Personal.help.royalmail.com - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
63% 
Page structure
100% 
Link structure
72% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.15 s
File size
174.80 kB
Words
1656
Media files
2
Number of links
40 internal / 103 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Help and Support - Personal Customers | Royal Mail Group Ltd
The length of the page title is perfect. (565 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
langen
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1656 words. That's ok.
37.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.12 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This page loads 25 JavaScript files. This may affect the load time negatively.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 33 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mes/royalmail2012/img/royalmail-logo.pngRoyal Mail Logo
...m/rmlcwr/images/logos/keep-me-posted.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Personal Customers Help Centre
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Personal Customers Help Centre
H2 Search
H2 Browse by topic
H2 Featured Support Categories
H2 Most popular
H2 Cookies Policy
H3 My item hasn’t arrived yet, what should I do?
H3 Link to a URL What is Track your item and how do I use it?
H3 I missed my delivery but lost the ‘Something for you’ card
H3 Link to a URL Latest news on industrial action
H3 Link to a URL Redirection Help Hub
H3 Link to a URL Service Update
H3 Help with customs and sending items abroad
H3 I've received a grey Fee to pay card
H3 Size and weight guide – UK letters and parcels
H3 Wrapping and packaging advice - general and item specific
H3 Click & Drop Support Hub
H3 I need help with my Redelivery
H3 Claims Centre
Baselink: https://personal.help.royalmail.com/euf/generated/optimized/1724440482/themes/standard/
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (103) on this page.

