Clarins.com.au - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
64% 
Page structure
74% 
Link structure
38% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.67 s
File size
209.40 kB
Words
670
Media files
24
Number of links
173 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
CLARINS: Natural Beauty, Skincare and Make-up powered by plants.
The page title should be shorter than 580 pixels. It is 621 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients.
The length of the meta description is perfect. (894 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.clarins.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=yes
application-nameClarins
theme-color#FFFFFF
msapplication-config/on/demandware.static/Sites-clarinsau-Site/-/default/dwd032a278/images/browserconfig.xml
msapplication-TileColor#be0f34
msapplication-TileImage/on/demandware.static/Sites-clarinsau-Site/-/default/dw597ac0f7/images/mstile-144x144.png
msapplication-square70x70logo/on/demandware.static/Sites-clarinsau-Site/-/default/dw6bfa6090/images/mstile-70x70.png
msapplication-square150x150logo/on/demandware.static/Sites-clarinsau-Site/-/default/dwe6cf455a/images/mstile-150x150.png
msapplication-wide310x150logo/on/demandware.static/Sites-clarinsau-Site/-/default/dw86d63acc/images/mstile-310x150.png
msapplication-square310x310logo/on/demandware.static/Sites-clarinsau-Site/-/default/dwb800fc5c/images/mstile-310x310.png
descriptionThe Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients.
csrf_tokenOmOLdPvNtBcXGNNx4eyAdarMWFElVOvYuET-Cmh9NMB9Th2lhN5FbCmfepFXur9clLI-ND64Dz7_3KO4a9jngDBKrzTkJsJG_FWbMeVbeoUFxK-BUaOvpek0pA0kY3sdYBFHpKCHofXj_VZv6BP1-r5L6WrWdTeRgSVma68BmiwlG8jrHho=
langen
twitter:cardsummary_large_image
twitter:siteclarins
twitter:titleCLARINS: Natural Beauty, Skincare and Make-up powered by plants.
twitter:descriptionThe Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients.
og:urlhttps://www.clarins.com.au/
og:typewebsite
og:titleCLARINS: Natural Beauty, Skincare and Make-up powered by plants.
og:descriptionThe Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients.
Content-Security-Policyupgrade-insecure-requests
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 9 words is low.
This page contains 670 words. That's ok.
22.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/dw31a1cc23/images/logo-cba-70years.svgClarins
...Menu/MegamenuBspot_DOUBLE-SERUM_2024.jpgHydra-Essentiel [HA²]
...gamenuBspot_LIP-OIL-BALM_2024_Cherry.jpgLip Oil Balm​-
..._LHuileEnSerum_MegamenuBspot-202x150.jpgL'huile en Serum Oil-⁠In-Serum
...Menu/MegamenuBspot_DOUBLE-SERUM_2024.jpgHydra-Essentiel [HA²]
...6725edd/MegaMenu/Flyout-preciousmega.pngHighlighted Category Image
...HITE_StillLife_MegamenuBspot-202x150.jpgLip Comfort Oil Black & White
...fc5aebb3/images/megamenu-placeholder.gifThe gift of choice
...AIN_SPECIAL OFFERS_MEGA MENU_585X350.jpgCyber Monday Unveiled
.../04-Offers/Pictograms/Pictogram-Gift.svgNo alt attribute provided
...fc5aebb3/images/megamenu-placeholder.gifNew Club Clarins Loyalty Program
...fc5aebb3/images/megamenu-placeholder.gifi=Change
...WAGAIN_HOMEPAGE_ASPOT_MAJOR_1280X599.jpgReady, Set, Glow!Ready, Set, Glow!
...t/Holidays-2024/common/decor/star_01.pngChrismas background decoration with specks and golden elements
...t/Holidays-2024/common/decor/star_01.pngChrismas background decoration with specks and golden elements
...t/Holidays-2024/common/decor/star_02.pngChrismas background decoration with specks and golden elements
...t/Holidays-2024/common/decor/star_03.pngChrismas background decoration with specks and golden elements
...t/Holidays-2024/common/decor/star_03.pngChrismas background decoration with specks and golden elements
...t/Holidays-2024/common/decor/star_03.pngChrismas background decoration with specks and golden elements
...t/Holidays-2024/common/decor/star_04.pngChrismas background decoration with specks and golden elements
...t/Holidays-2024/common/decor/star_01.pngChrismas background decoration with specks and golden elements
...ba9d573/images/svg/expertadvice_icon.svgContact uscommunications widget icon

