Whatmatters.com - SEO Checker

Overview of the SEO Check
Meta information
65% 
Page quality
61% 
Page structure
54% 
Link structure
63% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
117.20 kB
Words
1722
Media files
70
Number of links
109 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
What Matters
The page title is too short. (122 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
OKRs—Objectives and Key Results—can propel you and your team to achieve the audacious, like Google. Learn how with OKR success stories, FAQs, and resources by John Doerr's team.
The meta description is too long: 1168 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
descriptionOKRs—Objectives and Key Results—can propel you and your team to achieve the audacious, like Google. Learn how with OKR success stories, FAQs, and resources by John Doerr's team.
langen
twitter:cardsummary_large_image
twitter:site@asmeasuredby
og:titleHomepage
og:typewebsite
og:urlhttps://www.whatmatters.com
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og:descriptionOKRs—Objectives and Key Results—can propel you and your team to achieve the audacious, like Google. Learn how with OKR success stories, FAQs, and resources by John Doerr's team.
og:site_nameWhat Matters
charsetutf-8

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Page quality

Content
(Critically important)
There are 16 text duplicates on this page:
  • Duplicate 1: Explore how Objectives and Key Results (OKRs) can help any organizatio...
  • Duplicate 2: Love the content. After reading the book, the new course is great to g...
  • Duplicate 3: At the California Department of Public Health, and at the state level,...
  • Duplicate 4: I read over 100 books a year. Between being an author and podcast host...
  • Duplicate 5: This book should be a staple for both future and established business ...
  • Duplicate 6: I love this book. It’s well written and interesting. John Doerr has bo...
  • Duplicate 7: OMG, buy this book if you need help getting your stuff together with a...
  • Duplicate 8: Get exclusive guidance from John, Ryan, and the What Matters team by s...
This page contains 1722 words. That's ok.
38.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: the new course
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...681/homepage-hero.jpg?w=800&q=40&fm=webphomepage hero
...681/homepage-hero.jpg?w=800&q=40&fm=webphomepage hero
...c2/ElenaTechramps.jpg?w=400&q=50&fm=webppart one: starting with an imperfect OKR
...6a386df5/NZ9_9126.jpg?w=400&q=50&fm=webpNo alt attribute provided
...rs_-_OKRs_-_Story.jpg?w=400&q=50&fm=webpColorful tiles representing diversity
...what-matters-book.png?w=800&q=40&fm=webpwhat matter measure book banner
/static/img/unchecked.svgunchecked checkbox
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...wm-web-conference.png?w=800&q=40&fm=webpweb conference
...oin-the-community.jpg?w=800&q=50&fm=webpA group of people meeting at a table and chatting

