Xpo.com - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
46% 
Page structure
75% 
Link structure
87% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.36 s
File size
29.80 kB
Words
286
Media files
9
Number of links
4 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
XPO – World-Class LTL Freight and Logistics Services
The length of the page title is perfect. (489 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
XPO (NYSE: XPO) is one of the largest providers of asset-based less-than-truckload (LTL) freight transportation shipping in North America.
The length of the meta description is perfect. (857 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.xpo.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionXPO (NYSE: XPO) is one of the largest providers of asset-based less-than-truckload (LTL) freight transportation shipping in North America.
langen-us
og:descriptionXPO (NYSE: XPO) is one of the largest providers of asset-based less-than-truckload (LTL) freight transportation shipping in North America.
og:titleXPO – World-Class LTL Freight and Logistics Services
og:urlhttps://www.xpo.com/
og:typewebsite
og:imagehttps://www.xpo.com/cdn/files/meta_photo.jpg
og:site_nameXPO

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 286 words on this page. Good pages should have about 800 words of useful content.
33.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: easy-to-use shipper tools:
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.xpo.com/cdn/files/xpo-logo.svgXPO logoXPO

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Your freight first
H2 Empty heading
H2 Select an option to get in touch
H3 Request a Quote
H3 Service Center Locator
H3 Log In
Some internal link anchor texts are too long.
There are too few (4) internal links on this page.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are 1 external links on this page.
LinkAttributesAnchor text
https://www.xpo.com/IMG-ALT XPO logo
https://www.xpo.com/driver-jobs/Drivers We reward experienced drivers with benefits and schedules that get you home each night. New drivers can start satisfying careers through our nationwi...
IMG-ALT An XPO truck driver standing in front of an XPO truck
https://jobs.xpo.com/go/Dock-W...External Subdomain Dockworkers We value our dockworkers and forklift operators. Join a safe workplace where you have access to opportunities to learn new skills.
IMG-ALT An XPO dockworker sitting on his forklift
/work-with-us/technicians-recr...Subdomain Mechanics We give you opportunities to work on all types of equipment. You'll have a range of options to grow your career with us.
IMG-ALT An XPO mechanic working on some electronics
/privacy-policy/Subdomain You can find out more by viewing our Privacy Policy.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.xpo.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.36 seconds.
The file size of the HTML document is fine (30 kB).

HTTP Response Header

NameValue
dateSat, 19 Oct 2024 08:06:35 GMT
x-frame-optionsDENY
expiresSat, 19 Oct 2024 08:09:27 GMT
cache-controlmax-age=300
varyAccept-Language,Accept-Encoding
content-languageen
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
cross-origin-opener-policysame-origin
content-encodinggzip
content-typetext/html; charset=utf-8
via1.1 google
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
x-envoy-upstream-service-time109
set-cookie191 Characters
x-volterra-locationfr4-fra
servervolt-adc
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,752 referring domains.
This page has 73,974 backlinks.
This page has backlinks from 1,363 different ip addresses.

Search preview

www.xpo.com
XPO – World-Class LTL Freight and Logistics Services
XPO (NYSE: XPO) is one of the largest providers of asset-based less-than-truckload (LTL) freight transportation shipping in North America.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
XPO75%Check
freight62%Check
LTL61%Check
LTL freight61%Check
XPO World-Class LTL60%Check
World-Class LTL Freight56%Check
world-class LTL54%Check
ship54%Check
Log54%Check
freight first50%Check

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