Employmenthero.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
67% 
Page structure
30% 
Link structure
63% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.35 s
File size
355.10 kB
Words
1824
Media files
54
Number of links
77 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
All-In-One HR, Payroll & Benefits Platform | Employment Hero
The length of the page title is perfect. (557 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Employment Hero is Australia's top cloud-based HR, payroll and benefits platform for employers & employees. FREE trial for...
The length of the meta description is perfect. (778 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://employmenthero.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-au
Server location: United States of America
The following language is defined by HTML: en-au
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, shrink-to-fit=no
msapplication-TileColor#da532c
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionEmployment Hero is Australia's top cloud-based HR, payroll and benefits platform for employers & employees. FREE trial for...
generatorWordPress 6.6.1
msapplication-TileImagehttps://employmenthero.com/wp-content/uploads/2021/11/EH_Favicon-Circle.png
article:modified_time2024-08-07T05:26:00+00:00
langen-au
twitter:cardsummary_large_image
twitter:titleAll-In-One HR, Payroll & Benefits Platform | Employment Hero
twitter:descriptionEmployment Hero is Australia's top cloud-based HR, payroll and benefits platform for employers & employees. FREE trial for...
og:localeen_US
og:typewebsite
og:titleAll-In-One HR, Payroll & Benefits Platform | Employment Hero
og:descriptionEmployment Hero is Australia's top cloud-based HR, payroll and benefits platform for employers & employees. FREE trial for...
og:urlhttps://employmenthero.com/
og:site_nameAustralia
og:imagehttps://employmenthero.com/wp-content/uploads/2021/07/Homepage_Preview-1200x630.png
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: SmartMatch: the future of hiring is here. Get instantly matched to top...
This page contains 1824 words. That's ok.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
33 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: australian
Image SEO
(Somewhat important)
40 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2021/07/Full.svgNo alt attribute provided
/wp-content/uploads/2021/07/Full.svgNo alt attribute provided
...loads/2024/05/SEA-Hero-Image-440x390.pngNo alt attribute provided
...tent/uploads/2021/07/capterra-142x34.pngNo alt attribute provided
...hero/widgets/stars?color=white&type=readRead Employment Hero reviews on G2
...age-Carousel-1-Employee-List-520x450.pngNo alt attribute provided
...-Carousel-4-Leave-Management-520x450.pngNo alt attribute provided
...3/Homepage-Carousel-3-Swagv2-520x450.pngNo alt attribute provided
...page-Carousel-2-Global-Teams-520x450.pngGlobal Teams - Employer of Record
...3/02/Homepage-Carousel-6-ATS-520x450.pngEmployment Hero ATS
...l-5-Learning-and-Development-520x450.pngLearning and Development
...AI-shoutouts-and-recognition-520x450.pngAI enhanced shoutout and recognition feature
...ads/2024/03/Swag-Jobs-Board1-520x450.pngSwag Jobs Board
...SmartMatch-Master-Creative-1-468x468.pngNo alt attribute provided
.../2023/02/Hero-Section-3-Swag-468x468.pngNo alt attribute provided
...h-products-cta-section-quinn-468x468.pngNo alt attribute provided
...ral-Partner-Program-Homepage-468x468.pngNo alt attribute provided
...page-Culture-and-Performance-468x468.pngNo alt attribute provided
...2/Home-page-Payroll-Software-468x468.pngNo alt attribute provided
...ploads/2023/02/Home-page-ATS-468x468.pngNo alt attribute provided
...Home-page-Engage-your-people-468x468.pngNo alt attribute provided
...024/07/Homepage-Payslip-Icon-468x468.pngLady navigating through the payslips function of the Employment Hero app on her computer
.../2021/06/HR-compliance-guide-496x284.pngHR compliance guide
/wp-content/uploads/2021/06/Blog-20x20.pngicon-blog
/wp-content/uploads/2021/06/Blog-20x20.pngicon-blog
.../03/workplace-culture-home-1-212x284.jpgNo alt attribute provided
/wp-content/uploads/2021/06/Blog-20x20.pngicon-blog
...eward-and-recognition-home-1-212x284.jpgNo alt attribute provided
...s/2023/04/Payroll-Data-Quinn-468x468.pngPayroll Data Quinn
...uploads/2021/07/DinnerTwist-1-168x46.pngNo alt attribute provided
