Toms.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
73% 
Page structure
62% 
Link structure
70% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.40 s
File size
490.70 kB
Words
679
Media files
50
Number of links
96 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
TOMS® Official Site | Wir sind im Geschäft, um Leben zu verbessern.
The page title should be shorter than 580 pixels. It is 629 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
TOMS® - Trage Gutes und zeige Wirkung. Mit jedem Paar TOMS, das du kaufst, fließt 1/3 unseres Gewinns in die Verbesserung von Leben.
The length of the meta description is perfect. (871 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.toms.com/de-de
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionTOMS® - Trage Gutes und zeige Wirkung. Mit jedem Paar TOMS, das du kaufst, fließt 1/3 unseres Gewinns in die Verbesserung von Leben.
langde-de
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 679 words. That's ok.
36.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.82 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...5/1040960/assets/icon_close-B0QI33F1.svgclose-icon
...25/1040960/assets/icon_cart-0eVP4hft.svgcart
...?apiKey=dd9d21227c984fde890a8b55848570b1No alt attribute provided
...40960/assets/hamburger_menu-BIT6xa81.svgmenu-icon
.../1040960/assets/search_icon-DZqdGGpZ.svgsearch
...25/1040960/assets/Toms_Logo-C0LN4pub.svgTOMS
...040960/assets/icon_favorite-BleVk_LN.svgNo alt attribute provided
...1040960/assets/icon_account-BL8KYout.svgaccount
...25/1040960/assets/icon_cart-0eVP4hft.svgcart
.../assets/chevron_right_black-Cr1wXtOC.svgright-arrow
.../assets/chevron_right_black-Cr1wXtOC.svgright-arrow
.../assets/chevron_right_black-Cr1wXtOC.svgright-arrow
.../assets/chevron_right_black-Cr1wXtOC.svgright-arrow
...25/1040960/assets/Toms_Logo-C0LN4pub.svgTOMS
.../1040960/assets/search_icon-DZqdGGpZ.svgsearch
...040960/assets/icon_favorite-BleVk_LN.svgNo alt attribute provided
...25/1040960/assets/icon_cart-0eVP4hft.svgcart
.../1040960/assets/search_icon-DZqdGGpZ.svgSuch-Symbol
...0/assets/chevron_left_black-bpaYQhum.svgZurück-Taste
...5/1040960/assets/icon_close-B0QI33F1.svgSuche löschen
...?apiKey=dd9d21227c984fde890a8b55848570b1No alt attribute provided
...?apiKey=dd9d21227c984fde890a8b55848570b1No alt attribute provided
...48570b1/37926a8b2ede4dbf9a3f10c516006034Flash Sale 15% Off
...48570b1/830d2ea4c25a40e4a833d874986bc7f3Flash Sale 15% Off
...48570b1/02e502b3431941259b7b49e0dec63f98Made for Living. Boots that match your pace—whatever it may be. Shop Now. Women's Wylder Boot in water resistant oak brown nubuck leather faux fur shown.
...5280ae36f64e2da169e7125f157624?width=638Women's Wylder Boot and men's Palomar Boot shown.
...48570b1/fb277a53adef4b2d8c2210cb263535beWomen's Wylder Boot and men's Palomar Boot shown.
...2eceb66d3b47a6a27afeba896a0489?width=636Cosy Collection
...1c02fa82a2476b96c3ebcc126dff49?width=636Women's Sneakers
...7f9c9a163d48e59d02536ba9d68f58?width=636Men's Sneakers
...3984a4bf7b4f48b55cca00e87f2676?width=638Alt text goes here.
...4343133944ed892edecbc9e22948c?width=1220No alt attribute provided
...48570b1/3f38cc5fd92541c08f0a965ea32b2b67No alt attribute provided
...48570b1/bba97b54e51e4e03a23a9c0ec1a949a9No alt attribute provided
...484cea86f44bbabd95a7e6bf2922e0?width=200TOMS Wear Good logo.
...?apiKey=dd9d21227c984fde890a8b55848570b1No alt attribute provided
...c87cbb16fd94b1ea8497adc5f35512c?width=24No alt attribute provided
...b81aef5fa694fe69f5e6b41880eedd0?width=32No alt attribute provided
...22d775da20a4155a12e0106bda09caa?width=32No alt attribute provided
...b9c478a6c32475ab23f4489d6dfbd7f?width=34No alt attribute provided
...cec5aa716604a0c8c5b3438da894545?width=34TikTok
.../assets/chevron_right_black-Cr1wXtOC.svgAbonnieren
...5a8613929a42b0ac4c63c7aaa01a0e?width=100No alt attribute provided
.../assets/chevron_down_indigo-JpsWU0IP.svgNo alt attribute provided
.../assets/chevron_down_indigo-JpsWU0IP.svgNo alt attribute provided
.../assets/chevron_down_indigo-JpsWU0IP.svgNo alt attribute provided
...153d046fe704403b64463188408771d?width=48No alt attribute provided
...8359958b3544ae4987cb98d63c4b7c3?width=20No alt attribute provided
...071769889b14f559fc5e9c3f09ab224?width=24No alt attribute provided
...?apiKey=dd9d21227c984fde890a8b55848570b1No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Neu
H2 Damen
H2 Herren
H2 Kinder
H2 Outlet
H2 Impact
H2 Neu Duplicate text
H2 DamenUntermenü anzeigen für Damen
H2 HerrenUntermenü anzeigen für Herren
H2 KinderUntermenü anzeigen für Kinder
H2 Outlet Duplicate text
H2 ImpactUntermenü anzeigen für Impact
H2 Aktuelle Kollektionen kaufen
H2 Über TOMS
H2 Hilfe
H2 Ressourcen
H3 Meine Shopping Bag
H3 Cosy Kollektion
H3 Damensneakers
H3 Herrensneakers
H3 Empty heading
H3 Schuhe für Damen
H3 Schuhe für Herren
H3 Bestseller
H5 Empty heading
H5 Empty heading
H6 Anregungen
H6 Anregungen Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.toms.com/de-deSkip to main content
https://www.toms.com/de-deAnchor IMG-ALT cart
/de-de/collections/womenDamen shoppen
/de-de/collections/menHerren shoppen
/de-de/collections/kidsKinder shoppen
/de-de/collections/new-arrivalsJetzt shoppen
/de-de/accountAnmelden
https://www.toms.com/de-deErstelle ein Konto
/de-de/email-signupErste Bestellung? 10% Rabatt – Jetzt abonnieren!
/de-de/student-discountHey Studenten! - Schnappt Euch 15% Rabatt
https://www.toms.com/de-de/faqKostenloser Standardversand nach Deutschland
https://www.toms.com/de-de/IMG-ALT TOMS
/de-de/account/wishlistA-TITLE Wunschzettel
/de-de/accountIMG-ALT account
https://www.toms.com/de-deAnchor Text duplicate IMG-ALT cart
