Sbs.ox.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
78% 
Page structure
72% 
Link structure
75% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
251.70 kB
Words
964
Media files
17
Number of links
153 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
A business school focused on impactful leadership | Saïd Business School - The University of Oxford
The page title should be shorter than 580 pixels. It is 904 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sbs.ox.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
descriptionEmpty
referrerno-referrer-when-downgrade
msapplication-TileColor#002147
theme-color#002147
langen
twitter:cardsummary_large_image
twitter:imagehttps://www.sbs.ox.ac.uk/sites/default/files/corridor.jpg
og:typewebsite
og:urlhttps://www.sbs.ox.ac.uk
og:titleLeadership | Saïd Business School
og:imagehttps://www.sbs.ox.ac.uk/sites/default/files/corridor.jpg
og:image:urlhttps://www.sbs.ox.ac.uk/sites/default/files/corridor.jpg
og:image:secure_urlhttps://www.sbs.ox.ac.uk/sites/default/files/corridor.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 964 words. That's ok.
22.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.45 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/corridor.jpgImpact from within
...blic/5517-3520-class_0.jpg?itok=d-vrGqDoclassroom impact from within
.../files/dipsi-student-working-square2.jpgNo alt attribute provided
...054-06b - man lady classroom smiling.jpgNo alt attribute provided
...20180522_said_business_school_161841.jpgNo alt attribute provided
.../default/files/Anette Mikes - square.jpgNo alt attribute provided
.../files/climate-challenge-square logo.pngNo alt attribute provided
...t/files/cowomen-ZKHksse8tUU-unsplash.jpgNo alt attribute provided
...aphic_white border.png.jpg?itok=FM7Zrb0l""
.../homepage-scholarships.jpg?itok=yup0y-lqscholarships
...OA Christer Lego cover.png?itok=gpwQQNMg""
...s 2024 Hero Images (3).png?itok=wpFQZIzP""
..._image/public/Geneva_0.jpg?itok=XWM6to0d""
...ite - teaser image (3).png?itok=48eS37ol""
...annesburg_mba_event_0.jpeg?itok=oZxRNoFO""
Video URLWidthHeight
...ideos/2023-11/impact-from-within-1_0.mp4640480
...bed/qznbjkLQXlw?autoplay=0&start=0&rel=0854480

Page structure

H1 heading
(Critically important)
Leadership
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Leadership
H2 Top menu
H2 Main navigation
H2 It starts with you
H2 Explore our programmes
H2 News
H2 Celebrating 20 years of Oxford's Executive MBA
H2 Scholarships
H2 New Global Leadership Centre
H2 Latest Oxford Answers
H2 Upcoming events
H2 Footer menu
H2 Follow us
H3 Degrees and Executive Diplomas
H3 Executive Education
H3 Programmes for organisations
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 The Application: The enthusiastic entrepreneur
H3 The Application: Empathetic leadership
H3 MBA one-to-one meetings in Geneva
H3 MBA information event in Toronto
H3 MBA information event in Johannesburg
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sbs.ox.ac.uk/Anchor Skip to main content
https://www.sbs.ox.ac.uk/25
/oxford-answersOxford Answers
A-TITLE Business insights
https://www.sbs.ox.ac.uk/researchResearch
https://www.sbs.ox.ac.uk/researchResearch overview
/research/research-overview/re...Research seminars
/research/research-overview/re...Research strategy
/research/research-areasResearch areas
/research/research-areas/accou...Accounting
/research/research-areas/financeFinance
/research/research-areas/healt...Health Care
/research/research-areas/impactImpact
/research/research-areas/innov...Innovation
/research/research-areas/inter...International Business
/research/research-areas/manag...Management Science
/research/research-areas/marke...Marketing
/research/research-areas/major...Major Programme Management
/research/research-areas/organ...Organisation Studies
/research/research-areas/profe...Professional Service Firms
/research/research-areas/strategyStrategy
/research/research-areas/techn...Technology and Operations Management
/research/centres-and-initiativesCentres and initiatives
/research/centres-and-initiati...Ownership Project 2.0: Private Capital Owners & Impact
/research/centres-and-initiati...Oxford Future of Finance and Technology Initiative
/research/centres-and-initiati...Oxford Future of Marketing Initiative