Page structure

H1 heading
(Critically important)
Clarins
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Clarins
H2 Speak with a Clarins Beauty Coach
H3 Ready, Set, Glow!
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.clarins.com.au/Anchor Skip to page content
/offers/specialoffers/Subdomain Ready, Set, Glow! | Receive your complimentary 8-piece gift when you spend $120 or more*
/holiday-season/Subdomain The Clarins Gift Finder | Pick the perfect present with our exclusive selection of gifts!
https://www.clarins.com.au/IMG-ALT Clarins
A-TITLE Clarins Home
/customer-service-contactSubdomain Contact us
A-TITLE Contact us
/accountSubdomain Log in
A-TITLE Log in
/accountSubdomain Text duplicate Log in
A-TITLE Log in
/track-your-orderSubdomain Track My Order
A-TITLE Track My Order
/old/loyalty-rewards-au/Subdomain JOIN CLUB CLARINS!
A-TITLE Join Club Clarins
/my-shopping-bagSubdomain Bag
A-TITLE Bag
/holiday-season/Subdomain Christmas
/holiday-season/Subdomain View all
/holidays/advent-calendars/Subdomain Christmas Advent Calendars
/holidays/gift-sets/Subdomain Christmas Gift Sets
/whats-new/Subdomain What's New
/whats-new/Subdomain Text duplicate View all
/what-s-new-just-arrived/110/Subdomain Just Arrived
/what-s-new-best-sellers/120/Subdomain Best Sellers
/what-s-new-online-exclusives/...Subdomain Online Exclusives
/what-s-new-travel-must-haves/...Subdomain Travel Must-Haves
/beauty-livestream/?autoplayLi...Subdomain Foundation Masterclass
/beauty-livestream/?autoplayLi...Subdomain All About Lips
/beauty-livestream/?autoplayLi...Subdomain Spa At Home
/beauty-livestream/?autoplayLi...Subdomain Radiance Routine
/double-serum/Subdomain New Double Serum The power to change your skin's future DISCOVER
IMG-ALT Hydra-Essentiel [HA²]
/lip-oil-balm/80106561.htmlSubdomain Lip Oil Balm​- Looks like a tinted balm. Works like lip care. DISCOVER
IMG-ALT Lip Oil Balm​-
/precious-l-huile-en-serum/801...Subdomain L'huile en Serum Oil-⁠In-Serum A luxurious oil-in-serum for extra hours of nightly recovery. DISCOVER
IMG-ALT L'huile en Serum Oil-⁠In-Serum
/skincare/Subdomain Skincare
/skincare-face/200/Subdomain Text duplicate View all
/skincare-face-precious/facepr...Subdomain Precious
/double-serum-collection/Subdomain Double Serum
/skincare-face-cleansers-toner...Subdomain Cleansers & Toners
/skincare-face-serums/240/Subdomain Serums
/skincare-face-day-care/220/Subdomain Day Care
/skincare-face-night-care/230/Subdomain Night Care
/skincare-face-eye-care/280/Subdomain Eye Care
/skincare-face-lip-neck-care/250/Subdomain Lip & Neck Care
/skincare-face-exfoliators/263/Subdomain Exfoliators
/skincare-face-masks/264/Subdomain Masks
/skincare-face-face-treatment-...Subdomain Face Treatment Oils
/beauty-flash-collection/Subdomain Beauty Flash
/skincare-face-self-tanning-fa...Subdomain Self Tanning Face
/face/sp/cleansers-toners/Subdomain Guide to Cleansing
/moisturiser-finder/Subdomain Find your Day & Night Cream
/eye-care-treatment/Subdomain Guide to Eye Care
/consultation-clarins.htmlSubdomain Online Skincare Routine Quiz
/skincare-body-care/300/Subdomain Text duplicate View all
/skincare-body-care-body-moist...Subdomain Body Moisturizers
/skincare-body-care-body-exfol...Subdomain Body Exfoliators
/skincare-body-care-body-treat...Subdomain Body Treatment Oils
/skincare-body-care-bust-care/...Subdomain Bust Care
/skincare-body-care-bath-showe...Subdomain Bath & Shower
/skincare-body-care-hand-foot-...Subdomain Hand & Foot Care
/skincare-body-care-treatment-...Subdomain Treatment Fragrances
/skincare-body-care-maternity/...Subdomain Maternity
/skincare-body-care-self-tanni...Subdomain Self Tanning Body
/maternity/Subdomain Beauty through Motherhood
/body-partner.htmlSubdomain Body Partner - Stretch Mark Expert
/objectif_minceur.htmlSubdomain Your Best Body Routine
/aroma-range/Subdomain Aromaphytocare Range
/skincare-men/500/Subdomain Text duplicate View all
/skincare-men-cleansers/510/Subdomain Cleansers
/skincare-men-shave/520/Subdomain Shave
/skincare-men-moisturizers/530/Subdomain Moisturizers
/skincare-men-age-control/540/Subdomain Age Control
/skincare-men-body-care/550/Subdomain Body Care
/clarinsmen-energising-eye-gel...Subdomain Fight Eye Fatigue
/clarinsmen-line-control-eye-b...Subdomain Target Fine Lines
/clarinsmen-hydra-sculpt/80081...Subdomain Hydrate, Tone & Mattify
/consultation-clarins-men.htmlSubdomain Online Grooming Consultation
/double-serum/Subdomain New Double Serum The most complete age-defying concentrate* DISCOVER
IMG-ALT Hydra-Essentiel [HA²]
/skincare-face-precious/facepr...Subdomain Text duplicate View all
/skincare-face-precious-precio...Subdomain Precious La Crème Soft Cream
/skincare-face-precious-precio...Subdomain Precious La Crème Riche Rich Cream
/skincare-face-precious-precio...Subdomain Precious La Crème Yeux Eye Cream
/skincare-face-precious-precio...Subdomain Precious La Lotion Treatment Essence
/skincare-face-precious-precio...Subdomain Precious Le Serum
/skincare-face-precious-precio...Subdomain Precious La Mousse Gentle Cleansing Foam
/skincare-face-precious-precio...Subdomain Precious L'Outil 3-in-1 Facial Massage Tool