/de-de/collections/new-arrivalsNeu
/de-de/collections/saleOutlet
https://www.toms.com/de-de/Text duplicate IMG-ALT TOMS
/de-de/collections/new-arrivalsText duplicate Neu
/de-de/collections/womens-shoesDamenUntermenü anzeigen für Damen
/de-de/collections/mens-shoesHerrenUntermenü anzeigen für Herren
/de-de/collections/kids-shoesKinderUntermenü anzeigen für Kinder
/de-de/collections/saleText duplicate Outlet
https://www.toms.com/de-de/impactImpactUntermenü anzeigen für Impact
/de-de/account/wishlistText duplicate A-TITLE Wunschzettel
https://www.toms.com/de-deAnchor Text duplicate IMG-ALT cart
/de-de/collections/alpargata-shopAlpargata Shop
/de-de/collections/women-new-a...New Arrivals für Damen
/de-de/collections/men-best-se...Bestseller für Herren
/de-de/collections/kids-prints...Drucke und Muster für Kinder
/de-de/collections/women-boots...Damenstiefel
/de-de/collections/mens-shoesHerrenschuhe
/de-de/collections/womens-shoesDamenschuhe
/de-de/collections/kids-shoesKunderschuhe
/de-de/collections/flash-saleIMG-ALT Flash Sale 15% Off
/de-de/collections/flash-saleText duplicate IMG-ALT Flash Sale 15% Off
/de-de/collections/women-boots...IMG-ALT Made for Living. Boots that match your pace—whatever it may be. Shop Now. Women's Wylder Boot in water resistant oak brown nubuck leather faux fur shown.
/de-de/collections/women-boots...IMG-ALT Women's Wylder Boot and men's Palomar Boot shown.
/de-de/collections/women-boots...Damen
/de-de/collections/men-bootsHerren
/de-de/collections/women-boots...Text duplicate IMG-ALT Women's Wylder Boot and men's Palomar Boot shown.
/de-de/collections/women-boots...Text duplicate Damen
/de-de/collections/men-bootsText duplicate Herren
/de-de/collections/cosyCosy Kollektion Machen Sie es sich mit dem Alpargata Pantolette gemütlich. Cosy Collection
IMG-ALT Cosy Collection
/de-de/collections/women-sneakersDamensneakers Retro-Stil für Neudenker. Women's Sneakers
IMG-ALT Women's Sneakers
/de-de/collections/men-sneakersHerrensneakers Elegante Sneakers mit wolkengleichem Komfort. Men's Sneakers
IMG-ALT Men's Sneakers
/de-de/collections/women-boots...Stiefel für Damen
/de-de/collections/men-bootsStiefel für Herren
/de-de/collections/women-boots...Text duplicate Stiefel für Damen
/de-de/collections/men-bootsText duplicate Stiefel für Herren
/de-de/collections/undefinedShop-Kollektion
/de-de/products/undefinedNo Text
/de-de/products/undefinedNo Text
/de-de/collections/womens-shoesJETZT SHOPPEN
/de-de/collections/mens-shoesText duplicate JETZT SHOPPEN
https://youtu.be/mOuVqB-Pn14New window External Mach mit bei einer kurzen Atemübung
https://www.toms.com/Mehr erfahren
/de-de/account/rewardsWerden Sie Mitglied bei TOMS
https://instagram.com/TOMSeuropeNew window External No Text
https://www.facebook.com/TOMSe...New window External Subdomain No Text
https://www.youtube.com/tomsNew window External Subdomain No Text
https://www.tiktok.com/@tomsNew window External Subdomain IMG-ALT TikTok
/de-de/terms-of-use-terms-of-saleNutzungs- und Verkaufsbedingungen
/de-de/privacy-policyunsere Datenschutzrichtlinie
https://www.toms.com/de-de/impactText duplicate Mehr erfahren
/de-de/impact/Impact
/de-de/about-tomsUnsere Geschichte
/de-de/storiesBlog
https://www.toms.com/de-de/jobsKarrieren
/de-de/affiliate-programPartnerprogramm
/de-de/supply-chain-transparencyLieferkettentransparenz
https://de.trustpilot.com/revi...External Subdomain Trustpilot Bewertungen
https://www.toms.com/de-de/faqMeine Bestellung verfolgen
https://www.toms.com/de-de/faqRücksendungen
https://www.toms.com/de-de/faqFAQ
/de-de/accessibilityBarrierefreiheit
https://www.toms.com/de-de/faqKontaktieren Sie Uns
https://privacyportal.onetrust...External Subdomain Datenschutz-Webformular
https://www.toms.com/en-gb/promoSubdomain Text duplicate Datenschutz-Webformular
https://www.toms.com/de-de/storesEinen Laden Finden
/de-de/giftcard-balance-checkGeschenkkarten-Guthaben
/de-de/student-discountStudentenrabatt
https://www.bcorporation.net/e...External Subdomain B Corp
/de-de/impact/Text duplicate Impact
/de-de/about-tomsText duplicate Unsere Geschichte
/de-de/storiesText duplicate Blog
https://www.toms.com/de-de/jobsText duplicate Karrieren
/de-de/affiliate-programText duplicate Partnerprogramm
/de-de/supply-chain-transparencyText duplicate Lieferkettentransparenz
https://de.trustpilot.com/revi...External Subdomain Text duplicate Trustpilot Bewertungen
https://www.toms.com/de-de/faqText duplicate Meine Bestellung verfolgen
https://www.toms.com/de-de/faqText duplicate Rücksendungen
https://www.toms.com/de-de/faqText duplicate FAQ
/de-de/accessibilityText duplicate Barrierefreiheit
https://www.toms.com/de-de/faqText duplicate Kontaktieren Sie Uns
https://privacyportal.onetrust...External Subdomain Text duplicate Datenschutz-Webformular
https://www.toms.com/en-gb/promoSubdomain Text duplicate Datenschutz-Webformular
https://www.toms.com/de-de/storesText duplicate Einen Laden Finden
/de-de/giftcard-balance-checkText duplicate Geschenkkarten-Guthaben
/de-de/student-discountText duplicate Studentenrabatt
https://www.bcorporation.net/e...External Subdomain Text duplicate B Corp
https://www.bcorporation.net/e...New window External Subdomain No Text
https://www.toms.com/de-de/storesFilialsuche
https://www.toms.com/de-de/faqHilfe
/de-de/privacy-policyBesuchen Sie die Datenschutzerklärung von TOMS, um Details zu den Kategorien personenbezogener Daten zu erfahren, die über diese Website gesammelt werden, so...
/de-de/privacy-policyDatenschutzerklärung
/de-de/terms-of-use-terms-of-saleNutzungsbedingungen & Verkaufsbedingungen
https://www.toms.com/de-deCookie Preferences