Found links on this page

LinkAttributesAnchor text
/euf/generated/optimized/17244...Anchor Skip Navigation
https://www.royalmail.com/External Subdomain Personal
https://www.royalmail.com/busi...External Subdomain Business
/euf/generated/optimized/17244...Anchor Skip to main content
https://www.royalmail.com/External Subdomain IMG-ALT Royal Mail Logo
https://www.royalmail.com/loginExternal Subdomain Log in or register
https://www.royalmail.com/pass...External Subdomain Forgotten your password?
https://www.royalmail.com/pass...External Subdomain Send me a new password
https://www.royalmail.com/user...External Subdomain Register
https://www.royalmail.com/disc...External Subdomain Log in to Online Business Account
https://app.rmdmo.royalmail.com/New window External Subdomain Log in to Despatch Manager Online
https://send.royalmail.com/External Subdomain Buy postage online
https://www.royalmail.com/coll...External Subdomain Arrange courier collection
https://www.royalmail.com/trac...External Subdomain Return an item
https://www.royalmail.com/serv...External Subdomain Find a service near you
https://shop.royalmail.com/pos...External Subdomain Shop for stamps
https://www.royalmail.com/find...External Subdomain Find a postcode
https://www.royalmail.com/send...External Subdomain Special Delivery Guaranteed by 9am
https://www.royalmail.com/send...External Subdomain Special Delivery Guaranteed by 1pm
https://www.royalmail.com/send...External Subdomain Royal Mail Tracked 24®
https://www.royalmail.com/send...External Subdomain Royal Mail Tracked 48®
https://www.royalmail.com/send...External Subdomain 1st Class
https://www.royalmail.com/send...External Subdomain 2nd Class
https://www.royalmail.com/send...External Subdomain Sameday courier
https://www.royalmail.com/send...External Subdomain All UK services and prices
https://www.royalmail.com/send...External Subdomain International Tracked and Signed
https://www.royalmail.com/send...External Subdomain International Tracked
https://www.royalmail.com/send...External Subdomain International Standard
https://www.royalmail.com/send...External Subdomain Country customs and restrictions
https://www.royalmail.com/send...External Subdomain All international services and prices
https://www.royalmail.com/pers...External Subdomain See all mailing services
https://www.royalmail.com/trac...External Subdomain Anchor Track your item
https://www.royalmail.com/pers...External Subdomain Arrange a Redelivery
https://www.royalmail.com/trac...External Subdomain Text duplicate Return an item
https://www.royalmail.com/pers...External Subdomain Pay a fee
https://www.royalmail.com/serv...External Subdomain Find your delivery office
https://www.royalmail.com/pers...External Subdomain Redirect your mail
https://www.royalmail.com/rece...External Subdomain Hold your mail
https://www.royalmail.com/rece...External Subdomain Apply for a PO Box
https://www.royalmail.com/rece...External Subdomain See all receiving services
https://www.royalmail.com/pers...External Subdomain Stamps and supplies
https://shop.royalmail.com/pos...External Subdomain 1st and 2nd Class stamps
https://shop.royalmail.com/pos...External Subdomain Stamp books
https://shop.royalmail.com/pos...External Subdomain Stamp sheets
https://shop.royalmail.com/pos...External Subdomain Envelopes
https://shop.royalmail.com/pos...External Subdomain Packaging materials
https://shop.royalmail.com/pos...External Subdomain See all packaging materials
https://shop.royalmail.com/cus...External Subdomain Business mail supplies
https://shop.royalmail.com/spe...External Subdomain Star Trek
https://shop.royalmail.com/spe...External Subdomain Christmas 2020
https://shop.royalmail.com/spe...External Subdomain Brilliant Bugs
https://shop.royalmail.com/spe...External Subdomain Rupert Bear
https://shop.royalmail.com/spe...External Subdomain Queen
https://www.royalmail.com/send...External Subdomain Stamp Calendar
https://shop.royalmail.com/spe...External Subdomain See all special stamp issues
https://shop.royalmail.com/col...External Subdomain Presentation packs and sets
https://shop.royalmail.com/col...External Subdomain Framed stamps and prints
https://shop.royalmail.com/col...External Subdomain First Day covers
https://shop.royalmail.com/col...External Subdomain Coins and medals
https://shop.royalmail.com/chr...External Subdomain Annual collections
https://shop.royalmail.com/col...External Subdomain See all collectibles and gifts
https://shop.royalmail.com/col...External Subdomain Bundles
http://shop.royalmail.com/External Subdomain Visit Shop
/Subdomain Help
/app/answers/detail/a_id/52Subdomain Track your item help
/app/answers/detail/a_id/62Subdomain Tracking international items
/app/answers/detail/a_id/756/Subdomain What our tracking messages mean
/app/answers/detail/a_id/5232Subdomain My tracking message says it's been delivered but it hasn't been
/app/answers/detail/a_id/12556Subdomain Latest service updates
/app/answers/detail/a_id/325Subdomain How to make a claim
/app/contactSubdomain Contact Royal Mail
/app/answers/detail/a_id/146Subdomain How to collect a missed delivery
/app/answers/detail/a_id/89Subdomain Letter and parcel size guide
