Shop.uws.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
59% 
Page structure
75% 
Link structure
90% 
Server
84% 
External factors
60% 
SEO Score
Response time
0.74 s
File size
17.80 kB
Words
336
Media files
7
Number of links
49 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of the West of Scotland Online Store
The length of the page title is perfect. (422 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.uws.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in meta tags: english
Server location: United States of America
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The following language is defined by HTML: english
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
TitleUniversity of the West of Scotland Online Store
RobotsINDEX,FOLLOW
LanguageEnglish
AuthorWPM Education - www.wpmeducation.com
CopyrightUniversity of the West of Scotland Online Store
Content-Typetext/html;charset=UTF-8
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 336 words on this page. Good pages should have about 800 words of useful content.
31.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (8). We recommend using a maximum of 7 tags for this page.
Some tags are too long. With 150 characters this one is longer than 70 characters:
"if you wish to buy from the online store, you will be asked to register with us using your email addre..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../59eb8773c2/237C-EF86-422D-98DC-D65C.pngLogo
...com/53544f/images/buttons/btn_search.pngSearch Facility
.../41cd025f52/0DB9-D177-42BC-A431-F4CF.jpgUWS Logo
.../41cd025f52/780C-1319-43AD-ACF2-1E89.jpgThe University of the West of Scotland
.../41cd025f52/01F8-816E-41BC-831C-F2C5.jpgstore
.../41cd025f52/696F-A9CC-4A05-8D59-D77C.jpgUWS Logo
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Navigation
H2 UWS Online Store
H2 Empty heading
H2 WELCOME TO OUR ONLINE STORE
H2 Recently Added
H3 Product Catalogue (77)
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://epayments.uws.ac.uk/op...External Subdomain IMG-ALT Logo
https://shop.uws.ac.uk/Subdomain Home
/product-catalogueSubdomain Product Catalogue
/product-catalogue/academic-lifeSubdomain Academic Life
/product-catalogue/academic-li...Subdomain Research & Enterprise
/product-catalogue/health-life...Subdomain Health & Life Science - Class in a bag products
/product-catalogue/health-life...Subdomain Understanding Dementia Products
/product-catalogue/schoolsSubdomain Schools
/product-catalogue/schools/sch...Subdomain School of Education & Social Sciences
/product-catalogue/schools/sch...Subdomain School of Health and Life Science (HLS)
/product-catalogue/short-coursesSubdomain Short Courses
/product-catalogue/short-cours...Subdomain Text duplicate Short Courses
/product-catalogue/sport-fitnessSubdomain Sport & Fitness
/product-catalogue/sport-fitne...Subdomain Text duplicate Sport & Fitness
/product-catalogue/university-...Subdomain University Services & Facilities
/product-catalogue/university-...Subdomain Accommodation
/product-catalogue/university-...Subdomain Court and Senate
/product-catalogue/university-...Subdomain Finance
/product-catalogue/university-...Subdomain Library
/product-catalogue/university-...Subdomain Printing Services
/product-catalogue/university-...Subdomain Student Administration
https://shop.uws.ac.uk/helpSubdomain Help & Information
/help/accessibility-statementSubdomain Accessibility Statement
/help/frequently-asked-questionsSubdomain Frequently Asked Questions
/help/privacy-policySubdomain Privacy Policy
/help/terms-and-conditions-for...Subdomain Terms and Conditions for the Online Store Website
/help/website-terms-of-useSubdomain Website Terms of Use
https://shop.uws.ac.uk/feedbackSubdomain Online Store Feedback
/myaccount/logoutSubdomain Trivial anchor text
click here
/myaccount/logoutSubdomain Text duplicate Trivial anchor text
click here
https://shop.uws.ac.uk/basketSubdomain Shopping Basket
https://shop.uws.ac.uk/helpSubdomain Help
https://shop.uws.ac.uk/myaccountSubdomain My Account
/product-catalogueSubdomain Product Catalogue (77)
/product-catalogue/academic-lifeSubdomain Text duplicate Academic Life
/product-catalogue/health-life...Subdomain Health & Life Science - Class in a bag produc...
/product-catalogue/schoolsSubdomain Text duplicate Schools
/product-catalogue/short-coursesSubdomain Text duplicate Short Courses
/product-catalogue/sport-fitnessSubdomain Text duplicate Sport & Fitness
/product-catalogue/university-...Subdomain Text duplicate University Services & Facilities
/product-catalogue/schools/sch...Subdomain IMG-ALT UWS Logo
/product-catalogue/schools/sch...Subdomain Sport Psychology Support for Sport Scholars
/product-catalogue/schools/sch...Subdomain IMG-ALT The University of the West of Scotland
/product-catalogue/schools/sch...Subdomain UWS English Language Entry Test (Conditional offers holders only)
/product-catalogue/university-...Subdomain IMG-ALT store
/product-catalogue/university-...Subdomain Sale of surplus equipment / items
/product-catalogue/academic-li...Subdomain Text duplicate IMG-ALT UWS Logo
/product-catalogue/academic-li...Subdomain UWS Consultancy
https://shop.uws.ac.uk/feedback/New window Subdomain A-TITLE Launch feedback form
https://shop.uws.ac.uk/basketSubdomain Proceed to Basket

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.uws.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.74 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (18 kB).

HTTP Response Header

NameValue
dateSat, 19 Oct 2024 08:29:59 GMT
content-typetext/html; Charset=utf-8
cf-ray8d4f674e2d5a9950-FRA
cf-cache-statusDYNAMIC
cache-controlpublic,max-age=60,public
last-modifiedSat, 19 Oct 2024 09:29:59 GMT
set-cookie178 Characters
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-pp-id3-04
x-xss-protection1; mode=block
varyAccept-Encoding
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 20 referring domains.
This page only has 58 backlinks.
This page only has few backlinks from 20 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 30
Disallow: /myaccount/
Disallow: /help/
Disallow: /basket/
Disallow: /help/
Disallow: /graduation/
Disallow: /browse/

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Online Store60%Check
Scotland Online Store58%Check
Scotland Online55%Check
UWS52%Check
University48%Check
West48%Check
Scotland48%Check
Items39%Check
email39%Check
Asked39%Check
Show more keywords and terms

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