Ppl.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
70% 
Page structure
100% 
Link structure
75% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.35 s
File size
114.80 kB
Words
629
Media files
32
Number of links
61 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
PPL - Management consultancy with a difference
The length of the page title is perfect. (438 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are a leading management consultancy that exists to tackle some of the UK’s biggest health and social challenges.
The length of the meta description is perfect. (731 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ppl.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#da532c
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe are a leading management consultancy that exists to tackle some of the UK’s biggest health and social challenges.
article:modified_time2024-09-19T15:45:48+00:00
langen-gb
twitter:cardsummary_large_image
twitter:descriptionWe are a leading management consultancy that exists to tackle some of the UK’s biggest health and social challenges.
twitter:imagehttps://ppl.org.uk/wp-content/uploads/2023/11/PPL-Home-–Social.jpg
og:localeen_GB
og:typewebsite
og:titlePPL - Management consultancy with a difference
og:descriptionWe are a leading management consultancy that exists to tackle some of the UK’s biggest health and social challenges.
og:urlhttps://ppl.org.uk/
og:site_namePPL
og:imagehttps://ppl.org.uk/wp-content/uploads/2023/11/PPL-Home-–Social.jpg
og:image:width1200
og:image:height675
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 629 words. That's ok.
39.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 151 characters this one is longer than 70 characters:
"we are proud to be experts in powering positive, lasting change, more quickly and more cost-effectivel..."
Image SEO
(Somewhat important)
28 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...sets/svgs/interface/header-scroll-bg.svgNo alt attribute provided
...09/Website-templates-720-x-520-px-22.pngNo alt attribute provided
...nt/uploads/2024/09/Untitled-design-5.jpgNo alt attribute provided
...intro-and-images/intro-and-images-bg.svgNo alt attribute provided
...nd-images/intro-and-images-bg-mobile.svgNo alt attribute provided
...and-images/intro-and-images-faint-bg.svgNo alt attribute provided
...ges/intro-and-images-faint-bg-mobile.svgNo alt attribute provided
...ounds/intro-and-images/top-wave-dark.svgNo alt attribute provided
...ntro-and-images/top-wave-dark-mobile.svgNo alt attribute provided
...unds/intro-and-images/top-wave-light.svgNo alt attribute provided
...tro-and-images/top-wave-light-mobile.svgNo alt attribute provided
...nt/uploads/2023/10/ppl-illus-meeting.pngNo alt attribute provided
...ds/simple-links/simple-links-dark-bg.svgNo alt attribute provided
...le-links/simple-links-dark-bg-mobile.svgNo alt attribute provided
...s/simple-links/simple-links-light-bg.svgNo alt attribute provided
...simple-links/simple-links-mobile-top.svgNo alt attribute provided
...loads/2023/11/Homelessness-1-980x764.pngNo alt attribute provided
...nt/uploads/2023/11/Digital-6-980x764.jpgNo alt attribute provided
...s/2023/11/Events-Workshops-3-980x764.jpgNo alt attribute provided
...ent/uploads/2023/11/London-9-980x764.jpgNo alt attribute provided
...loads/2023/11/Older-people-3-980x764.jpgNo alt attribute provided
...tudies-picker/case-studies-picker-bg.svgNo alt attribute provided
...mes/ppl/assets/svgs/interface/speech.svgSpeech icon
...mes/ppl/assets/svgs/interface/speech.svgSpeech icon
...mes/ppl/assets/svgs/interface/speech.svgSpeech icon
...uotes-picker/quotes-picker-mobile-bg.svgNo alt attribute provided
...nt/uploads/2023/10/social-enterprise.svgNo alt attribute provided
...0/Consulting-Excellence-logo-white-3.pngNo alt attribute provided
...ploads/2023/10/certified-corporation.svgNo alt attribute provided
...gs/wave-backgrounds/footer-bg-mobile.svgNo alt attribute provided
...sets/svgs/wave-backgrounds/footer-bg.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
PPL is management consultancy with a difference
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 PPL is management consultancy with a difference
H2 Who we are
H2 What we do
H2 Our expertise
H2 Case Studies
H2 Director
H2 Managing Director
H2 Medical Consultant
H2 Our social impact
H3 Strategy and impact
H3 Place and partnership development
H3 Building a fairer society and tackling inequalities
H3 Organisational development
H3 Digital, data and evidence-based change
H3 Tackling health inequalities faced by people experiencing homelessness
H3 Powering Patient First
H3 Empowering excellence through team training for hospital discharge
H3 Creating a ‘sense of place’ in Hammersmith & Fulham
H3 Empowering improvement through “Well Led”
H3 NHS Programme Team
H3 Place Based Partnership
H3 NHS Acute Trust
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://ppl.org.uk/No Text
https://ppl.org.uk/who-we-are/Who we are
/who-we-are/our-story/Our story
/who-we-are/our-team/Our team
https://ppl.org.uk/what-we-do/What we do
/what-we-do/strategy-impact/Strategy and impact
/what-we-do/place-partnership-...Place and partnership development
