ecolab.com | Website SEO Review

Response time

1.65 s

File size

211.10 kB

Words

1356

Media files

16

Number of links

104 internal / 13 external

Meta specifications 62% achieved

Title

(Critically important)

Water, Hygiene and Infection Prevention Solutions and Services | Ecolab

The page title should be shorter than 580 pixels. It is 652 pixels long. Optimize title

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Ecolab offers water, hygiene and infection prevention solutions and services that help make the world cleaner, safer and healthier – protecting people and vital resources.

The meta description is too long: 1040 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.ecolab.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

Language for link pointing to page itself inaccurate

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1.0, maximum-scale=5.0, minimum-scale=1.0, user-scalable=yes
description	Ecolab offers water, hygiene and infection prevention solutions and services that help make the world cleaner, safer and healthier – protecting people and vital resources.
robots	INDEX, FOLLOW
websearchterms	Ecolab offers water, hygiene and infection prevention solutions and services that help make the world cleaner, safer and healthier – protecting people and vital resources.
webcompanies	Ecolab
webcompany	Ecolab
webcountry	Australia;China;India;Japan;Korea;New Zealand;Thailand;Austria;Belgium;Denmark;France;Germany;Ireland;Italy;Netherlands;Norway;Poland;Russia;Spain;Sweden;Switzerland;United Kingdom;Brazil;Mexico;Kenya;Saudi Arabia;South Africa;Turkey;United Arab Emirates;Canada;United States;Egypt;Indonesia;Malaysia;Philippines;Singapore;Vietnam;LA Region
webpageOwner	Brand;Global Marketing Communications
webtranslationOwner	CORPBR
mp_trans_invoice_code	CORPBR
lang	en
og:site_name	The Global Leader in Water, Hygiene and Infection Prevention \| Ecolab
og:type	WebSite
og:title	Ecolab
og:image	https://www.ecolab.com/-/media/Ecolab/Ecolab-Home/Images/Stories/fordogimage.jpg
og:image:type	image/jpeg
og:image:width	550
og:image:height	310
og:description	Ecolab offers water, hygiene and infection prevention solutions and services that help make the world cleaner, safer and healthier – protecting people and vital resources.
og:url	https://www.ecolab.com/
X-UA-Compatible	IE=edge
charset	utf-8

Page quality 72% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

There are 2 text duplicates on this page:

Duplicate: This is a carousel. Use Next and Previous buttons to navigate, or jump...

This page contains 1356 words. That's ok.

24.7% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

16 paragraphs were found on this page.

No placeholders texts or images were found.

The average number of words per sentence of 17.61 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1.0, maximum-scale=5.0, minimum-scale=1.0, user-scalable=yes" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

7 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...=0&hash=148A5E76DA375230DEA5AB676FE94727	Ecolab logo
...=0&hash=D44910D6FAC619F96F138FCCAB424093	NALCO logo
...18&hash=144183201EEA65626CA9E48260A7F463	Change Country and Language, currently selected is United States of America
...=0&hash=3D5F201762934E028DA2E6F09E3815E3	Ecolab logo, Protecting What's Vital
...=0&hash=79488EC2EC1C426178FF25BB2E4A450F	Email
...=0&hash=84E2BB843E6FD6180AB6200528E19521	Call
.../Images/EcolabSite/Logo/approved-png.png	No alt attribute provided
...lars/ecolab-pillar-people-health-360.png	No alt attribute provided
...Pillars/ecolab-pillar-ecolabblue-360.png	No alt attribute provided
...lars/ecolab-pillar-planet-health-360.png	No alt attribute provided
...Pillars/ecolab-pillar-ecolabblue-360.png	No alt attribute provided
...rs/ecolab-pillar-business-health-360.png	No alt attribute provided
...Pillars/ecolab-pillar-ecolabblue-360.png	No alt attribute provided
...=0&hash=A77C616EB364051D87EA19E7F99AFCC7	Ecolab logo, Protecting What's Vital

Video URL	Width	Height
...=1&version=3&cc_load_policy=1&fs=1&rel=0

Page structure 25% achieved

H1 heading

(Critically important)

GIVE US A CALL

Too many H1 headings

The H1 heading is too short (14 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 54 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	GIVE US A CALL
H1	Contact Us
H1	Looking for more relevant information?
H2	Choose an Industry
H2	Choose a Market
H2	Choose a Solution
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Choose a Market Duplicate text
H2	Choose a Solution Duplicate text
H2	Embrace Digital Transformation for Manufacturing Processes with CLEEN
H2	2024 Ecolab Watermark™ Study Reveals New Perspectives on Water and Climate Progress
H2	Marriott Vacations Worldwide Boosts Performance While Saving Water and Energy
H2	A Safer, More Sustainable Solution for Lotte Chemical
H2	Moving Forward, Faster, Together to Build a Positive Future
H2	Transforming the Way the World Thinks About Water
H2	We partner to make the world cleaner, safer and healthier - helping customers succeed while protecting people and the resources vital to life.
H2	We can help you measure – and reach – your goals.
H2	Latest News
H2	Protecting What's Vital.
H2	Institutional
H2	Light Industry
H2	Heavy Industry
H2	Customer Success Stories
H2	Our Products
H2	Media Center

Link structure 81% achieved

Internal links

(Important)

Some anchor texts are used more than once.

There are 2 links with a trivial anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 13 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.ecolab.com/	Anchor	Skip to content
https://www.ecolab.com/		IMG-ALT Ecolab logo
/nalco-water		IMG-ALT NALCO logo
https://investor.ecolab.com/?u...	New window External Subdomain	Investors
https://www.ecolab.com/sds	New window	Safety Data Sheets
/pages/contact-us	New window	Contact
/pages/customer-and-employee-l...		Sign In
/search-ecolab		Search
https://www.ecolab.com/		IMG-ALT Ecolab logo, Protecting What's Vital A-TITLE Ecolab Home
https://www.ecolab.com/	Anchor	Animal and Plant Production
https://www.ecolab.com/	Anchor	Buildings and Facilities
https://www.ecolab.com/	Anchor	Chemical Processing
https://www.ecolab.com/	Anchor	Commercial Laundries
https://www.ecolab.com/	Anchor	Food and Beverage Processing
https://www.ecolab.com/	Anchor	Foodservice and Restaurant
https://www.ecolab.com/	Anchor	Healthcare Facilities
https://www.ecolab.com/	Anchor	Hospitality
https://www.ecolab.com/	Anchor	Life Sciences Manufacturing
https://www.ecolab.com/	Anchor	Other Manufacturing
https://www.ecolab.com/	Anchor	Mining and Mineral Processing
https://www.ecolab.com/	Anchor	Power Generation
https://www.ecolab.com/	Anchor	Primary Metals
https://www.ecolab.com/	Anchor	Pulp and Paper
https://www.ecolab.com/	Anchor	Oil and Gas Processing
https://www.ecolab.com/	Anchor	Retail
https://www.ecolab.com/	Anchor	Transportation
/corporate-responsibility		Corporate Responsibility Overview
/corporate-responsibility/grow...		Growth & Impact Report
/corporate-responsibility/envi...		Environment
/corporate-responsibility/social		Social
/corporate-responsibility/poli...		Policies and Practices
/corporate-responsibility/repo...		Reporting Resources
/corporate-responsibility/2030...		2030 Positive Impact
/expertise-and-innovation		Expertise & Innovation Overview
/expertise-and-innovation/peop...		People, Planet and Business Health
/expertise-and-innovation/expo...		eROI: Exponential Return on Investment
/expertise-and-innovation/experts		Experts
/expertise-and-innovation/water		Water
/expertise-and-innovation/food		Food
/expertise-and-innovation/health		Health
/expertise-and-innovation/climate		Climate
/expertise-and-innovation/reso...		Resources
/expertise-and-innovation/succ...		Success Stories
/expertise-and-innovation/ecol...		Ecolab Watermark™ Study
/media-center		Media Center
/media-center/awards-and-recog...		Awards and Recognition
/media-center/events		Events
/media-center/media-contacts		Media Contacts
/media-center/news		News
/media-center/on-demand-webinars		On-Demand Webinars
/media-center/perspectives-blo...		Perspectives Blog
/media-center/publications		Publications
https://www.ecolab.com/about		About Ecolab
/about/industries-we-serve		Industries We Serve
/about/our-history		Our History
/about/leadership		Leadership
/about/locations		Locations
/about/our-businesses		Our Businesses
/about/suppliers		Suppliers
https://jobs.ecolab.com/	New window External Subdomain	Careers
https://jobs.ecolab.com/workin...	New window External Subdomain	Diversity and Inclusion
https://jobs.ecolab.com/workin...	New window External Subdomain	Our Impact
https://jobs.ecolab.com/job-se...	New window External Subdomain	Search Jobs
https://jobs.ecolab.com/workin...	New window External Subdomain	Working Here
/privacy-policy	Subdomain	Privacy Policy
/Pages/GMC/personalized-experi...		Sign Up
/news/2024/10/embrace-digital-...		Learn More A-TITLE Links to News Article
/news/2024/09/2024-ecolab-wate...	Text duplicate	Learn More A-TITLE Link to Watermark Study News Story
/expertise-and-innovation/ecol...		Visit Ecolab Watermark™ Study A-TITLE Link to Ecolab Watermark Study
/stories/operational-and-susta...		Trivial anchor text Read More A-TITLE Links to Marriot Vacation Worldwide case study
/stories/lotte-chemical-achiev...	Text duplicate	Trivial anchor text Read More A-TITLE Links to Lotte Chemical case study
/corporate-responsibility/grow...		View Our 2023 Growth & Impact Report A-TITLE Links to 2023 Growth & Impact Report
https://www.ecolab.com/	Subdomain	Watch: Ecolab Water for Climate
/offerings/ecolab-water-for-cl...	Text duplicate	Learn More A-TITLE Link to Ecolab Water for Climate
/expertise-and-innovation/peop...		Get To Know Ecolab
/expertise-and-innovation/expo...		Learn More About eROI
/media-center		View all News
/about/industries-we-serve/bui...	Text duplicate	Buildings and Facilities
/about/industries-we-serve/foo...		Foodservice
/about/industries-we-serve/hea...		Healthcare
/about/industries-we-serve/hos...	Text duplicate	Hospitality
/about/industries-we-serve/retail	Text duplicate	Retail
/about/industries-we-serve/com...	Text duplicate	Commercial Laundries
/about/industries-we-serve/foo...	Text duplicate	Food and Beverage Processing
/about/industries-we-serve/lif...		Life Sciences
/about/industries-we-serve/man...		Manufacturing
/about/industries-we-serve/tra...	Text duplicate	Transportation
/about/industries-we-serve/che...		Chemical and Petrochemical Processing
/about/industries-we-serve/min...	Text duplicate	Mining and Mineral Processing
/about/industries-we-serve/pow...	Text duplicate	Power Generation
/about/industries-we-serve/pri...	Text duplicate	Primary Metals
/about/industries-we-serve/pul...	Text duplicate	Pulp and Paper
/about/industries-we-serve/ref...		Refineries and Fuel Additives
/expertise-and-innovation/succ...	New window	View All Stories A-TITLE Links to Stories page
https://www.ecolab.com/	Text duplicate	IMG-ALT Ecolab logo, Protecting What's Vital
https://www.ecolab.com/solutions		Our Solutions
https://www.ecolab.com/offerings		Our Offerings
https://www.ecolab.com/sds	Text duplicate	Safety Data Sheets
/expertise-and-innovation/succ...	Text duplicate	Success Stories
/media-center/awards-and-recog...		Awards
/media-center/events	Text duplicate	Events
/media-center/news	Text duplicate	News
https://www.ecolab.com/cookies		Cookies
/privacy-policy	Text duplicate	Privacy Policy
/terms-of-use		Terms Of Use
/accessibility-statement		Accessibility
https://www.ecolab.com/sitemap		Sitemap
https://www.ecolab.com/about	Text duplicate	About Ecolab
https://jobs.ecolab.com/	New window External Subdomain Text duplicate	Careers
https://investor.ecolab.com/?u...	New window External Subdomain Text duplicate	Investors
/about/leadership	Text duplicate	Leadership
/pages/code-of-conduct		Code of Conduct & Reporting
https://www.linkedin.com/compa...	New window External Subdomain	URL anchor text https://www.linkedin.com/company/ecolab A-TITLE Visit Ecolab's LinkedIn Profile
https://twitter.com/Ecolab	New window External	URL anchor text https://twitter.com/Ecolab A-TITLE Visit Ecolab's Twitter Feed
https://www.facebook.com/ecolab	New window External Subdomain	URL anchor text https://www.facebook.com/ecolab A-TITLE Visit Ecolab's Facebook Page
https://instagram.com/ecolab_inc/	New window External	URL anchor text https://instagram.com/ecolab_inc/ A-TITLE Visit Ecolab's Instagram
https://www.youtube.com/user/e...	New window External Subdomain	URL anchor text https://www.youtube.com/user/everywhereitmatters A-TITLE Visit Ecolab's YouTube Channel

