Visitscotland.com - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
63% 
Page structure
28% 
Link structure
90% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
410.20 kB
Words
1263
Media files
26
Number of links
209 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
VisitScotland - Scotland's National Tourist Organisation | VisitScotland
The page title should be shorter than 580 pixels. It is 627 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Get all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!
The length of the meta description is perfect. (891 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.visitscotland.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionGet all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!
langen-gb
twitter:cardsummary_large_image
twitter:site@VisitScotland
twitter:titleVisitScotland - Scotland's National Tourist Organisation
twitter:descriptionGet all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!
twitter:imagehttps://www.visitscotland.com/binaries/content/gallery/visitscotland/cms-images/2024/08/23/loch-chon
og:titleVisitScotland - Scotland's National Tourist Organisation
og:descriptionGet all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!
og:typearticle
og:urlhttps://www.visitscotland.com/
og:site_nameVisitScotland
og:localeen
og:imagehttps://www.visitscotland.com/binaries/content/gallery/visitscotland/cms-images/2024/08/23/loch-chon
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1263 words. That's ok.
28.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.68 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...scotland/cms-images/2024/08/23/loch-chonNo alt attribute provided
...6/04/dunrobin-castle--gardens-header.jpgNo alt attribute provided
...2/07/05/loch-drunkie-from-dukes-pass.jpgNo alt attribute provided
...es/2022/09/06/edinburgh-tattoo-image.jpgNo alt attribute provided
...otland/cms-images/2022/12/01/unusual.jpgNo alt attribute provided
...ages/2022/07/05/atholl-highlanders-kiltsNo alt attribute provided
.../29/glenegedale-house---header-image.jpgNo alt attribute provided
...0/24/forsinard-flows-nnr-wild.devs-1.jpgNo alt attribute provided
...s/2023/06/07/illustrated-map-of-scotlandNo alt attribute provided
...and/cms-images/2024/08/16/balgone-estateNo alt attribute provided
...tland/cms-images/2024/07/18/dean-villageNo alt attribute provided
...and/cms-images/2024/03/20/the-glass-barnNo alt attribute provided
...images/2024/05/14/rebus-victoria-terraceNo alt attribute provided
.../cms-images/2024/08/23/salerno-pizza.jpgNo alt attribute provided
...s-images/2022/12/06/rest-and-be-thankfulNo alt attribute provided
...nd/cms-images/2024/09/03/lady-marys-walkNo alt attribute provided
...es/2023/06/06/edinburgh-christmas-marketNo alt attribute provided
...2022/06/22/bluebells-inchcailloch-islandNo alt attribute provided
...d/cms-images/2024/04/17/oldshoremore-bayNo alt attribute provided
...s-images/2022/12/06/electric-car-glencoeNo alt attribute provided
...ages/2022/12/06/corgarff-to-crathie-roadNo alt attribute provided
...tscotland/cms-images/2023/01/26/passportNo alt attribute provided
.../08/26/glasgow-central-station-image.jpgNo alt attribute provided
...022/10/26/accommodation-glenshee-campingNo alt attribute provided
...tland/cms-images/2023/02/13/beinn-chuirnNo alt attribute provided
...sets/images/illustrations/newsletter.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to Scotland
The H1 heading contains the words Welcome to! Use important keywords instead.
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 66 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Scotland
H2 Cities
H2 Popular Places
H2 Towns
H2 Islands
H2 Regions
H2 Attractions
H2 Deals & Offers
H2 Outdoor Activities
H2 Food & Drink
H2 Landscapes & Nature
H2 Tours, Routes & Trails
H2 Events
H2 Hotels & Lodgings
H2 Caravan & Camping
H2 Self Catering
H2 Unique Places
H2 Other Accommodation
H2 Experiences
H2 Seasonal
H2 Holiday Types
H2 Ideas & Advice
H2 Travel to Scotland
H2 Travel in Scotland
H2 Driving in Scotland
H2 Help & Advice
H2 Practical Information
H2 Inspiration for your trip
H2 Pick of the month
H2 Uncover Scotland's regions
H2 Browse our travel blog
H2 Start planning your seasonal break
H2 Top tips for travelling to Scotland
H2 Your pictures of Scotland
H2 Share on
H2 Find experiences
H2 Join our Newsletter Clan
H2 Visitor information
H2 Get in touch
H2 Our other sites
H2 Find us on
H2 Find us on Duplicate text
H3 Things to See & Do in Scotland
H3 Scotland's Landscapes, Scenery & Nature Spots
H3 Events & Festivals in Scotland
H3 Unusual Accommodation in Scotland
H3 Scottish Culture & Uniquely Scottish Things
H3 Scottish Food & Drink
H3 The Flow Country wins UNESCO status
H3 Where will you explore?
