Wrap.ngo - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
29% 
Link structure
7% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
175.30 kB
Words
1188
Media files
23
Number of links
272 internal / 39 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
WRAP - The Climate Crisis: Act Now
The length of the page title is perfect. (330 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wrap.ngo/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#092551
viewportwidth=device-width, initial-scale=1.0
msapplication-config/themes/custom/wrap_theme/images/favicon/browserconfig.xml
msapplication-tilecolor#092551
msapplication-tileimage/themes/custom/wrap_theme/images/favicon/mstile-150x150.png
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
langen
og:site_nameWRAP
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1188 words. That's ok.
22.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/wrap_theme/wrap-logo-uk.svgHome
/system/files/Recycle%20now-01_0.svgRecycle Now LogoRecycle Now Logo
...stem/files/Love food hate waste-01_0.svgLove Food Hate Waste LogoLove Food Hate Waste Logo
...VA-Consumption-Reporting-Promo-Block.jpgScope 3 GHG Measurement and Reporting Protocols for Food and Drink CoverVoluntary Agreement Reports 2022 Cover
...ual-Report-Promo-Block.jpg?itok=fd0S8zKAAnnual Report - Read the report nowAnnual Report - Read the report now
...nner-raspberry-318x318.jpg?itok=dZyzPFzPFood and drink
...Plastics-sheet-318x318.jpg?itok=-mksY2SCPlastic packaging
...xtiles-threads-318x318.jpg?itok=yXG6yU3nTextiles
...bottles-crates-318x318.jpg?itok=sDH17f2HCollections and recycling
...oca-Cola-European-Partners-Logo-01_0.svgCoca-Cola European Partners
/system/files/Google-Logo-01.svgGoogle Logo
/system/files/Nestle-Logo-01.svgNestle
...tem/files/Proctor-and-gamble-Logo-01.svgProctor and Gamble
/system/files/Pepsico-Logo-01.svgPepsico
/system/files/Sainsburys-Logo-01.svgJ Sainsbury
/system/files/Tesco-Logo-01.svgTesco
/system/files/Unilever-Logo-01.svgUnilever
...usy-streets-businesses.jpg?itok=n-uYYnmkBusiness voluntary agreements
...d-Banner-comp-output_1.jpg?itok=QnlFAIz7Citizen behaviour change
...-collection-RM-0788-CP.jpg?itok=EfkCD9mDTechnical support
...nteer-boxes_FD_0435_SS.jpg?itok=3rAuNhnNGrants and investments
.../Hero-C&R-bins-3979757.jpg?itok=HgwYmqrYPolicy and Insights
Video URLWidthHeight
...RUjKbTURfHlpKyaZjxHj7_QOe-iAOkvl6sUjU91c200113

Page structure

H1 heading
(Critically important)
The Plastics Pact Network: A proven model for eliminating plastic waste and pollution
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The Plastics Pact Network: A proven model for eliminating plastic waste and pollution
H1 Our Work for People and Planet
H2 Navigation - WRAP UK
H2 Important Links
H2 Additional Links
H2 What's new
H2 Latest news and reports.
H2 Rescue Me - Recycle and Recycle Week 2024
H2 Household Food Waste Collections: Communications guidance and templates
H2 Gate Fees report 2023-24
H2 Joint Procurement and Food Waste Collection Implementation Accelerator Programme
H2 Opportunities for prevention with household food waste collections
H2 Mainstreaming reusable and refillable packaging in the UK
H2 PackFlow Refresh 2023 reports
H2 Wales – second to no one (except Austria)
H2 Helping you protect the planet by changing the way things are produced, consumed, and disposed of.
H2 Helping you protect the planet by changing the way things are produced, consumed, and disposed of. Duplicate text
H2 Our work for People and Planet.
H2 Work with us.
H2 What we offer
H2 Important Links Duplicate text
H2 Connect With Us
H2 Sign up for the latest news & developments from WRAP
H2 Our Regional Offices
H2 Connect With Us Duplicate text
H2 Sign up for the latest news & developments from WRAP Duplicate text
H2 Additional Links Duplicate text
H3 Transforming the global food system
H3 Transforming the global plastic packaging value chain
H3 Changing the way that textiles and clothing are bought, used and re-used.
H3 Creating world-leading waste and resource systems
H3 NEW
H3 Taking action on the climate crisis
H3 Join the team
H3 At WRAP we want to change the world.