.../07/Testimonial-Dinner-Twist-520x550.pngNo alt attribute provided
...t/uploads/2021/07/Everlearn-2-168x47.pngNo alt attribute provided
...1/07/Testimonial-Everlearnv3-520x550.jpgNo alt attribute provided
...ntent/uploads/2021/07/Amaze-4-168x59.pngNo alt attribute provided
...monial-Amaze-Early-Education-520x550.jpgNo alt attribute provided
...t/uploads/2021/07/Community-1-168x41.pngNo alt attribute provided
...timonial-Community-Therapyv2-520x550.jpgNo alt attribute provided
/wp-content/uploads/2024/02/medal-6-ANZ.pngNo alt attribute provided
...ontent/uploads/2024/02/medal-12-APAC.pngNo alt attribute provided
...content/uploads/2024/02/medal-14-ANZ.pngNo alt attribute provided
...content/uploads/2024/02/medal-11-All.pngNo alt attribute provided
/wp-content/uploads/2024/02/medal-7-All.pngNo alt attribute provided
...content/uploads/2024/02/medal-10-All.pngNo alt attribute provided
...content/uploads/2024/02/medal-13-All.pngNo alt attribute provided
...nt/uploads/2023/02/Homepage-Awards-5.pngNo alt attribute provided
...nt/uploads/2023/02/Homepage-Awards-4.pngNo alt attribute provided
...nt/uploads/2023/02/Homepage-Awards-3.pngNo alt attribute provided
...nt/uploads/2023/02/Homepage-Awards-7.pngNo alt attribute provided
...innYoga-HomePage-Final-Pitch-468x468.pngNo alt attribute provided
/wp-content/uploads/2021/07/Full.svgNo alt attribute provided
/wp-content/uploads/2021/07/Full.svgNo alt attribute provided
/wp-content/uploads/2021/07/Full.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Employment solved.
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Employment solved.
H1 Empty heading
H2 You can do it all. With Employment Hero.
H2 Take your business to the next level
H2 We’ve got the numbers to prove it.
H2 Employment Hero FAQs
H2 Resources. All for you.
H2 Don’t just take it from us...
H2 Innovation, reliability, customer service. A tick, gold medal, five stars.
H3 SmartMatch. The future of hiring.
H3 The employee lifecycle. We're with you at every stage.
H3 Meet Swag. The world’s first employment superapp.
H3 Real time HR support from real people.
H3 Become a Referral Partner
H3 Culture and performance. It’s up and up.
H3 It's payroll software. Just faster.
H3 Recruitment and onboarding. Breeze through it.
H3 Engage your people. Even on Mondays.
H3 Flexible payslips. Made easy.
H3 What is Employment Hero?
H3 What types of businesses use Employment Hero?
H3 Does Employment Hero integrate with other platforms?
H3 How do I switch from another software platform to Employment Hero?
H3 Is my data secure on Employment Hero?
H3 How do I log in to Employment Hero?
H3 Does Employment Hero own Swag?
H3 How much does Employment Hero cost?
H3 What is Swag by Employment Hero?
H3 A smarter way to manage payroll.
H3 Work easy.
H4 It's HR Software. By humans.
H4 It’s payroll software. Just faster.
H4 Meet Swag. The world’s first employment superapp. Duplicate text
H4 Employer of Record. Hire remotely.
H4 Great talent. At your fingertips.
H4 Develop your people. The best investment you'll ever make.
H4 AI. For Everyone.
H4 Embark on a career journey like never before
H4 Let's Connect
H4 Request a demo
H5 Explore by industry
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 7 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://smartmatch.employmenth...External Subdomain SmartMatch: the future of hiring is here. Get instantly matched to top talent and make data-driven offers with effective salary benchmarking. Find out more h...
/support/Support
https://secure.employmenthero....New window External Subdomain HR Login
https://employmenthero.yourpay...External Subdomain Payroll Login
https://employmenthero.com/No Text
/pricing/Pricing
/free-trial/Start your free trial
https://smartmatch.employmenth...External Subdomain Text duplicate SmartMatch: the future of hiring is here. Get instantly matched to top talent and make data-driven offers with effective salary benchmarking. Find out more h...
https://employmenthero.com/No Text
https://www.capterra.com.au/so...External Subdomain 199 Service Ratings
https://au.trustpilot.com/revi...New window External Subdomain Trustpilot
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
https://nz.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
https://au.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
