainbow bus shows pride in Oxfordshire's diversity
/cdn-cgi/l/email-protection[email protected]
/cdn-cgi/l/email-protectionText duplicate [email protected]
https://www.twitter.com/oxford...External Subdomain A-TITLE Oxford Bus Company on Twitter
https://www.facebook.com/oxfor...External Subdomain A-TITLE Oxford Bus Company on Facebook
https://www.linkedin.com/compa...External Subdomain A-TITLE Oxford Bus Company on LinkedIn
https://twitter.com/thames_travelExternal A-TITLE Thames Travel on Twitter
https://www.facebook.com/Thame...External Subdomain A-TITLE Thames Travel on Facebook
https://www.linkedin.com/compa...External Subdomain A-TITLE Thames Travel on LinkedIn
https://play.google.com/store/...External Subdomain Text duplicate Download the app from the Google Play Store
https://apps.apple.com/us/app/...External Subdomain Text duplicate Download the app from the iOS App Store
https://www.oxfordbus.co.uk/appLearn more about the Oxford Bus app
https://emails.oxfordbus.co.uk...External Subdomain Sign up to our newsletter
/open-dataNofollow Our data
/fleet-listNofollow Fleet list
/policiesNofollow All policies and statements
https://passenger.tech/New window External A-TITLE Website by Passenger

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.oxfordbus.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (95 kB).

HTTP Response Header

NameValue
dateSat, 22 Jun 2024 05:51:57 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlmax-age=0, must-revalidate, private,private
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self'
x-frame-optionsSAMEORIGIN
expiresSat, 22 Jun 2024 05:51:57 GMT
x-served-bywww02.oxfordbus.co.uk
set-cookie254 Characters
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=CFj2N43IbRKeZ8TTpOEg%2Bz78B7A198YUoryMpQ1mjYnwo1oUQwtm93CUFdTz%2ByVoTgP4SMMeLSVPOVBF7SJex6zgINfc5J2LPwYXPZSq0y80EkAqPFhYamLcyrnLix01mRT4X8o%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8979f82f8d7235e0-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,674 referring domains.
This page has 9,964 backlinks.
This page has backlinks from 804 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.oxfordbus.co.uk
Oxford Bus Company and Thames Travel
Oxford Bus Company and Thames Travel are the award-winning organisations behind a number of local bus and coach services in Oxfordshire, offering a great range of tickets to suit everyone.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Oxford95%Check
Bus95%Check
Oxford Bus95%Check
Oxford Bus Company87%Check
Bus Company81%Check
Oxford Bus app77%Check
Oxford Bus Company reaches75%Check
Local bus72%Check
Company64%Check
Company Thames63%Check
Show more keywords and terms

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