Seventhgeneration.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
89% 
Page structure
95% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
111.40 kB
Words
829
Media files
42
Number of links
99 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Seventh Generation
The length of the page title is perfect. (251 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://seventhgeneration.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationx_MYLUdLFq9rX8FT0xmBgYEb0NAPqjxMHgTBlsXLl3k
viewportwidth=device-width, initial-scale=1, maximum-scale=1
ps-countryUS
ps-languageen
ps-key1750-56e3158bbfbed6935d482ed3
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
langen
og:site_nameSeventh Generation
og:urlhttps://seventhgeneration.com/home
og:titleHome | Seventh Generation
charsetutf-8

Test up to 1.000 webpages of seventhgeneration.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 829 words. That's ok.
34.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 117 characters this one is longer than 70 characters:
"no purchase necessary. open only to legal residents of the 50 united states and the district of columb..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/svg3/logo.pngSeventh Generation Logo Desktop
.../custom/svg3/dist/images/logo-mobile.pngSeventh Generation Logo Mobile
...47a4-8feb-92579983d493.png?itok=ACyVKN8kMulti-Surface Cleaner Concentrate - Lemon Chamomile - Front of bottle on leaf background
...t_2569x1520.jpg?h=179b281c&itok=bZFIpUU_2022 Corporate Consciousness Report - Laundry drying in sun on clothesline
/sites/default/files/2023-05/svg-icons.pngSVG icons
...r-2569x1520.jpg?h=179b281c&itok=7wNQDb3zPipeline cutting through landscape, with oil overlay
...k_KMS_v1-01.jpg?h=0edb1488&itok=HsOJTA3NThe Power of Local Climate Action: Building a sustainable future one community at a time.
...-and-should.jpg?h=8b7966f8&itok=WxOL0kINFamily cleaning kitchen counter.
...icGear-Hero.jpg?h=179b281c&itok=fyORLI6APerson holding water bottle and yoga mat smiling
...-banner-sml.jpg?h=42103d9f&itok=PEtNVesoSafer Choice Partners of the Year 2021 - Adult and Child folding/playing in laundry
...682325b83a0.jpg?h=42103d9f&itok=9FacrhI7Baby in a Diaper
...0ba78313c54.jpg?h=179b281c&itok=IEPl1aiWPhoto of Crystal Huanag
...-banner-sml.jpg?h=42103d9f&itok=bjyBd3pzClose up image of Thyme plant
...ain-hero_2-narrow.jpg.webp?itok=4ytenP7MPerson facing blue sky, smiling
...4/2024-product-hero-laundry_b_left_0.pngSeventh Generation Laundry Products
...4/2024-product-hero-laundry_b_left_0.pngSeventh Generation Laundry Products
...04/2024-svg-laundry-lifestyle_x2_2_0.jpgComforting hand on person's back.
...-04/2024-product-hero-dish_b_right_0.pngSeventh Generation Dish Products
...24-04/2024-svg-dish-lifestyle_x2_2_0.jpgColorful dishes in sudsy water.
...-04/2024-product-hero-dish_b_right_0.pngSeventh Generation Dish Products
.../2024-product-hero-cleaners_b_left_0.pngColorful dishes in sudsy water.
.../2024-product-hero-cleaners_b_left_0.pngColorful dishes in sudsy water.
...4/2024-svg-cleaners-lifestyle_x2_2_0.jpgHand wiping surface of red microwave.
...es/default/files/2024-04/target-logo.pngTarget Logo
...t/files/2024-04/Thrive Market Logo_0.pngThrive Market Logo
.../default/files/2024-04/Amazon Logo_0.pngAmazon Logo
...default/files/2024-04/Walmart Logo_0.pngWalmart Logo
...s/default/files/2024-04/Grove Logo_0.pngGrove Logo
...ult/files/2024-04/Whole Foods Logo_0.pngWhole Foods
/themes/custom/svg3/logo.pngSeventh Generation Logo
...t with Heart - Forrest.png?itok=fI-3GFhMIcon of Seventh Generation Laundry Detergent bottle with heart inside
...t Disclosure - Forrest.png?itok=mkQ1W-YnIcon of magnifying glass highlighting a leaf
...le Packaging - Forrest.png?itok=Ez0mrZIFIcon of Seventh Generation Bottle and recycle symbol
...-05/Biobased - Forrest.png?itok=b723LNrNIcon with field and leaf
...Made to Work - Forrest.png?itok=dJXutYPIBubbles and sparkles icon
...svg-email-subscription.jpg?itok=t-kBHaMBClothes in soapy water.
/themes/custom/svg3/logo.pngSeventh Generation Logo
/sites/default/files/2022-06/CB%202.pngBCorp Logo
/themes/custom/svg3/logo.pngSeventh Generation Logo
/sites/default/files/2022-06/CB%202.pngBCorp Logo
.../custom/svg3/dist/images/smart-label.pngSmart Label Logo
Video URLWidthHeight
..._uxzEh1Dr2hm1kX7AhyTUnyduAeSBDZ4Ta0CYU_o18201024