/make-up/600/Subdomain Make-up
/make-up-face/610/Subdomain Text duplicate View all
/make-up-face-primers-highligh...Subdomain Primers & Highlighters
/make-up-face-concealers/615/Subdomain Concealers
/make-up-face-foundation/612/Subdomain Foundation
/make-up-face-powders/614/Subdomain Powders
/make-up-face-blushers-bronzer...Subdomain Blushers & Bronzers
/make-up-face-fix-makeup/611/Subdomain Fix Makeup
/make-up-face-brushes/619/Subdomain Brushes
/tinted-oleo-serum/80098953.htmlSubdomain NEW Tinted Oleo-Serum
/sos-primer---fatigue/80095974...Subdomain A Primer For Every Concern
/velvet-make-up-collection/Subdomain Discover Skin Illusion Velvet
/foundation-finder/Subdomain Foundation Finder
/make-up-eyes/620/Subdomain Text duplicate View all
/make-up-eyes-eyeshadows/622/Subdomain Eyeshadows
/make-up-eyes-eyeliners/625/Subdomain Eyeliners
/make-up-eyes-mascaras/621/Subdomain Mascaras
/make-up-eyes-eye-brows/624/Subdomain Eye Brows
/make-up-eyes-eye-makeup-remov...Subdomain Eye Makeup Removers
/virtual-try-on/Subdomain Virtual Try On
/beauty-school-2021-homepage.htmlSubdomain Make-up Application Tips
/mascara-match/Subdomain Find Your Mascara Match
/make-up-lips/630/Subdomain Text duplicate View all
/make-up-lips-lipsticks/631/Subdomain Lipsticks
/make-up-lips-lip-oils/635/Subdomain Lip Oils
/make-up-lips-lip-gloss/632/Subdomain Lip Gloss
/make-up-lips-lip-balms/633/Subdomain Lip Balms
/make-up-lips-lip-stain/636/Subdomain Lip Stain
/lip-comfort-oil/Subdomain NEW Lip Comfort Oil
/lipstick-finder/Subdomain Lipstick Finder
/joli-rouge/Subdomain Discover Joli Rouge
/make-up-lips/630/Subdomain Lip Comfort Oil Black & White 2 New shimmery shades DISCOVER
IMG-ALT Lip Comfort Oil Black & White
/gifts-sets/700/Subdomain Gifts & Sets
/gifts-sets/700/Subdomain Text duplicate View all
/egift-cardSubdomain eGift Card
/gifts-sets-gifts-for-her/710/Subdomain Gifts for Her
/gifts-sets-gifts-for-him/720/Subdomain Gifts for Him
/gifts-sets-gift-sets/750/Subdomain Gift Sets
/virtual-consultation/Subdomain Book a 1-1 Video Consultation
/virtual-try-on/Subdomain Text duplicate Virtual Try On
/egift-cardSubdomain The gift of choice The perfect gift is just 1 click away Discover
IMG-ALT The gift of choice
/offers/specialoffers/Subdomain Offers
/offers/specialoffers/Subdomain IMG-ALT Cyber Monday Unveiled
/offers/specialoffers/Subdomain DISCOVER
/spa-and-virtual-services/Subdomain Services & Spa
/virtual-services/Subdomain Text duplicate View all
/faq-help/Subdomain Need help?
/egift-cardSubdomain Purchase your e-gift card
/virtual-try-on/Subdomain Try it on!
/trymeloveme/Subdomain Try me, love me
/old/loyalty-rewards-au/Subdomain Discover Club Clarins
/clarins-beauty-diagnosis/Subdomain Text duplicate View all
/virtual-consultation/Subdomain Virtual Consultation
/beauty-livestream/Subdomain Live-stream
/clarins-beauty-diagnosis/Subdomain Skin diagnosis and finders
/beauty-faq/Subdomain Beauty FAQ
/beauty-school/beauty-school.htmlSubdomain Exclusive Application Methods
/services-spa-beauty-services-...Subdomain Mixologie
/moisturiser-finder/Subdomain Moisturiser Finder
/foundation-finder/Subdomain Text duplicate Foundation Finder
/lipstick-finder/Subdomain Text duplicate Lipstick Finder
/serum-finder/Subdomain Serum Finder
/eye-finder/Subdomain Eye Care Finder
/mask-finder/Subdomain Mask Finder
/virtual-try-on/Subdomain Text duplicate Virtual Try On
https://www.clarins.com.au/spa/Subdomain Text duplicate View all
/spa-expertise/Subdomain Discover Spa Expertise
/spa-by/Subdomain Discover Spa by Clarins
/on/demandware.store/Sites-cla...Subdomain Find a SPA
/on/demandware.store/Sites-cla...Subdomain Find a store
/boutique-qvb-au.htmlSubdomain Sydney Boutique
/virtual-consultation/Subdomain 1-1 VIRTUAL CONSULTATION Book your appointment with our online Beauty Consultant! LEARN MORE
IMG-ALT New Club Clarins Loyalty Program
/clarins-story-ten-reasons-202...Subdomain 10 Reasons to Trust Clarins
/70-years/Subdomain 70 Years of beauty inspired by you
/responsible-beauty/Subdomain Responsible Beauty
/eco-design/Subdomain Sustainable Packaging
/our-commitments/Subdomain People & Biodiversity
/iequalschange/Subdomain i=Change
/art-of-formulation/Subdomain Our Plant Science
/responsible-sourcing/Subdomain Responsible Sourcing
/herbarium/Subdomain Our Herbarium
/clarins-trust/Subdomain T.R.U.S.T. Traceability
/iequalschange/Subdomain i=Change We are committed to giving back. DISCOVER
IMG-ALT i=Change
/offers/specialoffers/Subdomain IMG-ALT Ready, Set, Glow!
/offers/specialoffers/Subdomain No Text
/offers/specialoffers/Subdomain Text duplicate DISCOVER
/double-serum/80103084.htmlSubdomain IMG-ALT Holidays
/double-serum/80103084.htmlSubdomain No Text
/double-serum/80103084.htmlSubdomain SHOP NOW
/holidays/advent-calendars/Subdomain IMG-ALT Clarins Advent Calendars
/holidays/advent-calendars/Subdomain No Text
/holidays/advent-calendars/Subdomain Text duplicate DISCOVER
/customer-service-contactSubdomain Live Chat with customer care
A-TITLE Live Chat with customer care
/consultation-clarins.htmlSubdomain Take our skincare quiz
A-TITLE Take our skincare quiz

