Thehipstore.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
65% 
Page structure
62% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
209.40 kB
Words
1006
Media files
34
Number of links
213 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HIP | Curators of fascinating brands for the modern lifestyle
The length of the page title is perfect. (528 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop the latest clothing, footwear & accessories from your favourite niche brands at HIP. ✓ 10% Student & Emergency Services Discount ✓ Free UK Delivery On Orders Over £100!
The meta description is too long: 1110 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thehipstore.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportEmpty
format-detectiontelephone=no
titleHIP | Curators of fascinating brands for the modern lifestyle
descriptionShop the latest clothing, footwear & accessories from your favourite niche brands at HIP. ✓ 10% Student & Emergency Services Discount ✓ Free UK Delivery On Orders Over £100!
keywordsEmpty
apple-itunes-appapp-id=1173509886, app-argument=https://www.thehipstore.co.uk/
google-play-appapp-id=co.uk.thehipstore
robotsindex, follow
google-site-verificationYHLrOLIQMcMR5H81jm1w9koibdkrHuMTXaQNfwbfKsQ
google-translate-customizationa91394d294ac402b-9b272c09dc20a256-gbe1df9260c137516-10
oi-analyticshome
langen
twitter:site@thehipstore
twitter:titleHIP | Curators of fascinating brands for the modern lifestyle
twitter:descriptionShop the latest clothing, footwear & accessories from your favourite niche brands at HIP. ✓ 10% Student & Emergency Services Discount ✓ Free UK Delivery On Orders Over £100!
twitter:image:srchttps://www.thehipstore.co.uk/skins/hipstoregb-desktop/public/img/logos/logo.png
twitter:app:id:iphone1173509886
twitter:app:url:iphonehttps://www.thehipstore.co.uk/
twitter:app:url:ipadhttps://www.thehipstore.co.uk/
twitter:cardsummary
og:titleHIP | Curators of fascinating brands for the modern lifestyle
og:typewebsite
og:descriptionShop the latest clothing, footwear & accessories from your favourite niche brands at HIP. ✓ 10% Student & Emergency Services Discount ✓ Free UK Delivery On Orders Over £100!
og:imagehttps://www.thehipstore.co.uk/skins/hipstoregb-desktop/public/img/logos/logo.png
og:urlhttps://www.thehipstore.co.uk/
og:site_nameThe Hip Store
X-UA-CompatibleIE=EmulateIE7; IE=EmulateIE9
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1006 words. That's ok.
30.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The provided viewport tag is empty.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fault/public/img/icons/svg/icn-close.svgNo alt attribute provided
...fault/public/img/icons/preload-black.gifLoading
...fault/public/img/icons/preload-black.gifLoading
...fault/public/img/icons/preload-black.gifLoading
...toregb-desktop/public/img/logos/logo.pngThe Hip StoreThe Hip Store
...board-2-e597ee14de482e37124a44971aae1445Shop All Latest
...board-1-954a2154737f11bcd0ee892d124522baT-SHIRTS
...board-4-7f5cb08989fb6c1d9fc85bfb20d19988Mens footwear
...board-5-9ee72a52b652cd5387c432d8ee5b67caSTONE ISLAND
...board-6-a0603b50e87a9461211ea35060ebeeb7SALOMON
...21x1024-d0361a2253837bd463d068896a0a06b9HIP Handpicked: Matteo Bellentani
...19x1024-a8163bfc5450de786d03100abad49b7aadidas Originals & HIP Presents THE ORIGINALS At Belgrave Music Hall, Leeds – 16.05.25
...19x1024-a99f669e4d93767cef43ed6e69d7ef75Dr. Martens Lowell
...fault/public/img/icons/preload-white.gifNo alt attribute provided
...2ed43c4c1423391139c80d3a?qlt=80&fmt=autoNo alt attribute provided