Page structure

H1 heading
(Critically important)
Home | Seventh Generation
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Home | Seventh Generation
H2 It’s in everything we do.
H2 Home Tips
H2 How To
H2 Health + Lifestyle
H2 Baby Care
H2 Advocacy
H2 Botanical Disinfectants
H2 Now Available
H2 Human Nature vs Nature Nature
H2 Human Nature vs Nature Nature Duplicate text
H2 Our Industry Leading Product Standards
H2 Full Ingredient Disclosure
H2 Third Party Tested
H2 Zero Waste Packaging
H2 Biobased
H2 Zero Toxins
H2 Together, we can build a healthier world for future generations.
H3 Join our community
H4 HUMAN Nature is messy. Thankfully, NATURE Nature is powerful enough to save us from ourselves.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 24 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://seventhgeneration.com/Anchor Skip to main content
https://seventhgeneration.com/Seventh Generation Logo
IMG-ALT Seventh Generation Logo Desktop
/cleaning-productsHome Care
/cleaning-productsText duplicate Home Care
/laundryLaundry
A-TITLE Laundry Products
/laundryText duplicate Laundry
/laundry?types=71Detergent
A-TITLE Laundry Detergents - Liquid, Packs
/laundry?types=86Stain Removers
A-TITLE Laundry Stain Spray, Bleach, and Booster
/laundry?types=116Fabric Softeners
A-TITLE Fabric Softeners - Sheets and Liquid
/dishwashingDishwashing
A-TITLE Dishwashing Soap and Detergents
/dishwashingText duplicate Dishwashing
/dishwashing?types=131Dishwasher Detergent
A-TITLE Dishwasher Powder, Gel, Boosters, Rinse Aid
/dishwashing?types=141Dishwashing Soap
A-TITLE Dishwashing Liquid and Foaming Dish Spray,
/household-cleanersCleaners
A-TITLE Household Cleaners
/household-cleanersText duplicate Cleaners
/household-cleaners?types=221All Purpose
A-TITLE All Purpose Cleaners and Concentrate
/household-cleaners?types=136Bathroom
A-TITLE Bathroom Cleaners
/household-cleaners?types=106Specialty and Glass
A-TITLE Glass Cleaners, Wipes, Granite
/cleaners-disinfectantsDisinfectants
A-TITLE Disinfectants
/cleaners-disinfectantsText duplicate Disinfectants
/cleaners-disinfectants?types=166Disinfecting Wipes
A-TITLE Disinfecting Wipes
/cleaners-disinfectants?types=111Disinfecting Cleaners
A-TITLE Disinfecting Cleaners
/cleaners-disinfectants?types=21Disinfectant Sprays
A-TITLE Disinfectant Sprays
/personal-carePersonal Care
A-TITLE Hand Wash and Period Products
/personal-careText duplicate Personal Care
/baby-careBaby Care
/personal-care?types=216Hand Soap
A-TITLE Hand Wash/Soap
/personal-care?types=26Period Care
A-TITLE Tampons, Pads, and Pantiliners
/paper-productsPaper Products
A-TITLE Paper and Trash Products
/paper-productsText duplicate Paper Products
/paper-products?types=51Kitchen
A-TITLE Paper Towels, Paper Napkins, Trash Bags
/paper-products?types=191Text duplicate Bathroom
A-TITLE Bathroom Tissue, Facial Tissue
/cleaning-productsView All Home Care
A-TITLE All Home Care Products
/multi-surface-cleaner-concent...Multi-Surface Cleaner Concentrate - Lemon Chamomile
IMG-ALT Multi-Surface Cleaner Concentrate - Lemon Chamomile - Front of bottle on leaf background
/companyOur Company
/companyText duplicate Our Company
/companyAbout Us
A-TITLE Our Company
/company/goals-impactOur Impact
