Abpi.org.uk - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
83% 
Page structure
70% 
Link structure
77% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
67.20 kB
Words
1072
Media files
32
Number of links
106 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Association of the British Pharmaceutical Industry
The length of the page title is perfect. (485 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.abpi.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionEmpty
keywordsEmpty
robotsFOLLOW,INDEX
pageid1433
theme-color#951B81
og.updated_time28/08/2024 10:33:52
langen
twitter:cardsummary_large_image
og:typewebsite
og:titleThe Association of the British Pharmaceutical Industry
og:descriptionThe ABPI exists to make the UK the best place in the world to research, develop and use new medicines. We represent companies of all sizes who invest in discovering the medicines of the future.
og:imageEmpty
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 29.07 words is high.
This page contains 1072 words. That's ok.
29.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/mmfn3sw5/abpi_logo_new.pngABPI Logo
/assets/images/search-dark-icon.svgSearch Icon
/assets/images/icon-arrow-right.svgArrow Icon
/assets/images/icon-arrow-right.svgArrow Icon
/assets/images/icon-arrow-right.svgArrow Icon
/assets/images/icon-arrow-right.svgArrow Icon
/assets/images/icon-arrow-right.svgArrow Icon
/assets/images/search-dark-icon.svgSearch Icon
/assets/images/burger-icon.svgMenu Icon
/assets/images/icon-search.svgSearch Icon
...th=968&height=457&rnd=133596398523470000A young girl in a wheelchair enthusiastically high fives a doctor.
...th=768&height=513&rnd=133256767435070000Doctor sat in in their surgery talking with a patient
...th=768&height=513&rnd=133256767440570000Close up of a scientist looking down a microscope
...th=768&height=513&rnd=133698343875030000Russell Abberley, Amgen UK & Ireland, steps up as Acting ABPI President
...th=768&height=513&rnd=133256767436770000Doctor sits next to an older patient lying in a bed in a hospital setting
...th=768&height=513&rnd=133377640147830000Latest Disclosure UK data: higher R&D spend, greater transparency and more partnership with the NHS
...th=968&height=457&rnd=133642948809500000Accelerating transformation: How to develop effective NHS-industry partnerships
...th=968&height=457&rnd=133642948808770000ABPI Manifesto 2024
...th=968&height=457&rnd=133256767445530000Nurses walking in corridor
...th=968&height=457&rnd=133513680186900000ABPI partnerships case study library
...th=768&height=513&rnd=133256767456730000Two team members working at a long office table while another stands and writes a post it note on the wall
...th=768&height=513&rnd=133497999273600000ABPI Industry Summit - Building trust in a time of change
...th=768&height=513&rnd=133256767428900000NICE/DSU/ABPI Masterclass: Methods for mapping health utilities for NICE
...th=768&height=513&rnd=133644669002100000PMCPA Code of Practice Seminar
...th=768&height=513&rnd=133455565174100000COP28
...th=768&height=513&rnd=133256767438700000Female scientist looking through microscope
...th=768&height=513&rnd=133044574521370000ABPI Code of Practice open on a green background
/media/mmfn3sw5/abpi_logo_new.pngABPI Logo
...f-tick.png?width=173&height=130&mode=maxPatient Information Forum - PIF Tick mark
/assets/images/twitter-footer.pngTwitter
/assets/images/LinkedIn.pngLinkedIn
/assets/images/YouTube.pngYouTube

Page structure

H1 heading
(Critically important)
The Association of the British Pharmaceutical Industry
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The Association of the British Pharmaceutical Industry
H1 Accelerating transformation: How to develop effective NHS-industry partnerships
H1 ABPI Manifesto for Investment, Health and Growth
H1 NHS Industry Case Studies Library
H1 ABPI partnerships case study library
H2 Latest news and blogs
H2 Events
H2 Key facts and figures for the pharmaceutical industry in the UK
H2 Key content hubs
H2 Publications
H3 Medicines are transforming our lives like never before.
H3 ABPI response to the Darzi Review: innovation must be at the heart of improvement
H3 Industry calls on government to boost investment in commercial clinical trial capacity
H3 Russell Abberley, Amgen UK & Ireland, steps up as Acting ABPI President
H3 Understanding medicines access: a look at the severity modifier and its impact
H3 Latest Disclosure UK data: higher R&D spend, greater transparency and more partnership with the NHS
H4 NICE/DSU/ABPI masterclass – Methods for the analysis of non-randomised, patient level data for the estimation of treatment effects
H4 ABPI Industry Summit - Building trust in a time of change
H4 NICE/DSU/ABPI Masterclass: Methods for mapping health utilities for NICE
H4 PMCPA Code of Practice Seminar
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.abpi.org.uk/Anchor Skip to Main content
https://www.abpi.org.uk/IMG-ALT ABPI Logo
/about-the-abpi/About the ABPI
/about-the-abpi/Text duplicate About the ABPI
/about-the-abpi/abpi-manifesto...ABPI Manifesto for Investment, Health and Growth
/about-the-abpi/abpi-10-year-s...ABPI 10 year strategy
/about-the-abpi/abpi-s-equalit...ABPI’s Equality, Diversity and Inclusion Strategy
/jobs-at-the-abpi/Jobs at the ABPI
/abpi-governance/ABPI Governance
/abpi-board/ABPI Board
/leadership-team/Leadership Team
/abpi-uk-nations/ABPI UK Nations
/abpi-uk-nations/abpi-cymru-wa...ABPI Cymru Wales
/abpi-uk-nations/abpi-northern...ABPI Northern Ireland
/abpi-uk-nations/abpi-scotland/ABPI Scotland
/publications/Publications
/international-trade-and-ip/International, trade and IP
/international-trade-and-ip/Text duplicate International, trade and IP
/international-trade-and-ip/in...International trade
/international-trade-and-ip/in...Intellectual property (IP)
/international-trade-and-ip/in...International regulation
/partnerships/Working in partnership
/partnerships/Text duplicate Working in partnership
/partnerships/working-with-the...Working with the NHS
/partnerships/working-with-the...NHS-Industry Partnership Case Studies Library
/partnerships/working-with-pat...ABPI Patient Advisory Council
/partnerships/working-with-pat...Working with patient organisations
/value-and-access/Valuing and accessing medicines
/value-and-access/Text duplicate Valuing and accessing medicines
/value-and-access/uk-medicine-...UK medicine pricing
/value-and-access/advanced-the...Advanced Therapy Medicinal Products (ATMPs)
/value-and-access/nice-methods...NICE methods and process evolution
/value-and-access/patient-acce...Patient access to combination therapies
/value-and-access/appropriate-...Appropriate prescribing
/r-d-manufacturing/regulatory-...Regulatory science
/value-and-access/medicine-sup...Medicine supply
/value-and-access/vaccines/Vaccines
/r-d-manufacturing/Research, development and manufacturing
/r-d-manufacturing/Text duplicate Research, development and manufacturing
/r-d-manufacturing/building-a-...Building a thriving environment for medicine discovery
/r-d-manufacturing/manufacturi...Manufacturing
/r-d-manufacturing/regulatory-...Text duplicate Regulatory science
/r-d-manufacturing/clinical-re...Clinical research
/r-d-manufacturing/genomics-in...Genomics in healthcare and research
/r-d-manufacturing/pharmacovig...Drug safety - pharmacovigilance
/r-d-manufacturing/the-use-of-...Research using animals
/r-d-manufacturing/people-cent...People-centred research
/reputation/Industry reputation
/reputation/Text duplicate Industry reputation
/reputation/abpi-2021-code-of-...ABPI 2021 Code of Practice
/reputation/disclosure-uk/Disclosure UK
/careers/abpi-exam/ABPI Medical Representatives Exam
/about-the-abpi/abpi-s-equalit...Text duplicate ABPI’s Equality, Diversity and Inclusion Strategy
https://www.valuingvaccines.or...New window External Subdomain Valuing Vaccines
https://www.uk-pharma-reputati...New window External Subdomain UK Pharma Reputation Index
/reputation/sustainability-in-...Sustainability
/health-data/Health data
/health-data/Text duplicate Health data
/health-data/the-principles-fo...ABPI health data principles
/health-data/health-data-and-n...Health data and new medicines
/health-data/building-trust-in...Building trust in health data use
/health-data/harnessing-the-op...Harnessing the opportunities
/health-data/enhancing-the-uk-...Enhancing the UK health data environment
/content-hubs/Content hubs
/content-hubs/Text duplicate Content hubs
/abpi-conference-2024/ABPI Conference 2024
https://www.abpi.org.uk/ukraine/Ukraine
/rare-diseases/Rare diseases
/antimicrobial-resistance/Antimicrobial resistance
https://www.abpi.org.uk/covid-19/COVID-19
/reputation/cop28/COP28
https://sector-insights-map.ab...External Subdomain Pharma Impact Map
/membership/ABPI Membership
/membership/Text duplicate ABPI Membership
/membership2/events/Events
/membership2/abpi-members-list/ABPI Members list
/membership/Become an ABPI member
/facts-figures-and-industry-data/Facts, figures and industry data
/facts-figures-and-industry-da...Industry and academia links survey 2022
https://www.abpi.org.uk/careers/Careers
/careers/job-case-studies/Jobs case studies
https://www.abpi.org.uk/media/News
https://www.abpischools.org.uk/External Subdomain Resources for schools
https://www.abpischools.org.uk/New window External Subdomain Text duplicate Resources for schools
/media/news/2024/september/abp...News | 11 September 2024 ABPI response to the Darzi Review: innovation must be at the heart of improvement The innovative pharmaceutical industry is ready to...
IMG-ALT Doctor sat in in their surgery talking with a patient
/media/news/2024/september/ind...News | 05 September 2024 Industry calls on government to boost investment in commercial clinical trial capacity Read More
IMG-ALT Close up of a scientist looking down a microscope
/media/news/2024/september/rus...News | 05 September 2024 Russell Abberley, Amgen UK & Ireland, steps up as Acting ABPI President Read More
IMG-ALT Russell Abberley, Amgen UK & Ireland, steps up as Acting ABPI President
/media/blogs/2024/august/under...Blog | 13 August 2024 Understanding medicines access: a look at the severity modifier and its impact Read More
IMG-ALT Doctor sits next to an older patient lying in a bed in a hospital setting
/media/blogs/2024/july/latest-...Blog | 05 July 2024 Latest Disclosure UK data: higher R&D spend, greater transparency and more partnership with the NHS Read More
IMG-ALT Latest Disclosure UK data: higher R&D spend, greater transparency and more partnership with the NHS
/publications/accelerating-tra...Read our report - Accelerating transformation: How to develop effective NHS-industry partnerships
/publications/abpi-manifesto-f...Read the ABPI Manifesto for Investment, Health and Growth
/partnerships/working-with-the...Explore the NHS Partnership Case Studies Library key aims
https://sector-insights-map.ab...External Subdomain Explore the Sector Insights Map
/membership2/events/2024/septe...30 September 2024 Event NICE/DSU/ABPI masterclass – Methods for the analysis of non-randomised, patient level data for the estimation of treatment effects NI...
IMG-ALT Two team members working at a long office table while another stands and writes a post it note on the wall
A-TITLE NICE/DSU/ABPI masterclass – Methods for the analysis of non-randomised, patient level data for the estimation of treatment effects
/membership2/events/2024/octob...17 October 2024 Event ABPI Industry Summit - Building trust in a time of change This year sees a whirlwind of change around the world, shaping politics, tech...
IMG-ALT ABPI Industry Summit - Building trust in a time of change
A-TITLE ABPI Industry Summit - Building trust in a time of change
/membership2/events/2024/novem...04 November 2024 Event NICE/DSU/ABPI Masterclass: Methods for mapping health utilities for NICE NICE and the ABPI invite you to the fourth and final event in...
IMG-ALT NICE/DSU/ABPI Masterclass: Methods for mapping health utilities for NICE
A-TITLE NICE/DSU/ABPI Masterclass: Methods for mapping health utilities for NICE
/membership2/events/2024/novem...13 November 2024 Event PMCPA Code of Practice Seminar The training will cover the requirements of the Code of Practice and procedures followed by the PMCPA, ...
IMG-ALT PMCPA Code of Practice Seminar
A-TITLE PMCPA Code of Practice Seminar
/membership2/events/See all our events
/facts-figures-and-industry-data/View more facts, figures and industry data
/reputation/cop28/Text duplicate COP28
https://www.abpi.org.uk/covid-19/Text duplicate COVID-19
/reputation/abpi-2021-code-of-...Text duplicate ABPI 2021 Code of Practice
/publications/the-value-of-ind...The value of industry clinical trials to the UK
/publications/reviewing-implem...Reviewing implementation in practice of the NICE Health Technology Evaluation Manual - CONNIE August 2024
/publications/unlocking-access...Unlocking access to future ATMPs in the UK
/publications/All Publications
/media/news/2022/july/abpi-awa...Find out more about our commitment to providing trustworthy health information.
A-TITLE ABPI awarded PIFTICK trusted healthcare information creator status
https://twitter.com/abpi_ukExternal IMG-ALT Twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://www.youtube.com/user/T...External Subdomain IMG-ALT YouTube
/contact-us/Contact us
https://www.abpi.org.uk/careers/Text duplicate Careers
https://mylearning.abpi.org.uk/New window External Subdomain ABPI Exam
https://www.abpischools.org.uk/New window External Subdomain ABPI Schools
/terms-conditions/Terms & conditions
/accessibility/Accessibility
https://www.abpi.org.uk/cookies/Cookie policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.abpi.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (67 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateThu, 12 Sep 2024 02:39:55 GMT
serverMicrosoft-IIS/10.0
cache-controlpublic, max-age=21600
content-encodinggzip
last-modifiedWed, 11 Sep 2024 23:29:08 GMT
set-cookie122 Characters
varyAccept-Encoding
request-contextappId=cid-v1:59675026-b3fd-43c0-8f7d-c686fd6d89d7
x-powered-byASP.NET
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,961 referring domains.
This page has 16,238 backlinks.
This page has backlinks from 1,395 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pharma68%Check
Industry66%Check
pharmaceutical industry66%Check
British Pharmaceutical Industry66%Check
Association62%Check
British62%Check
NHS industry55%Check
ABPI54%Check
Pharma Impact Map51%Check
Disclosure UK50%Check

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