...c751ecefe284edd0ce335752?qlt=80&fmt=autoNo alt attribute provided
...729cb2053a447e1a087ea725?qlt=80&fmt=autoNo alt attribute provided
...e7820c6bf27e061b4e674d2f?qlt=80&fmt=autoNo alt attribute provided
...3303a0eae34ded1b4a5b0b1d?qlt=80&fmt=autoNo alt attribute provided
...5e4143186c89532bd2a3d8b7?qlt=80&fmt=autoNo alt attribute provided
...26b35b274d77649c29c1abb8?qlt=80&fmt=autoNo alt attribute provided
...ublic/img/footer/social/icons/png/IG.pngfooter-instagram
...ublic/img/footer/social/icons/png/FP.pngfooter-facebook
...mg/footer/social/icons/png/twitter-x.pngfooter-twitter
...c/img/footer/social/icons/png/TikTok.pngfooter-tiktok
...fault/public/img/icons/preload-white.gifLoading
...gb-desktop/public/img/footer/app-img.pngNo alt attribute provided
...gb-desktop/public/img/footer/qr-code.pngNo alt attribute provided
...fault/public/img/icons/preload-white.gifLoading
...fault/public/img/icons/preload-black.gifLoading

Page structure

H1 heading
(Critically important)
TRENDING PRODUCTS
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 TRENDING PRODUCTS
H3 SIGN UP TO OUR NEWSLETTER
H3 Download our app
H3 Empty heading
H3 Cookie Information
H4 Birkenstock
H4 Boston
H4 and wander
H4 Glacier T-Shirt
H4 ASICS
H4 GEL-KAYANO 14 Women's
H4 and wander Duplicate text
H4 Grocery Pocket Bag
H4 Patta
H4 2GETHA4EVA T-Shirt
H4 Oakley
H4 Eye Jacket Redux
H4 Martine Rose
H4 Nylon Cap
H4 Hiking Patrol
H4 Lightweight Tech Shorts
H4 JOIN OUR MAILING LIST TO RECEIVE EXCLUSIVE UPDATES & GET 10% OFF YOUR FIRST ORDER
H4 Manage Consent Preferences
H4 + Strictly Necessary
H4 Always Active
H4 + Functional Cookies
H4 + Performance Cookies
H4 + Tracking Cookies
H5 GET FREE UK DELIVERY VIA THE APP: USE CODE ‘HIPAPP’
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thehipstore.co.uk/IMG-ALT The Hip Store
/campaign/New+In/?facet:new=la...Latest
/campaign/New+In/?facet:new=la...SHOP ALL LATEST
IMG-ALT Shop All Latest
/mens/clothing/t-shirts/T-SHIRTS
IMG-ALT T-SHIRTS
/mens/footwear/?sort=latestMENS FOOTWEAR
IMG-ALT Mens footwear
/brand/stone-island/STONE ISLAND
IMG-ALT STONE ISLAND
/brand/salomon/SALOMON
IMG-ALT SALOMON
/page/mens/Mens
/mens/SHOP ALL MENS
/mens/clothing/Clothing
/mens/footwear/Footwear
/mens/accessories/Accessories
/campaign/New+In/?facet:new=la...Text duplicate Latest
/page/gift-card/In-Store Gift Card
/mens/clothing/jackets/Transitional Jackets
/mens/clothing/CLOTHING
/mens/clothing/jackets/Jackets
/mens/clothing/hoodies/Hoodies
/mens/clothing/t-shirts/T-shirts
/mens/clothing/jeans/Jeans
/mens/clothing/trousers/Trousers
/mens/clothing/sweatshirts/Sweatshirts
/mens/clothing/shirts/Shirts
/mens/clothing/shorts/Shorts
/mens/clothing/Shop All
/mens/footwear/FOOTWEAR
/mens/footwear/trainers/Trainers
/mens/footwear/boots/Boots
/mens/footwear/shoes/Shoes
/mens/footwear/sandals/Sandals
/mens/footwear/Text duplicate Shop All
/mens/accessories/ACCESSORIES
/mens/accessories/bags/Bags
/p/caps/Caps
/mens/accessories/hats/Hats
/mens/accessories/socks/Socks
/mens/accessories/sunglasses/Sunglasses
/mens/accessories/Text duplicate Shop All
/living/LIVING
/living/grooming/brand/aesop/Aesop
/living/grooming/Fragrance & Skincare
/living/garment-and-footwear-c...Garment & Footwear Care
/living/homeware/Homeware
/living/Text duplicate Shop All
/brands/BRANDS
/mens/brand/adidas/adidas
/mens/brand/and-wander/and wander
/mens/brand/asics/ASICS
/mens/brand/auralee/AURALEE
/brand/beams-plus/Beams Plus
/brand/bode/BODE
/brand/hiking-patrol/Hiking Patrol
/brand/new-balance/New Balance
/brand/nike/Nike
/brand/paraboot/Paraboot
/brand/roa/ROA
/brand/salomon/Salomon
/brand/stone-island/Stone Island
/brand/universal-works/Universal Works
/brand/visvim/Visvim
/brand/ymc/YMC
/brands/COLLECTIONS
/mens/collection/adidas-origin...adidas Originals Gazelle
/mens/collection/adidas-origin...adidas Originals Handball Spezial
/mens/collection/adidas-origin...adidas Originals Japan
/mens/collection/adidas-origin...adidas Originals Samba
/mens/collection/adidas-origin...adidas Originals SL 72
/mens/collection/asics-gel-kay...ASICS GEL-Kayano
/mens/collection/asics-gt-2160/ASICS GT-2160
/collection/diemme-cornaro-/Diemme Cornaro
/mens/collection/new-balance-1...New Balance 1906
/mens/collection/new-balance-991/New Balance 991
/mens/collection/new-balance-m...New Balance 'Made in UK'
/mens/collection/nike-acg/Nike ACG
/mens/collection/nike-air-max/Nike Air Max
/mens/collection/paraboot-mich...Paraboot Michael
/mens/collection/roa-katharina-/ROA Katharina
/mens/collection/salomon-xt-6/Salomon XT-6
/womens/Womens
/womens/SHOP ALL WOMENS
/womens/footwear/Text duplicate Footwear
/womens/clothing/Text duplicate Clothing
/womens/accessories/Text duplicate Accessories
/womens/latest/?facet-new=latestText duplicate Latest
/page/gift-card/Text duplicate In-Store Gift Card
/womens/footwear/Text duplicate Footwear
/womens/footwear/trainers/Text duplicate Trainers
/womens/footwear/boots/Text duplicate Boots
/womens/footwear/shoes/Text duplicate Shoes
/womens/footwear/slides-and-sa...Text duplicate Sandals
/womens/footwear/Text duplicate Shop All
/living/Text duplicate LIVING
/living/grooming/brand/aesop/Text duplicate Aesop
/living/grooming/Text duplicate Fragrance & Skincare
/living/garment-and-footwear-c...Text duplicate Garment & Footwear Care
/living/homeware/Text duplicate Homeware
/living/Text duplicate Shop All
/brands/Brands
/womens/brand/adidas/Text duplicate adidas
/womens/brand/asics/Text duplicate ASICS
/womens/brand/birkenstock/Birkenstock
/womens/brand/clarks-originals/Clarks Originals
/womens/brand/new-balance/Text duplicate New Balance
/womens/brand/nike/Text duplicate Nike
/womens/brand/puma/PUMA
/womens/brand/roa/Text duplicate ROA
/womens/brand/salomon/Text duplicate Salomon
/womens/brand/ugg/UGG
/womens/collection/adidas-orig...Text duplicate adidas Originals Handball Spezial
/womens/collection/adidas-orig...Text duplicate adidas Originals SL 72
/womens/collection/asics-gt-2160/Text duplicate ASICS GT-2160
/womens/collection/birkenstock...Birkenstock Boston
/womens/collection/new-balance...Text duplicate New Balance 1906
/womens/collection/nike-air-max/Text duplicate Nike Air Max
/womens/collection/nike-dunk/Nike Dunk
/womens/collection/puma-mostro/PUMA Mostro
/womens/collection/puma-speedcat/PUMA Speedcat
/womens/collection/salomon-xt-6/Text duplicate Salomon XT-6
/brands/Text duplicate Brands
/brands/TOP BRANDS
/brand/adidas/Text duplicate adidas
/brand/asics/Text duplicate ASICS
/mens/brand/beams-plus/Text duplicate Beams Plus
/brand/birkenstock/Text duplicate Birkenstock
/brand/carhartt-wip/Carhartt WIP
/brand/new-balance/Text duplicate New Balance
/brand/nike/Text duplicate Nike
/brand/patta/Patta
/brand/salomon/Text duplicate Salomon
/brand/universal-works/Text duplicate Universal Works
/brands/View All Brands
/campaign/Streetwear/?facet-hi...Streetwear
/campaign/Classics/?facet-hip-...Classics
/campaign/luxury/?facet-hip-st...Luxury
/campaign/Outdoor/?facet-hip-s...Outdoor
/brands/SELECTS
/brand/auralee/Text duplicate AURALEE
/brand/affxwrks/AFFXWRKS
/brand/and-wander/Text duplicate and wander
