Purpose.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
60% 
Page structure
100% 
Link structure
37% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
72.60 kB
Words
580
Media files
23
Number of links
73 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Purpose | Global Social Impact
The length of the page title is perfect. (278 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Purpose is a global social impact agency and social movement incubator - advancing the fight for an open, just, and habitable world.
The length of the meta description is perfect. (812 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.purpose.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#fff
msapplication-TileImagehttps://www.purpose.com/wp-content/themes/purpose2018/dist/favicons/mstile-144x144.png
msapplication-confighttps://www.purpose.com/wp-content/themes/purpose2018/dist/favicons/browserconfig.xml
facebook-domain-verification5s6u3ujhluphzym03hsm4eduvrlh8r
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionPurpose is a global social impact agency and social movement incubator - advancing the fight for an open, just, and habitable world.
generatorWPML ver:4.5.1 stt:1,4,43;
article:publisherhttps://www.facebook.com/PurposeTeam/
article:modified_time2023-05-10T17:24:19+00:00
langen-us
twitter:cardsummary_large_image
twitter:image?w=1270&h=1270&fit=max
twitter:site@Purpose
twitter:label1Est. reading time
twitter:data11 minute
og:localeen_US
og:typewebsite
og:titleHome
og:descriptionPurpose is a global social impact agency and social movement incubator - advancing the fight for an open, just, and habitable world.
og:urlhttps://www.purpose.com/
og:site_namePurpose
Content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=Edge

