Public.digital - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
55% 
Page structure
100% 
Link structure
60% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
101.40 kB
Words
443
Media files
9
Number of links
95 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Public Digital - Radical Digital Transformation
There are word repetitions in the page title.
The length of the page title is perfect. (404 pixels out of 580 max pixel length)
Meta description
(Critically important)
Public Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.
The length of the meta description is perfect. (949 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionPublic Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.
next-head-count6
langen
og:imagehttps://d1rnadml6vbx0i.cloudfront.net/PD_LightBlack_RGB.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 443 words on this page. Good pages should have about 800 words of useful content.
30.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: who we help
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==App Store download of NHS App
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==A woman sits on a table sketching on a large piece of paper
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19Emma presenting at FWD50 in November 2022
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19edo_research_2024-10-23-091408_rtqc.jpg
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==A laptop featuring the words data bites in a grid of dots
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==Andrew-Greenway_Yellow-LR_2024-04-08-092051_xwfy.jpg
...net/Positions_No-Text_Yellow_NoBlack.svgPositions_No-Text_Yellow_NoBlack.svg
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==A group photo of most of the PD team, approx 75 people.
https://d1rnadml6vbx0i.cloudfront.net/3.svg3.svg

Page structure

H1 heading
(Critically important)
Supporting organisations through radical transformation
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Supporting organisations through radical transformation
H2 Latest updates
H2 What's on
H3 What we do
H3 Patient records and the NHS App
H3 The value of test and learn in creating new services at Defra
H3 Announcing Emma Gawen as our new Managing Director
H3 Developing a scalable and sustainable model for doing digital in Edo State, Nigeria
H4 Head Office
H4 Email
H4 Our positions
H4 Newsletter
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://public.digital/A-TITLE Public Digital
/who-we-help/governmentGovernment
/who-we-help/healthcareHealth and care
/who-we-help/childrens-social-...Children's social care
/who-we-help/higher-educationHigher education
/who-we-help/culture-and-mediaCulture and media
/who-we-help/financial-servicesFinancial services
/who-we-help/charitiesCharities
/who-we-help/parliamentsParliaments
/who-we-help/international-org...International organisations
/our-services/digital-strategyDigital strategy
/our-services/data-strategyData strategy
/our-services/operating-modelOperating model
/our-services/service-designService design
/our-services/cyber-securityCyber security
/our-services/executive-develo...Executive development
/our-services/digital-capabili...Digital capability building
/our-services/technology-reviewTechnology review
/our-services/derisking-progra...De-risking programmes
/where-we-work/ukUK
/where-we-work/usUSA
/where-we-work/canadaCanada
/where-we-work/latin-americaLatin America
/where-we-work/africaAfrica
/where-we-work/europeEurope
/about-pd/our-peopleOur people
/about-pd/our-positionsOur positions
/about-pd/our-definition-of-di...Our definition of digital
/about-pd/our-carbonOur carbon statement
/pd-insights/client-storiesClient stories
/pd-insights/blogBlog
/pd-insights/signalsSignals
/pd-insights/publicationsPublications
/pd-insights/our-newsletterNewsletter
/pd-insights/digital-transform...Digital Transformation At Scale
/life-at-pd/pd-cultureCulture
/life-at-pd/pd-careersCareers
/life-at-pd/our-networkNetwork
https://public.digital/pd-eventsEvents
https://public.digital/contactContact
https://public.digital/searchNo Text
/who-we-help/governmentText duplicate Government
/who-we-help/healthcareText duplicate Health and care
/who-we-help/childrens-social-...Text duplicate Children's social care
/who-we-help/higher-educationText duplicate Higher education
/who-we-help/culture-and-mediaText duplicate Culture and media
/who-we-help/financial-servicesText duplicate Financial services
/who-we-help/charitiesText duplicate Charities
/who-we-help/parliamentsText duplicate Parliaments
/who-we-help/international-org...Text duplicate International organisations
/our-services/digital-strategyText duplicate Digital strategy
/our-services/data-strategyText duplicate Data strategy
/our-services/operating-modelText duplicate Operating model
/our-services/service-designText duplicate Service design
/our-services/cyber-securityText duplicate Cyber security
/our-services/executive-develo...Text duplicate Executive development
/our-services/digital-capabili...Text duplicate Digital capability building
/our-services/technology-reviewText duplicate Technology review
/our-services/derisking-progra...Text duplicate De-risking programmes
/where-we-work/ukText duplicate UK
/where-we-work/usText duplicate USA
/where-we-work/canadaText duplicate Canada
/where-we-work/latin-americaText duplicate Latin America
/where-we-work/africaText duplicate Africa
/where-we-work/europeText duplicate Europe
/about-pd/our-peopleText duplicate Our people
/about-pd/our-positionsText duplicate Our positions
/about-pd/our-definition-of-di...Text duplicate Our definition of digital
/about-pd/our-carbonText duplicate Our carbon statement
/pd-insights/client-storiesText duplicate Client stories
/pd-insights/blogText duplicate Blog
/pd-insights/signalsText duplicate Signals
/pd-insights/publicationsText duplicate Publications
/pd-insights/our-newsletterText duplicate Newsletter
/pd-insights/digital-transform...Text duplicate Digital Transformation At Scale
/life-at-pd/pd-cultureText duplicate Culture
/life-at-pd/pd-careersText duplicate Careers
/life-at-pd/our-networkText duplicate Network
https://public.digital/pd-eventsText duplicate Events
https://public.digital/contactText duplicate Contact
https://public.digital/searchNo Text
/our-servicesWhat we do
/pd-insights/blog/2024/10/the-...Trivial anchor text
Read more
/pd-insights/client-stories/th...View client story
/pd-insights/blog/2024/10/anno...Text duplicate Trivial anchor text
Read more
/pd-insights/client-stories/de...Text duplicate View client story
/data-bites-seriesData Bites
/pd-insights/blog/2024/02/why-...The Radical How
/about-pd/our-people/partners/...Andrew Greenway
/about-pd/our-positionsText duplicate Our positions
https://public.digital/contactGet in touch
/cdn-cgi/l/email-protection[email protected]
/about-pd/our-positionsRead them here
https://public.digital/privacyPrivacy
/managing-conflictsManaging conflicts of interest
https://kyu.com/New window External kyu Collective
https://www.linkedin.com/compa...New window External Subdomain No Text
https://bsky.app/profile/publi...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://public.digital/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (101 kB).