/brand/bode/Text duplicate BODE
/brand/c-p-company/C.P. Company
/brand/engineered-garments/Engineered Garments
/brand/erl/ERL
/brand/hiking-patrol/Text duplicate Hiking Patrol
/brand/hoka/HOKA
/brand/mfpen/mfpen
/brand/martine-rose/Martine Rose
/brand/noah/Noah
/brand/needles/Needles
/brand/paraboot/Text duplicate Paraboot
/brand/red-wing/Red Wing
/brand/roa/Text duplicate ROA
/brand/satisfy/Satisfy
/brand/stone-island/Text duplicate Stone Island
/brand/stussy/Stussy
/brand/timberland/Timberland
/brands/Text duplicate COLLECTIONS
/collection/adidas-originals-c...adidas Originals Campus
/collection/adidas-originals-g...Text duplicate adidas Originals Gazelle
/collection/adidas-originals-s...Text duplicate adidas Originals Samba
/collection/adidas-originals-s...Text duplicate adidas Originals SL 72
/collection/adidas-spezial/adidas SPEZIAL
/collection/adidas-originals-w...adidas Originals x Wales Bonner
/collection/birkenstock-boston/Text duplicate Birkenstock Boston
/collection/clarks-originals-w...Clarks Originals Wallabee
/collection/nike-acg/Text duplicate Nike ACG
/collection/nike-air-max-1/Nike Air Max 1
/page/hip-launchesLaunches
http://blog.thehipstore.co.uk/External Subdomain Blog
https://blog.thehipstore.co.uk/External Subdomain VIEW ALL BLOGS
https://blog.thehipstore.co.uk...External Subdomain HIP Handpicked: Matteo Bellentani
IMG-ALT HIP Handpicked: Matteo Bellentani
https://blog.thehipstore.co.uk...External Subdomain adidas Originals & HIP Presents THE ORIGINALS At Belgrave Music Hall, Leeds – 16.05.25
IMG-ALT adidas Originals & HIP Presents THE ORIGINALS At Belgrave Music Hall, Leeds – 16.05.25
https://blog.thehipstore.co.uk...External Subdomain Dr. Martens Lowell
IMG-ALT Dr. Martens Lowell
/sale/SALE
/myaccount/dashboard/Nofollow No Text
/wishlists/A-TITLE Wishlist
/cart/A-TITLE View Basket
/campaign/New+In/?facet:new=la...FREE CLICK AND COLLECT* *T&C'S APPLY| SHOP NOW
/campaign/New+In/?facet:new=la...FREE STANDARD DELIVERY ON ALL UK ORDERS OVER £100* | *T&C'S APPLY
/page/app/GET FREE UK DELIVERY VIA THE APP: USE CODE ‘HIPAPP’ *T&C's APPLY
/collection/adidas-originals-s...No Text
/collection/adidas-originals-s...ADIDAS ORIGINALS SUPERSTAR
/campaign/Summer+Travel+Essent...No Text
/campaign/Summer+Travel+Essent...TRAVEL ESSENTIALS
/product/brown-birkenstock-bos...Birkenstock Boston £140
/product/white-and-wander-glac...and wander Glacier T-Shirt £80
/product/silver-asics-gel-kaya...ASICS GEL-KAYANO 14 Women's £155
/product/black-and-wander-groc...and wander Grocery Pocket Bag £55
/product/white-patta-2getha4ev...Patta 2GETHA4EVA T-Shirt £54
/product/silver-oakley-eye-jac...Oakley Eye Jacket Redux £190
/product/green-martine-rose-ny...Martine Rose Nylon Cap £170
/product/grey-hiking-patrol-li...Hiking Patrol Lightweight Tech Shorts £140
/brand/nike/No Text
/brand/nike/NIKE EDITORIAL
/mens/clothing/shorts/No Text
/mens/clothing/shorts/SHORTS
/brand/engineered-garments/No Text
/brand/engineered-garments/ENGINEERED GARMENTS
/mens/?facet-campaign=hip-blue...No Text
/mens/?facet-campaign=hip-blue...BLUEPRINTS
/mens/brand/keen/?sort=latestNo Text
/mens/brand/keen/?sort=latestKEEN
https://blog.thehipstore.co.uk/External Subdomain BLOG
https://www.instagram.com/hip/...New window External Subdomain IMG-ALT footer-instagram
https://www.facebook.com/thehi...New window External Subdomain IMG-ALT footer-facebook
https://twitter.com/thehipstoreNew window External IMG-ALT footer-twitter
https://www.tiktok.com/@hipNew window External Subdomain IMG-ALT footer-tiktok
/customer-service/privacy/privacy policy.
