Worcesterma.gov - SEO Checker

Overview of the SEO Check
Meta information
83% 
Page quality
74% 
Page structure
0% 
Link structure
75% 
Server
73% 
External factors
100% 
SEO Score
Response time
2.53 s
File size
90.00 kB
Words
972
Media files
23
Number of links
102 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | City of Worcester, MA
The length of the page title is perfect. (268 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the official governmental website for the City of Worcester, MA. Here you will find all city administration, services and information related to Worcester.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 1001 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionWelcome to the official governmental website for the City of Worcester, MA. Here you will find all city administration, services and information related to Worcester.
authorCity of Worcester, MA
google-site-verificationQunMKQSjbfsv-vIPzERXkh6Q8s9Ti467-0jNh5q_Nls
generatorWebGUI 7.10.28
DescriptionWelcome to the country's most vibrant and livable mid-sized city! With a population of more than 182,000 and more than 35,000 college students, Worcester is the second largest city in New England. Centrally located, the City is under an hour from Boston, Providence and Hartford.
langen
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8
Content-Script-Typetext/javascript
Content-Style-Typetext/css
Cache-Controlmust-revalidate
charsetutf-8

Test up to 1.000 webpages of worcesterma.gov with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 972 words. That's ok.
25.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (21). We recommend using a maximum of 19 tags for this page.
The following tag is repeated too often: posted:
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/template-images/logo.pngCity Seal and the Words The City of Worcester
/media/template-images/facebook.pngFacebook Button
/media/template-images/twitter.pngX Button
/media/template-images/youtube.pngYouTube Button
/media/template-images/instagram.pngInstagram Button
/media/template-images/city-seal.pngCity Seal
.../home-page/beaches-pools-spray-parks.jpgGroup of Children Playing at Splash Pad
/media/home-page/work-for-worcester.jpgGroup of People Huddling with Hands Together from Above
...ia/home-page/green-worcester-website.jpgDowntown Worcester Buildings Skyline with Green Backdrop
/media/home-page/now-next.jpgWorcester Now | Next Logo
/media/home-page/recycling.jpgGreen Recycling Arrows, Worcester Recycling Bin and Earth with Heart Graphic
/media/home-page/mobile-strategic-plan.jpgCity Hall from Above with Main Street in Front and Common/Trees Behind
/media/home-page/join-our-team.pngNo alt attribute provided
/media/home-page/dig-worcester.jpgIcon of File Folders and Digital Security
/media/highlights/miyawaki.jpgUrban Garden at Mercantile Center with Densely Planted Trees
/media/highlights/mobility-action-plan.jpgWorcester Mobility Action Plan Logo
/media/highlights/smart-energy-advice.jpgSmart Energy Advice Logo
/media/home-page/intro.jpgCity Hall Common with People Sitting on Benches
/media/template-images/social-media.pngFacebook, X, YouTube and Instagram Icons
/media/template-images/alert-worcester.pngALERTWorcester Logo
/media/template-images/city.pngCity of Worcester Seal Image
/media/template-images/wps.pngWorcester Public Schools Seal Image
/media/template-images/library.pngWorcester Public Library Logo

Page structure

H1 heading
(Critically important)
Welcome to Worcester, Massachusetts!
The H1 heading contains the words Welcome to! Use important keywords instead.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Worcester, Massachusetts!
H1 Welcome to Worcester!
H1 We Want You On Our Team!
H2 Beaches, Pools & Spray Parks
H2 Work for Worcester
H2 Green Worcester Dashboard
H2 Worcester Now | Worcester Next
H2 Recycling Information &amp Guidelines
H2 In the Spotlight
H2 News & Announcements
H2 Meetings & Events
H2 Learn Why Working for Worcester is so Great! Features include:
H2 Programs & Initiatives
H2 Welcome to Worcester
H3 American Rescue Plan Act (ARPA)
H3 Beaches, Pools & Spray Parks Duplicate text
H3 Draft FY25 - 29 Strategic Plan
H3 Movies on the Common
H3 Summer Fitness Series
H3 Your Vote Counts
H3 Informing Worcester
H3 Miyawaki/CoolPockets
H3 Mobility Action Plan
H3 Smart Energy Advice
H4 UPDATE: Heard St. Bridge Reopened
H4 Worcester Launches “Create the Vote” Campaign, Residents Invited to Design Election Day Stickers
H4 Worcester Public Library Closed to Public Friday Following Incident
H4 Beaches, Pools & Spray Parks Duplicate text
H4 Fight the Bite - Mosquito Protection
H4 Leaf & Yard Waste Drop-Off Sites Open
H4 Out to Lunch Festival & Farmers' Market
H4 Summer Fitness Series Duplicate text
H4 Firearms Basic Safety Course
H4 Civic Center Commission
H4 Standing Committee on Public Safety
H4 Indian Lake Neighborhood Meeting
H4 License Commission
H4 About Worcester
H4 Quick Links
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 25 external links on this page.
LinkAttributesAnchor text
https://www.worcesterma.gov/IMG-ALT City Seal and the Words The City of Worcester
A-TITLE City of Worcester, MA - Home
https://www.facebook.com/Cityo...External Subdomain IMG-ALT Facebook Button
A-TITLE City of Worcester Facebook Page
https://x.com/TweetWorcesterExternal IMG-ALT X Button
A-TITLE Follow the City of Worcester on X
https://www.youtube.com/user/c...External Subdomain IMG-ALT YouTube Button
A-TITLE City of Worcester YouTube Channel
http://instagram.com/cityofwor...External IMG-ALT Instagram Button
A-TITLE City of Worcester Instagram
https://www.worcesterma.gov/IMG-ALT City Seal
A-TITLE City of Worcester - Home
/announcementsGet Latest News
A-TITLE News & Announcements
/online-paymentsMake a Payment
A-TITLE Online Payments
/calendarMunicipal Calendar
A-TITLE Municipal Calendar
/city-clerk/certificates-licensesVital Records
A-TITLE Vital Records
/video-on-demandVideo on Demand
A-TITLE Video on Demand
https://www.worcesterma.gov/311Worcester 311
A-TITLE Worcester 311
/police/animal-controlAnimal Control
A-TITLE Animal Control
/police/investigations/crime-tipsAnonymous Crime Tips
A-TITLE Anonymous Crime Tips
https://www.worcesterma.gov/lawFile a Claim
A-TITLE File a Claim
/boards-commissionsBoards & Commissions
A-TITLE Boards & Commissions
/human-resources/employment-op...Job Opportunities
A-TITLE Job Opportunities
/city-clerk/certificates-licen...Business Certificates
A-TITLE Business Certificates
/finance/purchasing-bids/bids/...Open Bids
A-TITLE Open Bids
/city-clerk/ordinances-regulat...Ordinances & Regulations
A-TITLE Ordinances & Regulations
/permit-centerPermits & Licensing
A-TITLE Permits & Licensing
/parks/plan-an-eventPlan an Event
A-TITLE Plan an Event
/business-community-developmen...Start a Business
A-TITLE Start a Business
/city-clerk/certificates-licen...Dog Licenses
A-TITLE Dog Licenses
https://www.worcesterma.gov/parksParks & Recreation
A-TITLE Parks & Recreation
/parking/residential-parking-p...Resident Parking Program
A-TITLE Resident Parking Program
/streetsSeasonal Street Programs
A-TITLE Seasonal Street Programs
/finance/taxes-assessmentsTaxes & Assessments
A-TITLE Taxes & Assessments
/trash-recyclingTrash & Recycling
A-TITLE Trash & Recycling
/city-clerk/public-meetings/ag...Agendas & Minutes
A-TITLE Agendas & Minutes
/finance/taxes-assessments/pro...Property Records
A-TITLE Property Records
/finance/liens-auctions/munici...Real Estate Tax/CML
A-TITLE Real Estate Tax/CML
/finance/liens-auctions/public...Tax Foreclosures
A-TITLE Tax Foreclosures
/finance/payments-appeals-refu...Tax Payment History
A-TITLE Tax Payment History
/elections/voter-assistance/wh...Where Do I Vote?
A-TITLE Where Do I Vote?
/public-libraryPublic Library
A-TITLE Public Library
/public-schoolsPublic Schools
A-TITLE Public Schools
/senior-centerSenior Center
A-TITLE Senior Center
/veterans-servicesVeterans' Services
A-TITLE Veterans' Services
/youth-opportunitiesYouth Opportunities
A-TITLE Youth Opportunities
/site-mapA to Z...
/online-paymentsMake A Payment
A-TITLE Online Payments
https://www.worcesterma.gov/311Text duplicate Worcester 311
A-TITLE Worcester 311
/departmentsDepartments
A-TITLE Departments & Divisions
https://translate.google.com/t...External Subdomain العربية
A-TITLE Arabic
https://translate.google.com/t...External Subdomain 中文(简体)
A-TITLE Chinese (Simplified)
https://translate.google.com/t...External Subdomain 中文(香港)
A-TITLE Chinese (Traditional)
https://translate.google.com/t...External Subdomain Español
A-TITLE Spanish
https://translate.google.com/t...External Subdomain Français
A-TITLE French
https://translate.google.com/t...External Subdomain Polskie
A-TITLE Polish
https://translate.google.com/t...External Subdomain Português
A-TITLE Portuguese
https://translate.google.com/t...External Subdomain Tiếng Việt
A-TITLE Vietnamese
https://translate.google.com/External Subdomain More...
A-TITLE More Google Translation Options
/parks/activities/beaches-pool...Beaches, Pools & Spray Parks
A-TITLE Learn More - Beaches, Pools & Spray Parks
/human-resources/work-for-worc...Work for Worcester
A-TITLE Learn More - Work for Worcester
https://green.worcesterma.gov/External Subdomain Green Worcester Dashboard
A-TITLE Learn More - Green Worcester Dashboard
https://now-next.worcesterma.gov/External Subdomain Worcester Now | Worcester Next
A-TITLE Learn More - Worcester Now | Worcester Next
/trash-recycling/recyclingRecycling Information &amp Guidelines
A-TITLE Learn More - Recycling Information & Guidelines
https://www.worcesterma.gov/Anchor Previous
https://www.worcesterma.gov/Anchor Next
/city-manager/strategic-planIMG-ALT City Hall from Above with Main Street in Front and Common/Trees Behind
A-TITLE FY25 - 29 Strategic Plan
/resident-guideRESIDENTS
A-TITLE Resident Guide
/business-guideBUSINESSES
A-TITLE Business Guide
/government-guideGOVERNMENT
A-TITLE Government Guide
/visitor-guideVISITORS
A-TITLE Visitor Guide
https://www.worcesterma.gov/arpaAmerican Rescue Plan Act (ARPA) Learn More
A-TITLE Learn More - American Rescue Plan Act (ARPA)
/parks/activities/beaches-pool...Beaches, Pools & Spray Parks Learn More
A-TITLE Learn More - Beaches, Pools & Spray Parks
/city-manager/strategic-planDraft FY25 - 29 Strategic Plan Learn More
A-TITLE Learn More - Worcester's FY25 - 29 Draft Strategic Plan
/worcester-common-oval/movies-...Movies on the Common Learn More
A-TITLE Movies on the Common
/summer-fitnessSummer Fitness Series Learn More
A-TITLE Summer Fitness Series
/elections/your-vote-countsYour Vote Counts Learn More
A-TITLE Learn More - Your Vote Counts
/finance/document-center/unpai...List of Properties for Unpaid Fiscal 2023 Taxes
A-TITLE List of Properties for Unpaid Fiscal 2023 Taxes
https://www.worcesterma.gov/Anchor Latest News
A-TITLE Latest News & Press Releases
https://www.worcesterma.gov/Anchor Facebook
A-TITLE City of Worcester Official Facebook Feed
https://www.worcesterma.gov/Anchor Seasonal
A-TITLE Seasonal Information & Notices
/announcements/update:-heard-s...UPDATE: Heard St. Bridge Reopened MassDOT conducted its final inspection Wednesday, and the bridge has reopened. Posted: Thursday 08/15/24
A-TITLE Read More - UPDATE: Heard St. Bridge Reopened
/announcements/worcester-launc...Worcester Launches “Create the Vote” Campaign, Residents Invited to Design Election Day Stickers The City of Worcester’s Cultural Development Division and El...
A-TITLE Read More - Worcester Launches “Create the Vote” Campaign, Residents Invited to Design Election Day Stickers
/announcements/worcester-publi...Worcester Public Library Closed to Public Friday Following Incident All Worcester Public Library branches will remain closed to the public Friday. Posted: Th...
A-TITLE Read More - Worcester Public Library Closed to Public Friday Following Incident
/announcementsMore Announcements...
A-TITLE View All Announcements
https://www.facebook.com/Cityo...External Subdomain UPDATE: Due to the inclement weather, tonight's "Movies on the Common" will be moved to the JMAC, located at 20 Franklin Street.... Posted: Thursday 08/15/24...
https://www.facebook.com/Cityo...External Subdomain UPDATE on Indian Lake closure: The cyanobacteria bloom at Indian Lake persists and the advisory against water contact remains in place. Posted: Thursday 08/1...
https://www.facebook.com/Cityo...External Subdomain UPDATE ON HEARD ST. BRIDGE: MassDOT conducted its final inspection Wednesday, and the bridge has reopened. Traffic has resumed as normal. Additional work inv...
https://www.facebook.com/Cityo...External Subdomain In this episode of The Buzz, we discuss the new City of Worcester 311 Customer Service Center in Main South and all the services it offers to residents. Post...
https://www.facebook.com/Cityo...External Subdomain More News...
A-TITLE Official City of Worcester Facebook Page
/parks/activities/beaches-pool...Beaches, Pools & Spray Parks The City of Worcester has one pool, two spray parks and four beaches. The City is also home to three state beaches and pools. Al...
A-TITLE Learn More - Beaches, Pools & Spray Parks
/public-health/health-topics/f...Fight the Bite - Mosquito Protection Practice the 5 D's of mosquito protection during the months when mosquitoes are most active - Dress, DEET, Dusk, Dawn an...
A-TITLE Learn More - Fight the Bite - Mosquito Protection
/trash-recycling/residential-d...Leaf & Yard Waste Drop-Off Sites Open The Worcester Public Works Department operates three yard waste drop-off sites for all Worcester residents, open April ...
A-TITLE Learn More - Leaf & Yard Waste Drop-Off Sites Open
/worcester-common-oval/out-to-...Out to Lunch Festival & Farmers' Market Celebrating 14 years on the Worcester Common, the Out to Lunch Festival and Farmers' Market returns this summer with ...
A-TITLE Learn More - Out to Lunch Festival & Farmers' Market
/summer-fitnessSummer Fitness Series The goal of this program is to provide Worcester residents with opportunities to engage in healthy eating, active living, community bui...
A-TITLE Learn More - Summer Fitness Series
/seasonalMore Seasonal Information...
A-TITLE More Seasonal Information
https://www.worcesterma.gov/Anchor Municipal
A-TITLE Municipal Meetings & Events
/culture-eventsCulture
A-TITLE Culture Events
/police/calendar/firearms-basi...Firearms Basic Safety Course When: Monday 08/19/24 6:30 PM Where: police
A-TITLE Event Details - Firearms Basic Safety Course
/city-clerk/public-agency-meet...Civic Center Commission When: Tuesday 08/20/24 12:30 PM Where: Virtual Meeting
A-TITLE Event Details - Civic Center Commission
/city-clerk/public-agency-meet...Standing Committee on Public Safety When: Tuesday 08/20/24 5:30 PM Where: City Hall, Esther Howland Chamber, 455 Main Street
A-TITLE Event Details - Standing Committee on Public Safety
/police/calendar/indian-lake-n...Indian Lake Neighborhood Meeting When: Wednesday 08/21/24 6:00 PM Where: Panera Bread, 120 Gold Star Boulevard
A-TITLE Event Details - Indian Lake Neighborhood Meeting
/city-clerk/public-agency-meet...License Commission When: Thursday 08/22/24 10:00 AM Where: City Hall, Esther Howland Chamber, 455 Main Street
A-TITLE Event Details - License Commission
/calendarMore Events...
A-TITLE View All Events
/human-resources/work-for-worc...Text duplicate Work for Worcester
A-TITLE Learn More - Work for Worcester
/human-resources/employment-op...Employment Opportunities
A-TITLE Learn More - Employment Opportunities
https://opendata.worcesterma.gov/External Subdomain Informing Worcester Informing Worcester is the City's open data portal where all interested parties can obtain public information at no cost. Explore, visual...
IMG-ALT Icon of File Folders and Digital Security
A-TITLE Informing Worcester - Open Data Portal
/sustainability-resilience/res...Miyawaki/CoolPockets Worcester will soon be home to four new public spaces designed to reduce the impact of extreme heat in neighborhoods that need the most ...
IMG-ALT Urban Garden at Mercantile Center with Densely Planted Trees
A-TITLE Building Community Resilience through Planting Miyawaki Forests & Designing CoolPockets
/mobility/worcester-mobility-a...Mobility Action Plan The Mobility Action Plan aims to enhance our transportation network by better supporting safe, equitable and sustainable mobility choices.
IMG-ALT Worcester Mobility Action Plan Logo
A-TITLE Worcester Mobility Action Plan
/sustainability-resilience/ren...Smart Energy Advice Helping residents and small businesses make smart energy choices with the assistance of two Energy Advocates who work for the City!
IMG-ALT Smart Energy Advice Logo
A-TITLE Smart Energy Advice
/quick-factsQuick Facts
A-TITLE Quick Facts
/city-managerCity Manager
A-TITLE City Manager
/city-councilElected Officials
A-TITLE Elected Officials
/quick-factsText duplicate Quick Facts
A-TITLE Quick Facts
/development/special-projectsSpecial Projects
A-TITLE Special Projects
/city-clerk/worcester-historyWorcester History
A-TITLE Worcester History
/accessibilityAccessibility
A-TITLE Accessibility
/diversity-inclusionDiversity & Inclusion
A-TITLE Diversity & Inclusion
/employee-portalEmployee Portal
A-TITLE Employee Portal
/stay-connectedStay Connected
A-TITLE Stay Connected
http://www.bing.com/translatorExternal Subdomain Translate
A-TITLE Translate
/contact-usContact Us
A-TITLE Contact Us
https://www.youtube.com/embed/...External Subdomain Services Tour
A-TITLE Services Tour
/stay-connectedIMG-ALT Facebook, X, YouTube and Instagram Icons
A-TITLE Social Media
/emergency-communications/aler...IMG-ALT ALERTWorcester Logo
A-TITLE ALERTWorcester Information
https://www.worcesterma.gov/homeIMG-ALT City of Worcester Seal Image
A-TITLE Official City of Worcester Website
https://worcesterschools.org/External IMG-ALT Worcester Public Schools Seal Image
A-TITLE Worcester Public Schools Website
http://www.mywpl.org/External Subdomain IMG-ALT Worcester Public Library Logo
A-TITLE Worcester Public Library Website
https://www.worcesterma.gov/homeHome
A-TITLE City of Worcester - Home
/home?op=auth;method=initLogin
/disclaimerDisclaimer
A-TITLE Website Disclaimer
/privacy-policyPrivacy Policy
A-TITLE Privacy Policy
/site-mapSite Map
A-TITLE Site Map

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.worcesterma.gov/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.53 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

NameValue
dateSat, 17 Aug 2024 15:50:46 GMT
serverApache/2.2
last-modifiedSat, 17 Aug 2024 15:50:47 GMT
cache-controlmust-revalidate, max-age=1
content-typetext/html; charset=UTF-8
set-cookie79 Characters
varyAccept-Encoding
content-encodinggzip
content-length19719
strict-transport-securitymax-age=15552000; includeSubDomains
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,604 referring domains.
This page has 36,034 backlinks.
This page has backlinks from 1,818 different ip addresses.

Robots.txt

User-agent: Amazonbot
Disallow: /
User-agent: *
Disallow: *?op=auth
Disallow: *?op=account
Disallow: *?op=ajaxGetI18N
Disallow: *?op=makePrintable
Disallow: *?op=viewHelp
Disallow: *?op=viewHelpIndex
Disallow: /cgi-bin
Disallow: /extras
Disallow: /uploads
Disallow: /manage
Disallow: /home/hold
sitemap: http://www.worcesterma.gov/sitemap.xml

Search preview

www.worcesterma.gov
Home | City of Worcester, MA
Welcome to the official governmental website for the City of Worcester, MA. Here you will find all city administration, services and information related to Worcester.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Worcester97%Check
Worcester Public73%Check
Worcester residents69%Check
Informing Worcester69%Check
Heard St68%Check
Worcester 31167%Check
City66%Check
Welcome66%Check
Worcester Public Library64%Check
Official City56%Check

Test up to 1.000 webpages of worcesterma.gov with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions