wmich.edu | Website SEO Review

Response time

0.20 s

File size

81.90 kB

Words

827

Media files

15

Number of links

65 internal / 15 external

Meta specifications 100% achieved

Title

(Critically important)

WMU Home | Western Michigan University

The length of the page title is perfect. (383 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Western Michigan University is about more than book smarts. It’s about your potential and your pursuit of purpose.

The length of the meta description is perfect. (704 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://wmich.edu/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
description	Western Michigan University is about more than book smarts. It’s about your potential and your pursuit of purpose.
Generator	Drupal 10 (https://www.drupal.org)
MobileOptimized	width
HandheldFriendly	true
viewport	width=device-width, initial-scale=1.0
msapplication-TileColor	#f1c500
theme-color	#f1c500
msapplication-config	/themes/custom/dxp_ui/browserconfig.xml
lang	en
charset	utf-8

Page quality 94% achieved

Content

(Critically important)

This page contains 827 words. That's ok.

32% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

11 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 18.7 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1.0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

Alt text (alternative text) is correctly used on all found images.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/themes/custom/dxp_ui/images/logo-horiz.svg	Western Michigan University
...es/custom/dxp_ui/images/logo-primary.svg	Western Michigan University
...-interior_0.jpg?h=e042596b&itok=g7YWc3UG	Students gathering in the Student Center.
...021/VisitUs.jpg?h=56d0ca2e&itok=sT_vjNXN	Group of students on main campus, near the fountains taking a selfie photo.
.../Living_2_0.jpg?h=56d0ca2e&itok=E8vUrZLh	Thriving community, students in the residence hall.
.../Mentorship.jpg?h=56d0ca2e&itok=uAFdhbxN	Faculty mentor with with Sam, a marketing student.
...at Western.jpeg?h=c6980913&itok=lOhycyVL	A student holding up a smartphone with the WellTrack app open.
...res small_0.jpg?h=c6980913&itok=KjD2qPJw	A student wearing her graduation cap and gown.
.../SC-outside.jpg?h=4b373b67&itok=krXRlX-G	Western's Student Center in the center of main campus.
...7/DSC00020B.jpg?h=c6980913&itok=zei1-wBL	A portrait of Kayde Moore in their graduation regalia.
...c 2024 team.jpg?h=1116cd87&itok=qAvS2sTY	Image
...06/DSC09938.jpg?h=c6980913&itok=CvLq0_D5	Image
...7/rebecca_0.jpg?h=b48b799b&itok=Zpj47Hx8	Rebecca Fraley
...om/dxp_ui/images/reporting-dark-mode.png	Budget

Page structure 43% achieved

H1 heading

(Critically important)

Western Michigan University Western Michigan University

Too many H1 headings

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Western Michigan University Western Michigan University
H1	Plan your visit
H2	Top links
H2	Main navigation
H2	Top links Duplicate text
H2	Main navigation Duplicate text
H2	It’s time to Rethink Smart
H2	Visit us
H2	Apply now
H2	Explore academics
H2	Thrive on campus
H2	Wellness at Western
H2	The Bronco Promise
H2	A place to belong
H2	Careers
H2	Research
H2	Global learning
H2	Bookstore
H2	The Bronco family
H2	News
H2	Arts administration grad thriving in community-driven theatre company
H2	Western’s women’s aviation team finishes fourth in ‘empowering’ cross-country race
H2	Hands-on experiences put engineering grad in driver's seat for career opportunities
H2	Brief trip, big impact: Journey abroad gives nursing student holistic perspective
H2	Events
H2	Footer menu
H2	Social
H3	9 of 10
H3	97%
H3	93%
H3	Counselor Education and Counseling Psychology Open House
H3	Healthcare Employer Networking and Career Preparation Event 2024
H3	DEAR EVAN HANSEN
H3	5K Remembrance Ruck March

Link structure 76% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

Internal Linking

External links

(Nice to have)

There are 15 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://wmich.edu/	Anchor	Skip to main content
https://wmich.edu/		IMG-ALT Western Michigan University A-TITLE Back to Western Michigan University home page
https://wmich.edu/apply		Apply
https://wmich.edu/directories		A–Z
https://wmich.edu/peoplesearch/		Find People
https://go.wmich.edu/s/	External Subdomain	goWMU
https://wmich.edu/visit		Visit
https://wmich.edu/academics		Academics
https://wmich.edu/admissions		Admissions
https://wmich.edu/finaid		Financial Aid
https://wmich.edu/students		Student Life
https://wmubroncos.com/	External	Athletics
https://wmich.edu/research		Research
https://secure.wmualumni.org/s...	External Subdomain	Give
https://wmich.edu/apply	Text duplicate	Apply
https://wmich.edu/directories	Text duplicate	A–Z
https://wmich.edu/peoplesearch/	Text duplicate	Find People
https://go.wmich.edu/s/	External Subdomain Text duplicate	goWMU
https://wmich.edu/visit	Text duplicate	Visit
https://wmich.edu/academics	Text duplicate	Academics
https://wmich.edu/admissions	Text duplicate	Admissions
https://wmich.edu/finaid	Text duplicate	Financial Aid
https://wmich.edu/students	Text duplicate	Student Life
https://wmubroncos.com/	External Text duplicate	Athletics
https://wmich.edu/research	Text duplicate	Research
https://secure.wmualumni.org/s...	External Subdomain Text duplicate	Give
https://wmich.edu/visit		Schedule your visit
/admissions/freshmen?ref=infolink		First year
/transfer?ref=infolink		Transfer
/internationaladmissions		International
https://wmich.edu/grad/apply		Graduate
https://wmich.edu/visit		Visit us Learn and live in the No. 3 Best Metro Area in America for new college grads (Smart Asset, 2023). Visit our campus perfectly positioned between Chic... IMG-ALT Group of students on main campus, near the fountains taking a selfie photo.
https://wmich.edu/apply		Apply now Pursue a meaningful career at a University designed to develop the whole you. You’ll find everything you need to thrive intellectually, emotionally... IMG-ALT Thriving community, students in the residence hall.
https://wmich.edu/academics		Explore academics Experience-driven learning will give you a leg up when you’re ready to pursue a meaningful career. You can capitalize on the wealth of inte... IMG-ALT Faculty mentor with with Sam, a marketing student.
https://wmich.edu/about/facts	Anchor	9 of 10 Broncos are employed quickly, working in their field in jobs they like —2022-23 Career Outcomes Report Explore the data
https://wmich.edu/about/facts	Anchor	97% of Broncos had instructors who made them excited about learning —2022-23 Career Outcomes Report Explore the data
https://wmich.edu/about/facts	Anchor	93% of Broncos participate in experience-driven learning —2022-23 Career Outcomes Report Explore the data
https://wmich.edu/students/health		Wellness at Western Holistic wellness tools available to Broncos—WellTrack and Uwill—promote self-reflection and allow students to be proactive with their he... IMG-ALT A student holding up a smartphone with the WellTrack app open.
/finaid/aid-types/institutiona...		The Bronco Promise Free tuition and fees for up to five years for full-time, first-year students whose family has an adjusted gross income of $50,000 or less... IMG-ALT A student wearing her graduation cap and gown.
https://wmich.edu/students		A place to belong The new student center is the heart of campus where students can find community and belonging. IMG-ALT Western's Student Center in the center of main campus.
https://wmich.edu/career		Prepare to prosper
https://wmich.edu/research		Get started
https://wmich.edu/global		Discover the world
https://www.bkstr.com/westernm...	External Subdomain	Get your gear
/broncoguide/families		Family resources
https://wmualumni.org/	External	Alumni
/news/2024/07/75938		Arts administration grad thriving in community-driven theatre company IMG-ALT A portrait of Kayde Moore in their graduation regalia.
/news/2024/07/75918		Western’s women’s aviation team finishes fourth in ‘empowering’ cross-country race IMG-ALT Image
/news/2024/06/75861		Hands-on experiences put engineering grad in driver's seat for career opportunities IMG-ALT Image
/news/2024/06/75859		Brief trip, big impact: Journey abroad gives nursing student holistic perspective IMG-ALT Rebecca Fraley
https://wmich.edu/news		More news
/education/events/educationeve...		Counselor Education and Counseling Psychology Open House
/career/events/healthcare-fall...		Healthcare Employer Networking and Career Preparation Event 2024
https://wmich.edu/events/75745		DEAR EVAN HANSEN
/military/events/ruckmarch		5K Remembrance Ruck March
https://wmich.edu/events		More events
https://wmich.edu/apply		Apply to WMU
https://wmich.edu/visit		Schedule your campus visit
/admissions/requestinfo		Request info
https://wmualumni.org/	External	Alumni and Donors
https://wmich.edu/corporate		Businesses
https://wmich.edu/military		Veterans
https://wmich.edu/grandrapids		Grand Rapids
https://wmich.edu/about/kalamazoo		Kalamazoo
https://wmich.edu/node/32824		Online Education
https://wmed.edu/	External	Stryker School of Medicine
https://wmich.edu/x/dac-form		Accessibility
https://wmich.edu/campus-safety		Campus Safety Information and Resources
https://wmich.edu/hr		Human Resources
https://wmich.edu/maps		Maps
https://wmich.edu/parking		Parking
https://wmich.edu/contact		Contact WMU
/equity/nondiscriminationnotice		WMU Notice of Non-Discrimination
https://wmich.edu/about	Anchor	Land Acknowledgment Statement
https://www.tiktok.com/@wester...	External Subdomain	No Text
https://twitter.com/WesternMichU	External	No Text
https://www.facebook.com/weste...	External Subdomain	No Text
https://www.instagram.com/west...	External Subdomain	No Text
https://www.linkedin.com/schoo...	External Subdomain	No Text
https://wmich.edu/transparency		IMG-ALT Budget

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://wmich.edu/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.20 seconds.

The file size of the HTML document is fine (82 kB).

Page Speed

HTTP Response Header

Name	Value
cache-control	must-revalidate, no-cache, private
content-encoding	gzip
content-language	en
content-type	text/html; charset=UTF-8
expires	Sun, 19 Nov 1978 05:00:00 GMT
server	nginx
strict-transport-security	max-age=31622400; includeSubDomains; preload
x-content-type-options	nosniff
x-drupal-cache	HIT
x-drupal-dynamic-cache	MISS
x-frame-options	SAMEORIGIN
x-generator	Drupal 10 (https://www.drupal.org)
x-pantheon-styx-hostname	styx-fe3-a-697744c748-jjgcn
x-styx-req-id	82a87cb3-a256-11ef-bff3-ee23dfb8ae68
age	0
accept-ranges	bytes
via	1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
date	Thu, 14 Nov 2024 07:03:11 GMT
x-served-by	cache-chi-kigq8000084-CHI, cache-fra-eddf8230154-FRA, cache-fra-eddf8230128-FRA, cache-fra-eddf8230128-FRA
x-cache	MISS, MISS, MISS, MISS
x-cache-hits	0, 0, 0, 0
x-timer	S1731567791.409299,VS0,VE155
vary	Accept-Encoding, Cookie, Cookie
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 16,187 referring domains.

This page has 418,841 backlinks.

This page has backlinks from 9,949 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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wmich.edu

WMU Home | Western Michigan University

Western Michigan University is about more than book smarts. It’s about your potential and your pursuit of purpose.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Western	86%	Check
Western Michigan	84%	Check
Western Michigan University	83%	Check
Lake Michigan	57%	Check
Smart	52%	Check
WMU	46%	Check
pursuit	46%	Check
purpose	46%	Check
Visit	44%	Check
main	44%	Check
grad	44%	Check
campus visit	44%	Check
career	43%	Check
Bronco	43%	Check
drive	43%	Check
Event	43%	Check
Top	43%	Check
links	43%	Check
navigation	43%	Check
Bronco family	42%	Check
Student	40%	Check
campus	40%	Check
new	40%	Check
Wellness	40%	Check
community	40%	Check

Show more keywords and terms

Wmich.edu - SEO Checker

Task list of SEO Improvements 2 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

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Page quality 94% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 43% achieved

(Critically important)

(Important)

Heading structure

Link structure 76% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

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Most important keywords

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