/pages/faqs/FAQs
/track-my-order/Track Your Order
/customer-service/size-guide/Size Guide
/customer-service/contact/Contact Us
/customer-service/store-openin...Our Stores
/customer-service/terms/Terms & Conditions
/page/delivery-returns/Delivery & Returns
/customer-service/affiliate-pr...Affiliate Programme
/customer-service/privacy/Privacy Policy
/customer-service/cookies/Cookies
/customer-service/verifiedbyvisa/Verified by Visa
/customer-service/mastercard-s...MasterCard SecureCode
https://www.jdplc.com/esg/mode...New window External Subdomain Modern Slavery Statement
/page/student-discount/Student Discount
/page/gift-card/Gift Card
https://www.jdplc.com/New window External Subdomain www.jdplc.com
/customer-service/cookies/Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thehipstore.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (209 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
servernginx
x-xss-protection1
x-frame-optionssameorigin
content-security-policyframe-ancestors 'self' *.smartagent.app *.jdmesh.co *.choicestore.com http://localhost:* https://localhost:*; form-action https:; script-src https: 'unsafe-inline' 'unsafe-eval'
strict-transport-securitymax-age=31536000
last-modifiedFri, 09 May 2025 14:12:11 GMT
referrer-policystrict-origin-when-cross-origin
p3pCP="NOI ADM DEV COM NAV OUR STP"
content-encodinggzip
cache-controlmax-age=60
expiresSun, 11 May 2025 01:35:39 GMT
dateSun, 11 May 2025 01:34:39 GMT
content-length52347
varyAccept-Encoding
set-cookie99 Characters
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 145 referring domains.
This page has 1,945 backlinks.
This page has backlinks from 124 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /*,*
Disallow: /*;*
Disallow: /*%2C*
Disallow: *write-a-review*
Disallow: *minprice-*
Disallow: *maxprice-*
Disallow: *priceband-*
Disallow: */cart/*
Disallow: *webapp/wcs/stores/servlet*
Disallow: */usermenu/*
Disallow: */cartSummary/*
Disallow: */customerDataObject/*
Disallow: *products/recently-viewed*
Disallow: *product/wishlistbutton*
Disallow: *product/related-items*
Disallow: */search/*
Disallow: */stock/*
Disallow: */checkout*
Disallow: */lib*
Disallow: *miniCart*
Disallow: *trendingSearches*
Disallow: *recentSearches*
Disallow: *hs_sort_by=*
Disallow: *hs_sort_order=*
Disallow: *sort=*
Disallow: *order=*
Disallow: *max=*
Disallow: *stop_mobi=*
Disallow: *search=*
Disallow: *?q=*
Disallow: *&q=*
Disallow: */language/*
Disallow: */liveSearch/*
Disallow: */featured/*
Disallow: *pr_rd_page=*
Disallow: *pr_current_page=*
Allow: /
Sitemap: https://www.thehipstore.co.uk/sitemaps/index-sitemap.xml

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Search preview

www.thehipstore.co.uk
HIP | Curators of fascinating brands for the modern lifestyle
Shop the latest clothing, footwear & accessories from your favourite niche brands at HIP. ✓ 10% Student & Emergency Services Discount ✓ Free UK Delivery On Orders Over £100!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HIP79%Check
BRANDS58%Check
FREE UK DELIVERY54%Check
store52%Check
FREE50%Check
DELIVERY50%Check
Trending50%Check
ORDER50%Check
SHOP48%Check
FOOTWEAR48%Check
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