Singerequipment.com - SEO Checker

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Overview of the SEO Check
Meta information
91% 
Page quality
92% 
Page structure
79% 
Link structure
81% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.34 s
File size
111.00 kB
Words
1083
Media files
34
Number of links
210 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Singer Equipment Co. | Foodservice Supplies, Equipment & Design
The page title should be shorter than 580 pixels. It is 603 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
From commercial kitchen design and construction to one-stop wholesale supply, Singer delivers a history of success across the foodservice industry.
The length of the meta description is perfect. (915 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.singerequipment.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width, initial-scale=1.0
msapplication-square70x70logo/ResourcePackages/Roc/assets/images/favicons/smalltile.png?package=Roc
msapplication-square150x150logo/ResourcePackages/Roc/assets/images/favicons/mediumtile.png?package=Roc
msapplication-wide310x150logo/ResourcePackages/Roc/assets/images/favicons/widetile.png?package=Roc
msapplication-square310x310logo/ResourcePackages/Roc/assets/images/favicons/largetile.png?package=Roc
google-site-verification6RLQsJOp8khgnHfKeRsfE6riRT9KLho7Bcc6xIW3JcQ
GeneratorSitefinity 9.1.6161.0 PE
descriptionFrom commercial kitchen design and construction to one-stop wholesale supply, Singer delivers a history of success across the foodservice industry.
langen
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1083 words. That's ok.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...source/default-album/logo_singer_web.pngSinger Equipment Companylogo
...rcePackages/Roc/assets/images/spacer.pngbar-textiles-optimized.jpg
...rcePackages/Roc/assets/images/spacer.pngdinnerware-optimized.jpg
...rcePackages/Roc/assets/images/spacer.pngdisposables-optimized.jpg
...rcePackages/Roc/assets/images/spacer.pngflatware-tabletop-optimized.jpg
...rcePackages/Roc/assets/images/spacer.pngfood-water-mixers.jpg
...rcePackages/Roc/assets/images/spacer.pngglassware-optimized-4.jpg
...rcePackages/Roc/assets/images/spacer.pngjanitorial-supplies-optimized.jpg
...rcePackages/Roc/assets/images/spacer.pngsmallwares-optimized.jpg
...merce.net/_singer/1/4/7/we-build-min.jpgSinger Equipment Company | We Build
...e.net/_singer/6/1/5/we-supply-header.jpgHomepage Hero Banner - We supply
...mmerce.net/_singer/7/1/10/h-r-header.jpgSinger H&R
...ube.com/vi/rIXU-sJQTEU/maxresdefault.jpgNo alt attribute provided
...rcePackages/Roc/assets/images/pngegg.pngNo alt attribute provided
...ube.com/vi/t9H2FakTlXM/maxresdefault.jpgNo alt attribute provided
...rcePackages/Roc/assets/images/pngegg.pngNo alt attribute provided
...ce.net/_singer/4/8/4/markets-photo-3.jpgMarkets We Serve
...e.net/_singer/10/2/8/markets-photo-1.jpgMarkets we serve
...ce.net/_singer/5/1/4/markets-photo-2.jpgMarkets we serve
...t/_singer/7/10/9/partners-photo-3-1-.jpgLibbey
...e.net/_singer/3/2/9/partners-photo-1.jpgBlodgett
...e.net/_singer/4/8/1/partners-photo-2.jpgCambro
...ur-services-photo-1-(1)-min.jpg?sfvrsn=0Design & BuildDesign & Build
...-album/our-services-photo-2.jpg?sfvrsn=0Equipment ProcurementEquipment Procurement
...-album/our-services-photo-3.jpg?sfvrsn=0Distribution SupplyDistribution Supply
...-album/our-services-photo-4.jpg?sfvrsn=0Tabletop ConsultingTabletop Consulting
...ult-album/the-singer-legacy.jpg?sfvrsn=0The Singer LegacyThe Singer Legacy
...ce/default-album/singerr-logo-footer.pngSinger Equipment LogoSinger Equipment Logo
...footer_linkedin.tmb-thumb36.png?sfvrsn=1Singer LinkedInFooter_Linkedin
.../footer_twitter.tmb-thumb36.png?sfvrsn=1Singer TwitterFooter_Twitter
...ooter_instagram.tmb-thumb36.png?sfvrsn=1Singer InstagramFooter_Instagram
...oter_facebook_1.tmb-thumb36.png?sfvrsn=1Singer FacebookFooter_Facebook
Video URLWidthHeight
https://www.youtube.com/embed/rIXU-sJQTEU
https://www.youtube.com/embed/t9H2FakTlXM