Server configuration 95% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.ecolab.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is very slow (1.65 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (211 kB).

Page Speed

HTTP Response Header

Name	Value
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referrer-policy	strict-origin-when-cross-origin
x-xss-protection	1; mode=block
x-content-type-options	nosniff
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External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 5,055 referring domains.

This page has 1,069,046 backlinks.

This page has backlinks from 3,636 different ip addresses.

Backlinks

Links from Wikipedia

Ecolab

You can find more links using Wikipedia search

Robots.txt

User-agent: *

Disallow: /sitecore
Disallow: /Sitecore
Disallow: /sitecore_files/
Disallow: /sitecore modules/
Disallow: /App_Browsers/
Disallow: /App_config/
Disallow: /App_Data/

Sitemap: https://www.ecolab.com/EcolabSiteMap.xml

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Search preview

www.ecolab.com

Water, Hygiene and Infection Prevention Solutions and Services | Ec...

Ecolab offers water, hygiene and infection prevention solutions and services that help make the world cleaner, safer and healthier – protecting people and vital resources.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Ecolab	76%	Check
Ecolab Water	72%	Check
Water	66%	Check
Solution	65%	Check
World	59%	Check
Infection Prevention	58%	Check
world cleaner	58%	Check
infection prevention solutions	58%	Check
solutions	56%	Check
Service	56%	Check
Health	56%	Check
protecting	56%	Check
Services	56%	Check
Safer	55%	Check
protecting people	55%	Check
help	54%	Check
hygiene	54%	Check
Water Energy	54%	Check
resources vital	54%	Check
People	52%	Check
vital	52%	Check
Water Conservation	52%	Check
Contact us	52%	Check
Customer Service	51%	Check
Resources	50%	Check

Show more keywords and terms

Ecolab.com - SEO Checker

Task list of SEO Improvements 7 Tasks

Meta specifications 62% achieved

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Meta tags

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Page quality 72% achieved

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Media list

Page structure 25% achieved

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Heading structure

Link structure 81% achieved

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Found links on this page

Server configuration 95% achieved

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HTTP Response Header

External factors 100% achieved

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Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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