Transport.gov.scot - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
65% 
Page structure
98% 
Link structure
91% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
27.10 kB
Words
299
Media files
4
Number of links
59 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Transport Scotland
The length of the page title is perfect. (241 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.transport.gov.scot/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-status-bar-styleblack-translucent
apple-touch-fullscreenYES
descriptionEmpty
_infoTransport Scotland
msapplication-TileColor#233e99
msapplication-TileImage/content/img/icons/mstile-144x144.png
theme-color#19408e
google-site-verificationePiQ70hyLfSbH4lb8yXaSt7BOeceeQQx_cIikqaKJAc
langen
twitter:cardsummary_large_image
twitter:site@transcotland
twitter:titleTransport Scotland
twitter:descriptionThe national transport agency for Scotland, delivering the Scottish Government's vision for transport.
twitter:imagehttps://www.transport.gov.scot/media/33648/a830lochnanuamh.jpg?crop=0.035714285714285712,0.0000000000000001203035319805,0.1544379656624553,0&cropmode=percentage&width=1200&height=630&rnd=131679136018770000
og:titleTransport Scotland
og:descriptionThe national transport agency for Scotland, delivering the Scottish Government's vision for transport.
og:imagehttps://www.transport.gov.scot/media/33648/a830lochnanuamh.jpg?crop=0.035714285714285712,0.0000000000000001203035319805,0.1544379656624553,0&cropmode=percentage&width=1200&height=630&rnd=131679136018770000
charsetutf-8

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Page quality

Content
(Critically important)
There are only 299 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 30 words is high.
25.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This page only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...th=500&height=300&rnd=133395987492130000Loch-side road in the Scottish Highlands
...th=800&height=400&rnd=133531809554730000A countdown clock at Waverley station for the opening of the Levenmouth Rail Link
...th=500&height=300&rnd=133475626714000000A section of the A9 passing through forest and countryside alongside a river
...th=800&height=400&rnd=133384774841030000Transport Minister Fiona Hyslop at Barrhead Station, showing newly installed overhead wires for electric trains

Page structure

H1 heading
(Critically important)
Transport Scotland
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Transport Scotland
H2 100-day countdown to Levenmouth rail return begins
H2 News
H2 Thanks to Winter Service Staff
H2 Next milestone for the A9 Dualling delivery plan
H2 Ferry vouchers go live
H2 Featured project
H2 Rail decarbonisation programme moves forward
H3 A9 Dualling Perth to Inverness
H3 Our approach
H3 Public transport
H3 Transport network
H3 Concessionary travel
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.transport.gov.scot/Anchor Skip to main content
https://www.transport.gov.scot/Transport Scotland, Comhdhail alba home button
/about/About
/news/News
/consultations/Consultations
/media-library/Media Library
/publications/Publications
/traffic-management-updates/Traffic management updates
https://www.transport.gov.scot/Anchor A-TITLE Search
https://www.transport.gov.scot/Anchor A-TITLE Navigation menu
/about/Text duplicate About
/news/Text duplicate News
/our-approach/Our approach
/public-transport/Public transport
/active-travel/Walking, wheeling and cycling
/transport-network/Transport network
/projects/Projects
/concessionary-travel/Concessionary travel
/consultations/Text duplicate Consultations
/media-library/Text duplicate Media Library
/publications/Text duplicate Publications
/traffic-management-updates/Text duplicate Traffic management updates
https://www.transport.gov.scot/Anchor Text duplicate A-TITLE Search
https://www.networkrailmediace...External Subdomain IMG-ALT A countdown clock at Waverley station for the opening of the Levenmouth Rail Link
https://www.networkrailmediace...External Subdomain 100-day countdown to Levenmouth rail return begins
https://www.networkrailmediace...External Subdomain Read more about the Levenmouth Rail Link
/news/thanks-to-winter-service...Thanks to Winter Service Staff Transport Secretary praises workers for their efforts
/news/next-milestone-for-the-a...Next milestone for the A9 Dualling delivery plan Prior information notice published for the Tay Crossing to Ballinluig
/news/ferry-vouchers-go-live/Ferry vouchers go live New digital system for eligible concessionary cardholders
/news/View all news
/projects/a9-dualling-perth-to...IMG-ALT A section of the A9 passing through forest and countryside alongside a river
/projects/a9-dualling-perth-to...Read more about the A9 Dualling programme
/our-approach/Text duplicate Our approach
/our-approach/national-transpo...National Transport Strategy
/our-approach/keep-scotland-mo...Keep Scotland moving
/our-approach/accessible-trans...Accessible transport
/our-approach/transport-scotla...Transport (Scotland) Act 2019
/public-transport/Text duplicate Public transport
/public-transport/rail/Rail
/public-transport/air-travel/Air travel
/public-transport/buses/Buses
/public-transport/ferries/Ferries
/transport-network/Text duplicate Transport network
/transport-network/roads/Roads
/transport-network/airports/Airports
/transport-network/canals/Canals
/transport-network/ports-and-h...Ports and harbours
/concessionary-travel/Text duplicate Concessionary travel
/concessionary-travel/60plus-o...60+ or disabled free bus travel
/concessionary-travel/ferry-vo...Ferry vouchers
/concessionary-travel/reportin...Reporting misuse
/concessionary-travel/use-your...Use your National Entitlement Card on other transport modes
/news/rail-decarbonisation-pro...Subdomain Rail decarbonisation programme moves forward
/news/rail-decarbonisation-pro...Subdomain Find out more about the East Kilbride enhancements
/news/rail-decarbonisation-pro...Subdomain IMG-ALT Transport Minister Fiona Hyslop at Barrhead Station, showing newly installed overhead wires for electric trains
/contact/Contact
/freedom-of-information/Freedom Of Information
/careers/Careers
https://www.instagram.com/tran...New window External Subdomain A-TITLE instagram
https://www.flickr.com/photos/...New window External Subdomain A-TITLE flickr
https://twitter.com/transcotlandNew window External A-TITLE twitter
https://www.facebook.com/Trans...New window External Subdomain A-TITLE facebook
https://www.youtube.com/user/t...New window External Subdomain A-TITLE youtube
https://www.linkedin.com/compa...New window External Subdomain A-TITLE linkedin
/accessibility/Accessibility
/website-privacy-policy/Website privacy policy
/cookie-policy/Cookie Policy
/terms-conditions/Terms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.transport.gov.scot/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
This page only loads 1 CSS files. That's ok.
This page only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (27 kB).

HTTP Response Header

NameValue
content-length7006
content-typetext/html; charset=utf-8
dateThu, 02 May 2024 16:39:03 GMT
access-control-expose-headersRequest-Context
cache-controlprivate
content-encodinggzip
set-cookie129 Characters
varyAccept-Encoding
request-contextappId=cid-v1:eaa0a110-e506-4031-a517-ef8454afb6fd
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 4,120 referring domains.
This page has 162,107 backlinks.
This page has backlinks from 1,708 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /css/
Disallow: /data/
Disallow: /install/
Disallow: /macroScripts/
Disallow: /masterpages/
Disallow: /scripts/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/
Sitemap: https://www.transport.gov.scot/sitemap.xml

Similar sites

Search preview

www.transport.gov.scot
Home | Transport Scotland

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Transport79%Check
Transport Scotland72%Check
Scotland62%Check
public transport60%Check
transport infrastructure58%Check
national transport58%Check
Transport Secretary58%Check
Levenmouth rail45%Check
rail44%Check
A9 Dualling44%Check
Show more keywords and terms

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