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.clarins.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.67 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (209 kB).

HTTP Response Header

NameValue
dateFri, 06 Dec 2024 11:04:27 GMT
content-typetext/html;charset=UTF-8
accept-rangesbytes
set-cookie145 Characters
x-dw-request-base-idXENIiTraUmcBAAB_
content-security-policyframe-ancestors 'self' *.bambuser.com
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
content-encodinggzip
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=300; includeSubDomains
servercloudflare
cf-ray8edbcb8b1dd2697c-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 186 referring domains.
This page has 7,412 backlinks.
This page has backlinks from 169 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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User-Agent: *
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Disallow: /*Account-PasswordResetDialog/*
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Disallow: /*Address-List/*
Disallow: /*bvrrp*
Disallow: /*Cart-Show* 
Disallow: /*ChooseBonusProducts-ChooseBonusProduct/*
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Disallow: /*Error-Start/*
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Allow: /*fdid=clarinsmag*
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#custom
Host: www.clarins.com.au
User-agent: dotbot
Disallow: /

Sitemap: https://www.clarins.com.au/sitemap_index.xml

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Search preview

www.clarins.com.au
CLARINS: Natural Beauty, Skincare and Make-up powered by plants.
The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Clarins95%Check
CLUB CLARINS67%Check
Skincare58%Check
Beauty50%Check
Range46%Check
Make-up45%Check
power45%Check
Glow44%Check
Sustainable43%Check
Science43%Check
Show more keywords and terms

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