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.toms.com/de-de"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.40 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (491 kB).

HTTP Response Header

NameValue
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External factors

This website has excellent links from other websites.
This page has backlinks from 60 referring domains.
This page has 183 backlinks.
This page has backlinks from 59 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /74105291043/checkouts
Disallow: /74105291043/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Allow: /search/
Disallow: /search/?*
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Sitemap: https://www.toms.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /74105291043/checkouts
Disallow: /74105291043/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10

Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /74105291043/checkouts
Disallow: /74105291043/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Allow: /search/
Disallow: /search/?*
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Sitemap: https://www.toms.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10

Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /74105291043/checkouts
Disallow: /74105291043/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Allow: /search/
Disallow: /search/?*
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Sitemap: https://www.toms.com/sitemap.xml

User-agent: MJ12bot
Crawl-Delay: 10


User-agent: Pinterest
Crawl-delay: 1

Search preview

www.toms.com › de-de
TOMS® Official Site | Wir sind im Geschäft, um Leben zu verbessern.
TOMS® - Trage Gutes und zeige Wirkung. Mit jedem Paar TOMS, das du kaufst, fließt 1/3 unseres Gewinns in die Verbesserung von Leben.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TOMS71%Check
Paar TOMS58%Check
Leben56%Check
um Leben53%Check
im Geschäft49%Check
Paar46%Check
kaufst46%Check
du kaufst46%Check
Sneakers44%Check
Kinder43%Check

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