H3 9 Farm Shops & Foodie Experiences to Enjoy this Autumn
H3 Nature spotting in the city
H3 10 Hidden Gems & Things To Do On the Isles of Mull & Iona
H3 6 Rebus Filming Locations in Scotland
H3 8 of the Best Pizza Places in Edinburgh, recommended by an Italian
H3 8 Stunning Walks with Foodie Spots Nearby
H3 Autumn Breaks
H3 Christmas & Winter Breaks
H3 Spring Holidays & Breaks in Scotland
H3 Summer Holidays & Breaks in Scotland
H3 Driving an Electric Vehicle in Scotland
H3 Scotland's Weather, Climate & Average Temperature
H3 Passports, visas & customs
H3 Travelling to Scotland
H3 Accommodation in Scotland
H3 Holiday Carbon Calculator
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.visitscotland.com/Anchor Main menu
https://www.visitscotland.com/Anchor Search
https://www.visitscotland.com/Anchor Content
https://www.visitscotland.com/Anchor Footer
https://www.visitscotland.com/Subdomain VisitScotland
https://businessevents.visitsc...New window External Subdomain Business Events
https://traveltrade.visitscotl...New window External Subdomain Travel Trade
https://toolkit.visitscotland....New window External Subdomain Toolkit
https://www.visitscotland.org/New window External Subdomain Corporate
https://www.visitscotland.com/Subdomain Text duplicate VisitScotland
https://businessevents.visitsc...New window External Subdomain Text duplicate Business Events
https://traveltrade.visitscotl...New window External Subdomain Text duplicate Travel Trade
https://toolkit.visitscotland....New window External Subdomain Text duplicate Toolkit
https://www.visitscotland.org/New window External Subdomain Text duplicate Corporate
https://www.visitscotland.com/English
/es-esEspañol
/it-itItaliano
/de-deDeutsch
/nl-nlNederlands
/fr-frFrançais
https://www.visitscotland.com/VisitScotland Home
/places-to-goAll Places to go
/places-to-go/aberdeenAberdeen
/places-to-go/dundeeDundee
/places-to-go/dunfermlineDunfermline
/places-to-go/edinburghEdinburgh
/places-to-go/glasgowGlasgow
/places-to-go/invernessInverness
/places-to-go/perthPerth
/places-to-go/stirlingStirling
/things-to-do/outdoor-activiti...Ben Nevis
/things-to-do/landscapes-natur...Cairngorms National Park
/places-to-go/glencoeGlencoe
/places-to-go/loch-lomondLoch Lomond
/places-to-go/loch-nessLoch Ness
/places-to-go/aviemoreAviemore
/places-to-go/dumfriesDumfries
/places-to-go/fort-williamFort William
/places-to-go/islands/orkney/k...Kirkwall
/places-to-go/islands/shetland...Lerwick
/places-to-go/obanOban
/places-to-go/peeblesPeebles
/places-to-go/pitlochryPitlochry
/places-to-go/st-andrewsSt Andrews
/places-to-go/islands/arranIsle of Arran
/places-to-go/islands/isle-islayIsle of Islay
/places-to-go/islands/isle-juraJura
/places-to-go/islands/lewis-ha...Lewis & Harris
/places-to-go/islands/isle-mullMull
/places-to-go/islands/orkneyOrkney
/places-to-go/islands/outer-he...Outer Hebrides
/places-to-go/islands/shetlandShetland
/places-to-go/islands/isle-skyeSkye
/places-to-go/islandsAll Islands
/places-to-go/aberdeen-city-shireAberdeen & Aberdeenshire
/places-to-go/argyll-islesArgyll & The Isles
/places-to-go/ayrshire-arranAyrshire & Arran
/places-to-go/dumfries-gallowayDumfries & Galloway
/places-to-go/dundee-angusDundee & Angus
/places-to-go/edinburgh-lothiansEdinburgh & The Lothians
/places-to-go/kingdom-fifeFife
/places-to-go/glasgow-clyde-va...Glasgow & Clyde Valley
/places-to-go/loch-lomond-tros...Loch Lomond, Trossachs, Stirling & Forth Valley
/places-to-go/highlandsHighlands
/places-to-go/perthshirePerthshire
/places-to-go/scottish-bordersScottish Borders
/things-to-doAll Things to do
/things-to-do/research-your-an...Ancestry
/things-to-do/attractions/arts...Arts & Culture
/things-to-do/attractions/castlesCastles
/things-to-do/attractions/hist...History & Heritage
/things-to-do/attractions/most...20 Top Attractions
/things-to-do/attractions/rain...Rainy Days
/things-to-do/attractions/tv-filmTV & Film Locations
/things-to-do/attractionsAll Attractions
/things-to-do/attractions/freeFree Attractions
/things-to-do/passes-offersPasses & Offers
/things-to-do/outdoor-activiti...Cycling
/things-to-do/outdoor-activiti...Golf
/things-to-do/outdoor-activiti...Fishing
/things-to-do/outdoor-activiti...Horse Riding
/things-to-do/outdoor-activiti...Mountain Biking
/things-to-do/outdoor-activiti...Sailing
/things-to-do/outdoor-activiti...Ski & Snowsports
/things-to-do/outdoor-activiti...Walking & Hiking
/things-to-do/outdoor-activiti...Watersports
/things-to-do/outdoor-activitiesAll Outdoor Activities
/things-to-do/food-drink/brewe...Beer & Breweries
/things-to-do/food-drink/gin-t...Gin Tours & Tastings
/things-to-do/food-drink/whiskyWhisky & Distilleries
/things-to-do/food-drinkAll Food & Drink
/things-to-do/landscapes-natur...Beaches
/things-to-do/landscapes-natur...Lochs
/things-to-do/outdoor-activiti...Text duplicate Ben Nevis
/things-to-do/landscapes-natur...National Parks
/things-to-do/landscapes-natur...Northern Lights
/things-to-do/attractions/hist...Standing Stones
/things-to-do/landscapes-natur...Wildlife Watching
/things-to-do/landscapes-natureAll Landscapes & Nature
/inspiration/island-hoppingIslands & Island Hopping
/things-to-do/itinerariesItineraries
/things-to-do/toursTours
/things-to-do/outdoor-activiti...Walking Trails
/things-to-do/events/edinburgh...Edinburgh's Summer Festivals
/things-to-do/events/highland-...Highland Games
/things-to-do/events/music-fes...Music Festivals
/things-to-do/eventsAll Events
/accommodationAll Accommodation
/accommodation/bandbs-guesthousesB&Bs & Guest Houses
/accommodation/hotels/cheap-bu...Budget Hotels
/accommodation/exclusive-use-v...Exclusive Use Venues
/accommodation/hostelsHostels
/accommodation/hotelsHotels
/accommodation/hotels/luxury-f...Luxury Hotels
/accommodation/inns-restaurant...Restaurants with Rooms & Inns
/accommodation/caravan-camping...Campervan, Motorhome & Caravan Holidays
/accommodation/caravan-camping...Glamping
/accommodation/caravan-camping...Wild Camping
/accommodation/caravan-campingAll Caravan & Camping
/accommodation/self-catering/c...Cabins & Lodges
/accommodation/self-catering/c...Cottages
/accommodation/self-catering/f...Flats & Apartments
/accommodation/self-catering/c...Hot Tubs
/accommodation/self-catering/l...Large Groups
/accommodation/self-cateringAll Self Catering
/accommodation/unusual/boats-b...Boats, Barges & Boathouses
/accommodation/unusual/brochsBrochs & Blackhouses
/accommodation/unusual/stay-in...Text duplicate Castles
/accommodation/unusual/churchesChurches
/accommodation/unusualAll Unique Places
/accommodation/accessibleAccessible Accommodation
/accommodation/eco-greenEco Accommodation
/accommodation/wedding-venuesWedding Venues in Scotland
/inspirationAll Inspiration
/inspiration/activityAdventure & Activity
/inspiration/cultureArts, Culture & Festivals
/inspiration/luxury-breaksLuxury
/inspiration/wellnessRelaxation & Wellness
/inspiration/romanticRomantic
/inspiration/touringTouring & Escorted Tours
/inspiration/springSpring & Easter
/inspiration/summerSummer
/inspiration/autumnAutumn
/inspiration/christmas-winterWinter, Christmas & New Year
/inspiration/accessibleAccessible Holidays
/inspiration/cheap-budgetBudget Holidays
/inspiration/city-breaksCity Breaks
/inspiration/familyFamily Friendly
/inspiration/pet-friendlyPet Friendly
/inspiration/weekend-short-breaksWeekend Breaks
/inspiration/farm-staysWorking Farm Holidays
/newsletterTravel Newsletter
/inspiration/blogTravel Blog
/travel-planningAll Travel & Planning
/travel-planning/travel-from-o...From Other Continents
/travel-planning/travel-from-e...From Europe
/travel-planning/travel-from-n...From North America
/travel-planning/travelling-to...From Ireland
/travel-planning/travelling-to...From England & Wales
/travel-planning/travelling-to...All Travel to Scotland
/travel-planning/getting-aroun...Air
/travel-planning/getting-aroun...Bus & Coach
/travel-planning/getting-aroun...Ferry
/travel-planning/getting-aroun...Train
/things-to-do/passes-offersText duplicate Passes & Offers
/travel-planning/getting-aroundAll Travel in Scotland
/travel-planning/getting-aroun...Car Hire
/travel-planning/getting-aroun...Electric Vehicles
/travel-planning/getting-aroun...All Driving in Scotland
/travel-planning/tourist-infor...Visitor Information Centres
/travel-planning/scotland-faqsFAQs
/travel-planning/gaelicGaelic
/travel-planning/responsible-t...Eco-Travel
/travel-planning/responsible-t...Holiday Carbon Calculator
/travel-planning/passports-vis...Passports & Visas
/travel-planning/weatherWeather
/things-to-doThings to See & Do in Scotland
/things-to-do/landscapes-natureScotland's Landscapes, Scenery & Nature Spots
/things-to-do/eventsEvents & Festivals in Scotland
/accommodation/unusualUnusual Accommodation in Scotland
/inspiration/cultureScottish Culture & Uniquely Scottish Things
/things-to-do/food-drinkScottish Food & Drink
https://www.theflowcountry.org...External Subdomain The Flow Country wins UNESCO status
/inspiration/must-visit-destin...8 Places You Must-Visit in 2024
/inspiration/city-breaksScotland's 8 cities
/places-to-go/islandsScotland's Islands
/things-to-do/attractions/hist...12 Must-Visit Historic Towns in Scotland
/places-to-goView our map of Scotland
/inspiration/farm-stays/farm-s...9 Farm Shops & Foodie Experiences to Enjoy this Autumn
/inspiration/city-breaks/best-...Nature spotting in the city
/places-to-go/islands/isle-mul...10 Hidden Gems & Things To Do On the Isles of Mull & Iona
/things-to-do/attractions/tv-f...6 Rebus Filming Locations in Scotland
/places-to-go/edinburgh/things...8 of the Best Pizza Places in Edinburgh, recommended by an Italian
/things-to-do/outdoor-activiti...8 Stunning Walks with Foodie Spots Nearby
/inspiration/blogVisit our blog for more
/inspiration/autumnAutumn Breaks
/inspiration/christmas-winterChristmas & Winter Breaks
/inspiration/springSpring Holidays & Breaks in Scotland
/inspiration/summerSummer Holidays & Breaks in Scotland
/travel-planning/getting-aroun...Driving an Electric Vehicle in Scotland
/travel-planning/weatherScotland's Weather, Climate & Average Temperature
/travel-planning/passports-vis...Passports, visas & customs
/travel-planning/travelling-to...Travelling to Scotland
/accommodationAccommodation in Scotland
/travel-planning/responsible-t...Text duplicate Holiday Carbon Calculator
/travel-planningAll you need to know about visiting Scotland
https://www.facebook.com/share...External Subdomain Facebook
https://www.pinterest.com/pin/...External Subdomain Pinterest
https://wa.me/?text=Welcome to...External WhatsApp
https://twitter.com/intent/twe...External Twitter
/newsletterGet the Scotland newsletter
/travel-planning/tourist-infor...Text duplicate Visitor Information Centres
/contact-usContact us
https://www.visitscotland.org/...External Subdomain Feedback & Complaints
https://www.visitscotland.org/...External Subdomain Get a free business listing
/things-to-do/events/submit-eventSubmit an event
https://businessevents.visitsc...External Subdomain Text duplicate Business Events
https://traveltrade.visitscotl...External Subdomain Text duplicate Travel Trade
https://toolkit.visitscotland....External Subdomain Text duplicate Toolkit
https://www.visitscotland.org/External Subdomain Text duplicate Corporate
https://www.scotland.org/External Subdomain Scotland is Now
https://www.facebook.com/visit...External Subdomain No Text
https://twitter.com/VisitScotlandExternal No Text
https://www.youtube.com/channe...External Subdomain No Text
https://www.instagram.com/visi...External Subdomain No Text
https://www.facebook.com/visit...External Subdomain No Text
https://twitter.com/VisitScotlandExternal No Text
https://www.youtube.com/channe...External Subdomain No Text
https://www.instagram.com/visi...External Subdomain No Text
/aboutAbout us
/policies/accessibilityAccessibility
/policies/acceptable-useAcceptable Use
/policies/privacy/cookiesCookies
/policies/environmentalEnvironmental Policy
/policies/privacyPrivacy
/policies/terms-conditions/soc...Social Media
/policies/terms-conditionsTerms of Use
https://www.scotland.org/External Subdomain Brand Scotland

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.visitscotland.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (410 kB).

HTTP Response Header

NameValue
dateThu, 26 Sep 2024 06:38:55 GMT
serverCache
strict-transport-securitymax-age=0; preload
x-powered-byvs-ssr-2.2.8 prd05
content-typetext/html;charset=UTF-8
varyOrigin,Accept-Encoding
cf-cache-statusDYNAMIC
cf-ray8c9140fafa2d3d9a-LHR
link<https://api.visitscotland.com>; rel=preconnect, <https://static.visitscotland.com>; rel=preconnect, <https://fonts.googleapis.com>; rel=preconnect, <https://labs.os.uk>; rel=preconnect
cache-controlmax-age=21600
content-encodinggzip
content-length42175
age14055
via1.1 production.visitscotland.com (Apache)
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 17,599 referring domains.
This page has 3,301,293 backlinks.
This page has backlinks from 11,011 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *

#CMS General
Disallow: */win/*
Disallow: */shared/JsHandler/JsHandler.asp
Disallow: */campaign/*
Disallow: */data/*
Disallow: */user*
Disallow: */newsletter1/*

#DMS General
Disallow: */engine/*
Disallow: */email*
Disallow: */dmsimgs/*
Disallow: */online-booking*
Disallow: */book-online*
Disallow: */booking-availability*
Disallow: */info/booking-selection*
Disallow: */info/booking-confirmation*
Disallow: */imageresizer/*


#Sitemap Index
Sitemap: https://www.visitscotland.com/global-sitemap-index.xml
Sitemap: https://www.visitscotland.com/de-sitemap-index.xml
Sitemap: https://www.visitscotland.com/es-sitemap-index.xml
Sitemap: https://www.visitscotland.com/fr-sitemap-index.xml
Sitemap: https://www.visitscotland.com/it-sitemap-index.xml
Sitemap: https://www.visitscotland.com/nl-sitemap-index.xml

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www.visitscotland.com
VisitScotland - Scotland's National Tourist Organisation | Vis...
Get all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scotland91%Check
Visit75%Check
Get Scotland72%Check
VisitScotland59%Check
Food and Drink58%Check
Accommodation56%Check
Places54%Check
Things54%Check
Find54%Check
Information54%Check
Show more keywords and terms

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