/research/centres-and-initiati...Oxford Future of Real Estate Initiative
/research/centres-and-initiati...Oxford Initiative on Rethinking Performance
/research/centres-and-initiati...Oxford Saïd Entrepreneurship Centre
/research/centres-and-initiati...Oxford University Centre for Business Taxation
/research/centres-and-initiati...Oxford University Centre for Corporate Reputation
/research/centres-and-initiati...Private Equity Institute
/research/centres-and-initiati...Responsible Business
/research/centres-and-initiati...The Skoll Centre
/research/networksNetworks
/research/networks/oxford-inst...Oxford Institute of Retail Management
/oxford-experienceOxford experience
/oxford-experience/coming-oxfordComing to Oxford
/oxford-experience/coming-oxfo...College experience
/oxford-experience/coming-oxfo...Living costs
/oxford-experience/coming-oxfo...Partners and families
/oxford-experience/coming-oxfo...Visas
/oxford-experience/scholarship...Scholarships and funding
/oxford-experience/life-oxfordLife at Oxford
/oxford-experience/life-oxford...Learning at Oxford
/oxford-experience/life-oxford...Exploring Oxford
/oxford-experience/life-oxford...Activities, clubs and groups
/oxford-experience/life-oxford...Oxford Union
/oxford-experience/career-deve...Career development
/oxford-experience/career-deve...Your career journey
/oxford-experience/career-deve...Our expertise
/oxford-experience/career-deve...Employment reports
/oxford-experience/blogsBlogs
https://www.sbs.ox.ac.uk/alumniAlumni
/alumni/alumni-communityAlumni community
/alumni/alumni-community/benefitsBenefits
/alumni/alumni-community/caree...Careers support
/alumni/alumni-community/eventsEvents
/alumni/alumni-community/get-i...Get involved
/alumni/alumni-community/lifel...Lifelong resources
/alumni/elumni-communityElumni community
/alumni/elumni-community/benefitsText duplicate Benefits
/alumni/elumni-community/elumn...Elumni - stay in touch
/alumni/support-usSupport us
https://www.oxfordbusinessalum...External Subdomain Donate online
/alumni/support-us/fundraising...Fundraising priorities
/alumni/support-us/how-giveHow to give
/alumni/support-us/impact-and-...Impact and recognition
https://www.sbs.ox.ac.uk/eventsText duplicate Events
https://www.sbs.ox.ac.uk/eventsEvents listing
/past-eventsPast events
/events/distinguished-speakersDistinguished speakers
/events/engaging-humanitiesEngaging with the humanities
/events/future-businessFuture of business
/events/oxford-smart-spaceOxford smart space
https://www.sbs.ox.ac.uk/about-usAbout us
/about-us/schoolThe School
/about-us/school/our-historyOur history
/about-us/school/senior-leader...Senior leadership
/about-us/school/our-communityOur community
/about-us/school/diversity-and...Diversity and inclusion
/about-us/school/sustainabilitySustainability
/about-us/school/rankings-achi...Rankings, achievements and accreditation
https://www.oxfordglc.co.uk/External Subdomain Global Leadership Centre
/about-us/school/corporate-par...Corporate partnerships
/about-us/peopleOur people
/about-us/people?f[0]=departme...Faculty
/about-us/people?f[0]=departme...Associate Fellows
/about-us/our-people/academic-...Academic visitors
/about-us/our-people/recruit-o...Recruit our graduates
/about-us/our-people/work-usWork for us
https://www.sbs.ox.ac.uk/newsNews
/about-us/news/media-coverageMedia coverage
/about-us/news/media-office-co...Media relations contacts
/about-us/venue-hireVenue hire
/about-us/venue-hire/park-end-...Park End Street
/about-us/venue-hire/egrove-parkEgrove Park
/about-us/venue-hire/bb-accomm...Accommodation
/about-us/venue-hire/our-servicesOur services
/future-climate-innovatorsFuture Climate Innovators
/programmesProgrammes
/programmes/mbasMBAs
/programmes/mbas/oxford-mbaMBA
/programmes/mbas/oxford-11-mba1+1 MBA
/programmes/mbas/oxford-execut...Executive MBA
/programmes/degreesDegrees
/programmes/degrees/bahons-eco...BA Economics and Management
/programmes/degrees/dphil-financeDPhil Finance
/programmes/degrees/dphil-mana...DPhil Management
/programmes/degrees/msc-financ...MSc Financial Economics
/programmes/degrees/msc-global...MSc Global Healthcare Leadership
/programmes/degrees/msc-law-an...MSc Law and Finance
/programmes/degrees/msc-major-...MSc Major Programme Management
/programmes/executive-diplomasExecutive Diplomas
/programmes/executive-diplomas...Artificial Intelligence for Business
/programmes/executive-diplomas...Financial Strategy
/programmes/executive-diplomas...Global Business
/programmes/executive-diplomas...Organisational Leadership
/programmes/executive-diplomas...Strategy and Innovation
/programmes/executive-educationExecutive Education
/programmes/executive-educatio...Bespoke business solutions
/programmes/executive-educatio...In-person programmes
/programmes/executive-educatio...Online programmes
/programmes/future-climate-inn...Future Climate Innovators Summer School
/programmesProgramme finder
/about-us/schoolSubdomain impact from within
/about-us/schoolIt starts with you
/programmesSubdomain Explore our programmes
/programmes?f[0]=programme_typ...Subdomain Degrees and Executive Diplomas
/programmes/executive-educationText duplicate Executive Education
/programmes/executive-educatio...Programmes for organisations
https://www.sbs.ox.ac.uk/newsSubdomain Text duplicate News
/news/hopeful-and-resolute-ane...No Text
/news/global-youth-and-educato...No Text
/news/oxford-said-partners-ai-...No Text
/oxford-answers/tags/applicationSubdomain Celebrating 20 years of Oxford's Executive MBA
/oxford-experience/scholarship...Scholarships
https://www.oxfordglc.co.uk/External Subdomain New Global Leadership Centre
/oxford-answersLatest Oxford Answers
/oxford-answers/application-en...The Application: The enthusiastic entrepreneur
/oxford-answers/subjects/leade...Leadership
/oxford-answers/application-em...The Application: Empathetic leadership
/oxford-answers/subjects/leade...Text duplicate Leadership
https://www.sbs.ox.ac.uk/eventsUpcoming events
/events/mba-one-one-meetings-g...Learn more
/events/mba-information-event-...Text duplicate Learn more
/events/mba-information-event-...Text duplicate Learn more
/about-us/contact-usContact us
/about-us/contact-usFind us
/about-us/news/media-office-co...Press
/about-us/our-people/work-usJobs
/about-us/website-policiesWebsite policies
https://shop.sbs.ox.ac.uk/New window External Subdomain Shop
A-TITLE Shop
/alumni/support-usDonate
https://twitter.com/oxfordsbsNew window External Twitter
https://www.linkedin.com/schoo...New window External Subdomain LinkedIn
https://www.youtube.com/oxfordsbsNew window External Subdomain YouTube
https://www.facebook.com/Oxfor...New window External Subdomain Facebook
https://www.instagram.com/oxfo...New window External Subdomain Instagram
/about-us/contact-us/wechatNew window Subdomain WeChat
/oxford-experience/blogsNew window Subdomain Text duplicate Blogs
https://www.ecu.ac.uk/New window External Subdomain Advance HE Opens in new tab
https://efmdglobal.org/accredi...New window External EFMD Equis accreditations Opens in new tab
https://globalnetwork.io/New window External Global Network for Advanced Management Opens in new tab
https://gbsn.org/New window External Global Business School Network Opens in new tab
https://www.aacsb.edu/New window External Subdomain AACSB Opens in new tab
/about-us/website-policiesWebsite & Privacy Policies
https://www.sbs.ox.ac.uk/Anchor Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sbs.ox.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (252 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length55753
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
last-modifiedThu, 24 Oct 2024 19:46:46 GMT
etag"1729799206-gzip"
content-encodinggzip
x-request-idv-b41423e6-9240-11ef-b93f-27e22cbca8f6
x-ah-environmentprod
x-cache-hits30
x-age1526
accept-rangesbytes
cache-controlpublic, max-age=60
expiresThu, 24 Oct 2024 22:15:14 GMT
dateThu, 24 Oct 2024 22:14:14 GMT
varyAccept-Encoding
strict-transport-securitymax-age=15768000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,969 referring domains.
This page has 445,028 backlinks.
This page has backlinks from 3,854 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# Search Filters
Disallow: /*?f[*]*
Disallow: /*&f[*]*
Disallow: *?f%5B*
Disallow: *&f%5B*
Disallow: /*?overridden_year*
Disallow: /*?field*
Disallow: /*?category_name*

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
leadership65%Check
Oxford55%Check
Future Leaders51%Check
Oxford University50%Check
Oxford MBA49%Check
Business48%Check
School48%Check
Impact48%Check
Business School48%Check
Oxford Executive48%Check
Show more keywords and terms

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