https://au.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
https://www.g2.com/products/em...External Subdomain IMG-ALT Read Employment Hero reviews on G2
A-TITLE Read reviews of Employment Hero on G2
/products/hr-software/HR Features
/products/payroll-software/Payroll Features
/products/swag-employment-supe...New window Swag Superapp
/products/employer-of-record/Employer of Record
/products/applicant-tracking-s...New window Applicant Tracking
/products/employee-learning-ma...Learning and Development
/solutions/ai-enhanced-hr/AI Features
https://jobs.swagapp.com/External Subdomain Swag Jobs Board
https://smartmatch.employmenth...External Subdomain Try SmartMatch
/solutions/More solutions
/products/swag-employment-supe...Get Swag today
/services/hr-advisory/Explore HR Advisory
/partner-network/referral-part...Learn more
/solutions/performance-managem...New window Performance Management
/products/payroll-software/New window Text duplicate Payroll Features
/solutions/onboarding-software/Onboarding Solutions
/solutions/employee-engagement...Employee Engagement
/solutions/payslips/Generate Payslips
/roi-of-employment-hero/Trivial anchor text
Read more
/integrations/Trivial anchor text
here
/services/hr-implementation/Text duplicate Trivial anchor text
here
/services/payroll-implementation/Text duplicate Trivial anchor text
here
https://secure.employmenthero....External Subdomain Text duplicate Trivial anchor text
here
/products/swag-employment-supe...Swag
/pricing/pricing page
/resources/hr-compliance-essen...No Text
/resources/?type[0]=Guides+and...Guides and Playbooks
IMG-ALT icon-blog
/resources/hr-compliance-essen...Text duplicate Trivial anchor text
Read more
/resources/workplace-culture-b...No Text
/resources/?type[0]=BundlesBundles
IMG-ALT icon-blog
/resources/workplace-culture-b...Text duplicate Trivial anchor text
Read more
/resources/reward-and-recognit...No Text
/resources/?type[0]=Guides+and...Text duplicate Guides and Playbooks
IMG-ALT icon-blog
/resources/reward-and-recognit...Text duplicate Trivial anchor text
Read more
/resources/All resources
/services/managed-payroll/Discover managed payroll
/about-us/About us
/careers/Careers
/partner-network/referral-part...Become a partner
/contact/Contact us
/request-a-demo/Sales
https://secure.employmenthero....External Subdomain Text duplicate HR Login
/support/Service Centre
https://help.employmenthero.co...External Subdomain Help Centre
/implementation-hub/Implementation Hub
https://employmenthero.com/Australia
https://employmenthero.com/nz/New Zealand
https://employmenthero.com/uk/United Kingdom
https://employmenthero.com/sg/Singapore
https://employmenthero.com/my/Malaysia
/products/Products
/solutions/Solutions
/integrations/Integrations
/quick-demos/Quick Demos
https://www.facebook.com/Emplo...New window External Subdomain Facebook
https://twitter.com/employment...New window External Twitter
https://www.instagram.com/empl...New window External Subdomain Instagram
https://au.linkedin.com/compan...New window External Subdomain LinkedIn
https://www.youtube.com/channe...New window External Subdomain YouTube
/legals/Trust & Legal Centre
/legals/terms-conditions/Terms & Conditions
/legals/privacy-policy/Privacy Policy
/legals/cookie-policy/Cookie Policy
/legals/privacy-policy/data-pr...Data Processing Addendum
/legals/financial-disclosure-d...Financial Disclosure Documents
/products/hr-software/HR & Benefits
/products/payroll-software/Payroll
/products/employer-of-record/Global Teams
/solutions/recruitment-software/Hiring
/solutions/onboarding-software/Onboarding
/solutions/employee-management...Employee Management
/solutions/single-touch-payrol...Single Touch Payroll
/solutions/employee-engagement...Text duplicate Employee Engagement
/solutions/performance-managem...Text duplicate Performance Management
/products/employee-learning-ma...Learning Management
/solutions/hr-reporting-software/HR Reporting
/solutions/offboarding-software/Offboarding
https://employmenthero.com/blog/Blog Articles
/resources/guides-and-playbooks/Text duplicate Guides and Playbooks
/resources/case-study/Case Studies
/resources/payroll-guide/Payroll Guide
/careers/Available Positions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://employmenthero.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.35 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (355 kB).

HTTP Response Header

NameValue
dateThu, 29 Aug 2024 23:40:00 GMT
content-typetext/html; charset=UTF-8
cf-ray8bb06239fd88363d-FRA
cf-cache-statusHIT
age36679
cache-controlpublic, max-age=0, s-maxage=604800
last-modifiedThu, 29 Aug 2024 13:28:41 GMT
link<https://employmenthero.com/wp-json/>; rel="https://api.w.org/", <https://employmenthero.com/wp-json/wp/v2/pages/18465>; rel="alternate"; title="JSON"; type="application/json", <https://employmenthero.com/>; rel=shortlink
varyAccept-Encoding
ki-cache-tagf5195b00-0995-4847-8d28-562aa0cb896b,51af333f5c87ee052ae3856601535a1fbea92e1e51051e94383822f5cc3a6d94
ki-cache-typeEdge
ki-cf-cache-statusHIT
ki-edgev=20.2.8;mv=3.1.0
ki-origing1p
x-content-type-optionsnosniff
x-edge-location-klb1
x-kinsta-cacheHIT
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=ZiGjRjLQkcZt7OczNK1Vw4RqVL%2BoXnLWfvPRq3XKiGJHqLiFejrUL1xEX3YadfGhz0wTAH15VwePbR%2FNZuM8dT7d%2BVmpEHyi%2FxwiwnMdprMv1dsExQ5CVyAYXGgjSOBrsNvBkQ%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,774 referring domains.
This page has 212,538 backlinks.
This page has backlinks from 1,250 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /bk/
Disallow: /wp-admin/
Disallow: /wp-json/
Disallow: /nz/wp-json/
Disallow: /uk/wp-json/
Disallow: /my/wp-json/
Disallow: /sg/wp-json/
Disallow: /pdfs/ 
Disallow: *.pdf
Disallow: /*.pdf$
Disallow: /zip/ 
Disallow: *.zip
Disallow: /*.zip$
Disallow: /cgi-bin/
Disallow: /wp-json/eh/v1/geodata/
Disallow: /covid-19/*?
Disallow: /nz/wp-admin/
Disallow: /uk/wp-admin/
Disallow: /sg/wp-admin/
Disallow: /my/wp-admin/
Crawl-delay: 600

Sitemap: https://employmenthero.com/sitemap_index.xml

Similar sites

Search preview

employmenthero.com
All-In-One HR, Payroll & Benefits Platform | Employment Hero
Employment Hero is Australia's top cloud-based HR, payroll and benefits platform for employers & employees. FREE trial for...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Employment84%Check
Employment Hero81%Check
Hero80%Check
Payroll70%Check
HR payroll70%Check
form66%Check
payroll benefits platform66%Check
platform65%Check
Payroll Benefits65%Check
Employment Hero offers61%Check
Show more keywords and terms

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