/what-we-do/society-and-inequa...Building a fairer society and tackling inequalities
/what-we-do/organisational-dev...Organisational development
/what-we-do/digital-data-evide...Digital, data and evidence-based change
/what-we-do/virtual-wards-cons...Virtual wards consultancy – evaluation and delivery
https://ppl.org.uk/case-studies/Case studies
https://ppl.org.uk/our-insights/Our insights
https://ppl.org.uk/our-impact/Our impact
/our-impact/the-ppl-hub/The PPL Hub
https://ppl.org.uk/work-with-us/Work with us
/work-with-us/partner-with-us/Frameworks and partnerships
https://ppl.org.uk/find-us/Find us
https://ppl.org.uk/No Text
https://ppl.org.uk/who-we-are/Text duplicate Who we are
/who-we-are/our-story/Text duplicate Our story
/who-we-are/our-team/Text duplicate Our team
https://ppl.org.uk/what-we-do/Text duplicate What we do
/what-we-do/strategy-impact/Text duplicate Strategy and impact
/what-we-do/place-partnership-...Text duplicate Place and partnership development
/what-we-do/society-and-inequa...Text duplicate Building a fairer society and tackling inequalities
/what-we-do/organisational-dev...Text duplicate Organisational development
/what-we-do/digital-data-evide...Text duplicate Digital, data and evidence-based change
/what-we-do/virtual-wards-cons...Text duplicate Virtual wards consultancy – evaluation and delivery
https://ppl.org.uk/case-studies/Text duplicate Case studies
https://ppl.org.uk/our-insights/Text duplicate Our insights
https://ppl.org.uk/our-impact/Text duplicate Our impact
/our-impact/the-ppl-hub/Text duplicate The PPL Hub
https://ppl.org.uk/work-with-us/Text duplicate Work with us
/work-with-us/partner-with-us/Text duplicate Frameworks and partnerships
https://ppl.org.uk/find-us/Text duplicate Find us
https://ppl.org.uk/who-we-are/Trivial anchor text
Read more
/do-what-you-can-insight-serie...‘Do What You Can’ Insight Series: Halima Khan on why hope is a choice when it comes to positive change
/neighbourhoods-are-they-reall...Neighbourhoods: are they really the future of the National Health Service?
https://ppl.org.uk/what-we-do/Trivial anchor text
Read More
/what-we-do/strategy-impact/Strategy and impact Applying behavourial science alongside robust project management to maximise delivery
/what-we-do/place-partnership-...Place and partnership development Bringing systems and partnerships together to make integrated services a reality
/what-we-do/society-and-inequa...Building a fairer society and tackling inequalities Supporting our clients to understand the world and how to make it fairer and more equitable
/what-we-do/organisational-dev...Organisational development Enabling people and organisations to come together to deliver outcomes
/what-we-do/digital-data-evide...Digital, data and evidence-based change Using tools and information to drive change and create impact
/case-studies/tackling-health-...Tackling health inequalities faced by people experiencing homelessness
/case-studies/powering-patient...Powering Patient First
/case-studies/empowering-excel...Empowering excellence through team training for hospital discharge
/case-studies/creating-a-sense...Creating a ‘sense of place’ in Hammersmith & Fulham
/case-studies/empowering-impro...Empowering improvement through “Well Led”
https://ppl.org.uk/case-studies/View all
https://ppl.org.uk/our-impact/Text duplicate Trivial anchor text
Read more
https://ppl.org.uk/who-we-are/Text duplicate Who we are
https://ppl.org.uk/what-we-do/Text duplicate What we do
https://ppl.org.uk/our-insights/Text duplicate Our insights
https://ppl.org.uk/our-impact/Text duplicate Our impact
https://ppl.org.uk/work-with-us/Text duplicate Work with us
https://ppl.org.uk/find-us/Text duplicate Find us
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/pplthinksNew window External No Text
https://ppl.org.uk/No Text
https://joryand.co/New window External Jory & Co
/privacy-policy/Privacy Policy
/wp-content/uploads/2024/02/PP...New window Carbon Reduction Plan

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ppl.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.35 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (115 kB).

HTTP Response Header

NameValue
last-modifiedFri, 20 Sep 2024 02:08:23 GMT
cache-controlmax-age=0
expiresFri, 20 Sep 2024 02:41:30 GMT
varyAccept-Encoding,User-Agent
content-encodinggzip
content-typetext/html; charset=UTF-8
dateFri, 20 Sep 2024 02:41:30 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 102 referring domains.
This page has 586 backlinks.
This page has backlinks from 61 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://ppl.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

ppl.org.uk
PPL - Management consultancy with a difference
We are a leading management consultancy that exists to tackle some of the UK’s biggest health and social challenges.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PPL75%Check
consultancy73%Check
management73%Check
Management Consultancy73%Check
difference61%Check
leading management60%Check
Project Management54%Check
Consultancy Services54%Check
social52%Check
Health50%Check

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