Tofs.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
38% 
Page structure
58% 
Link structure
25% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
790.30 kB
Words
763
Media files
66
Number of links
147 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Original Factory Shop | Up to 70% Off Big Brands
The length of the page title is perfect. (482 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop big brands for less! Enjoy the thrill of a bargain with up to 70% off high street prices on beauty, fragrance, homeware, electricals, storage, fashion, toys & grocery. Discount store with savings on Adidas, Nike, Calvin Klein, Regatta, Hugo Boss, L'Oreal, Russell Hobbs & more. In-store & online for home delivery.
The meta description is too long: 1934 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tofs.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionShop big brands for less! Enjoy the thrill of a bargain with up to 70% off high street prices on beauty, fragrance, homeware, electricals, storage, fashion, toys & grocery. Discount store with savings on Adidas, Nike, Calvin Klein, Regatta, Hugo Boss, L'Oreal, Russell Hobbs & more. In-store & online for home delivery.
google-site-verificationWzHDoQ3WPYeNoC53IbLHO6_qvh9VJbZq8eBkhItoLfs
shopify-digital-wallet/37814141064/digital_wallets/dialog
shopify-checkout-api-tokena3666e32137e7f68778d0399a32ae3ce
langen
twitter:cardsummary_large_image
twitter:titleThe Original Factory Shop | Up to 70% Off Big Brands
twitter:descriptionShop big brands for less! Enjoy the thrill of a bargain with up to 70% off high street prices on beauty, fragrance, homeware, electricals, storage, fashion, toys & grocery. Discount store with savings on Adidas, Nike, Calvin Klein, Regatta, Hugo Boss, L'Oreal, Russell Hobbs & more. In-store & online for home delivery.
og:site_nameThe Original Factory Shop
og:urlhttps://www.tofs.com/
og:titleThe Original Factory Shop | Up to 70% Off Big Brands
og:typewebsite
og:descriptionShop big brands for less! Enjoy the thrill of a bargain with up to 70% off high street prices on beauty, fragrance, homeware, electricals, storage, fashion, toys & grocery. Discount store with savings on Adidas, Nike, Calvin Klein, Regatta, Hugo Boss, L'Oreal, Russell Hobbs & more. In-store & online for home delivery.
og:imagehttp://www.tofs.com/cdn/shop/files/single-line-logo-white-logo_1.png?v=1729083009
og:image:secure_urlhttps://www.tofs.com/cdn/shop/files/single-line-logo-white-logo_1.png?v=1729083009
og:image:width592
og:image:height90
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 763 words. That's ok.
16.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (790.3 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: email offers
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...go-white-logo.png?v=1728034835&width=300The Original Factory Shop
...ne-logo-white-logo_150x.png?v=1728034835The Original Factory Shop
...EB060325_WEB4.jpg?v=1741711128&width=750No alt attribute provided
...EB060325_WEB7.jpg?v=1741711050&width=750No alt attribute provided
...225_WK48_WEB2.jpg?v=1740583075&width=375No alt attribute provided
...0225_WK48_WEB.jpg?v=1740583047&width=375No alt attribute provided
...125_WK46_WEB2.jpg?v=1739381297&width=375EKO ROKU TVs
...-5005698ca15e.jpg?v=1739380330&width=375EKO ROKU TVs
...banner_mobile.jpg?v=1739361148&width=375Nike Revolution 4 Trainers
...e_main_banner.jpg?v=1739361101&width=375Nike Revolution 4 Trainers
...p/files/apple.png?v=1728036452&width=180No alt attribute provided
.../files/google.png?v=1728036464&width=180No alt attribute provided
...iles/Frame_89.png?v=1728054492&width=350No alt attribute provided

Page structure

H1 heading
(Critically important)
The Original Factory Shop
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The Original Factory Shop
H2 Only £60
H2 £60
H2 From £119
H2 From £119 Duplicate text
H2 £45
H2 £45 Duplicate text
H2 Shop the look
H2 Choose Options
H3 Folding Bistro Set
H3 Folding Bistro Set Duplicate text
H3 EKO ROKU 32" & 55" TVs
H3 EKO ROKU 32" & 55" TVs Duplicate text
H3 Nike Revolution 4
H3 Nike Revolution 4 Duplicate text
H3 Top Deals
H3 Best Sellers
H3 shop by department
H3 Beauty
H3 Footwear
H3 Home
H3 Electricals
H3 Adidas Trainers In Store & Online
H3 Cosy Nightwear Now In Store
H3 Top brands
H3 Become a Member of The Club
H5 Empty heading
H5 Edit Option
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
46 links don't have an anchor text.