H3 Food and drink
H3 Plastic packaging
H3 Textiles
H3 Collections and recycling
H3 Business voluntary agreements
H3 Citizen behaviour change
H3 Technical support
H3 Grant and Investments
H3 Policy and insights
H3 London
H3 Banbury
H3 Wales
H3 Northern Ireland
H3 Australia
H3 USA
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (39) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wrap.ngo/Anchor Skip to main content
https://www.wrap.ngo/Anchor Skip to footer content
https://www.wrap.ngo/Subdomain IMG-ALT Home
A-TITLE Home
https://www.wrap.ngo/Subdomain WRAP
A-TITLE Home
https://www.wrap.ngo/about-usSubdomain Find out more
/taking-action/climate-change/...Creating a circular economy
/taking-action/climate-changeTackling climate change
/what-we-do/our-servicesOur services
/what-we-do/our-services/busin...Business voluntary agreements
/what-we-do/our-services/citiz...Citizen behaviour change
/what-we-do/our-services/grant...Grants and investments
/what-we-do/our-services/polic...Policy and insights
/what-we-do/our-services/techn...Technical support
/what-we-do/where-we-workWhere we work
/what-we-do/where-we-work/inte...Africa
/what-we-do/where-we-work/inte...Asia-Pacific
/what-we-do/where-we-work/inte...Europe
/what-we-do/where-we-work/inte...The Americas
/what-we-do/where-we-work/nort...Northern Ireland
/what-we-do/where-we-workUK
/what-we-do/where-we-work/walesWales
https://www.wrap.ngo/sectorsWho we work with
/sectors/farmers-growersFarmers and growers
/sectors/hospitality-food-serviceHospitality and food service
/sectors/local-authoritiesLocal authorities
/sectors/manufacturersManufacturers
/sectors/national-government-d...National government and departments
/sectors/non-government-organi...Non-government organisations
/sectors/packaging-producersPackaging producers
/sectors/retailers-brandsRetailers and brands
/sectors/textiles-producers-de...Textiles producers and designers
/sectors/trade-associationsTrade associations
/sectors/waste-management-repr...Waste management and reprocessors
/taking-action/food-drinkSubdomain Work with us
/taking-action/food-drink/init...Initiatives
/taking-action/food-drink/init...Courtauld Commitment 2030
/taking-action/food-drink/init...Food Waste Reduction Roadmap
/taking-action/food-drink/init...Subdomain Courtauld 2030 Water Roadmap
/taking-action/food-drink/init...Guardians of Grub
/taking-action/plastic-packagi...Australia Food Pact
/taking-action/food-drink/init...Subdomain FLAWLESS
/taking-action/food-drink/paci...Pacific Coast Food Waste Commitment
/taking-action/food-drink/actionsActions
/taking-action/food-drink/acti...Food waste reduction
/taking-action/food-drink/acti...Date labelling
/taking-action/food-drink/acti...Food redistribution
/taking-action/food-drink/acti...Water stress reduction
/taking-action/food-drink/acti...Greenhouse gas emissions reduction
/taking-action/citizen-behavio...Text duplicate Citizen behaviour change
/resources?type=All&field_init...Subdomain Resources
/taking-action/food-drink/key-...Subdomain Key resources
/resources?type=1498&field_ini...Subdomain Reports
/resources?type=1499&field_ini...Subdomain Guides
/resources?type=1500&field_ini...Subdomain Case studies
/resources?field_initiatives_t...Subdomain Tools
/resources/report/courtauld-co...Subdomain The Courtauld Commitment 2030 Milestone Report 2023
A-TITLE The Courtauld Commitment 2030 Milestone Report 2023
/taking-action/plastic-packagingSubdomain Text duplicate Work with us
/taking-action/plastics-packag...Text duplicate Initiatives
/taking-action/plastic-packagi...Subdomain Global Treaty to End Plastic Pollution
/taking-action/plastic-packagi...Subdomain The Plastics Pact Network
A-TITLE The Plastics Pact Network
/taking-action/plastic-packagi...Subdomain Collaborative partnerships
/taking-action/plastic-packagi...UK Plastics Pact
https://www.wrap.ngo/Subdomain Text duplicate Actions
/taking-action/plastic-packagi...Plastic bags and wrapping
/taking-action/plastic-packagi...Subdomain Reuse and refill
/resources/report/eliminating-...Eliminating problem plastics
/resources/guide/design-guidan...Designing for recyclability
/taking-action/citizen-behavio...Text duplicate Citizen behaviour change