A-TITLE Our Impact
/blog/corporate-consciousness-...Corporate Consciousness: 2022 Update
A-TITLE 2022 Corporate Consciousness Update
/company/innovationHow We Innovate
A-TITLE How We Innovate
/company/ingredient-glossaryIngredient Glossary
A-TITLE Ingredient Glossary
/blog/corporate-consciousness-...IMG-ALT 2022 Corporate Consciousness Report - Laundry drying in sun on clothesline
/blog/corporate-consciousness-...2022 Report Update
/companyIt’s in everything we do.
/climate-justiceGet Involved
/climate-justiceText duplicate Get Involved
/climate-justiceClimate Justice + Equity
A-TITLE Climate Justice and Equity
/climate?p2asource=menu090723Take Action
A-TITLE Take Action Now
/advocacy-hubAdvocacy Hub
/blog/beginners-guide-fossil-f...IMG-ALT Pipeline cutting through landscape, with oil overlay
/blog/beginners-guide-fossil-f...A Beginner's Guide to Fossil Fuels and the Climate Crisis
/blog/power-local-climate-actionIMG-ALT The Power of Local Climate Action: Building a sustainable future one community at a time.
/blog/power-local-climate-actionThe Power of Local Climate Action: Building a Sustainable Future One Community at a Time
/blogBlog
/blogText duplicate Blog
/blog/things-you-dont-clean-an...Home Tips
/blog/things-you-dont-clean-an...IMG-ALT Family cleaning kitchen counter.
/blog/things-you-dont-clean-an...From Our Home to Yours
/blog/how-clean-athletic-gearHow To
/blog/how-clean-athletic-gearIMG-ALT Person holding water bottle and yoga mat smiling
/blog/how-clean-athletic-gearTackling Life's Messes
/blog/safer-choice-labelHealth + Lifestyle
/blog/safer-choice-labelIMG-ALT Safer Choice Partners of the Year 2021 - Adult and Child folding/playing in laundry
/blog/safer-choice-labelPutting the Planet First
/blog/introducing-our-new-diapersText duplicate Baby Care
/blog/introducing-our-new-diapersIMG-ALT Baby in a Diaper
/blog/introducing-our-new-diapersA Happy Start Today and Nurture a Healthy Tomorrow
/blog/advocates-action-crystal...Advocacy
/blog/advocates-action-crystal...IMG-ALT Photo of Crystal Huanag
/blog/advocates-action-crystal...Stories That Move Us
/blog/what-thymolBotanical Disinfectants
/blog/what-thymolIMG-ALT Close up image of Thyme plant
/blog/what-thymolClean, Disinfect, and Protect Your Entire Home
/contact-usContact Us
/laundryBrowse Laundry
/where-to-buyShop Now
/dishwashingBrowse Dish
/where-to-buyText duplicate Shop Now
/household-cleanersBrowse Cleaners
/where-to-buyText duplicate Shop Now
https://www.target.com/b/seven...New window External Subdomain IMG-ALT Target Logo
https://thrivemarket.com/?ccod...New window External IMG-ALT Thrive Market Logo
https://www.amazon.com/stores/...New window External Subdomain IMG-ALT Amazon Logo
https://www.walmart.com/brand/...New window External Subdomain IMG-ALT Walmart Logo
https://www.grove.co/catalog/?...New window External Subdomain IMG-ALT Grove Logo
https://www.wholefoodsmarket.c...New window External Subdomain IMG-ALT Whole Foods
/where-to-buyFind a Store Near You
/laundryText duplicate Browse Laundry
/email-sweepstakes-2024Official Rules.
https://www.unilevernotices.co...External Subdomain Privacy Policy
https://www.unileverus.com/ter...New window External Subdomain Terms of Use
