Williamsgroup.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
71% 
Page structure
66% 
Link structure
73% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.75 s
File size
155.30 kB
Words
1412
Media files
20
Number of links
111 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Car & Motorcycle Dealer | Manchester, Cheshire, Merseyside | Williams Group
The page title should be shorter than 580 pixels. It is 702 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Williams Group offers cars & motorcycles, parts, servicing & Motability at our retailers in NW England. Browse our website to discover excellent vehicle options available for you at our dealerships.
The meta description is too long: 1204 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.williamsgroup.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, user-scalable=yes
robotsEmpty
descriptionWilliams Group offers cars & motorcycles, parts, servicing & Motability at our retailers in NW England. Browse our website to discover excellent vehicle options available for you at our dealerships.
google-site-verificationgErdLsx_Xd0caCGJjFGT3OaS_9X4m5RSSUpDMbvB-sU
facebook-domain-verificationEmpty
msvalidate.0167271C9270C64BF3882758E2F2343763
messages{"widgets\/modules\/featured-stock":{"{price}\/month ({financeType})":"{price}\/month ({financeType})","{price}\/month":"{price}\/month"},"widgets\/car-cloud":{"Save":"Save","Saved":"Saved"}}
format-detectiontelephone=no
langen-gb
twitter:cardsummary
twitter:site@Williams_BMW
twitter:titleEmpty
twitter:descriptionEmpty
twitter:imageEmpty
og:titleEmpty
og:descriptionEmpty
og:imageEmpty
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 28.57 words is high.
This page contains 1412 words. That's ok.
38.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 28 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...85921f393/1726747355/images/preload.webpNo alt attribute provided
...1f393/1726747355/images/print-header.jpgPrint Header
...b38685921f393/1726747355/images/logo.pngWilliams Group
...85/auto-client/placeholder/grey_11_5.gifNew BMW Motorrad R 1300 GS AdventureNew BMW Motorrad R 1300 GS Adventure
...85/auto-client/placeholder/grey_11_5.gifWILLIAMS BMW APPROVED USEDWILLIAMS BMW APPROVED USED
...85/auto-client/placeholder/grey_11_5.gifApproved Used OfferApproved Used Offer
...85/auto-client/placeholder/grey_11_5.gif‎ ‎
...85/auto-client/placeholder/grey_11_5.gifBMW All-Electric RangeBMW All-Electric Range
...85/auto-client/placeholder/grey_11_5.gifRange Rover and Range Rover SportRange Rover and Range Rover Sport
...85/auto-client/placeholder/grey_11_5.gifBMW M 1000 RBMW M 1000 R
...85/auto-client/placeholder/grey_11_5.gifWELCOME TO WILLIAMSWELCOME TO WILLIAMS
..._85/auto-client/placeholder/grey_9_3.gifNo alt attribute provided
..._85/auto-client/placeholder/grey_1_1.gifNo alt attribute provided
..._85/auto-client/placeholder/grey_1_1.gifNo alt attribute provided
..._85/auto-client/placeholder/grey_1_1.gifNo alt attribute provided
..._85/auto-client/placeholder/grey_1_1.gifNo alt attribute provided
..._85/auto-client/placeholder/grey_7_2.gifNo alt attribute provided
...85/auto-client/placeholder/grey_16_9.gifBMW Group Celebrate Another Successful Year at Business Car Awards 2024BMW Group Celebrate Another Successful Year at Business Car Awards 2024
...85/auto-client/placeholder/grey_16_9.gifMINI at Goodwood 2024: The HighlightsMINI at Goodwood 2024: The Highlights
..._85/auto-client/placeholder/grey_3_4.gifTitleTitle

Page structure

H1 heading
(Critically important)
Welcome to Williams Group
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Welcome to Williams Group
H2 Williams have been delivering superior quality alongside exceptional customer service for more than 100 years, making us one of the most respected car and motorcycle retailers in the North West of ...
H3 BMW Group Celebrate Another Successful Year at Business Car Awards 2024
H3 MINI at Goodwood 2024: The Highlights
H3 Founded in 1909
H3 Empty heading
H3 Have you considered a new vehicle?
H4 Heading
H4 Contact
H4 Empty heading
H4 Read More
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/offers/Latest Offers
A-TITLE Latest Offers
/valuations/Value My Car
A-TITLE Value My Car
/aftersales/book-a-service/Nofollow Book a Service
A-TITLE Book a Service
https://facebook.com/WilliamsG...New window Nofollow External A-TITLE Facebook
https://twitter.com/Williams_B...New window Nofollow External A-TITLE Twitter
https://linkedin.com/company/w...New window Nofollow External A-TITLE LinkedIn
https://instagram.com/williams...New window Nofollow External A-TITLE Instagram
https://youtube.com/channel/UC...New window Nofollow External A-TITLE YouTube
https://www.tiktok.com/@willia...New window Nofollow External Subdomain A-TITLE TikTok
https://www.williamsgroup.co.uk/Subdomain IMG-ALT Williams Group
A-TITLE Williams Group
https://www.williamsgroup.co.uk/Home
A-TITLE Home
/buying-online/Buy Online
A-TITLE Buy Online
/ownership/My Account
A-TITLE My Account
/why-buy-from-williams/Why Buy From Williams
A-TITLE Why Buy From Williams
/our-brands/Our Brands
A-TITLE Our Brands
/bmw/BMW
A-TITLE BMW
/bmw/i-series/BMWi
A-TITLE BMWi
/mini/MINI
A-TITLE MINI
/motorrad/BMW Motorrad
A-TITLE BMW Motorrad
/jaguar/Jaguar
A-TITLE Jaguar
/land-rover/Land Rover
A-TITLE Land Rover
/select/Williams Select
A-TITLE Williams Select
/new-vehicles/New
A-TITLE New
/bmw/new-vehicles/Text duplicate BMW
A-TITLE BMW
/bmw/i-series/BMW i
A-TITLE BMW i
/mini/new-vehicles/Text duplicate MINI
A-TITLE MINI
/jaguar/new-vehicles/Text duplicate Jaguar
A-TITLE Jaguar
/land-rover/new-vehicles/Text duplicate Land Rover
A-TITLE Land Rover
/motorrad/new-bmw-bikes/Text duplicate BMW Motorrad
A-TITLE BMW Motorrad
/new-stock/search/Subdomain New Car Stock
A-TITLE New Car Stock
/used-vehicles/Used
A-TITLE Used
/bmw/used-vehicles/Text duplicate BMW
A-TITLE BMW
/mini/used-vehicles/Text duplicate MINI
A-TITLE MINI
/jaguar/used-vehicles/Text duplicate Jaguar
A-TITLE Jaguar
/land-rover/used-vehicles/Text duplicate Land Rover
A-TITLE Land Rover
/motorrad/used-bmw-bikes/Text duplicate BMW Motorrad
A-TITLE BMW Motorrad
/select/all-vehicles/Text duplicate Williams Select
A-TITLE Williams Select
/aftersales/Aftersales
A-TITLE Aftersales
/aftersales/online-service-mot...Online Service & MOT Booking
A-TITLE Online Service & MOT Booking
/tyre-shop/Subdomain Tyre Shop
A-TITLE Tyre Shop
/aftersales/service-plans/Service & Maintenance
A-TITLE Service & Maintenance
/aftersales/parts-and-accessor...Parts & Accessories
A-TITLE Parts & Accessories
/mot/Subdomain MOT Explained
A-TITLE MOT Explained
/offers/Offers
A-TITLE Offers
/new-vehicle-offers/New Car Offers
A-TITLE New Car Offers
/business-offers/Business Offers
A-TITLE Business Offers
/new-vehicle-offers/car-financ...Car Finance Explained
A-TITLE Car Finance Explained
/new-vehicle-offers/financial-...Vehicle Finance Health Check
A-TITLE Vehicle Finance Health Check
/williams-motability/Motability
A-TITLE Motability
/business/Business
A-TITLE Business
/recruitment/Careers
A-TITLE Careers
https://www.williamsgroup.co.uk/Trivial anchor text
More
A-TITLE More
/finance/Finance
A-TITLE Finance
/contact-us/Contact Us
A-TITLE Contact Us
/about-us/About Us
A-TITLE About Us
/news/News
A-TITLE News
/used-vehicles/Search
A-TITLE Search
/contact-us/Contact
A-TITLE Contact
/valuations/Valuations
A-TITLE Valuations
/contact-us/No Text
/ownership/Text duplicate My Account
A-TITLE My Account
/contact-us/Call
A-TITLE Call
/contact-us/Call Us
A-TITLE Call Us
/used-vehicles/Subdomain RESERVE YOUR NEXT CAR ONLINE FOR JUST £99
A-TITLE RESERVE YOUR NEXT CAR ONLINE FOR JUST £99
https://www.williamsgroup.co.uk/Homepage
/motorrad/new-bmw-bikes/r-1300...Subdomain New BMW Motorrad R 1300 GS Adventure IN OUR SHOWROOM NOW FIND OUT MORE
IMG-ALT New BMW Motorrad R 1300 GS Adventure
A-TITLE New BMW Motorrad R 1300 GS Adventure
/bmw/offers/approved-used-bmw-...Subdomain WILLIAMS BMW APPROVED USED Special Offer on BMW 118i Sport Discover offer
IMG-ALT WILLIAMS BMW APPROVED USED
A-TITLE WILLIAMS BMW APPROVED USED
/jaguar/offers/approved-used-i...Subdomain Approved Used Offer Jaguar I-PACE DISCOVER MORE
IMG-ALT Approved Used Offer
A-TITLE Approved Used Offer
/mini/offers/free-insurance/Subdomain ONE YEAR FREE INSURANCE FIND OUT MORE
/bmw/new-car-offers/search/?pa...Subdomain BMW All-Electric Range 5-Year PCP on New BMW Discover your next BMW
IMG-ALT BMW All-Electric Range
A-TITLE BMW All-Electric Range
/land-rover/offers/insurance-i...Subdomain Range Rover and Range Rover Sport Land Rover Insurance Initiative Find Out More
IMG-ALT Range Rover and Range Rover Sport
A-TITLE Range Rover and Range Rover Sport
/motorrad/bike-offers/m-1000-r/Subdomain BMW M 1000 R LOW 4.9% APR Representative Only in September 2024. DISCOVER THIS OFFER
IMG-ALT BMW M 1000 R
A-TITLE BMW M 1000 R
/our-brands/Subdomain WELCOME TO WILLIAMS THE DIFFERENCE IS WILLIAMS Our reputation has been built by delivering a difference to all our customers. A difference that as a family b...
IMG-ALT WELCOME TO WILLIAMS
A-TITLE WELCOME TO WILLIAMS
/history/Over 100 Years of Williams Serving the community for over 100 years
A-TITLE Over 100 Years of Williams
/contact-us/14 Modern Centres Across the North West of England
A-TITLE 14 Modern Centres
/buying-online/Buy Online With Williams Purchase your next vehicle online
A-TITLE Buy Online With Williams
/why-buy-from-williams/Why Buy From Williams What makes us so different?
A-TITLE Why Buy From Williams
/bmw/A-TITLE Visit BMW
/bmw/i-series/A-TITLE Visit BMWi
/mini/A-TITLE Visit MINI
/motorrad/A-TITLE Visit BMW Motorrad
/jaguar/A-TITLE Visit Jaguar
/land-rover/A-TITLE Visit Land Rover
/select/A-TITLE Visit Williams Select Premium Used Cars
/williams-motability/A-TITLE Visit Motability
/about-us/About Us Over 100 Years Of Williams Starting out as a family run business in 1909, Williams Group has grown over the years, emerging as one of the most admir...
A-TITLE About Us
/buying-online/Get Started Today
A-TITLE Get Started Today
/offers/Offers Williams latest offers and promotions
A-TITLE View Offers
/williams-motability/Motability Get started on your Motability journey today
A-TITLE Find Out More
/aftersales/online-service-mot...Aftersales Online Service and MOT booking at Williams
A-TITLE Book a Service
/recruitment/Careers Interested in joining Williams Motor Group?
A-TITLE More Details
/contact-us/Locations Find Your Nearest Williams Centre Our friendly team looks forward to meeting you at one of our 14 modern centres. Find Us
A-TITLE Find Us
/news/bmw-group-triumph-busine...Subdomain IMG-ALT BMW Group Celebrate Another Successful Year at Business Car Awards 2024
A-TITLE BMW Group Celebrate Another Successful Year at Business Car Awards 2024
/news/bmw-group-triumph-busine...Subdomain Text duplicate BMW Group Celebrate Another Successful Year at Business Car Awards 2024
A-TITLE BMW Group Celebrate Another Successful Year at Business Car Awards 2024
/news/bmw-group-triumph-busine...Subdomain Trivial anchor text
Read More
A-TITLE Read More
/news/mini-goodwood-2024-highl...Subdomain IMG-ALT MINI at Goodwood 2024: The Highlights
A-TITLE MINI at Goodwood 2024: The Highlights
/news/mini-goodwood-2024-highl...Subdomain Text duplicate MINI at Goodwood 2024: The Highlights
A-TITLE MINI at Goodwood 2024: The Highlights
/news/mini-goodwood-2024-highl...Subdomain Text duplicate Trivial anchor text
Read More
A-TITLE Read More
/news/Read All News
A-TITLE Read All News
https://www.williamsgroup.co.uk/Clear all
A-TITLE Clear all
/used-vehicles/Subdomain Continue this search
A-TITLE Continue this search
/new-vehicles/New Cars
A-TITLE New Cars
/new-vehicle-offers/Text duplicate New Car Offers
A-TITLE New Car Offers
/site/make-an-enquiry/Nofollow Make an Enquiry
A-TITLE Make an Enquiry
/contact-us/Find Us
A-TITLE Find Us
https://facebook.com/WilliamsG...New window Nofollow External Text duplicate A-TITLE Facebook
https://twitter.com/Williams_B...New window Nofollow External Text duplicate A-TITLE Twitter
https://linkedin.com/company/w...New window Nofollow External Text duplicate A-TITLE LinkedIn
https://instagram.com/williams...New window Nofollow External Text duplicate A-TITLE Instagram
https://youtube.com/channel/UC...New window Nofollow External Text duplicate A-TITLE YouTube
https://www.tiktok.com/@willia...New window Nofollow External Subdomain Text duplicate A-TITLE TikTok
/site/cookies/Subdomain Cookies
A-TITLE Cookies
/site/terms-conditions/Subdomain Terms and Conditions
A-TITLE Terms and Conditions
/site/map/Subdomain Site Map
A-TITLE Site Map
/recruitment/Subdomain Text duplicate Careers
A-TITLE Careers
/site/privacy/Subdomain Privacy
A-TITLE Privacy
/site/legalnotices/Subdomain Legal
A-TITLE Legal
/complaints/Complaints
A-TITLE Complaints
/site/dca-complaints/Subdomain DCA Complaints
A-TITLE DCA Complaints
/data-preferences/Subdomain Data Preferences
A-TITLE Data Preferences
/about-us/gender-pay-gap-report/Subdomain Gender Pay Gap
A-TITLE Gender Pay Gap
/site/legalnotices/Subdomain Slavery
A-TITLE Slavery
/site/aftersales-terms-and-con...Subdomain Aftersales T&Cs
A-TITLE Aftersales T&Cs
http://www.gforces.co.uk/Nofollow External Subdomain NetDirector
A-TITLE This Link Will Open in a New Window
http://www.gforces.co.uk/Nofollow External Subdomain Automotive Ecommerce
A-TITLE This Link Will Open in a New Window

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.williamsgroup.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.75 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (155 kB).

HTTP Response Header

NameValue
serverCloudFront
content-typetext/html; charset=utf-8
dateMon, 23 Sep 2024 01:41:33 GMT
set-cookie83 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
access-control-allow-origin*
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; preload
x-frame-optionsSAMEORIGIN
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 2ffde5fadc46cbcc3a678e8713ed76b0.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P4
alt-svch3=":443"; ma=86400
x-amz-cf-idmVPI9Upo_NMwskfQKAu3u2stiE-xEhZpEbqNatmdZD0AUIMLYgk6lw==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 80 referring domains.
This page has 1,012 backlinks.
This page has backlinks from 74 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt generated at http://www.gforces.co.uk
User-agent: *
Allow: /
Disallow: */online-deposits/*
Disallow: */site/*
Disallow: */enquiry/*
Disallow: */new-car-variants/*
Disallow: */book-a-test-drive/*
Disallow: */api/*
Disallow: */ajax/*
Disallow: */search/*
Disallow: *order=*
Disallow: */vehicle-search/*
Disallow: */new-car-configurator/*
Disallow: */data-preferences/*
Disallow: */online-payments/*

User-agent: semaltspider
Disallow: /

Sitemap: https://www.williamsgroup.co.uk/sitemap.xml.gz

Similar sites

Search preview

www.williamsgroup.co.uk
Car & Motorcycle Dealer | Manchester, Cheshire, Merseyside | Wi...
Williams Group offers cars & motorcycles, parts, servicing & Motability at our retailers in NW England. Browse our website to discover excellent vehicle options available for you at our dealerships.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Williams Group97%Check
Williams96%Check
Group96%Check
Williams Motor Co83%Check
Williams Motor82%Check
BMW Group70%Check
Henry Williams66%Check
Williams latest66%Check
Motor65%Check
motorcycle62%Check
Show more keywords and terms

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