/resources?type=All&field_init...Subdomain Text duplicate Resources
/taking-action/plastics-packag...Text duplicate Key resources
/resources?type=1498&field_ini...Subdomain Text duplicate Reports
/resources?type=1499&field_ini...Subdomain Text duplicate Guides
/resources?type=1500&field_ini...Subdomain Text duplicate Case studies
/resources?type=1501&field_ini...Subdomain Text duplicate Tools
/resources/report/uk-plastics-...Subdomain The UK Plastics Pact Annual Report 2022-23
A-TITLE The UK Plastics Pact Annual Report 2022-23
/taking-action/textilesSubdomain Help us take action
/taking-action/textiles/initia...Text duplicate Initiatives
/taking-action/textiles/initia...Textiles 2030
/taking-action/textiles/textil...Textiles Action Network
/taking-action/textiles/initia...All textiles initiatives
/taking-action/textiles/actionsText duplicate Actions
/taking-action/textiles/action...Circular design for fashion and textiles
/taking-action/textiles/action...Circular business models for fashion and textiles
/taking-action/textiles/action...Closing the loop on materials in fashion and textiles
/taking-action/textiles/action...Subdomain Consumer behaviour
/resources?field_initiatives_t...Subdomain Text duplicate Resources
/taking-action/textiles/key-re...Subdomain Text duplicate Key resources
A-TITLE Key Textiles resources
/resources?type=1498&field_ini...Subdomain Text duplicate Reports
/resources?type=1499&field_ini...Subdomain Text duplicate Guides
/resources?type=1500&field_ini...Subdomain Text duplicate Case studies
/resources?type=1501&field_ini...Subdomain Text duplicate Tools
/resources/report/textiles-203...Subdomain Textiles 2030 Annual Progress Update 2022/23
A-TITLE Textiles 2030 Annual Progress Update 2022/23
/taking-action/collections-rec...Subdomain Text duplicate Find out more
/taking-action/collections-rec...Subdomain Strategy and support
/taking-action/collections-rec...Policy and insights for government
/taking-action/collections-rec...Consistency in collection systems
/taking-action/collections-rec...Markets and materials
/taking-action/collections-rec...Text duplicate Technical support
/taking-action/collections-rec...Operational areas
/taking-action/collections-rec...Commercial waste
/taking-action/collections-rec...Communications guidance
/taking-action/collections-rec...Household Waste Recycling Centres
/taking-action/collections-rec...Re-use and waste prevention
/taking-action/collections-rec...Recycling in urban areas
/taking-action/collections-rec...Service design
/taking-action/collections-rec...Tackling contamination
/taking-action/collections-rec...Subdomain Text duplicate Key resources
A-TITLE Key collections and recycling resources
/resources?type=1498&field_ini...Subdomain Text duplicate Reports
/resources?type=1499&field_ini...Subdomain Text duplicate Guides
/resources?type=1500&field_ini...Subdomain Text duplicate Case studies
/resources?type=1501&field_ini...Subdomain Text duplicate Tools
/taking-action/collections-rec...Webinars
https://wrap.org.uk/taking-act...External IMG-ALT Recycle Now Logo
/taking-action/citizen-behavio...Campaigns
/taking-action/citizen-behavio...Subdomain Recycle Week
A-TITLE Recycle Week
/taking-action/citizen-behavio...Text duplicate Resources
https://www.recyclenow.com/External Subdomain Citizen Site
https://wrap.org.uk/taking-act...External IMG-ALT Love Food Hate Waste Logo
/taking-action/citizen-behavio...Subdomain Text duplicate Campaigns
/taking-action/citizen-behavio...Subdomain Food Waste Action Week
A-TITLE Food Waste Action Week
/resources/campaign-assets?cam...Subdomain Text duplicate Resources
https://www.lovefoodhatewaste....External Subdomain Text duplicate Citizen Site
https://wrap.org.uk/resources?...External Text duplicate Reports
https://wrap.org.uk/resources?...External Text duplicate Guides
https://wrap.org.uk/resources?...External Text duplicate Case studies
/resources?field_initiatives_t...Subdomain Text duplicate Tools
https://wrap.org.uk/resources?...External Text duplicate Webinars
https://wrap.org.uk/resources/...External Campaign assets
/resources?type=All&field_init...Subdomain All resources
https://wrap.org.uk/resources/...External Archive
/resources?type=All&field_init...Subdomain Food
/resources?type=All&field_init...Subdomain Plastics
/resources?type=All&field_init...Subdomain Textiles
/resources?type=All&field_init...Subdomain Collections and recycling
/resources?type=All&field_init...Subdomain Text duplicate All resources
/resources/campaign-assets?cam...Subdomain Recycle Now
/resources/campaign-assets?cam...Subdomain Love Food Hate Waste
/resources/campaign-assets?cam...Subdomain Text duplicate All resources
/systemschangeIMG-ALT Scope 3 GHG Measurement and Reporting Protocols for Food and Drink Cover
https://wrap.org.uk/systemschangeExternal Read the reports
https://www.wrap.ngo/about-usAbout us
https://www.wrap.ngo/about-usOur vision
/about-us/our-planOur Plan
/about-us/our-history-and-impactOur history and impact
/about-us/our-work-with-charit...Our work with charitable funders
/about-us/governanceGovernance
/about-us/annual-reportAnnual Report
https://www.wrap.ngo/blogSubdomain Blog
https://wrap.org.uk/blog/2022/...External Podcast
/media-centre-news-views-and-i...Media Centre
/about-us/careers-wrapSubdomain Careers at WRAP
https://wrap.current-vacancies...External Subdomain Our vacancies
/about-us/careers-wrap/benefitsSubdomain Our benefits
/about-us/careers-wrap/our-cul...Subdomain Our culture
/about-us/careers-wrap/life-wrapSubdomain Life at WRAP
https://wrap.current-vacancies...External Subdomain Explore our vacancies
https://wrap.org.uk/about-us/a...External IMG-ALT Annual Report - Read the report now
https://www.wrap.ngo/what-we-doSubdomain What we do
A-TITLE What we do
/what-we-do/our-servicesSubdomain Text duplicate Our services
A-TITLE Our services
/what-we-do/our-services/busin...Subdomain Text duplicate Business voluntary agreements
A-TITLE Business voluntary agreements
/what-we-do/our-services/citiz...Subdomain Text duplicate Citizen behaviour change
A-TITLE Citizen behaviour change
/what-we-do/our-services/techn...Subdomain Text duplicate Technical support
A-TITLE Technical support
/what-we-do/our-services/grant...Subdomain Text duplicate Grants and investments
A-TITLE Grants and investments
/what-we-do/our-services/polic...Subdomain Policy and Insights
A-TITLE Policy and Insights
/what-we-do/where-we-workSubdomain Text duplicate Where we work
A-TITLE Where we work
/what-we-do/where-we-work/engl...Subdomain Text duplicate UK
A-TITLE UK
/what-we-do/where-we-work/inte...Subdomain International
A-TITLE International
/what-we-do/where-we-work/walesSubdomain Text duplicate Wales
A-TITLE Wales
/what-we-do/where-we-work/nort...Subdomain Text duplicate Northern Ireland
A-TITLE WRAP's work in Northern Ireland
/what-we-do/how-we-workSubdomain How we work
A-TITLE How we work
/what-we-do/how-we-work/gather...Subdomain Gather evidence
A-TITLE Gather evidence
/what-we-do/how-we-work/collab...Subdomain Collaborate
A-TITLE Collaborate
/what-we-do/how-we-work/facili...Subdomain Facilitate and deliver
A-TITLE Facilitate and deliver
/what-we-do/how-we-work/evaluateSubdomain Evaluate
A-TITLE Evaluate
https://www.wrap.ngo/sectorsSubdomain Sectors
A-TITLE Sectors
/sectors/farmers-growersSubdomain Text duplicate Farmers and growers
A-TITLE Farmers and growers
/sectors/hospitality-food-serviceSubdomain Text duplicate Hospitality and food service
A-TITLE Sectors > Hospitality and food service
/sectors/local-authoritiesSubdomain Text duplicate Local authorities
A-TITLE Local authorities
/sectors/manufacturersSubdomain Text duplicate Manufacturers
A-TITLE Manufacturers
/sectors/national-government-d...Subdomain Text duplicate National government and departments
A-TITLE National government and departments
/sectors/non-government-organi...Subdomain Text duplicate Non-government organisations
A-TITLE Non-government organisations
/sectors/packaging-producersSubdomain Text duplicate Packaging producers
A-TITLE Packaging producers
/sectors/retailers-brandsSubdomain Text duplicate Retailers and brands
A-TITLE Retailers and brands
/sectors/textiles-producers-de...Subdomain Text duplicate Textiles producers and designers
A-TITLE Textiles producers and designers
/sectors/trade-associationsSubdomain Text duplicate Trade associations
A-TITLE Trade associations
/sectors/waste-management-repr...Subdomain Text duplicate Waste management and reprocessors
A-TITLE Waste management and reprocessors
/sectors/waste-management-repr...Subdomain A Roadmap for the Organics Sector
/taking-actionSubdomain Taking action
A-TITLE Taking action
/taking-action/climate-changeSubdomain Climate change
A-TITLE Climate change
/taking-action/climate-change/...Subdomain Circular economy
A-TITLE Circular economy
/taking-action/climate-change/...Subdomain WRAP at COP
/taking-action/plastic-packagingSubdomain Plastic packaging
A-TITLE Plastic packaging
/taking-action/plastic-packagi...Subdomain Text duplicate Initiatives
/taking-action/plastic-packagi...Subdomain Text duplicate Sectors
/taking-action/plastic-packagi...Subdomain Text duplicate Key resources
A-TITLE Key resources for plastics and packaging research
/taking-action/food-drinkSubdomain Food and drink
A-TITLE Food and drink
/taking-action/food-drink/actionsSubdomain Text duplicate Actions
A-TITLE Actions
/taking-action/food-drink/food...Subdomain Food types
A-TITLE Food types
/taking-action/food-drink/init...Subdomain Text duplicate Initiatives
A-TITLE Initiatives
/taking-action/food-drink/sectorsSubdomain Text duplicate Sectors
A-TITLE Sectors
/taking-action/food-drink/key-...Subdomain Text duplicate Key resources
A-TITLE Key resources
/taking-action/textilesSubdomain Text duplicate Textiles
A-TITLE Textiles
/taking-action/textiles/initia...Subdomain Text duplicate Initiatives
A-TITLE Initiatives
/taking-action/textiles/actionsSubdomain Text duplicate Actions
A-TITLE Actions
/taking-action/textiles/key-re...Subdomain Text duplicate Key resources
A-TITLE Key resources
/taking-action/collections-rec...Subdomain Text duplicate Collections and recycling
A-TITLE Collections and recycling
/taking-action/collections-rec...Subdomain Delivering for government
A-TITLE Delivering for government
/taking-action/collections-rec...Subdomain Key operational areas
A-TITLE Key operational areas
/taking-action/collections-rec...Subdomain Consistency in collections
A-TITLE Consistency in collections
/taking-action/collections-rec...Subdomain Text duplicate Markets and materials
A-TITLE Markets and materials
/taking-action/collections-rec...Subdomain Text duplicate Technical support
A-TITLE Technical support
/taking-action/citizen-behavio...Subdomain Text duplicate Citizen behaviour change
A-TITLE Citizen behaviour change
/taking-action/citizen-behavio...Subdomain Delivering lasting behaviour change interventions
A-TITLE Delivering lasting behaviour change interventions
/taking-action/citizen-behavio...Subdomain Text duplicate Love Food Hate Waste
A-TITLE Love Food Hate Waste
/taking-action/citizen-behavio...Subdomain Text duplicate Recycle Now
A-TITLE Recycle Now
/taking-action/citizen-behavio...Subdomain Previous campaigns
A-TITLE Previous campaigns
https://www.wrap.ngo/resourcesSubdomain Text duplicate Resources
A-TITLE Resources
/resources?type=1498&field_ini...Subdomain Text duplicate Reports
A-TITLE Reports
/resources?type=1499&field_ini...Subdomain Text duplicate Guides
A-TITLE Guides
/resources?type=1500&field_ini...Subdomain Text duplicate Case studies
A-TITLE Case studies
/resources?type=1501&field_ini...Subdomain Text duplicate Tools
A-TITLE Tools
/resources/campaign-assetsSubdomain Text duplicate Campaign assets
A-TITLE Campaign assets
https://www.wrap.ngo/about-usText duplicate About us
A-TITLE About us
/about-us/our-planSubdomain Our plan
A-TITLE Our plan
/about-us/our-history-and-impactSubdomain Text duplicate Our history and impact
A-TITLE Our history and impact
/about-us/our-work-with-charit...Subdomain Text duplicate Our work with charitable funders
A-TITLE Our work with charitable funders
/about-us/governanceSubdomain Text duplicate Governance
A-TITLE Governance
https://wrap.org.uk/about-us/g...External Anchor Trustees
https://wrap.org.uk/about-us/g...External Anchor Senior Leadership Team
/about-us/annual-reportSubdomain Annual report
A-TITLE Annual report
https://www.wrap.ngo/media-centreSubdomain Text duplicate Media Centre
/about-us/careers-wrapSubdomain Text duplicate Careers at WRAP
A-TITLE We need passionate team members to help take on the world. Everyone at WRAP plays their part; our people are our most valuable asset.
https://wrap.current-vacancies...External Subdomain Text duplicate Our vacancies
/about-us/careers-wrap/benefitsSubdomain Text duplicate Our benefits
/about-us/careers-wrap/our-cul...Subdomain Text duplicate Our culture
A-TITLE The way we work is inspired by our ‘SHIFT’ values of Sustainability, Honesty, Integrity, Fairness and Teamwork.
/about-us/careers-wrap/life-wrapSubdomain Text duplicate Life at WRAP
https://beta.wrap.org.uk/blogExternal Subdomain Text duplicate Blog
https://beta.wrap.org.uk/media...External Subdomain Text duplicate Media Centre
https://beta.wrap.org.uk/External Subdomain Careers
https://www.wrap.ngo/tendersSubdomain Tenders
A-TITLE Tenders
/terms-conditionsSubdomain Terms & Conditions
/privacy-policySubdomain Privacy Policy
/cookies-policySubdomain Cookies Policy
/community-guidelinesSubdomain Community Guidelines
https://www.wrap.ngo/saml_loginLog in / Signup
/cookies-policySubdomain Text duplicate Cookies Policy
A-TITLE Cookies Policy
/privacy-policySubdomain Text duplicate Privacy Policy
A-TITLE Privacy Policy
/terms-conditionsSubdomain Text duplicate Terms & Conditions
A-TITLE Terms & Conditions
/community-guidelinesSubdomain Text duplicate Community Guidelines
A-TITLE Community Guidelines
/resources/report/plastics-pac...Subdomain Text duplicate Find out more
/taking-action/citizen-behavio...Subdomain Rescue Me - Recycle and Recycle Week 2024
/taking-action/citizen-behavio...Subdomain Household Food Waste Collections: Communications guidance and templates
/resources/report/gate-fees-re...Subdomain Gate Fees report 2023-24
/taking-action/collections-rec...Subdomain Joint Procurement and Food Waste Collection Implementation Accelerator Programme
/resources/report/opportunitie...Subdomain Opportunities for prevention with household food waste collections
/resources/report/mainstreamin...Subdomain Mainstreaming reusable and refillable packaging in the UK
/resources/report/packflow-ref...Subdomain PackFlow Refresh 2023 reports
/blog/2024/07/wales-second-no-...Subdomain Wales – second to no one (except Austria)
/taking-action/food-drinkSubdomain Text duplicate IMG-ALT Food and drink
A-TITLE Food and drink
/taking-action/food-drinkSubdomain Text duplicate Food and drink
/taking-action/plastic-packagingSubdomain Text duplicate IMG-ALT Plastic packaging
A-TITLE Plastic packaging
/taking-action/plastic-packagingSubdomain Text duplicate Plastic packaging
/taking-action/textilesSubdomain Text duplicate IMG-ALT Textiles
A-TITLE Textiles
/taking-action/textilesSubdomain Text duplicate Textiles
/taking-action/collections-rec...Subdomain Text duplicate IMG-ALT Collections and recycling
A-TITLE Collections and recycling
/taking-action/collections-rec...Subdomain Text duplicate Collections and recycling
/taking-actionSubdomain Focus areas
https://www.coca-cola.co.uk/New window External Subdomain IMG-ALT Coca-Cola European Partners
https://www.google.com/New window External Subdomain IMG-ALT Google Logo
https://www.nestle.co.uk/New window External Subdomain IMG-ALT Nestle
https://www.pg.co.uk/New window External Subdomain IMG-ALT Proctor and Gamble
http://www.pepsico.com/New window External Subdomain IMG-ALT Pepsico
https://www.sainsburys.co.uk/New window External Subdomain IMG-ALT J Sainsbury
https://www.tesco.com/New window External Subdomain IMG-ALT Tesco
https://www.unilever.co.uk/New window External Subdomain IMG-ALT Unilever
https://wrap.org.uk/taking-act...External Take action
/what-we-do/our-services/busin...Subdomain Text duplicate Business voluntary agreements
/what-we-do/our-services/citiz...Subdomain Text duplicate Citizen behaviour change
/what-we-do/our-services/techn...Subdomain Text duplicate Technical support
/what-we-do/our-services/grant...Subdomain Grant and Investments
/what-we-do/our-services/polic...Subdomain Text duplicate Policy and insights
https://www.wrap.ngo/blogSubdomain Text duplicate Blog
/about-us/careers-wrapSubdomain Text duplicate Careers
/community-guidelinesText duplicate Community Guidelines
https://www.wrap.ngo/contact-usSubdomain Contact Us
/cookies-policyText duplicate Cookies Policy
/media-centre-news-views-and-i...Text duplicate Media Centre
/privacy-policyText duplicate Privacy Policy
https://www.wrap.ngo/tendersText duplicate Tenders
/terms-conditionsText duplicate Terms & Conditions
/about-us/careers/equity-diver...Subdomain Equity, Diversity and Inclusion
/safeguarding-policySubdomain Safeguarding Policy
https://twitter.com/WRAP_NGOExternal A-TITLE Twitter
https://www.linkedin.com/compa...External Subdomain A-TITLE Linkedin
https://www.youtube.com/user/R...External Subdomain A-TITLE Youtube
https://wrap.us1.list-manage.c...New window External Subdomain Sign Up
https://www.wrap.ngo/Subdomain Visit site
https://www.wrap.ngo/Subdomain Text duplicate Visit site
https://wrapcymru.org.uk/External Text duplicate Visit site
/what-we-do/where-we-work/nort...Subdomain Visit page
https://www.wrap.ngo/asia-pacificSubdomain Text duplicate Visit site
https://wrap.ngo/americas/Text duplicate Visit site
https://twitter.com/WRAP_NGOExternal Text duplicate A-TITLE Twitter
https://www.linkedin.com/compa...External Subdomain Text duplicate A-TITLE Linkedin
https://www.youtube.com/user/R...External Subdomain Text duplicate A-TITLE Youtube
https://wrap.us1.list-manage.c...New window External Subdomain Text duplicate Sign Up
/cookies-policySubdomain Text duplicate Cookies Policy
A-TITLE Cookies Policy
/privacy-policySubdomain Text duplicate Privacy Policy
A-TITLE Privacy Policy
/terms-conditionsSubdomain Text duplicate Terms & Conditions
A-TITLE Terms & Conditions
/community-guidelinesSubdomain Text duplicate Community Guidelines
A-TITLE Community Guidelines
/terms-conditionsSubdomain terms & conditions
A-TITLE Terms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wrap.ngo/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (175 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 09 Sep 2024 10:47:35 GMT
content-typetext/html; charset=UTF-8
content-length30022
varyAccept-Encoding, Cookie
cache-controlmax-age=900, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 06 Sep 2024 14:48:27 GMT
etagW/"1725634107"
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
access-control-allow-origin*
content-encodinggzip
x-varnish27033747 21086989
age341
via1.1 varnish (Varnish/6.2)
x-varnish-cacheHIT
accept-rangesbytes
strict-transport-securitymax-age=63072000; includeSubDomains; preload
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 4,022 referring domains.
This page has 71,958 backlinks.
This page has backlinks from 2,917 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Opengraph images
Allow: /sites/default/files/styles/opengraph_image/
# Directories
Disallow: /core/
Disallow: /profiles/
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /scripts/
Disallow: /themes/
Disallow: /sites/default/files/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /index.php/faq/

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WRAP68%Check
Waste60%Check
plastic waste59%Check
plastic58%Check
plastic pollution55%Check
work54%Check
Food Waste54%Check
Waste Recycling53%Check
Plastics52%Check
Plastic Packaging51%Check
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