https://seventhgeneration.com/Shop
/cleaning-productsText duplicate Home Care
A-TITLE Home Care
/where-to-buyWhere to Buy
A-TITLE Where To Buy
/wholesale-professionalWholesale
https://seventhgeneration.com/About
/companyText duplicate Our Company
/blogText duplicate Blog
A-TITLE Blog
https://careers.unilever.com/s...New window External Subdomain Careers
/pressPress
A-TITLE Press
https://seventhgeneration.com/Help
/contact-usText duplicate Contact Us
A-TITLE Contact Us
https://seventhgeneration.imag...New window External Subdomain Safety Data Sheets
A-TITLE Safety Data Sheets
/CPSIA-certificationsCPSIA
A-TITLE CPSIA Certifications
/understanding-claimsUnderstanding Claims
A-TITLE Defining claims we make on package or in advertising
https://seventhgeneration.com/Text duplicate Advocacy
/climate-justiceClimate Justice
/climateText duplicate Get Involved
https://www.facebook.com/Seven...External Subdomain Facebook
https://www.instagram.com/seve...External Subdomain Instagram
https://www.youtube.com/user/S...External Subdomain YouTube
https://www.pinterest.com/seve...External Subdomain Pinterest
https://www.facebook.com/Seven...External Subdomain Text duplicate Facebook
https://www.instagram.com/seve...External Subdomain Text duplicate Instagram
https://www.youtube.com/user/S...External Subdomain Text duplicate YouTube
https://www.pinterest.com/seve...External Subdomain Text duplicate Pinterest
https://www.unilevernotices.co...New window External Subdomain Privacy Notice
https://www.unileverus.com/ter...New window External Subdomain Text duplicate Terms of Use
/sitemap.xmlSitemap
https://www.unileverusa.com/le...New window External Subdomain Legal Disclaimer
https://www.unileverusa.com/ac...New window External Subdomain Accessibility
https://privacy.unileversoluti...New window External Subdomain Do Not Sell or Share My Personal Information
https://smartlabel.org/product...New window External Smartlabel
IMG-ALT Smart Label Logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://seventhgeneration.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (111 kB).

HTTP Response Header

NameValue
dateFri, 20 Sep 2024 04:17:21 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=604800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedWed, 18 Sep 2024 04:11:51 GMT
x-request-idv-bdaabaf0-75ee-11ef-8be1-579e31068efd
x-ah-environmentprod
viavarnish
x-cacheHIT
x-cache-hits213
cf-cache-statusEXPIRED
strict-transport-securitymax-age=31536000
servercloudflare
cf-ray8c5f015c5d283665-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,940 referring domains.
This page has 28,084 backlinks.
This page has backlinks from 2,734 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Sitemap: https://www.seventhgeneration.com/sitemap.xml

Similar sites

Search preview

seventhgeneration.com
Home | Seventh Generation

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Generation79%Check
Seventh Generation79%Check
Nature43%Check
Health43%Check
human nature43%Check
Product42%Check
Get42%Check
Zero Waste42%Check
Baby42%Check
Biobased40%Check
Show more keywords and terms

Test up to 1.000 webpages of seventhgeneration.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions