Trl.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
72% 
Page structure
79% 
Link structure
90% 
Server
59% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
47.90 kB
Words
745
Media files
14
Number of links
93 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
TRL | THE FUTURE OF TRANSPORT
The length of the page title is perfect. (345 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
The canonical link is empty.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionTHE FUTURE OF TRANSPORT
authorVaristha Ltd.
generatorEmpty
keywordsTHE FUTURE OF TRANSPORT
langen
Content-Security-Policyupgrade-insecure-requests
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 745 words. That's ok.
30.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.trl.co.uk/images/trl-logo.pngNo alt attribute provided
/images/trl-software.jpgNo alt attribute provided
/images/crash-investigation.jpgNo alt attribute provided
https://www.trl.co.uk/images/smll.jpgNo alt attribute provided
https://www.trl.co.uk/images/eco-stars.jpgNo alt attribute provided
/images/Pavement-Survey.jpgNo alt attribute provided
https://www.trl.co.uk/images/trl-india.jpgNo alt attribute provided
https://www.trl.co.uk/images/loader.gifNo alt attribute provided
https://www.trl.co.uk/images/loader.gifNo alt attribute provided
https://www.trl.co.uk/images/loader.gifNo alt attribute provided
https://www.trl.co.uk/images/loader.gifNo alt attribute provided
https://www.trl.co.uk/images/loader.gifNo alt attribute provided
https://www.trl.co.uk/images/loader.gifNo alt attribute provided
https://www.trl.co.uk/images/loader.gifPlease wait while we are working on it...Please wait while we are working on it...

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Our mission
H2 What we do
H2 Who we are
H2 Popular Links
H2 Latest Content
H2 Current Projects
H2 Snap poll
H2 Stay informed
H2 Participate
H2 Get in Touch
H2 From the Archives
H3 Discover more about TRL by signing up for news
H3 Sign up to participate in research about use of UK roads and new vehicle technologies
H3 Vehicle inspections: From safety device to climate change tool
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.trl.co.uk/No Text
https://trlsoftware.com/New window External TRL Software
A-TITLE This link will take you to a new website
https://trl-technologies.in/New window External TRL India
A-TITLE This link will take you to a new website
https://expertwitness.trl.co.uk/New window External Subdomain Crash Investigations
A-TITLE This link will take you to a new website
https://smartmobility.london/New window External SMLL
A-TITLE This link will take you to a new website
https://www.ecostars-uk.com/New window External Subdomain ECO Stars
A-TITLE This link will take you to a new website
https://www.trl.co.uk/searchNo Text
https://www.trl.co.uk/about-usAbout Us
/about-us/who-we-areWho We Are
/about-us/our-vision-missionOur Vision & Mission
/about-us/our-vision-mission/f...Fatalities & Serious Injuries
/about-us/our-vision-mission/i...Inclusive Mobility
/about-us/our-vision-mission/u...Unforseen Delays
/about-us/our-vision-mission/c...Cost Inefficiencies
/about-us/our-vision-mission/h...Harmful Emissions
/about-us/awards-industry-reco...Awards & Industry Recognition
/about-us/assurance-independen...Assurance & Independent Certification
/about-us/speaker-profilesSpeaker Profiles
/about-us/uk-officesUK Offices
https://www.trl.co.uk/sectorsSectors
/sectors/strategic-and-local-r...Strategic and Local Roads
/sectors/cities-and-urbanCities and Urban
/sectors/cities-and-urban/mobi...Mobility Hub Design
/sectors/cities-and-urban/clim...Climate Emergency Support
/sectors/cities-and-urban/alte...Alternative Fuel Strategies
/sectors/government-policy-and...Government Policy and Standards
/sectors/government-policy-and...Standards & Regulations
/sectors/government-policy-and...Climate resilience
/sectors/government-policy-and...Low carbon transportation
/sectors/government-policy-and...Low & middle income countries
/sectors/insuranceInsurance
/sectors/energyEnergy
/sectors/connected-automated-m...Connected Automated Mobility
/sectors/fleetsFleets
/sectors/fleets/convert-compli...Convert Compliance to Advantage
/sectors/fleets/preparing-a-ne...Preparing a Net Zero Carbon Strategy
/sectors/fleets/future-readine...Future readiness for vehicle automation
/sectors/fleets/managing-road-...Managing road-related risk
/sectors/fleets/vehicle-analyt...Vehicle Analytics Monitoring and Evaluation (VAME)
https://www.trl.co.uk/solutionsSolutions
/solutions/active-travel-auditsActive Travel Audits
/solutions/driving-simulatorDriving Simulation
/solutions/human-factors-and-b...Human Factors and Behavioural Science
/solutions/data-and-statistica...Data and statistical analysis
/solutions/monitoring-and-eval...Monitoring and Evaluation
/solutions/infrastructure-asse...Infrastructure Asset Management
/solutions/infrastructure-asse...TRL Approach
/solutions/infrastructure-asse...Surveys & Investigations
/solutions/infrastructure-asse...Road marking collector
/solutions/itsIntelligent Transport Systems
/solutions/climate-change-and-...Climate Change and Sustainability
/solutions/climate-change-and-...Asphalt Pavement Embodied Carbon Tool
/solutions/climate-change-and-...Weather resilience & climate change adaptation
/solutions/climate-change-and-...Transport Emissions and Air Quality
/solutions/delivery-and-servic...Delivery and Servicing Plans
/solutions/safety-cases-for-au...Safety Cases for Automated Vehicle Technology Trials
/solutions/transport-safetyTransport Safety
/solutions/transport-safety/ir...iRAP Star Rating - a joint service from TRL & Gaist
/solutions/transport-safety/sa...Safer Roads Partnerships
/solutions/transport-safety/po...Police FCIU Technical Support Services
/solutions/safety-and-crash-te...Safety and Crash Testing
/solutions/safety-and-crash-te...Automotive product testing advice
/solutions/safety-and-crash-te...Child safety seat advice
/solutions/safety-and-crash-te...Pedestrian impactors (Legform and Flex PLI)
/solutions/safety-and-crash-te...Helmet safety
/solutions/safety-and-crash-te...Micromobility Testing
/solutions/safety-and-crash-te...Rail passenger and train driver safety advice
https://expertwitness.trl.co.uk/External Subdomain Investigations and Expert Witness Services
https://trlsoftware.com/External Text duplicate TRL Software
https://www.smartmobility.london/External Subdomain Smart Mobility Living Lab: London
https://www.trl.co.uk/newsNews
https://www.trl.co.uk/projectsProjects
/publicationsPublications
https://www.trl.co.uk/trl-academyTRL Academy
/trl-academy/about-trl-academyAbout TRL Academy
/trl-academy/active-research-t...Active Research Themes
/trl-academy/active-research-t...Academy projects - CAV
/trl-academy/active-research-t...Academy projects - ULEV
/trl-academy/active-research-t...Academy projects - New Mobility
/trl-academy/active-research-t...Academy projects - IAI
/trl-academy/active-research-t...Academy projects - Big Data
/trl-academy/active-research-t...Academy projects - Other
/trl-academy/academic-connectionsAcademic Connections
/trl-academy/strategyStrategic Themes
https://www.trl.co.uk/careersCareers
/careers/career-sectorWorking for TRL
/careers/professional-developmentProfessional Development
https://www.trl.co.uk/contact-usContact Us
/about-us/our-vision-missionLearn More
https://www.trl.co.uk/solutionsText duplicate Learn More
/about-us/who-we-areText duplicate Learn More
https://www.trl.co.uk/Anchor Previous
https://www.trl.co.uk/Anchor Next
https://trlsoftware.com/New window External No Text
https://expertwitness.trl.co.uk/New window External Subdomain No Text
https://smartmobility.london/New window External No Text
https://www.ecostars-uk.com/New window External Subdomain No Text
/solutions/infrastructure-asse...No Text
https://trl-technologies.in/New window External No Text
https://www.trl.co.uk/Anchor Text duplicate Previous
https://www.trl.co.uk/Anchor Text duplicate Next
https://www.trl.co.uk/Anchor Text duplicate Previous
https://www.trl.co.uk/Anchor Text duplicate Next
https://expertwitness.trl.co.u...New window External Subdomain Participate
https://www.trl.co.uk/contact-usText duplicate Contact Us
/uploads/trl/documents/MIS018-...New window Open Report
/permanent-landing-pages/priva...Privacy Notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.trl.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 10 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/7.5
set-cookie74 Characters
x-aspnetmvc-version5.2
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateFri, 10 May 2024 16:23:33 GMT
content-length11607
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,255 referring domains.
This page has 20,242 backlinks.
This page has backlinks from 857 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TRL63%Check
TRL Software50%Check
TRL Academy49%Check
Transport46%Check
Future46%Check
vehicle43%Check
New43%Check
Participate43%Check
Vehicle Inspection42%Check
News New42%Check
Show more keywords and terms

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