Newscientist.com - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
58% 
Page structure
54% 
Link structure
81% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
435.10 kB
Words
1210
Media files
54
Number of links
104 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
New Scientist | Science news, articles, and features
The length of the page title is perfect. (464 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.
The meta description is too long: 1002 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.newscientist.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=10
thumbnailhttps://www.newscientist.com/build/images/meta/new-scientist-social-meta-image.8f44ae95.png
apple-itunes-appapp-id=685937075
p:domain_verifye1ad6b074bd56738db29f7d0150698c9
google-site-verificationg3dfps28FN9AWREDHbKZdxR7HO8J8CndDmvLVebFaXg
descriptionScience news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.
keywordsscience, science news, science jobs, space, technology, physics, biology, astronomy, health, medicine, mathematics, science videos, science picture
langen-us
twitter:imagehttps://www.newscientist.com/build/images/meta/new-scientist-social-meta-image.8f44ae95.png
twitter:cardsummary_large_image
twitter:creator@newscientist
twitter:site@newscientist
twitter:descriptionScience news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.
twitter:titleNew Scientist | Science news, articles, and features
og:imagehttps://www.newscientist.com/build/images/meta/new-scientist-social-meta-image.8f44ae95.png
og:localeen_US
og:typewebsite
og:titleNew Scientist | Science news, articles, and features
og:urlhttps://www.newscientist.com/
og:site_nameNew Scientist
og:descriptionScience news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: Enjoy our expert-curated email newsletters delivered straight to your ...
  • Duplicate 2: Tours, cruises, expeditions and weekenders covering a range of scienti...
The average number of words per sentence of 35.13 words is high.
This page contains 1210 words. That's ok.
30.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=10" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
New Scientist
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 101 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 New Scientist
H2 This week's magazine
H2 Editor's picks
H2 Events
H2 Podcasts
H2 Video
H2 Fascinating stories created in partnership with New Scientist CoLab
H3 Explore by section
H3 Asteroid sampled by NASA may once have been part of an ocean world
H3 The neuroscientist harnessing the placebo effect to help soothe pain
H3 Nuclear fusion reaction releases almost twice the energy put in
H3 Newsletters
H3 Bizarre worm lizard not seen for 90 years found by landmine removers
H3 Why it takes so much work to grow plants in space
H3 Quantum computer uses a time crystal as a control dial
H3 World's biggest onshore wind turbine blades unveiled in China
H3 See antique clockwork marvels from China's Forbidden City
H3 Drought has hit the Panama Canal hard – can it survive climate change?
H3 Newsletters Duplicate text
H3 Science-inspired experiences
H3 Could mysterious marine fungi save us from antibiotic resistance?
H3 The gold hydrogen rush: Does Earth contain near-limitless clean fuel?
H3 A bold new take on quantum theory could reveal how reality emerges
H3 Can a blood sugar monitor really help boost your health?
H3 Why postmenopausal women are so crucial to our evolutionary success
H3 The surprising benefits of having an asymmetrical face, body and brain
H3 Why do we have taste buds in our heart and testicles?
H3 Science-inspired experiences Duplicate text
H3 Environment
H3 Health
H3 Physics
H3 Technology
H3 The radical new theory that wrinkles actually cause ageing
H3 Beyond Wegovy: Could the next wave of weight-loss drugs end obesity?
H3 Neuralink: What do brain implants do and why is Elon Musk making them?