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Bar & Textiles
H2 Dinnerware
H2 Disposables
H2 Flatware & Tabletop
H2 Food / Water / Mixers
H2 Glassware
H2 Janitorial Supplies
H2 Smallwares
H2 Restaurant Equipment
H2 WE BUILD
H2 WE SUPPLY
H2 WELCOME, SINGER H&R!
H2 The Markets We Serve
H2 We Carry the Most Trusted & Popular Brands
H2 Our Services
H2 The Singer Legacy
H3 Design & Build
H3 Equipment Procurement
H3 Distribution Supply
H3 Tabletop Consulting
H4 Find A Division
H4 (800) - 422 - 8126
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.singerequipment.com/Anchor Skip to Main Content
https://www.singerequipment.com/IMG-ALT Singer Equipment Company
/careersCareers
/loginSign In
/registerCreate an Account
/store/cartSubdomain 0 $0.00
/industriesWho We Serve
/industries/cateringCatering
/industries/country-clubsCountry Clubs
/industries/educationEducation
/industries/foodservice-manage...Foodservice Management
/industries/general-contractorsGeneral Contractors
/industries/governmentGovernment
/industries/healthcareHealthcare
/industries/hotelsHotels
/industries/restaurantsRestaurants
/we-buildWe Build
/we-supplyWe Supply
/projectsClient Stories
/trendsResources
/trends/what-we-offerWhat We Offer
/trends/media-kitMedia Kit
/trends/singer-givesSinger Gives
https://www.singerequipment.com/~Singer Equipment
/locations/singer-equipment-be...Bellmawr, New Jersey
/locations/Singer-Equipment-El...Elverson, Pennsylvania
/~/singer-equipment-melville-n...Melville, New York
/divisions/ashlandSinger Ashland
/locations/Singer-Ashland-Belc...Belcamp, Maryland
/locations/singer-ashland-powh...Powhatan, Virginia
/divisions/eviSinger EVI
/locations/Singer-EVI-Glenelg-...Glenelg, MD
/divisions/singer-hnrSinger H&R
/divisions/singer-hnr/Singer-H...Gulfport, MS
/divisions/singer-hnr/Singer-H...Jackson, MS
/divisions/singer-hnr/Singer-H...Memphis, TN
/divisions/singer-hnr/Singer-H...Meridian, MS
/divisions/singer-hnr/Singer-H...Nashville, TN
/divisions/singer-hnr/Singer-h...New Orleans, LA
/divisions/singer-hnr/Singer-H...Tuscaloosa, AL
/divisions/singer-kittredgeSinger Kittredge
/locations/Singer-Kittredge-To...Tonawanda, NY
/locations/Singer-Kittredge-Wi...Williston, VT
/locations/Singer-Kittredge-Bo...Bow, NH
/locations/Singer-Kittredge-Ag...Agawam, MA
/divisions/singer-kittredge/Si...Colonie, NY
/divisions/mtuckerSinger M. Tucker
/locations/Singer-M-Tucker-Pat...Paterson, New Jersey
/locations/Singer-M-Tucker-New...New York, New York
/locations/singer-m-tucker-mir...Miramar, Florida
/divisions/singer-TLSinger T&L
/locations/Singer-TL-Durham-No...Durham, North Carolina
/locations/Singer-TL-Fayettevi...Fayetteville, North Carolina
/locations/Singer-TL-Myrtle-Be...Myrtle Beach, South Carolina
/divisions/singer-TL/Singer-TL...Charlotte, North Carolina
/store/singer-select/Singer Select
/store/singer-exclusive-tabletop/Singer Tabletop
/store/bar-textiles/Bar & Textiles
/store/bar-tools/Bar Tools
/store/drink-sticks-garnishes/Drink Sticks & Garnishes
/store/textiles-towels/Textiles & Towels
/store/uniforms-aprons/Uniforms & Aprons
/store/bar-textiles/View All
/store/dinnerware/Dinnerware
/store/bright-white-dinnerware/Bright White Dinnerware
/store/ceramic-stoneware-colle...Ceramic & Stoneware Collections
/store/coffee-tea-service/Coffee & Tea Service
/store/colorful-dinnerware/Colorful Dinnerware
/store/dinnerware-accessories/Dinnerware Accessories
/store/glass-dinnerware-collec...Glass Dinnerware Collections
/store/plastic-melamine-collec...Plastic & Melamine Collections
/store/porcelain-collections/Porcelain Collections
/store/white-dinnerware/White Dinnerware
/store/wood-bamboo-dinnerware/Wood & Bamboo Dinnerware
/store/dinnerware/Text duplicate View All
/store/disposables/Disposables
/store/baking-pans-packaging/Baking Pans & Packaging
/store/catering-pans-/-trays-a...Catering Pans / Trays & Bowls
/store/cutlery-serving-utensils/Cutlery & Serving Utensils
/store/disposable-cups-/-lids-...Disposable Cups / Lids & Carriers
/store/disposable-dinnerware/Disposable Dinnerware
/store/disposable-utensils/Disposable Utensils
/store/eco-friendly-disposables/Eco-Friendly Disposables
/store/foamware/Foamware
/store/food-packaging-rolls-/-...Food Packaging Rolls / Sheets & Bags
/store/food-safety-disposables...Food Safety Disposables & Attire
/store/food-trays-concession/Food Trays & Concession
/store/janitorial-paper-supplies/Janitorial Paper Supplies
/store/kitchen-poly-bags/Kitchen & Poly Bags
/store/napkins-dispensers/Napkins & Dispensers
/store/pizza-boxes/Pizza Boxes
/store/take-out-containers/Take-Out Containers
/store/trash-liners-garbage-bags/Trash Liners & Garbage Bags
/store/toothpicks-/-frills-and...Toothpicks / Frills & Skewers
/store/disposables/Text duplicate View All
/store/flatware-tabletop/Flatware & Tabletop
/store/candles-holders/Candles & Holders
/store/coffee-tea-service-supp...Coffee & Tea Service / Supplies
/store/flatware/Flatware
/store/menu-covers-table-tents/Menu Covers & Table Tents
/store/place-settings/Place Settings
/store/displayware-tabletop-ac...Displayware & Tabletop Accessories
/store/serving-utensils/Serving Utensils
/store/steak-knives/Steak Knives
/store/table-skirting-padding/Table Skirting & Padding
/store/tabletop-beverage-service/Tabletop Beverage Service
/store/flatware-tabletop/Text duplicate View All
/store/food-water-mixers/Food / Water / Mixers
/store/sugar-sweeteners-condim...Sugar / Sweeteners & Condiments
/store/water/Water
/store/food-water-mixers/Text duplicate View All
/store/glassware/Glassware
/store/beer-and-cocktail-/-des...Beer & Cocktail / Dessert Glasses
/store/glass-accessories/Glass Accessories
/store/specialty-glasses/Specialty Glasses
/store/water-beverage-glasses-...Water & Beverage Glasses & Tumblers
/store/wine-glasses-decanters/Wine Glasses & Decanters
/store/glassware/Text duplicate View All
/store/janitorial-supplies/Janitorial Supplies
/store/bar-glass-washing-sanit...Bar Glass Washing & Sanitizing Chemicals
/store/beverage-food-sanitatio...Beverage & Food Sanitation Chemicals
/store/body-wash-shampoo-dispe...Body Wash / Shampoo & Dispensers
/store/brooms-/-dustpans-and-d...Brooms / Dustpans & Dusters
/store/commercial-dishwashing-...Commercial Dishwashing Chemicals
/store/commercial-kitchen-clea...Commercial Kitchen Cleaning Chemicals
/store/floor-cleaning-chemical...Floor Cleaning Chemicals & Pads
/store/floor-mats/Floor Mats
/store/food-safety-disposables...Text duplicate Food Safety Disposables & Attire
/store/hand-care/Hand Care
/store/laundry-chemicals-softe...Laundry Chemicals & Softeners
/store/material-handling-carts/Material Handling & Carts
/store/mops-/-buckets-and-mop-...Mops / Buckets & Mop / Broom Handles
/store/restroom-cleaning-tools/Restroom Cleaning Tools
/store/restroom-chemicals/Restroom Chemicals
/store/trash-cans-receptacles/Trash Cans & Receptacles
/store/vacuums-floor-machines/Vacuums & Floor Machines
/store/janitorial-supplies/Text duplicate View All
/store/smallwares/Smallwares
/store/bain-marie-pots-inserts/Bain Marie Pots & Inserts
/store/baking-essentials/Baking Essentials
/store/bar-mixology-displays/Bar & Mixology Displays
/store/cafeteria-server-displa...Cafeteria & Server Displayware
/store/chafing-dishes/Chafing Dishes
/store/cutting-boards-racks/Cutting Boards & Racks
/store/dish-room-essentials/Dish Room Essentials
/store/displayware-tabletop-ac...Text duplicate Displayware & Tabletop Accessories
/store/espresso-/-coffee-and-t...Espresso / Coffee & Tea Supplies
/store/food-pans/Food Pans
/store/food-prep-tools/Food Prep Tools
/store/kitchen-cutlery/Kitchen Cutlery
/store/kitchen-essentials/Kitchen Essentials
/store/kitchen-utensils/Kitchen Utensils
/store/pizza-supplies/Pizza Supplies
/store/pots-pans/Pots & Pans
/store/salad-hot-bar-crock-dis...Salad & Hot Bar Crock / Displays
/store/server-essentials/Server Essentials
/store/serving-utensil/Text duplicate Serving Utensils
/store/smallwares/Text duplicate View All
/store/restaurant-equipment/Restaurant Equipment
/store/commercial-cooking-equi...Cooking Equipment
/store/commercial-refrigeratio...Refrigeration Equipment
/store/commercial-beverage-equ...Beverage Equipment
/store/sinks/Sinks
/store/commercial-dishwashers-...Dishwashers & Dish Room Equipment
/store/food-holding-warming-se...Food Holding/ Warming & Serving
/store/commercial-worktables-p...Worktables & Prep Stations
/store/commercial-shelving-sto...Shelving & Storage Racks
/store/commercial-ice-makers/Ice Makers
/store/commercial-bar-equipment/Bar Equipment
/store/commercial-plumbing-fau...Plumbing & Faucets
/store/commercial-food-prep-eq...Food Prep Equipment
/store/commercial-food-display...Food Display & Merchandising
/store/commercial-carts-dollies/Commercial Carts & Dollies
/store/outdoor-furniture/Outdoor Furniture
/store/commercial-foodservice-...Parts & Accessories
/store/restaurant-equipment/Text duplicate View All
/store/shop-products/Text duplicate View All
/we-buildSubdomain IMG-ALT Singer Equipment Company | We Build
/we-buildSubdomain Learn More
/we-supplySubdomain IMG-ALT Homepage Hero Banner - We supply
/we-supplySubdomain Text duplicate Learn More
/newsroom/singerhnrSubdomain Text duplicate Learn More
https://www.singerequipment.com/Anchor Design & Build
https://www.singerequipment.com/Anchor Equipment Procurement
https://www.singerequipment.com/Anchor Distribution Supply
https://www.singerequipment.com/Anchor Tabletop Consulting
/projectsSubdomain Text duplicate Client Stories
/we-buildSubdomain Learn more
/store/shop-products/Subdomain Shop Now
/store/search/?keyword=libbeySubdomain IMG-ALT Libbey
/vendor/blodgettSubdomain IMG-ALT Blodgett
/vendor/cambro/Subdomain IMG-ALT Cambro
/we-buildText duplicate Design & Build
/we-supplyText duplicate Equipment Procurement
/we-supplyText duplicate Distribution Supply
/lmtText duplicate Tabletop Consulting
/we-buildDesign - Build
/we-supplySupply - Fulfillment
/careersWork With Us
/2023-contact-usContact Us
https://www.singerequipment.com/Text duplicate Singer Equipment
/divisions/ashlandSinger | Ashland
/divisions/eviSinger | Evi
/divisions/singer-hnrSinger | H&R
/divisions/singer-kittredgeSinger | Kittredge
/divisions/mtuckerSinger | M Tucker
/divisions/singer-TLSinger | T&L
https://share.hsforms.com/1k6q...New window External Subdomain Subscribe to the Singer Newsletter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Singer LinkedIn
https://twitter.com/singerequipcoNew window External IMG-ALT Singer Twitter
https://www.instagram.com/sing...New window External Subdomain IMG-ALT Singer Instagram
https://www.facebook.com/Singe...New window External Subdomain IMG-ALT Singer Facebook
/policy-statementsPolicy Statements
/privacy-policyPrivacy Policy
/policy-statements/accessibili...Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.singerequipment.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.34 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (111 kB).

HTTP Response Header

NameValue
dateSat, 19 Oct 2024 12:34:50 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache
pragmano-cache
expires-1
varyAccept-Encoding
x-frame-optionsSAMEORIGIN
x-aspnet-version4.0.30319
set-cookie137 Characters
x-powered-byASP.NET
p3pCP="This is not a P3P policy! See information from Google about P3P http://www.google.com/support/accounts/bin/answer.py?hl=en&answer=151657 for more info."
content-security-policyframe-ancestors 'self' *.sciquest.com *.cummins.com *.ariba.com http://search.roccommerce.com http://dev-search.roccommerce.net http://dev-aesearch.americaneagle.com/ https://dev-aesearch.americaneagle.com/ https://search.roccommerce.com https://rocsearch.roccommerce.com/ http://rocsearch.roccommerce.com/
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8d50cdf318ec3722-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 179 referring domains.
This page has 10,589 backlinks.
This page has backlinks from 134 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# ROC Commerce is a complete omni-channel commerce solution
# for businesses of all sizes. Visit us at: www.roccommerce.com
# for more information.

User-agent: *
Disallow: /my-account/
Disallow: /Sitefinity/
Disallow: /*?*ReturnUrl=


Sitemap: https://www.singerequipment.com/sitemap-index.xml

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Search preview

www.singerequipment.com
Singer Equipment Co. | Foodservice Supplies, Equipment & Design
From commercial kitchen design and construction to one-stop wholesale supply, Singer delivers a history of success across the foodservice industry.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Singer83%Check
Singer Equipment76%Check
Equipment70%Check
Equipment Design68%Check
Food65%Check
Foodservice Equipment65%Check
Singer Equipment Company65%Check
Design64%Check
Service63%Check
Equipment Supplies62%Check
Show more keywords and terms

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