/app/answers/detail/a_id/96Subdomain Restrictions and prohibitions
/app/answers/detail/a_id/86Subdomain Wrapping and packaging your mail
/app/answers/detail/a_id/106/Subdomain Customs information
/app/answers/detail/a_id/248Subdomain Redirection support
/app/answers/detail/a_id/81Subdomain How to address your mail
/app/answers/detail/a_id/141/Subdomain Help with a Redelivery
/app/answers/detail/a_id/317/Subdomain I think my mail is lost
/app/answers/detail/a_id/5293Subdomain When we can't deliver
/Subdomain See all help & support
https://www.royalmail.com/busi...External Subdomain Business services
http://www.royalmail.com/businessExternal Subdomain Royal Mail for small and medium sized businesses
https://www.royalmail.com/corp...External Subdomain Royal Mail for large businesses and public sector
https://www.royalmail.com/disc...External Subdomain Online Business Account
https://www.rmdmo.co.uk/External Subdomain Despatch Manager Online
https://www.royalmail.com/busi...External Subdomain See all business services
https://www.royalmail.com/External Subdomain Home
https://business.help.royalmai...External Subdomain Go to our Business Customers Help Centre
https://business.help.royalmai...External Subdomain Visit our Business Customers Help Centre
/app/answers/detail/a_id/317My item hasn’t arrived yet, what should I do?
/app/answers/detail/a_id/52What is Track your item and how do I use it?
/app/answers/detail/a_id/5152I missed my delivery but lost the ‘Something for you’ card
/app/answers/detail/a_id/29258Latest news on industrial action
/app/answers/detail/a_id/248Redirection Help Hub
/app/answers/detail/a_id/12556Service Update
/app/answers/detail/a_id/106Help with customs and sending items abroad
/app/answers/detail/a_id/143I've received a grey Fee to pay card
/app/answers/detail/a_id/89Size and weight guide – UK letters and parcels
/app/answers/detail/a_id/86Wrapping and packaging advice - general and item specific
/app/answers/detail/a_id/11724Click & Drop Support Hub
/app/answers/detail/a_id/141I need help with my Redelivery
/app/answers/detail/a_id/325Claims Centre
https://www.royalmail.com/trac...External Subdomain Text duplicate Track your item
https://www.royalmail.com/find...External Subdomain Postcode finder
https://www.royalmail.com/pric...External Subdomain Price finder
https://parcel.royalmail.com/External Subdomain Online postage
https://www.royalmail.com/pers...External Subdomain Book a Redelivery
https://www.royalmail.com/down...External Subdomain Get the Royal Mail App
/Subdomain Royal Mail Group
/app/contactSubdomain Contact us
/app/answers/detail/a_id/146Subdomain Collect a missed delivery
/app/answers/detail/a_id/317/Subdomain Text duplicate I think my mail is lost
/app/answers/detail/a_id/12556Subdomain Service updates
/app/answers/detail/a_id/325/Subdomain Text duplicate How to make a claim
https://www.myroyalmail.com/External Subdomain About us
https://www.royalmail.com/send...External Subdomain UK services
https://www.royalmail.com/send...External Subdomain International services
https://www.royalmail.com/send...External Subdomain Stamps
https://www.royalmail.com/curr...External Subdomain Our prices
https://www.royalmail.com/pers...External Subdomain Text duplicate Redirect your mail
https://www.parcelforce.com/New window External Subdomain Parcelforce Worldwide
https://www.myroyalmail.com/ac...New window External Subdomain Supporting Action for Children
https://www.royalmail.com/busi...External Subdomain Stamp retailers
http://www.keepmeposteduk.com/New window External Subdomain A-TITLE Keep Me Posted – the consumer’s right to choose
http://www.linkedin.com/compan...New window External Subdomain Follow us on Linkedin
A-TITLE Opens in a new window
http://www.facebook.com/RoyalMailExternal Subdomain share on facebook
A-TITLE Opens in a new window
http://www.twitter.com/royalmailExternal Subdomain share on twitter
A-TITLE Opens in a new window
https://jobs.royalmailgroup.com/New window External Subdomain Jobs
https://www.royalmailgroup.com/New window External Subdomain Text duplicate Royal Mail Group
https://www.royalmail.com/term...External Subdomain Terms and conditions
https://www.royalmail.com/priv...External Subdomain Privacy
https://www.royalmail.com/term...External Subdomain Terms of use
https://www.royalmail.com/cook...External Subdomain Cookies
https://www.royalmailgroup.com...External Subdomain Accessibility
http://www.royalmail.com/External Subdomain www.royalmail.com
http://www.allaboutcookies.org/External Subdomain www.allaboutcookies.org .
http://www.international-chamb...External Subdomain International Chamber of Commerce UK Cookie guide .
http://www.google.com/intl/en-...New window External Subdomain URL anchor text
http://www.google.com/intl/en-GB/policies/technologies/ads/
http://www.turn.com/privacy/New window External Subdomain URL anchor text
http://www.turn.com/privacy/
http://cognitivematch.com/priv...External URL anchor text
http://cognitivematch.com/privacy_policy
http://www.youronlinechoices.c...External Subdomain URL anchor text
http://www.youronlinechoices.com/uk/your-ad-choices