HTTP Response Header

NameValue
dateWed, 13 Nov 2024 10:19:41 GMT
content-typetext/html; charset=utf-8
age0
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
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permissions-policygeolocation=(), midi=(), notifications=(), push=(), sync-xhr=(), microphone=(), camera=(), magnetometer=(), gyroscope=(), speaker=(), vibrate=(), fullscreen=(), payment=()
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000
varyAccept-Encoding
via1.1 varnish (Varnish/6.0)
x-content-type-optionsnosniff
x-powered-byNext.js
x-robots-tagall
x-varnish30057519
cf-cache-statusDYNAMIC
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servercloudflare
cf-ray8e1e065d3eec5c32-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
server-timingcfL4;desc="?proto=TCP&rtt=3953&sent=6&recv=10&lost=0&retrans=0&sent_bytes=3395&recv_bytes=940&delivery_rate=741803&cwnd=137&unsent_bytes=0&cid=88d6e4eb0ba3bd72&ts=173&x=0"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 400 referring domains.
This page has 289,906 backlinks.
This page has backlinks from 323 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

public.digital
Public Digital - Radical Digital Transformation
Public Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Digital73%Check
Public Digital71%Check
Public69%Check
Digital Transformation68%Check
Radical Digital Transformation65%Check
radical62%Check
Services Digital56%Check
Digital Strategy54%Check
work51%Check
organisations50%Check
Show more keywords and terms

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