The number of internal links is ok.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.tofs.com/Anchor Skip to content
https://www.tofs.com/accountTrack Order
/pages/store-finderStore Finder
https://www.tofs.com/pages/faqsHelp
/pages/returns-policyReturns
https://www.tofs.com/IMG-ALT The Original Factory Shop
/account/loginMy Account
/pages/wish-listFavourites
https://www.tofs.com/cartBasket 00 items
https://www.tofs.com/Text duplicate IMG-ALT The Original Factory Shop
/account/loginLog in
https://www.tofs.com/cartText duplicate Basket 00 items
/collections/all/brand_pokemonSubdomain Pokemon Day! Get a free limited edition Pokemon card, whilst stocks last, when you spend £29.99 or more on Pokemon products until 27th March 2025
A-TITLE Pokemon Day! Get a free limited edition Pokemon card, whilst stocks last, when you spend £29.99 or more on Pokemon products until 27th March 2025
/products/rattan-effect-foldin...Subdomain Text duplicate A-TITLE The Original Factory Shop
/products/rattan-effect-foldin...Subdomain Text duplicate A-TITLE The Original Factory Shop
/products/rattan-effect-foldin...Subdomain Shop Now
/collections/fragranceSubdomain Text duplicate A-TITLE The Original Factory Shop
/collections/fragranceSubdomain Text duplicate A-TITLE The Original Factory Shop
/collections/fragranceSubdomain Text duplicate Shop Now
/collections/electricals/type_tvSubdomain IMG-ALT EKO ROKU TVs
A-TITLE EKO ROKU TVs
/collections/electricals/type_tvSubdomain Text duplicate IMG-ALT EKO ROKU TVs
A-TITLE EKO ROKU TVs
/collections/electricals/type_tvSubdomain Text duplicate Shop Now
/collections/all/brand_nikeSubdomain IMG-ALT Nike Revolution 4 Trainers
A-TITLE Nike Revolution 4 Trainers
/collections/all/brand_nikeSubdomain Text duplicate IMG-ALT Nike Revolution 4 Trainers
A-TITLE Nike Revolution 4 Trainers
/collections/all/brand_nikeSubdomain Text duplicate Shop Now
/products/germanica-9l-dual-ai...Subdomain IMG-ALT Germanica Air Fryer 9l
/products/germanica-9l-dual-ai...Subdomain Text duplicate Shop Now
/collections/garden-diy/catego...Subdomain IMG-ALT "\/\/www.tofs.com\/cdn\/shop\/files\/1128WEB040325_WK48_WEB3.jpg?v=1741167786"
/collections/garden-diy/catego...Subdomain Text duplicate Shop Now
/products/la-hacienda-circo-3-...Subdomain No Text
/products/la-hacienda-circo-3-...Subdomain Text duplicate Shop Now
/collections/garden-diy/type_g...Subdomain No Text
/collections/garden-diy/type_g...Subdomain Text duplicate Shop Now
/products/q-bell-kettle-and-to...Q Bell Grey Kettle and Toaster Set
/products/q-bell-kettle-and-to...Q Bell Black Kettle and Toaster Set
/products/daewoo-4l-single-pot...Daewoo 4L Grey Single Pot Air Fryer
/products/beldray-air-rapid-co...Beldray Air Rapid Cordless Vacuum Cleaner
/products/silentnight-teddy-fl...Silentnight Teddy Fleece Electric Blanket
/products/status-heated-throw-...Status Heated Throw Blanket
/products/viktor-rolf-bonbon-e...Viktor & Rolf Bonbon 50ml Eau de Parfum
/products/lancome-la-vie-est-b...Lancome La Vie Est Belle 3 Piece Set
/products/diesel-only-the-brav...Diesel Only The Brave 3 Piece Gift Set
/products/clinique-moisture-su...Clinique Moisture Surge 30ml
/products/clinique-dramaticall...Clinique Dramatically Different 125ml Lotion
/products/sol-de-janeiro-brazi...Sol De Janeiro Brazilian Crush Cheirosa 40 Hair and Body Fragrance Mist 90ml
/products/nike-revolution-blueNike Men's Revolution 4 Blue Trainers
/products/nike-revolution-backNike Women's Revolution 4 Black Trainers
/products/adidas-samba-og-mens...Adidas Samba OG Men's Black Trainers
/products/adidas-samba-og-mens...Adidas Samba OG Men's White & Black Trainers
/products/clarks-mens-brocton-...Clarks Men's Brocton Tan Boots
/products/karrimor-supa-5-wome...Karrimor Supa 5 Women's Grey/Blue Walking Shoes
/products/slumberdown-chilly-n...Slumberdown Chilly Nights 15 Tog Duvet
/products/dreams-and-drapes-de...Dreams & Drapes Floral Spring Glade Duvet Cover Set
/products/status-double-electr...Status Double Electric Blanket
/products/silentnight-teddy-fl...Text duplicate Silentnight Teddy Fleece Electric Blanket
/products/status-king-electric...Status King Electric Blanket
/products/status-single-electr...Status Single Electric Blanket
/products/eko-55-inch-smart-tvEKO ROKU 55 Inch 4K UHD Smart TV
/products/germanica-9l-dual-ai...Germanica 9L Dual Air Fryer
/products/eko-32-inch-smart-tvEKO ROKU 32 Inch Smart HD TV
/products/status-1300w-memphis...Status 1300W Memphis Blue Steam Iron
/products/status-upright-fan-h...Status 2000W Upright Fan Heater
/products/status-convector-hea...Status 2000W Convector Heater
/collections/beautyIMG-ALT Loreal Age Perfect Cream
A-TITLE Beauty
/collections/beautyBeauty
/collections/beautyText duplicate Shop Now
/collections/footwearIMG-ALT Joules Short Yellow Wellies
A-TITLE Footwear
/collections/footwearFootwear
/collections/footwearText duplicate Shop Now
/collections/home-garden-leisureIMG-ALT Home Furnishings
A-TITLE Home
/collections/home-garden-leisureHome
/collections/home-garden-leisureText duplicate Shop Now
/collections/electricalsIMG-ALT 800W Quartz Heater
A-TITLE Electricals
/collections/electricalsElectricals
/collections/electricalsText duplicate Shop Now
/collections/footwearNo Text
/collections/footwearAdidas Trainers In Store & Online
/collections/footwearText duplicate Shop Now
/pages/store-finderNo Text
/pages/store-finderCosy Nightwear Now In Store
/pages/store-finderFind Store
/collections/footwear/brand_ad...Subdomain No Text
/collections/footwear/brand_jo...Subdomain No Text
/collections/beauty/brand_lorealSubdomain No Text
/collections/beauty/brand_calv...Subdomain No Text
/collections/home-garden-leisu...Subdomain No Text
/collections/electricals/brand...Subdomain No Text
/collections/footwear/brand_ad...Subdomain No Text
/collections/footwear/brand_jo...Subdomain No Text
/collections/beauty/brand_lorealSubdomain No Text
/collections/beauty/brand_calv...Subdomain No Text
/collections/home-garden-leisu...Subdomain No Text
/collections/electricals/brand...Subdomain No Text
/collections/footwear/brand_ad...Subdomain No Text
/collections/footwear/brand_jo...Subdomain No Text
/collections/beauty/brand_lorealSubdomain No Text
/collections/beauty/brand_calv...Subdomain No Text
/collections/home-garden-leisu...Subdomain No Text
/collections/electricals/brand...Subdomain No Text
/collections/footwear/brand_ad...Subdomain No Text
/collections/footwear/brand_jo...Subdomain No Text
/collections/beauty/brand_lorealSubdomain No Text
/collections/beauty/brand_calv...Subdomain No Text
/collections/home-garden-leisu...Subdomain No Text
/collections/electricals/brand...Subdomain No Text
/collections/footwear/brand_ad...Subdomain No Text
/collections/footwear/brand_jo...Subdomain No Text
/collections/beauty/brand_lorealSubdomain No Text
/collections/beauty/brand_calv...Subdomain No Text
/collections/home-garden-leisu...Subdomain No Text
/collections/electricals/brand...Subdomain No Text
/collections/footwear/brand_ad...Subdomain No Text
/collections/footwear/brand_jo...Subdomain No Text
/collections/beauty/brand_lorealSubdomain No Text
/collections/beauty/brand_calv...Subdomain No Text
/collections/home-garden-leisu...Subdomain No Text
/collections/electricals/brand...Subdomain No Text
/collections/footwear/brand_ad...Subdomain No Text
/collections/footwear/brand_jo...Subdomain No Text
/collections/beauty/brand_lorealSubdomain No Text
/collections/beauty/brand_calv...Subdomain No Text
/collections/home-garden-leisu...Subdomain No Text
/collections/electricals/brand...Subdomain No Text
https://app.tofsclubplus.com/XWYdNew window External Subdomain No Text