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://personal.help.royalmail.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 20 CSS files. This may affect the page load time negatively.
This page loads 25 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (175 kB).

HTTP Response Header

NameValue
dateFri, 06 Sep 2024 13:09:56 GMT
content-typetext/html;charset=utf-8
content-length33329
connectionkeep-alive
expiresFri, 06 Sep 2024 14:12:56 BST
rnt-jn-int-uuidb4aae03c-93e0-4df9-b1a0-847d9998cb45
varyUser-Agent,Accept-Encoding
x-frame-optionsDENY
content-encodinggzip
rnt-jn-int-machine42.3
rnt-jn-ext-machine43.3
strict-transport-securitymax-age=15724800
set-cookie558 Characters
content-security-policyframe-ancestors DENY
rnt-jn-ext-uuid4769aac8-ce4c-46e5-94ef-0ff2aca71ff9
x-content-security-policyframe-ancestors DENY
rnt-timeD=992090 t=1725628195928318
cache-controlprivate, max-age=180, must-revalidate
rnt-machine0.82
rnt-gk-machine0.218
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,533 referring domains.
This page has 220,197 backlinks.
This page has backlinks from 1,492 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://personal.help.royalmail.com/ci/sitemap/  # ADDED BY HMS

User-agent: Googlebot # Google     # CUSTOM
Allow: /app/contact$         	# CUSTOM to index contact us pages but not  # CUSTOM
session ID  # CUSTOM
Allow: /app/answers/detail/  	# CUSTOM to index all article pages   # CUSTOM
Disallow: /*/session*        	# CUSTOM to supress all session ID URLs   # CUSTOM
Disallow: /                  	# CUSTOM to suppress everything else   # CUSTOM
User-agent: MSNBot    # MSN        # CUSTOM
Allow: /app/contact/         	# CUSTOM to index contact us pages but not  # CUSTOM
session ID  # CUSTOM
Allow: /app/answers/detail/  	# CUSTOM to index all article pages   # CUSTOM
Disallow: /*/session*        	# CUSTOM to supress all session ID URLs   # CUSTOM
Disallow: /                  	# CUSTOM to suppress everything else   # CUSTOM
Crawl-delay: 0.2  				# ADDED BY HMS  # CUSTOM
Allow: /app/contact/         	# CUSTOM to index contact us pages but not  # CUSTOM
session ID  # CUSTOM
Allow: /app/answers/detail/  	# CUSTOM to index all article pages   # CUSTOM
Disallow: /*/session*        	# CUSTOM to supress all session ID URLs   # CUSTOM
Disallow: /                  	# CUSTOM to suppress everything else   # CUSTOM
Crawl-delay: 0.2  				# ADDED BY HMS  # CUSTOM
Allow: /app/contact/         	# CUSTOM to index contact us pages but not  # CUSTOM
session ID  # CUSTOM
Allow: /app/answers/detail/  	# CUSTOM to index all article pages   # CUSTOM
Disallow: /*/session*        	# CUSTOM to supress all session ID URLs   # CUSTOM
Disallow: /                  	# CUSTOM to suppress everything else   # CUSTOM
Allow: /app/contact/         	# CUSTOM to index contact us pages but not  # CUSTOM
session ID  # CUSTOM
Allow: /app/answers/detail/  	# CUSTOM to index all article pages   # CUSTOM
Disallow: /*/session*        	# CUSTOM to supress all session ID URLs   # CUSTOM
Disallow: /                  	# CUSTOM to suppress everything else   # CUSTOM
Disallow: /*~*  # CUSTOM
Disallow: /app/answers/detail/a_id/*/~		# ADDED BY CG_ebiz	# CUSTOM
Disallow: /app/answers/detail/a_id/*/kw		# ADDED BY CG_ebiz	# CUSTOM
Disallow: /app/answers/list/kw/*          	# ADDED BY CG_ebiz	# CUSTOM

User-agent: Googlebot # Google   # ADDED BY HMS
Disallow:                        # ADDED BY HMS

User-agent: MSNBot    # MSN      # ADDED BY HMS
Disallow:                        # ADDED BY HMS
Crawl-delay: 0.2  # ADDED BY HMS

User-agent: Slurp     # Yahoo!   # ADDED BY HMS
Disallow:                        # ADDED BY HMS
Crawl-delay: 0.2  # ADDED BY HMS

User-agent: TEOMA     # Ask.com  # ADDED BY HMS
Disallow:                        # ADDED BY HMS

User-agent: bingbot   # Bing     # ADDED BY HMS
Disallow:                        # ADDED BY HMS

User-agent: *                    # ADDED BY HMS
Disallow: /                      # ADDED BY HMS

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
help77%Check
Personal73%Check
Personal Customers68%Check
help support66%Check
Customers Help Centre66%Check
Help Centre66%Check
Customers62%Check
Royal Mail61%Check
Mail60%Check
Business Customers Help Centre60%Check
Show more keywords and terms

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