Thekennelclub.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
76% 
Page structure
100% 
Link structure
66% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
68.10 kB
Words
637
Media files
10
Number of links
114 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Kennel Club | Welcome to The Kennel Club website
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
We’re the UK’s largest organisation devoted to dog health, welfare and training. We ensure dogs live healthy, happy lives with responsible owners
The length of the meta description is perfect. (894 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thekennelclub.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
descriptionWe’re the UK’s largest organisation devoted to dog health, welfare and training. We ensure dogs live healthy, happy lives with responsible owners
msapplication-TileColor#a3e953
msapplication-TileImage~/dst/images/favicon/mstile-144x144.png
msapplication-config~/dst/images/favicon/browserconfig.xml
theme-color#a3e953
facebook-domain-verificationjrfjutu3hsddnl3fwa64eavslpatbl
langen-gb
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 637 words. That's ok.
28.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/dst/images/logo-type-green.pngThe Kennel Club
...h=1000&height=500&rnd=133861664921070000No alt attribute provided
...de=pad&width=1000&rnd=133856879304070000No alt attribute provided
...th=800&height=600&rnd=133860220692330000No alt attribute provided
...th=800&height=600&rnd=133622295324770000No alt attribute provided
...th=800&height=600&rnd=132542289530900000No alt attribute provided
...th=800&height=600&rnd=133583397801400000Dog standing in a field
...th=800&height=600&rnd=132368911037770000Dog laying down
...th=800&height=600&rnd=132542289700100000No alt attribute provided
...dth=200&height=93&rnd=133601901477600000No alt attribute provided