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: I allow Purpose Global PBC to use my contact information to send me e-...
  • Duplicate 2: Are you sure? If you don't allow us to collect this information, we ca...
This page contains 580 words. That's ok.
34% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 18.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: sign up
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
Purpose moves people to remake the world
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Purpose moves people to remake the world
H2 We build and support movements to advance the fight for an open, just, and habitable world.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
13 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.purpose.com/Anchor Back Up
/privacy-policyTrivial anchor text
here
https://www.purpose.com/Back to purpose.com
https://www.purpose.com/about/Subdomain About
https://www.purpose.com/work/Subdomain Work
/about/purpose-labs/Subdomain Labs
https://www.purpose.com/news/Subdomain News
https://www.purpose.com/team/Subdomain Team
https://www.purpose.com/jobs/Subdomain Jobs
https://www.purpose.com/contactContact
https://www.purpose.com/offices/Subdomain Offices
https://www.purpose.com/Anchor newsletter
https://www.instagram.com/purp...External Subdomain instagram
https://www.facebook.com/Purpo...External Subdomain facebook
https://twitter.com/purposeExternal twitter
https://www.linkedin.com/compa...External Subdomain linkedin
https://medium.com/@purposeExternal medium
https://choose-both.purpose.com/External Subdomain Choose Both Equity & Evidence
https://equity-frameworks.purp...External Subdomain Exploring Racial Equity Impact
/offices/new-york/Subdomain No Text
/offices/new-york/Subdomain New York
/offices/london/Subdomain No Text
/offices/london/Subdomain London
/offices/sao-paulo/Subdomain No Text
/offices/sao-paulo/Subdomain São Paulo
/offices/india/Subdomain No Text
/offices/india/Subdomain New Delhi
/offices/apac/Subdomain No Text
/offices/apac/Subdomain Sydney
/offices/nairobi/Subdomain No Text
/offices/nairobi/Subdomain Nairobi
https://www.purpose.com/Subdomain No Text
https://www.purpose.com/Subdomain English
https://www.purpose.com/?lang=frSubdomain Français (French)
/?lang=pt-brSubdomain Português (Portuguese (Brazil))
https://www.purpose.com/about/Subdomain More about us
/case_studies/verified/Subdomain Verified A global campaign with the UN to fight misinformation on COVID-19
/case_studies/bengaluru-moving/Subdomain Bengaluru Moving Building a city-wide movement for sustainable, safe & accessible transport
/case_studies/iara/Subdomain Innovation and Acceleration in the Amazon Region Building a more diverse and inclusive climate movement in the Amazon
/case_studies/digital-threats-...Subdomain Digital Threats to Democracy Advocating for a public policy agenda that sets fair rules and standards for Big Tech
/work?lang=enSee more work
/why-narrative-building-needs-...Subdomain No Text
/why-narrative-building-needs-...Subdomain Why Narrative Building Needs to be at the Heart of Climate Transitions
https://www.purpose.com/newsClimate, Energy & Sustainability
https://www.purpose.com/newsThought Leadership
/six-womens-journey-to-a-brigh...Subdomain Six women's journey to a brighter future: Our Place is Here London Premiere
https://www.purpose.com/newsDemocracy & Governance
https://www.purpose.com/newsDevelopment, Gender & Human Rights
/affinity-messengers-leveragin...Subdomain Affinity Messengers: leveraging hypersegmented campaigns
/climate-change-mobilization-f...Subdomain Four Insights on Climate Change Mobilization from Purpose Climate Lab
https://www.purpose.com/newsText duplicate Climate, Energy & Sustainability
https://www.purpose.com/newsText duplicate News
/news?lang=enSee more posts
https://www.purpose.com/No Text
https://www.purpose.com/Anchor Text duplicate Back Up
/privacy-policyText duplicate Trivial anchor text
here
https://www.purpose.com/Text duplicate Back to purpose.com
https://www.purpose.com/about/Subdomain Text duplicate About
https://www.purpose.com/work/Subdomain Text duplicate Work
/about/purpose-labs/Subdomain Text duplicate Labs
https://www.purpose.com/news/Subdomain Text duplicate News
https://www.purpose.com/team/Subdomain Text duplicate Team
https://www.purpose.com/jobs/Subdomain Text duplicate Jobs
https://www.purpose.com/contactText duplicate Contact
https://www.purpose.com/offices/Subdomain Text duplicate Offices
https://www.purpose.com/Anchor Text duplicate newsletter
https://www.instagram.com/purp...External Subdomain Text duplicate instagram
https://www.facebook.com/Purpo...External Subdomain Text duplicate facebook
https://twitter.com/purposeExternal Text duplicate twitter
https://www.linkedin.com/compa...External Subdomain Text duplicate linkedin
https://medium.com/@purposeExternal Text duplicate medium
https://choose-both.purpose.com/External Subdomain Text duplicate Choose Both Equity & Evidence
https://equity-frameworks.purp...External Subdomain Text duplicate Exploring Racial Equity Impact
/offices/new-york/Subdomain No Text
/offices/new-york/Subdomain Text duplicate New York
/offices/london/Subdomain No Text
/offices/london/Subdomain Text duplicate London
/offices/sao-paulo/Subdomain No Text
/offices/sao-paulo/Subdomain Text duplicate São Paulo
/offices/india/Subdomain No Text
/offices/india/Subdomain Text duplicate New Delhi
/offices/apac/Subdomain No Text
/offices/apac/Subdomain Text duplicate Sydney
/offices/nairobi/Subdomain No Text
/offices/nairobi/Subdomain Text duplicate Nairobi
/privacy-policy/Privacy Policy
/choose-bothChoose Both: A Digital Guide for Equity & Evidence

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.purpose.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.29 seconds.
The file size of the HTML document is fine (73 kB).

HTTP Response Header

NameValue
dateMon, 17 Jun 2024 22:16:17 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
cf-edge-cachecache,platform=wordpress
link<https://www.purpose.com/wp-json/>; rel="https://api.w.org/"
x-cacheableNO:Set Known Cookie
cache-controlprivate, max-age=7200, must-revalidate
x-cacheMISS
x-cache-groupnormal
cf-cache-statusHIT
age5358
last-modifiedMon, 17 Jun 2024 20:46:59 GMT
servercloudflare
cf-ray8956673329331981-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 757 referring domains.
This page has 3,909 backlinks.
This page has backlinks from 600 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 5312 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.purpose.com
Purpose | Global Social Impact
Purpose is a global social impact agency and social movement incubator - advancing the fight for an open, just, and habitable world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
purpose87%Check
Purpose Global72%Check
world66%Check
Global58%Check
Impact58%Check
fight50%Check
movement50%Check
open50%Check
just50%Check
habitable50%Check
Show more keywords and terms

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