H3 Don't stress: The scientific secrets of people who keep cool heads
H3 Discover the latest research in neuroscience and how we can maximise the power of our brains
H3 Join six leading experts who will be your guide to the rapidly evolving field of genetics
H3 Learn all about the cosmic cocktail, including evidence for the existence of dark matter in galaxies
H3 Uncover everything we know about the nature of matter
H3 Listen to our weekly science and technology round-up show, as well as your other favourite New Scientist podcasts
H3 Alzheimer’s from contaminated injections; Musk's Neuralink begins human trials; longest living dogs
H3 Earth’s Last Great Wild Areas – Simon Reeve on BBC series ‘Wilderness’
H3 Why AI won’t take your job just yet; how sound helps fungi grow faster; chickpeas grown in moon dust for first time
H3 Watch the latest science news, discoveries and big ideas from New Scientist's video team
H3 See antique clockwork marvels from China's Forbidden City Duplicate text
H3 Matthias Maurer: How to become a lunar astronaut
H3 The Future author Naomi Alderman: 'We wake up terrified of the future'
H3 Hassell and ESA unveil their concept for a permanent base on the moon
H3 Simon Reeve interview: In search of wilderness worth fighting for
H3 Manatees discovered in pristine but threatened underwater cave habitat
H3 To discover more visit colab.newscientist.com
H3 Inside the coming plastics revolution - the secret to circular manufacture
H3 Skin science and the emerging field of low-level laser therapy
H3 The complex challenges and opportunities for the pharmaceutical and biotech industries
H3 Our understanding of epilepsy is changing, raising the possibility of new therapies
H4 Space
H4 Mind
H4 Physics Duplicate text
H4 Life
H4 Space Duplicate text
H4 Technology Duplicate text
H4 Technology Duplicate text
H4 Video Duplicate text
H4 Environment Duplicate text
H4 Environment Duplicate text
H4 Environment Duplicate text
H4 Physics Duplicate text
H4 Health Duplicate text
H4 Health Duplicate text
H4 Mind Duplicate text
H4 Health Duplicate text
H4 Popular articles
H4 Health Duplicate text
H4 Health Duplicate text
H4 Technology Duplicate text
H4 Mind Duplicate text
H4 Instant Expert
H4 Instant Expert Duplicate text
H4 Evening Lecture
H4 Instant Expert Duplicate text
H4 Weekly
H4 CultureLab
H4 Weekly Duplicate text
H4 Explore all of our podcasts
H4 Video Duplicate text
H4 Video Duplicate text
H4 Video Duplicate text
H4 Video Duplicate text
H4 Video Duplicate text
H4 Video Duplicate text
H4 Environment Duplicate text
H4 Health Duplicate text
H4 Health Duplicate text
H4 Health Duplicate text
H4 Find us on social media
H4 Subscriptions
H4 Support
H4 Tools
H4 Legal and privacy
H4 © Copyright New Scientist Ltd.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.
LinkAttributesAnchor text
https://www.newscientist.com/A-TITLE Link to the homepage
/login/Sign in
A-TITLE Sign In page link
https://shop.newscientist.com/External Subdomain Shop
https://academy.newscientist.com/External Subdomain Courses
/science-events/Events
/tours/Tours
https://subscription.newscient...External Subdomain Subscribe now
/section/news/News
/section/features/Features
/sign-up/Newsletters
/podcasts/Podcasts
/video/Video
/article-type/comment/Comment
/section/culture/Culture
/crosswords/Crosswords
/issues/current/This week's magazine
/subject/health/Health
/subject/space/Space
/subject/physics/Physics
/subject/technology/Technology
/subject/environment/Environment
/subject/mind/Mind
/subject/humans/Humans
/subject/life/Life
/subject/mathematics/Mathematics
/subject/chemistry/Chemistry
/subject/earth/Earth
/subject/society/Society
https://shop.newscientist.com/External Subdomain Text duplicate Shop
https://academy.newscientist.com/External Subdomain Text duplicate Courses
/science-events/Text duplicate Events
/tours/Text duplicate Tours
https://subscription.newscient...External Subdomain Text duplicate Subscribe now
https://subscription.newscient...External Subdomain Text duplicate Subscribe now
/article/2415791-asteroid-samp...Space Asteroid sampled by NASA may once have been part of an ocean world A sample from the asteroid Bennu, brought back by the OSIRIS-REx mission, contains h...
/article/mg26134770-900-the-ne...Mind The neuroscientist harnessing the placebo effect to help soothe pain Features Subscriber-only
IMG-ALT The neuroscientist harnessing the placebo effect to help soothe pain
/article/2414681-nuclear-fusio...Physics Nuclear fusion reaction releases almost twice the energy put in News Subscriber-only
IMG-ALT Rendering of 192 laser beams as they reach the target in the center of the National Ignition Facility’s Target Chamber
/sign-up/Explore our newsletters
/article/2415875-bizarre-worm-...Life Bizarre worm lizard not seen for 90 years found by landmine removers News Subscriber-only
IMG-ALT Bizarre worm lizard not seen for 90 years found by landmine removers
/article/2415499-why-it-takes-...Space Why it takes so much work to grow plants in space News Subscriber-only
/article/2415611-quantum-compu...Technology Quantum computer uses a time crystal as a control dial News Subscriber-only
/article/2415985-worlds-bigges...Technology World's biggest onshore wind turbine blades unveiled in China News Free
/video/2415523-see-antique-clo...Video See antique clockwork marvels from China's Forbidden City Video Free
IMG-ALT Gilt-metal zimingzhong
/article/2416020-drought-has-h...Environment Drought has hit the Panama Canal hard – can it survive climate change? News Subscriber-only
/sign-up/Text duplicate Explore our newsletters
/tours/Find out more
/article/mg26134770-800-could-...Environment Could mysterious marine fungi save us from antibiotic resistance? DNA sampling is revealing fungi thriving throughout the oceans, from hydrotherm...
IMG-ALT Could mysterious marine fungi save us from antibiotic resistance?
/section/news/See more latest news
/article/mg26134760-500-the-go...Environment The gold hydrogen rush: Does Earth contain near-limitless clean fuel? Features Subscriber-only
IMG-ALT The gold hydrogen rush: Does Earth contain near-limitless clean fuel?
/article/mg26134762-400-a-bold...Physics A bold new take on quantum theory could reveal how reality emerges Features Subscriber-only
IMG-ALT A bold new take on quantum theory could reveal how reality emerges
/article/mg26134760-600-can-a-...Health Can a blood sugar monitor really help boost your health? Features Subscriber-only
IMG-ALT Can a blood sugar monitor really help boost your health?
/article/mg26134750-900-why-po...Health Why postmenopausal women are so crucial to our evolutionary success Features Subscriber-only
IMG-ALT Happy Female Walkers
/article/mg26134751-200-the-su...Mind The surprising benefits of having an asymmetrical face, body and brain Features Subscriber-only
IMG-ALT The surprising benefits of having an asymmetrical face, body and brain
/article/mg26134751-400-why-do...Health Why do we have taste buds in our heart and testicles? Features Subscriber-only
IMG-ALT 2C6AJB8 young man in yellow licks his chocolate ice cream
/tours/Text duplicate Find out more
/issue/3476/IMG-ALT New Scientist Default Image
/subject/environment/Text duplicate Environment
/article/mg26134760-500-the-go...The gold hydrogen rush: Does Earth contain near-limitless clean fuel?
/subject/health/Text duplicate Health
/article/mg26134760-600-can-a-...Can a blood sugar monitor really help boost your health?
/subject/physics/Text duplicate Physics
/article/mg26134762-400-a-bold...A bold new take on quantum theory could reveal how reality emerges
/subject/technology/Text duplicate Technology
/article/2414123-ai-can-better...AI can better retain what it learns by mimicking human sleep
/issue/3476/Read the latest issue
/issues/See past issues
/article/2414681-nuclear-fusio...Subdomain 1 Nuclear fusion reaction releases almost twice the energy put in
/article/2415791-asteroid-samp...Subdomain 2 Asteroid sampled by NASA may once have been part of an ocean world
/article/2416020-drought-has-h...Subdomain 3 Drought has hit the Panama Canal hard – can it survive climate change?
/article/2415821-ancient-hercu...Subdomain 4 Ancient Herculaneum scroll piece revealed by AI – here's what it says
/article/mg26134770-900-the-ne...Subdomain 5 The neuroscientist harnessing the placebo effect to help soothe pain
/article/2415301-the-best-new-...Subdomain 6 The best new science fiction books of February 2024
/article/2415469-mathematician...Subdomain 7 Mathematicians have finally proved that Bach was a great composer
/article/2415868-ocean-thunder...Subdomain 8 Ocean thunderstorms generate the most intense lightning ever observed
/article/2415718-extinct-elk-s...Subdomain 9 Extinct elk species had antlers that were too big to make sense
/article/2414677-strange-virus...Subdomain 10 Strange virus-like replicators discovered in the human gut
/article/2366093-the-radical-n...Health The radical new theory that wrinkles actually cause ageing Forget vanity, there is a much better reason to care about your laughter lines – wrinkles m...
IMG-ALT The wrinkled left side of William McElligott's face after being exposed to the sun
/article/mg25934470-900-beyond...Health Beyond Wegovy: Could the next wave of weight-loss drugs end obesity? Features Subscriber-only
IMG-ALT Beyond Wegovy: Could the next wave of weight-loss drugs end obesity?
/article/2414852-neuralink-wha...Technology Neuralink: What do brain implants do and why is Elon Musk making them? News Free
/article/mg24532700-600-dont-s...Mind Don't stress: The scientific secrets of people who keep cool heads Features Subscriber-only
IMG-ALT artwork
/science-eventsScience events
/science-events/brain-science-...Subdomain Instant Expert Discover the latest research in neuroscience and how we can maximise the power of our brains Join six leading brain scientists who will reveal...