Page structure

H1 heading
(Critically important)
Our 2025 Best in Show winner
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Our 2025 Best in Show winner
H2 Crufts Results
H2 Everything you need to know about getting a dog
H3 Hero Dog Award winner announced
H3 Register your puppy today!
H3 The best lifetime dog insurance
H3 Our blog
H3 Our campaigns
H3 Annual report 2023
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thekennelclub.org.uk/Anchor Toggle Menu
/shop/registrations/Registrations
/shop/Shop
/young-kennel-club/Young Kennel Club
/login/?ReturnUrl=/Login
/checkout/cart/Basket items
https://www.thekennelclub.org.uk/IMG-ALT The Kennel Club
/getting-a-dog/Getting a dog
/getting-a-dog/are-you-ready/Are you ready?
/getting-a-dog/buying-a-dog/Buying a dog
/getting-a-dog/buying-a-dog/bu...Buying pet insurance
/getting-a-dog/caring-for-your...Caring for your new puppy
/shop/registrations/change-of-...Changing Kennel Club registered ownership
/shop/registrations/form-5-act...The Kennel Club Activity register
/shop/dna-testing/DNA Testing Service
/search/breeds-a-to-z/Breeds A to Z
/search/find-a-puppy/Find a Puppy
/search/find-a-puppy/Find a Rescue
/search/health-test-results-fi...Dog look up
/login/Create a Kennel Club account
https://quote.kcinsurance.co.uk/New window External Subdomain Kennel Club Pet Insurance
/dog-training/Dog Training
/dog-training/getting-started-...Getting started in dog training
/dog-training/good-citizen-dog...Good Citizen Dog Training scheme
/dog-training/kennel-club-accr...Kennel Club Accredited Instructors
/dog-training/safe-and-sound/Safe and Sound
/search/find-a-club/Find a Club
/login/Text duplicate Create a Kennel Club account
/shop/The Kennel Club Shop
/academy/Undertake training on the Academy
https://quote.kcinsurance.co.uk/External Subdomain Text duplicate Kennel Club Pet Insurance
/dog-breeding/Dog Breeding
/dog-breeding/first-time-breed...First time breeders
/dog-breeding/existing-breeders/Existing breeders
/dog-breeding/using-your-dog-a...Using your dog at stud
/dog-breeding/the-kennel-club-...The Kennel Club pet insurance for breeders
/shop/registrations/Registration forms
/shop/dna-testing/Text duplicate DNA Testing Service
/profile/puppy-packs/my-puppy-...FREE Online Puppy Packs
/search/health-test-results-fi...Health Test Results Finder
/search/inbreeding-co-efficient/Inbreeding Co-efficient
/shop/registrations/form-1-lit...Litter Application form
/login/Text duplicate Create a Kennel Club account
/academy/Watch courses on the Academy
/health-and-dog-care/Health and Dog Care
/health-and-dog-care/health/Health
/health-and-dog-care/dog-care/Dog care
/health-and-dog-care/what-we-d...What we do for dog health
/about-us/campaigns/brachyceph...Brachycephalic breeds
/health-and-dog-care/health/in...Information for vets
/health-and-dog-care/health/he...A-Z of health and care issues
/shop/dna-testing/DNA Testing service
/search/health-test-results-fi...Text duplicate Health Test Results Finder
/search/inbreeding-co-efficient/Text duplicate Inbreeding Co-efficient
/shop/Text duplicate The Kennel Club Shop
/login/Text duplicate Create a Kennel Club account
https://quote.kcinsurance.co.uk/New window External Subdomain Text duplicate Kennel Club Pet Insurance
/events-and-activities/Events and Activities
/events-and-activities/events/Events
/events-and-activities/agility/Agility
/events-and-activities/bloodho...Bloodhound working trials
/events-and-activities/dog-sho...Dog showing
/events-and-activities/field-t...Field trials and working gundogs
/events-and-activities/heelwor...Heelwork to music
/events-and-activities/competi...Obedience
/events-and-activities/rally/Rally
/events-and-activities/working...Working trials
/events-and-activities/club-an...Club and Society Management
/media-centre/2022/april/issui...Awards status
/young-kennel-club/Text duplicate Young Kennel Club
https://crufts.org.uk/New window External Crufts
/search/find-a-judge/Find a Judge
/search/find-a-show/Find a Show
/search/find-a-club/Text duplicate Find a Club
/events-and-activities/seminar...Seminar diary
/academy/The Kennel Club Academy
/discover-dogs/Discover Dogs
/login/Text duplicate Create a Kennel Club account
/about-us/About us
/about-us/about-the-kennel-club/About The Kennel Club
/about-us/about-the-kennel-clu...How to join The Kennel Club
/about-us/charity-work/Charity work
/about-us/campaigns/Campaigns
/about-us/facilities/Facilities
/media-centre/Media Centre
/about-us/job-opportunities/Job opportunities
/about-us/help-centre/Contact us/Help centre
/about-us/the-kennel-clubs-pub...The Kennel Club's publications
/login/Text duplicate Create a Kennel Club account
/shop/registrations/Text duplicate Registrations
/shop/Text duplicate Shop
/young-kennel-club/Text duplicate Young Kennel Club
/media-centre/2025/march/cruft...Our 2025 Best in Show winner Congratulations to Miuccia, a 4 year old Whippet and handler Giovanni Liguori who have won Best in Show 2025...
https://crufts.org.uk/dog-exhi...External Crufts Results Read all the results from Crufts 2025!
/media-centre/2025/march/cruft...Trivial anchor text
READ MORE
/dog-breeding/puppy-registrati...Subdomain FIND OUT MORE
https://www.kcinsurance.co.uk/...New window External Subdomain Get a quote
/blog/?utm_source=homepage&utm...Subdomain Text duplicate Trivial anchor text
READ MORE
/about-us/campaigns/Text duplicate FIND OUT MORE
https://kc-media-production.az...External Subdomain Text duplicate Trivial anchor text
READ MORE
/getting-a-dog/Text duplicate Getting a dog
/search/breeds-a-to-z/Text duplicate Breeds A to Z
/search/find-a-puppy/Find a Puppy or Rescue
https://www.thekennelclub.org.uk/Anchor Back to top
https://www.facebook.com/TheKe...New window External Subdomain TheKennelClubUK on Facebook
https://www.instagram.com/thek...New window External Subdomain TheKennelClubUK on Instagram
https://twitter.com/thekennelc...New window External TheKennelClubUK on Twitter
https://www.youtube.com/theken...New window External Subdomain TheKennelClubUK on YouTube
/media-centre/Text duplicate Media Centre
/about-us/campaigns/Text duplicate Campaigns
/about-us/about-the-kennel-club/Text duplicate About The Kennel Club
/about-us/help-centre/Contact us/help centre
/about-us/job-opportunities/Text duplicate Job opportunities
/about-us/facilities/Our facilities
https://www.kcinsurance.co.uk/...New window External Subdomain The Kennel Club Pet Insurance
https://www.petlog.org.uk/New window External Subdomain Petlog
https://www.kennelclubcharitab...New window External Subdomain The Kennel Club Charitable Trust
/about-us/charity-work/the-ken...The Kennel Club Educational Trust
/about-us/charity-work/the-ken...The Kennel Club Arts Foundation
https://www.crufts.org.uk/New window External Subdomain Text duplicate Crufts
https://www.discoverdogs.org.uk/New window External Subdomain Text duplicate Discover Dogs
/events-and-activities/events/All other events
/policies/event-terms-conditions/Event Terms & Conditions
/policies/child-protection-pol...Child protection policy
/policies/safeguarding-policy/Safeguarding policy
/policies/accessibility-policy/Accessibility Policy
/events-and-activities/club-an...Text duplicate Club and Society Management
/policies/privacy-policy/Privacy policy
/policies/cookie-policy/Cookie policy
/policies/terms-and-conditions/Terms & conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thekennelclub.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.28 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (68 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateThu, 20 Mar 2025 00:22:22 GMT
serverMicrosoft-IIS/10.0
cache-controlno-cache, no-store
content-encodinggzip
pragmano-cache
set-cookie226 Characters
transfer-encodingchunked
varyAccept-Encoding
request-contextappId=cid-v1:6a9e4cff-195d-4245-94cb-c7130724b7ca
x-frame-optionsSAMEORIGIN
x-powered-byASP.NET
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,877 referring domains.
This page has 8,493 backlinks.
This page has backlinks from 1,096 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Sitemap: https://www.thekennelclub.org.uk/sitemap.xml

Similar sites

Search preview

www.thekennelclub.org.uk
The Kennel Club | Welcome to The Kennel Club website
We’re the UK’s largest organisation devoted to dog health, welfare and training. We ensure dogs live healthy, happy lives with responsible owners

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Club61%Check
Kennel61%Check
Kennel Club61%Check
winner56%Check
puppy or55%Check
Best54%Check
or rescue53%Check
Kennel Club Pet52%Check
Show50%Check
Kennel Club Pet Insurance49%Check
Show more keywords and terms

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