Ashfords.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
91% 
Page quality
76% 
Page structure
48% 
Link structure
41% 
Server
69% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
47.80 kB
Words
555
Media files
46
Number of links
127 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UK Law Firm | Ashfords
The length of the page title is perfect. (213 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
With four UK offices and, through our international network, able to draw on legal expertise in over 70 countries worldwide – we’re lawyers you can count on to deliver.
The meta description is too long: 1023 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ashfords.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWith four UK offices and, through our international network, able to draw on legal expertise in over 70 countries worldwide – we’re lawyers you can count on to deliver.
viewportwidth=device-width, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
theme-color#125568
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 27 words is high.
This page contains 555 words. That's ok.
23.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
37 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/logo-white.svgAshfords
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
/images/linkedin-icon.svgNo alt attribute provided
/images/x-icon.svgNo alt attribute provided
/images/youtube-icon.svgNo alt attribute provided
/images/insta-icon.svgNo alt attribute provided
/images/search-icon.svgNo alt attribute provided
/images/mail-icon.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
/images/linkedin-icon.svgNo alt attribute provided
/images/x-icon.svgNo alt attribute provided
/images/youtube-icon.svgNo alt attribute provided
/images/insta-icon.svgNo alt attribute provided
/images/intro-graphic-desktop.svgNo alt attribute provided
/images/intro-graphic-mobile.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
.../seaspace-aparthotel-swimming-pool-1.jpgSeaspace Aparthotel Swimming Pool
/images/animated-arrow.svgNo alt attribute provided
/media/4b0kp2sw/aerial-shot-of-plymouth.jpgAerial Shot Of Plymouth
/images/animated-arrow.svgNo alt attribute provided
...ibtvi/ritorno-lounge-bristol-website.jpgRitorno Lounge Bristol Website
/images/animated-arrow.svgNo alt attribute provided
...vrflnnl/tamar-hosking-people-story-1.pngTamar Hosking People Story (1)
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
/media/ggsp4p5b/london-skyline.jpgLondon Skyline
/images/animated-arrow.svgNo alt attribute provided
/images/animated-arrow.svgNo alt attribute provided
/images/animated-arrow.svgNo alt attribute provided
/images/animated-arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
/images/logo-white.svgAshfords
/images/logo-blue.svgAshfords
/images/linkedin-icon.svgNo alt attribute provided
/images/x-icon.svgNo alt attribute provided
/images/youtube-icon.svgNo alt attribute provided
/images/insta-icon.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Autumn Budget 2024
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Autumn Budget 2024
H1 The latest healthcare & life sciences legal insights
H2 Search
H2 Lawyers you can count on to deliver
H2 Client stories
H2 Working at Ashfords...
H2 Latest news & insights
H2 Spotlight
H2 Sign up for legal insights
H5 Locations
H5 Follow us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ashfords.co.uk/IMG-ALT Ashfords
/expertiseExpertise
/expertiseText duplicate Expertise
/expertise/business-legal-serv...For Businesses
/expertise/business-legal-serv...Text duplicate For Businesses
/expertise/business-legal-serv...Banking & Finance
/expertise/business-legal-serv...Business Risk & Regulation
/expertise/business-legal-serv...Charity Law
/expertise/business-legal-serv...Commercial
/expertise/business-legal-serv...Commercial Disputes
/expertise/business-legal-serv...Construction & Infrastructure
/expertise/business-legal-serv...Corporate
/expertise/business-legal-serv...Employment
/expertise/business-legal-serv...Immigration
/expertise/business-legal-serv...Intellectual Property
/expertise/business-legal-serv...Planning & Infrastructure Consenting
/expertise/business-legal-serv...Privacy & Data
/expertise/business-legal-serv...Property Disputes
/expertise/business-legal-serv...Real Estate
/expertise/business-legal-serv...Restructuring & Insolvency
/expertise/business-legal-serv...Tax
/expertise/personal-legal-serv...For Individuals
/expertise/personal-legal-serv...Text duplicate For Individuals
/expertise/personal-legal-serv...Court of Protection & Vulnerable Persons
/expertise/personal-legal-serv...Family Law & Divorce
/expertise/personal-legal-serv...Immigration & Visas for Individuals
/expertise/personal-legal-serv...Personal Injury
/expertise/personal-legal-serv...Personal Insolvency
/expertise/personal-legal-serv...Private Wealth & Estates
/expertise/personal-legal-serv...Residential & Rural Property Conveyancing
/expertise/personal-legal-serv...Trusts & Trust Disputes
/expertise/personal-legal-serv...Wills & Inheritance Disputes
/expertise/sectorsSectors
/expertise/sectorsText duplicate Sectors
/expertise/sectors/energy-reso...Energy & Resource Management
/expertise/sectors/food-drink-...Food, Drink & the Rural Economy
/expertise/sectors/healthcare-...Healthcare, Digital Health & Life Sciences
/expertise/sectors/homes-regen...Homes & Regeneration
/expertise/sectors/marineMarine
/expertise/sectors/public-sect...Public Sector & Local Government
/expertise/sectors/retail-leisureRetail & Leisure
/expertise/sectors/technology-...Technology & Digital Transformation
/expertise/solutionsSolutions
/expertise/solutionsText duplicate Solutions
/expertise/solutions/business-...Business Scale-up Hub
/expertise/solutions/technolog...Technology Solutions
/insightsInsights
/insightsNews & Insights
/insights?type=articleArticles
/insights?type=blogBlogs
/insights/client-storiesClient Stories
/insights/downloadsDownloads
/insights?type=eventEvents
/insights?type=newsNews
/insights?type=podcastPodcasts
/insights?type=spotlightSpotlights
/insights?type=videoVideos
/careersCareers
/careersText duplicate Careers
/careers/legal-careersLegal Careers
/careers/business-services-pro...Business Services Professionals
/careers/early-careers/trainee...Trainee Opportunities
/careers/early-careersEarly Careers
/about-usAbout
/about-usAbout Ashfords
/about-us/environmentEnvironment
/about-us/communityCommunity
/about-us/cultureCulture
/about-us/diversityDiversity
/about-us/pricingPricing
/about-us/internationalInternational
/our-peopleFind a lawyer
/insights/spotlightsText duplicate Spotlights
/about-us/internationalText duplicate International
/our-locationsLocations
/newsletterSubscribe
/careersCareer opportunities
/about-us/pricingText duplicate Pricing
/contactContact us
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/Ashfords_LawNew window External No Text
https://www.youtube.com/user/a...New window External Subdomain No Text
https://www.instagram.com/ashf...New window External Subdomain No Text
/contactNo Text
/insights/spotlightsText duplicate Spotlights
/about-us/internationalText duplicate International
/our-locationsText duplicate Locations
/newsletterText duplicate Subscribe
/careersText duplicate Career opportunities
/about-us/pricingText duplicate Pricing
/contactText duplicate Contact us
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/Ashfords_LawNew window External No Text
https://www.youtube.com/user/a...New window External Subdomain No Text
https://www.instagram.com/ashf...New window External Subdomain No Text
/insights/articles/uk-autumn-b...Trivial anchor text
Read more
/insights/articles/the-latest-...Text duplicate Trivial anchor text
Read more
/about-usFind out more
/insights?type=csView All
/insights/client-stories/suppo...Subdomain Client Story Supporting SeaSpace with launch of Cornwall's first coastal aparthotel
IMG-ALT Seaspace Aparthotel Swimming Pool
/insights/client-stories/ashfo...Subdomain Client Story Ashfords act on sale of building to Plymouth City Council to support homeless families
IMG-ALT Aerial Shot Of Plymouth
/insights/client-stories/helpi...Subdomain Client Story Helping to secure major harbourside venue for Loungers
IMG-ALT Ritorno Lounge Bristol Website
/careersView vacancies
/insights/blog/a-day-in-the-li...Read Tamar's story
/insights/View all
/insights/articles/autumn-budg...Subdomain Article Autumn Budget 2024: employment and corporate tax updates
IMG-ALT London Skyline
/insights/articles/a-clean-ene...Subdomain Article A clean energy superpower?
/insights/articles/how-will-ch...Subdomain Article How will changes in the 2024 Budget impact the property market?
/insights/articles/autumn-budg...Subdomain Article Autumn Budget 2024: capital taxes
/insights?type=spotlightText duplicate View all
/insights/spotlights/the-build...New window Subdomain The Building Safety Hub
/insights/spotlights/in-house-...New window Subdomain In-House Legal
/insights/spotlights/the-power...New window Subdomain The power to disrupt – how AI will change business and the law
/insights/spotlights/the-lates...New window Subdomain The latest legal updates for businesses
/insights/spotlights/private-f...New window Subdomain Private finance initiatives – the handback process
/insights/spotlights/ashfords-...New window Subdomain Ashfords Unlocking AI Podcast
/insights?type=spotlightText duplicate View all
/newsletterSign up
/contact/bristolBristol
/contact/exeterExeter
/contact/londonLondon
/contact/plymouthPlymouth
https://uk.linkedin.com/compan...New window External Subdomain LinkedIn
https://twitter.com/Ashfords_LawNew window External Twitter
https://www.youtube.com/user/a...New window External Subdomain Youtube
https://www.instagram.com/ashf...New window External Subdomain Instagram
/policies-terms-and-conditions...Accessibility
/policies-terms-and-conditions...Applicant Privacy Notice
/policies-terms-and-conditions...Complaints Procedure
/policies-terms-and-conditions...Cookie Policy
/policies-terms-and-conditions...Fraud Warning
/policies-terms-and-conditions...Legal & Regulatory
/policies-terms-and-conditions...Modern Slavery & Human Trafficking Act
/policies-terms-and-conditions...Privacy Notice
/policies-terms-and-conditions...Reasonable Adjustment Policy
/about-us/pricingText duplicate Pricing
/site-mapSite Map
/newsletterText duplicate Subscribe
/unsubscribeUnsubscribe
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/Ashfords_LawNew window External No Text
https://www.youtube.com/user/a...New window External Subdomain No Text
https://www.instagram.com/ashf...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ashfords.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
set-cookie307 Characters
x-powered-byASP.NET
dateFri, 01 Nov 2024 17:30:06 GMT
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 571 referring domains.
This page has 29,884 backlinks.
This page has backlinks from 400 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# For all robots
User-Agent: *
Sitemap: https://www.ashfords.co.uk/sitemap.xml

Similar sites

Search preview

www.ashfords.co.uk
UK Law Firm | Ashfords
With four UK offices and, through our international network, able to draw on legal expertise in over 70 countries worldwide – we’re lawyers you can count on to deliver.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ashfords65%Check
Law62%Check
UK Law Firm59%Check
Legal54%Check
Law Firm54%Check
Budget50%Check
Autumn50%Check
Lawyers50%Check
count50%Check
deliver50%Check
Show more keywords and terms

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