https://app.tofsclubplus.com/XWYdNew window External Subdomain No Text
/pages/contact-usContact us
A-TITLE Contact us
/pages/our-storyAbout Us
A-TITLE About Us
/pages/terms-and-conditionsOnline Orders & Delivery
A-TITLE Online Orders & Delivery
/pages/returns-policyRefunds & Returns
A-TITLE Refunds & Returns
/pages/sizing-guideSize Guide
A-TITLE Size Guide
/pages/discountsDiscounts
A-TITLE Discounts
/pages/tofs-club-appTOFS Club+
A-TITLE TOFS Club+
/pages/tofs-clubTOFS Club
A-TITLE TOFS Club
https://www.tofs.com/blogs/blogBlog
A-TITLE Blog
https://www.tofscareers.com/va...External Subdomain Careers
A-TITLE Careers
/pages/local-charity-propositionCharity
A-TITLE Charity
https://www.tofs.com/pages/faqsFAQs
A-TITLE FAQs
/pages/environmental-social-go...Sustainability
A-TITLE Sustainability
/pages/recyclingRecycling
A-TITLE Recycling
/pages/terms-and-conditionsTerms & Conditions
A-TITLE Terms & Conditions
/pages/terms-and-conditionsPrivacy Notice
A-TITLE Privacy Notice
/pages/terms-and-conditionsCookie Preferences
A-TITLE Cookie Preferences
/pages/modern-slavery-statementModern Slavery Statement
A-TITLE Modern Slavery Statement
https://cdn.shopify.com/s/file...External Subdomain Gender Pay Summary
A-TITLE Gender Pay Summary
https://www.facebook.com/tofsukNew window External Subdomain Facebook
https://www.tiktok.com/@tofs_ukNew window External Subdomain TikTok
https://www.tofs.com/Text duplicate Home
/pages/wk36?view=page-top-dealsTop Deals
/account/loginForgot your password?
/account/registerCreate account
/account/loginText duplicate My Account
/account/registerCreate an Account
/pages/wish-listMy Favourites

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tofs.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (790 kB).

HTTP Response Header

NameValue
dateWed, 12 Mar 2025 04:40:38 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid376
x-sorting-hat-shopid37814141064
x-storefront-renderer-rendered1
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin, <//www.tofs.com/cdn/shop/t/17/assets/component-megamenu.css?v=171299908626788618791728292560>; as="style"; rel="preload"
etagW/"cacheable:127f0a76f5733dbd8170475f761f8fde"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid37814141064
x-shardid376
varyAccept
content-languageen-GB
powered-byShopify
server-timingprocessing;dur=354;desc="gc:94", db;dur=84, render;dur=128, asn;desc="24940", edge;desc="CDG", country;desc="DE", knownbot, theme;desc="172872466809", pageType;desc="index", servedBy;desc="mts7", requestID;desc="2e2be243-d899-40fb-a9a2-1017c84df2ac-1741754437"
x-dcgcp-europe-west1,gcp-europe-west4,gcp-europe-west4
x-request-id2e2be243-d899-40fb-a9a2-1017c84df2ac-1741754437
alt-svch3=":443"; ma=86400
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=d7Kxxcop4V8SS2fdN%2BtTsuQMi4F5inaSTEOuq82ym3lVsvYP3HLY4Z6oGJZ3d8RBr5Wu3yAQLV8Qq5W05PEI%2BJVQvDOUWfAYXe6h%2BJhvUyLdToPUxkHGcKVK%2FlIXbw%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray91f09d553c6dd347-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,641 referring domains.
This page has 441,421 backlinks.
This page has backlinks from 1,176 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.tofs.com
The Original Factory Shop | Up to 70% Off Big Brands
Shop big brands for less! Enjoy the thrill of a bargain with up to 70% off high street prices on beauty, fragrance, homeware, electricals, storage, fashion, toys & grocery. Discount store with savings on Adidas, Nike, Calvin Klein, Regatta, Hugo Boss, L'Oreal, Russell Hobbs & more. In-store & online for home delivery.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shop81%Check
Factory Shop74%Check
Original Factory Shop71%Check
Original60%Check
Factory60%Check
Store59%Check
brands57%Check
Nike56%Check
top brands53%Check
PRICES51%Check
Show more keywords and terms

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