IMG-ALT New Scientist Default Image
/science-events/the-genetics-r...Instant Expert Join six leading experts who will be your guide to the rapidly evolving field of genetics Event 9 Mar 2024
IMG-ALT New Scientist Default Image
/science-events/dark-side-of-t...Evening Lecture Learn all about the cosmic cocktail, including evidence for the existence of dark matter in galaxies Event 21 Feb 2024
IMG-ALT New Scientist Default Image
/science-events/particle-physics/Instant Expert Uncover everything we know about the nature of matter Event 13 Apr 2024
IMG-ALT New Scientist Default Image
/podcasts/weekly-alzheimer-s-f...Weekly Alzheimer’s from contaminated injections; Musk's Neuralink begins human trials; longest living dogs Podcast Free
/podcasts/culturelab-earth-s-l...CultureLab Earth’s Last Great Wild Areas – Simon Reeve on BBC series ‘Wilderness’ Podcast Free
/podcasts/weekly-why-ai-won-t-...Weekly Why AI won’t take your job just yet; how sound helps fungi grow faster; chickpeas grown in moon dust for first time Podcast Free
/podcasts/Explore all of our podcasts New episodes every week, available wherever you listen to podcasts
/video/New Scientist's video team
/video/2415523-see-antique-clo...Text duplicate Video See antique clockwork marvels from China's Forbidden City Video Free
/video/2415461-matthias-maurer...Video Matthias Maurer: How to become a lunar astronaut Video Free
/video/2415406-the-future-auth...Video The Future author Naomi Alderman: 'We wake up terrified of the future' Video Free
/video/2414005-hassell-and-esa...Video Hassell and ESA unveil their concept for a permanent base on the moon Video Free
/video/2413401-simon-reeve-int...Video Simon Reeve interview: In search of wilderness worth fighting for Video Free
/video/2413243-manatees-discov...Video Manatees discovered in pristine but threatened underwater cave habitat Video Free
https://colab.newscientist.com/New window External Subdomain colab.newscientist.com
https://dow.colab.newscientist...New window External Subdomain Environment Inside the coming plastics revolution - the secret to circular manufacture The plastics industry is undergoing a revolution. A greater focus on c...
IMG-ALT top view of chemical plant
/article/2367158-skin-science-...Health Skin science and the emerging field of low-level laser therapy CoLab with Lyma
IMG-ALT Laser light
/article/2348022-the-future-of...Health The complex challenges and opportunities for the pharmaceutical and biotech industries CoLab with KPMG
/article/2348657-inside-the-fu...Health Our understanding of epilepsy is changing, raising the possibility of new therapies CoLab with UCB
https://www.instagram.com/news...New window Nofollow External Subdomain Instagram
https://www.facebook.com/newsc...New window Nofollow External Subdomain Facebook
https://www.twitter.com/newsci...New window Nofollow External Subdomain X / Twitter
https://www.tiktok.com/@newsci...New window Nofollow External Subdomain Tiktok
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
/benefits/Subscriber benefits
https://subscription.newscient...External Subdomain Gift
/subscribe/studentdiscount/Student & graduate
https://landing.newscientist.c...External Subdomain Educational
https://landing.newscientist.c...External Subdomain Corporate
/help/Help
/about/About us
https://experience.newscientis...External Subdomain Advertise
/freelancers/Write for us
/science-events/Text duplicate Events
https://jobs.newscientist.com/External Subdomain Science Jobs
https://colab.newscientist.com/External Subdomain CoLab
/in216-syndication-information/Syndication
/rss-feeds/RSS feeds
/contact-us/Contact us
/privacy/Privacy policy
/cookie-policy/Cookie policy
/terms/Terms & conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.newscientist.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.15 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (435 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
cache-controlpublic, s-maxage=86400
x-frame-optionsDENY
x-content-type-optionsnosniff
x-xss-protection1; mode=block
referrer-policyno-referrer, strict-origin-when-cross-origin
expiresWed, 07 Feb 2024 12:01:47 GMT
x-ns-authorizationno-auth
dateWed, 07 Feb 2024 13:19:25 GMT
age4659
varyX-NS-Authorization, Accept-Encoding
strict-transport-securitymax-age=31557600
x-is-sslyes
content-encodinggzip
accept-rangesnone
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 81,819 referring domains.
This page has 7,430,175 backlinks.
This page has backlinks from 51,478 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.newscientist.com
New Scientist | Science news, articles, and features
Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
New93%Check
New Scientist87%Check
Scientist81%Check
News79%Check
Science News73%Check
science68%Check
Science and Technology62%Check
Latest News61%Check
Health56%Check
Earth Science56%Check

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