Careers.bupa.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
76% 
Page structure
88% 
Link structure
96% 
Server
57% 
External factors
6% 
SEO Score
Response time
0.08 s
File size
43.60 kB
Words
959
Media files
7
Number of links
25 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bupa Careers. Search for Your Next Job Now.
The length of the page title is perfect. (410 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Our people, our residents and our community are all at the heart of Bupa. Explore why you should work for us, and find your next job now.
The length of the meta description is perfect. (845 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionOur people, our residents and our community are all at the heart of Bupa. Explore why you should work for us, and find your next job now.
msvalidate.012DD8A7FA6CE467FB295DCFC5902E58AC
format-detectiontelephone=no
platrue
measga4
ga4sidG-HQ5GHHQNCQ
ff-ga4tcFalse
hostNamecareers.bupa.co.nz
career-site-full-domaincareers.bupa.co.nz
cookie-managementNone
career-site-platform-domain-id8977
career-site-company-domain-id4241
ff-client-scTrue
ff-personalization-scTrue
ff-disable-source-fixFalse
msapplication-confignone
site-page-timestamp5/15/2025 3:30:54 AM
icinga2-client-hostcareers.bupa.co.nz
icinga2-machine-nametb-tb-aws-group1-tb-origins-com
get-tracking-site-typeFull
get-tracking-orgnaic-tagsEmpty
get-tracking-organic-tagsEmpty
get-tracking-optimized-trackingTrue
search-importer-version2
search-client-typeSearchAsService
search-visitor-idSearchVisitorId
search-session-idSearchSessionId
search-analytic-enabled1
search-analytics-urlhttp://search-analytics-lb.service.consuldev:30050
site-tenant-id35884
site-organization-id38773
site-id53280
site-theme-id177652
site-page-id738506
site-type-idFull
site-page-typeHomepage
career-site-page-typeHomepage
site-admin-envprod
site-current-languageen
google-site-verificationVVNl3sKg_RvodS1pbdp0NtztF8itooSFmtzRc4I_p6g
site-google-analyticsUA-199654866-2
ga-cookie-flagSameSite=None; Secure
site-enable-linkerfalse
site-linker-domainsEmpty
site-anonymize-ipEmpty
platform-domain-id8977
dimension338773
dimension10Homepage
dimension2035884
dimension214241
dimension2253280
site-gtm-idN3N4QJ5
gtm_tenantid35884
gtm_companysiteid53280
gtm_companydomainid4241
gtm_orgid38773
gtm_pagetypeHomepage
gtm_pillar_typeEmpty
gtm_pillar_topicEmpty
gtm_pillar_channelEmpty
langen
twitter:cardsummary_large_image
twitter:titleBupa Careers. Search for Your Next Job Now.
twitter:descriptionOur people, our residents and our community are all at the heart of Bupa. Explore why you should work for us, and find your next job now.
og:titleBupa Careers. Search for Your Next Job Now.
og:descriptionOur people, our residents and our community are all at the heart of Bupa. Explore why you should work for us, and find your next job now.
og:imagehttps://tbcdn.talentbrew.com/company/38773/v1_0/img/bupa-og-image-updated.png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 959 words. That's ok.
42.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.28 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 18 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...com/company/38773/v1_0/img/bupa-logo.pngBUPA NZ
...3/41027/content/callout-work-with-us.jpgBUPA NZ
...3/41027/content/callout-life-at-bupa.jpgBUPA NZ
.../company/38773/v1_0/img/rc-diversity.jpgNo alt attribute provided
...company/38773/v1_0/img/rc-who-we-are.jpgEmployee helping a patient
....com/company/38773/v1_0/img/rc-about.jpgNo alt attribute provided
...com/company/38773/v1_0/img/Bupa-logo.svgBupa

Page structure

H1 heading
(Critically important)
BUPA NZ
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 BUPA NZ
H2 Search Jobs
H2 Bupa Careers
H2 Search Jobs Duplicate text
H2 Be at the heart of it
H2 Jobs for you
H2 Recently Viewed
H2 Saved
H2 Where you can thrive
H2 We focus on you, first
H2 An amazing team of 4,000 in Aotearoa New Zealand
H3 Job Alerts
H3 Job alerts
H3 Join our talent community
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://careers.bupa.co.nz/Anchor Skip to main content
https://careers.bupa.co.nz/Anchor Search Jobs
https://bupaanz.avature.net/ne...External Subdomain Join Talent Community
/saved-jobsSaved Jobs
https://bupaanz.avature.net/ca...External Subdomain Applicant Log In
https://careers.bupa.co.nz/IMG-ALT BUPA NZ
/career-areasCareer Areas
/bupaagedcareAged Care
/our-cultureOur culture
/be-you-at-bupaBe you at Bupa
/why-work-at-bupaWhy work at Bupa
/who-we-areWho we are
/recruitment-processRecruitment process
https://careers.bupa.co.nz/faqsFAQs
/moving-to-nzMoving to NZ
https://careers.bupa.co.nz/Anchor Search
https://www.bupa.co.nz/scamNew window External Subdomain Trivial anchor text
Read more
/search-jobsView all jobs
/aged-careView jobs
/bupaagedcareLearn more
/corporate-services-jobsText duplicate View jobs
/search-jobsExplore all careers
/why-work-at-bupaWhy work with us
/our-cultureLife at Bupa
/be-you-at-bupaDiversity and inclusion We're a team of extraordinary individuals embracing what makes each of us unique. With one big heart in the shape of a little blue cu...
/who-we-areWho are we From day one, we’ve been all about doing things differently. Challenging the status quo with big thinking for the common good.
IMG-ALT Employee helping a patient
https://careers.bupa.co.nz/faqsBupa Careers FAQs Have all your questions answered in one place.
https://bupaanz.avature.net/ne...New window External Subdomain Join Now
https://www.bupa.co.nz/External Subdomain IMG-ALT Bupa
https://www.bupa.co.nz/retirem...External Subdomain Find a Village near you
https://www.bupa.co.nz/opendays/External Subdomain Open Days
https://www.bupa.co.nz/retirem...External Subdomain Day in the Life
https://www.bupa.co.nz/retirem...External Subdomain Things You Need to Know
https://www.bupa.co.nz/care-ho...External Subdomain Find a Care Home Near You
https://www.bupa.co.nz/care-ho...External Subdomain Dementia
https://www.bupa.co.nz/care-ho...External Subdomain Bupa Short Stay
https://www.bupa.co.nz/care-ho...External Subdomain Text duplicate FAQs
https://www.bupa.co.nz/find-bupa/External Subdomain Find a Location
https://www.bupa.co.nz/contact...External Subdomain Contact Us
https://www.youtube.com/channe...External Subdomain YouTube
https://www.facebook.com/BupaNZ/External Subdomain Facebook
https://www.bupa.co.nz/terms-a...External Subdomain Terms and conditions
https://www.bupa.co.nz/privacy...External Subdomain Privacy Policy
https://www.bupa.co.nz/feedback/External Subdomain Send Us Your Feedback
/sitemapSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://careers.bupa.co.nz/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 18 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.08 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (44 kB).

HTTP Response Header

NameValue
b300000000000000007e0db14dcf33eb8d-9b1d5a8ddfedbd7c-1
content-encodinggzip
content-typetext/html; charset=utf-8
serverKestrel
varyAccept-Encoding
x-b3-sampled1
x-b3-spanid9b1d5a8ddfedbd7c
x-b3-traceid00000000000000007e0db14dcf33eb8d
x-permitted-cross-domain-policiesmaster-only
x-powered-byContainerized
x-radancy-trace-id00000000000000007e0db14dcf33eb8d
x-rate-limit-limit15s
x-rate-limit-remaining749
x-rate-limit-reset2025-05-15T07:31:09.7598741Z
x-ua-compatibleIE=edge
content-length12243
dateThu, 15 May 2025 17:14:54 GMT
connectionkeep-alive
strict-transport-securitymax-age=15768000 ; includeSubDomains
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsDENY
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 2 referring domains.
This page only has 2 backlinks.
This page only has few backlinks from 2 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
allow:/search-jobs/
disallow:/healthcare-centres-frequently-asked-questions

Similar sites

Search preview

careers.bupa.co.nz
Bupa Careers. Search for Your Next Job Now.
Our people, our residents and our community are all at the heart of Bupa. Explore why you should work for us, and find your next job now.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bupa93%Check
Bupa Careers79%Check
sign up65%Check
Job63%Check
Careers62%Check
Search Job59%Check
Search54%Check
Job Alerts53%Check
Jobs Job53%Check
heart50%Check
Show more keywords and terms

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