Page structure

H1 heading
(Critically important)
What Matters
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 What Matters
H2 Starting OKRs with an ‘Imperfect’ Pilot
H2 Bridging Strategy and Impact with OKRs
H2 Using OKRs to Make Your Organization More Diverse, Equitable, and Inclusive
H2 Execution is everything.
H2 The Best-Selling Book.
H2 OKR Training
H2 OKR Training Duplicate text
H2 Check your OKRs.
H2 Join the community.
H2 FAQ
H2 What People Are Saying
H2 What People Are Saying Duplicate text
H3 Resources
H3 FAQs
H3 Stories
H3 Learn about the OKR movement and its origins from our founder, John Doerr. Learn more about OKRs
H3 Go deeper into OKRs through expert advice, case studies, and eye-opening examples. Order the Book
H3 Welcome: Succeeding with OKRs (Objectives and Key Results)
H3 Why OKRs
H3 Writing Objectives
H3 Writing Key Results
H3 Managing a Successful OKR Cycle
H3 Conclusion
H3 Welcome: Succeeding with OKRs (Objectives and Key Results) Duplicate text
H3 Why OKRs Duplicate text
H3 Writing Objectives Duplicate text
H3 Writing Key Results Duplicate text
H3 Managing a Successful OKR Cycle Duplicate text
H3 Conclusion Duplicate text
H3 Get detailed feedback from Coach Ryan and the rest of the What Matters team via email, or sign up for one of our live streams. Learn More
H3 Get exclusive guidance from John, Ryan, Lisa and the rest of the What Matters team by signing up for our weekly newsletter Audacious.
H3 Help for the journey ahead.
H3 Don’t take our word for it.
H3 Don’t take our word for it. Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://www.whatmatters.com/What Matters
/okrs-explainedOKR Training
/get-inspiredStories
/get-examplesExamples
/get-feedbackFeedback
/about-usAbout
/editorial-staffEditorial Team
/the-bookThe Book
/okrs-explainedGet started with OKRs
/resourcesSee All
/resources/compensation-salary...Compensation the Right Way: Without OKRs
/resources/difference-between-...How do OKRs and CFRs Work Together?
/get-examplesText duplicate See All
/faqs/okr-meaning-definition-e...Q: What is an OKR? Definition and Examples
/faqs/benefits-of-okrsQ: What are the Benefits of OKRs?
/get-inspiredText duplicate See All
/articles/starting-okrs-with-a...Starting OKRs with an ‘Imperfect’ Pilot Elena Zhukova, an OKR coach, guided Techramps, a designer and builder of skateparks, in starting with OKRs. Her appro...
IMG-ALT part one: starting with an imperfect OKR
/articles/bridging-strategy-an...Bridging Strategy and Impact with OKRs Discover how nonprofit Elemental Impact uses OKRs (Objectives and Key Results) to invest in climate technology and soc...
/articles/using-okrs-to-make-y...Using OKRs to Make Your Organization More Diverse, Equitable, and Inclusive Learn ways OKRs help you achieve your diversity goals. Explore these OKR examples...
IMG-ALT Colorful tiles representing diversity
https://youtu.be/pbkI--GvEZYExternal Play this video on YouTube
A-TITLE Play Video
/okrs-explainedSubdomain Learn more about OKRs
/the-book/Order the Book
/okrs-explainedText duplicate Get started with OKRs
/okrs-explained/why-okrs-john-...OKRs Explained, with John Doerr
IMG-ALT unchecked checkbox
/okrs-explained/what-are-okrsWhat are OKRs?
IMG-ALT unchecked checkbox
/okrs-explained/okrs-strategy-...Bridging Strategy & Execution
IMG-ALT unchecked checkbox
/okrs-explained/okrs-conflict-...OKRs Guide Your Actions
IMG-ALT unchecked checkbox
/okrs-explained/good-example-okrsWhat's a Good OKR?
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/okrs-explained/benefits-of-okrsFive Benefits of OKRs
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/okrs-explained/setting-okrs-o...Write Your First Objective
IMG-ALT unchecked checkbox
/okrs-explained/kpis-and-okrsDon't Confuse KPIs and OKRs
IMG-ALT unchecked checkbox
/okrs-explained/revenue-okrs-e...Revenue OKRs: Do's and Don'ts
IMG-ALT unchecked checkbox
/okrs-explained/okrs-for-nonpr...OKRs for Nonprofits
IMG-ALT unchecked checkbox
/okrs-explained/tips-to-improv...Five Tips to Improve Objectives
IMG-ALT unchecked checkbox
/okrs-explained/what-is-a-key-...What is a Key Result?
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/okrs-explained/examples-of-ke...Examples of Key Results
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/okrs-explained/committed-and-...Committed and Aspirational OKRs
IMG-ALT unchecked checkbox
/okrs-explained/input-output-o...Types of KRs: Inputs, Outputs & Outcomes
IMG-ALT unchecked checkbox
/okrs-explained/leading-laggin...Three Ways to Improve Your Key Results
IMG-ALT unchecked checkbox
/okrs-explained/okrs-shared-goalsCommit to Your OKRs as a Team
IMG-ALT unchecked checkbox
/okrs-explained/top-down-okrs-...Top-Down OKRs (Cascading)
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/okrs-explained/john-doerr-ope...OKR Example: Operation Crush
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/okrs-explained/bottom-up-okrs...Bottom-Up OKRs (Laddering)
IMG-ALT unchecked checkbox
/okrs-explained/okr-alignment-...Four Different Ways OKRs Align
IMG-ALT unchecked checkbox
/okrs-explained/okrs-dei-inclu...Pause for Impact
IMG-ALT unchecked checkbox
/okrs-explained/implementing-o...Implementing OKRs: It Takes a Team
IMG-ALT unchecked checkbox
/okrs-explained/okr-timeframeThe OKR Cadence
IMG-ALT unchecked checkbox
/okrs-explained/okr-cycle-phasesThe OKR Cycle
IMG-ALT unchecked checkbox
/okrs-explained/goal-tracking-...Track Your Progress
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/okrs-explained/discuss-okrs-cfrsCFRs: Conversations, Feedback and Recognition
IMG-ALT unchecked checkbox
/okrs-explained/changing-okrs-...When is it Okay to Change an OKR?
IMG-ALT unchecked checkbox
/okrs-explained/grading-okrsEnding the OKR Cycle
IMG-ALT unchecked checkbox
/okrs-explained/what-to-do-wit...Setting Up for Next Cycle
IMG-ALT unchecked checkbox
/okrs-explained/john-doerr-okr...Keep Up the Momentum
IMG-ALT unchecked checkbox
/okrs-explained/why-okrs-john-...Text duplicate OKRs Explained, with John Doerr
IMG-ALT unchecked checkbox
/okrs-explained/what-are-okrsText duplicate What are OKRs?
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/okrs-explained/okrs-strategy-...Text duplicate Bridging Strategy & Execution
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/okrs-explained/okrs-conflict-...Text duplicate OKRs Guide Your Actions
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/okrs-explained/good-example-okrsText duplicate What's a Good OKR?
IMG-ALT unchecked checkbox
/okrs-explained/benefits-of-okrsText duplicate Five Benefits of OKRs
IMG-ALT unchecked checkbox
/okrs-explained/setting-okrs-o...Text duplicate Write Your First Objective
IMG-ALT unchecked checkbox
/okrs-explained/kpis-and-okrsText duplicate Don't Confuse KPIs and OKRs
IMG-ALT unchecked checkbox
/okrs-explained/revenue-okrs-e...Text duplicate Revenue OKRs: Do's and Don'ts
IMG-ALT unchecked checkbox
/okrs-explained/okrs-for-nonpr...Text duplicate OKRs for Nonprofits
IMG-ALT unchecked checkbox
/okrs-explained/tips-to-improv...Text duplicate Five Tips to Improve Objectives
IMG-ALT unchecked checkbox
/okrs-explained/what-is-a-key-...Text duplicate What is a Key Result?
IMG-ALT unchecked checkbox
/okrs-explained/examples-of-ke...Text duplicate Examples of Key Results
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/okrs-explained/committed-and-...Text duplicate Committed and Aspirational OKRs
IMG-ALT unchecked checkbox
/okrs-explained/input-output-o...Text duplicate Types of KRs: Inputs, Outputs & Outcomes
IMG-ALT unchecked checkbox
/okrs-explained/leading-laggin...Text duplicate Three Ways to Improve Your Key Results
IMG-ALT unchecked checkbox
/okrs-explained/okrs-shared-goalsText duplicate Commit to Your OKRs as a Team
IMG-ALT unchecked checkbox
/okrs-explained/top-down-okrs-...Text duplicate Top-Down OKRs (Cascading)
IMG-ALT unchecked checkbox
/okrs-explained/john-doerr-ope...Text duplicate OKR Example: Operation Crush
IMG-ALT unchecked checkbox
/okrs-explained/bottom-up-okrs...Text duplicate Bottom-Up OKRs (Laddering)
IMG-ALT unchecked checkbox
/okrs-explained/okr-alignment-...Text duplicate Four Different Ways OKRs Align
IMG-ALT unchecked checkbox
/okrs-explained/okrs-dei-inclu...Text duplicate Pause for Impact
IMG-ALT unchecked checkbox
/okrs-explained/implementing-o...Text duplicate Implementing OKRs: It Takes a Team
IMG-ALT unchecked checkbox
/okrs-explained/okr-timeframeText duplicate The OKR Cadence
IMG-ALT unchecked checkbox
/okrs-explained/okr-cycle-phasesText duplicate The OKR Cycle
IMG-ALT unchecked checkbox
/okrs-explained/goal-tracking-...Text duplicate Track Your Progress
IMG-ALT unchecked checkbox
/okrs-explained/discuss-okrs-cfrsText duplicate CFRs: Conversations, Feedback and Recognition
IMG-ALT unchecked checkbox
/okrs-explained/changing-okrs-...Text duplicate When is it Okay to Change an OKR?
IMG-ALT unchecked checkbox
/okrs-explained/grading-okrsText duplicate Ending the OKR Cycle
IMG-ALT unchecked checkbox
/okrs-explained/what-to-do-wit...Text duplicate Setting Up for Next Cycle
IMG-ALT unchecked checkbox
/okrs-explained/john-doerr-okr...Text duplicate Keep Up the Momentum
IMG-ALT unchecked checkbox
/okrs-explainedText duplicate Get started with OKRs
/get-feedback/Learn More
/get-examplesSee All FAQs
/faqs/okr-meaning-definition-e...What is an OKR? Definition and Examples
/faqs/benefits-of-okrsWhat are the Benefits of OKRs?
/faqs/common-okr-mistakesCommon OKR Mistakes when Writing Them
/faqs/okr-examples-and-how-to-...OKR Examples: How to Write Objectives and Key Results
/faqs/committed-aspirational-o...Committed vs. Aspirational OKRs: What’s the Difference?
/faqs/how-to-grade-okrsHow to Grade and Score your OKRs
/faqs/best-free-okr-tools-soft...What are Some Free OKR Tools to Help with Goal Setting?
/faqs/how-to-find-company-why-...How to Find the "Why" of Your Company
/faqs/cascading-top-down-okr-e...Cascading Top-Down OKRs: What are Some Examples?
/faqs/bottom-up-okrs-definitio...Bottom-up OKRs: What are Some Examples?
/faqs/how-improve-okrs-when-no...How to Improve OKRs When They’re not Working
/faqs/okrs-for-personal-life-g...OKRs for Personal Goals: How do They Work?
/get-examplesGet Examples
/okrs-explainedSubdomain the new course
/okrs-explainedSubdomain Text duplicate the new course
/okrs-explainedText duplicate OKR Training
/get-inspiredText duplicate Stories
/get-feedbackText duplicate Feedback
/get-examplesExamples & Resources
/about-usText duplicate About
/editorial-staffText duplicate Editorial Team
/the-bookBuy the Book
https://twitter.com/WhatMatter...External No Text
https://www.facebook.com/whatm...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.whatmatters.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (117 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 1,749 referring domains.
This page has 8,281 backlinks.
This page has backlinks from 1,202 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.whatmatters.com
What Matters
OKRs—Objectives and Key Results—can propel you and your team to achieve the audacious, like Google. Learn how with OKR success stories, FAQs, and resources by John Doerr's team.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Matters79%Check
Matters team66%Check
OKRs56%Check
Team54%Check
Key54%Check
John54%Check
Learn54%Check
Results54%Check
Objectives54%Check
Key Results54%Check

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