Firstbus.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
80% 
Page structure
99% 
Link structure
48% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.63 s
File size
88.90 kB
Words
794
Media files
13
Number of links
135 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
First Bus | Bus Tickets, Timetables & Journey Planning | First Bus
The page title should be shorter than 580 pixels. It is 584 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Our UK Bus division operates around a fifth of local bus services in the UK and is one of the largest bus operators with a fleet of approximately 6,400 buses around the England, Scotland and Wales. We have bus routes serving 40 of the UK’s largest towns and cities providing great value public transport for students, commuters, leisure travellers and concession travellers.
The meta description is too long: 2289 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.firstbus.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOur UK Bus division operates around a fifth of local bus services in the UK and is one of the largest bus operators with a fleet of approximately 6,400 buses around the England, Scotland and Wales. We have bus routes serving 40 of the UK’s largest towns and cities providing great value public transport for students, commuters, leisure travellers and concession travellers.
abstractOur UK Bus division operates around a fifth of local bus services in the UK and is one of the largest bus operators with a fleet of approximately 6,400 buses around the England, Scotland and Wales. We have bus routes serving 40 of the UK’s largest towns and cities providing great value public transport for students, commuters, leisure travellers and concession travellers.
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
apple-itunes-appapp-id=566586379
google-play-appapp-id=app-id=com.firstgroup.first.bus
apple-mobile-web-app-titleFirst Bus
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 794 words. That's ok.
29.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/first_bus/logo.svgHome
...s/custom/first_bus/app/icons/icons/x.svgClose log in menu item
...s/custom/first_bus/app/icons/icons/x.svgClose log in menu item
...s/custom/first_bus/app/icons/icons/x.svgClose log in menu item
...files/public/node_images/Our Journey.jpgNo alt attribute provided
...ault/files/public/node_images/how-to.jpgNo alt attribute provided
...ic/node_images/EVCharging 21_cropped.jpgNo alt attribute provided
...files/public/node_images/Recruitment.jpgNo alt attribute provided
...iles/public/node_images/3-pound-2025.jpgGet around for no more than £3
/themes/custom/first_bus/logo-white.svgFirst Bus
...us/assets/img/app-store-badges/apple.svgApple store travel app link
...s/assets/img/app-store-badges/google.svgAndroid store travel app link
Video URLWidthHeight
...carousel/videos/first-symbol-flowing.mp4

Page structure

H1 heading
(Critically important)
First Bus Home Page
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 First Bus Home Page
H2 Moving the everyday
H2 Our Journey
H2 Know How
H2 Zero-emission mission
H2 First for Opportunities
H2 Get around for no more than £3
Baselink: /first-bus-bus-tickets-timetables-journey-planning/
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/first-bus-bus-tickets-timetab...Anchor Skip to main content
/first-bus-bus-tickets-timetab...Anchor Skip to footer
https://www.firstbus.co.uk/IMG-ALT Home
A-TITLE Home
/aberdeenAberdeen
/adventures-busAdventures By Bus
/berkshire-thames-valleyBerkshire & The Thames Valley
/bristol-bath-and-westBristol, Bath and the West
/cornwallCornwall
https://www.firstbus.co.uk/essexEssex
/greater-glasgowGreater Glasgow
/greater-manchesterGreater Manchester
/leicesterLeicester
https://www.firstbus.co.uk/londonLondon
/norfolk-suffolkNorfolk & Suffolk
/portsmouth-fareham-gosportPortsmouth, Fareham & Gosport
/potteriesPotteries
/railairRailAir
/somersetSomerset
/south-west-walesSouth & West Wales
/south-yorkshireSouth Yorkshire
/wessex-dorset-south-somersetWessex, Dorset & South Somerset
/west-yorkshireWest Yorkshire
/worcestershireWorcestershire
https://www.firstbus.co.uk/yorkYork
/aberdeenText duplicate Aberdeen
/adventures-busText duplicate Adventures By Bus
/berkshire-thames-valleyText duplicate Berkshire & The Thames Valley
/bristol-bath-and-westText duplicate Bristol, Bath and the West
/cornwallText duplicate Cornwall
https://www.firstbus.co.uk/essexText duplicate Essex
/greater-glasgowText duplicate Greater Glasgow
/greater-manchesterText duplicate Greater Manchester
/leicesterText duplicate Leicester
https://www.firstbus.co.uk/londonText duplicate London
/norfolk-suffolkText duplicate Norfolk & Suffolk
/portsmouth-fareham-gosportText duplicate Portsmouth, Fareham & Gosport
/potteriesText duplicate Potteries
/railairText duplicate RailAir
/somersetText duplicate Somerset
/south-west-walesText duplicate South & West Wales
/south-yorkshireText duplicate South Yorkshire
/wessex-dorset-south-somersetText duplicate Wessex, Dorset & South Somerset
/west-yorkshireText duplicate West Yorkshire
/worcestershireText duplicate Worcestershire
https://www.firstbus.co.uk/yorkText duplicate York
/user/passwordForgot your password?
/user/registerRegister
/planning-your-journey/timetablesTimetables
/planning-your-journey/journey...Journey Planner
/planning-your-journey/next-busNext Bus
/buy-tickets/buy-ticketBuy a Ticket
/buy-tickets/ways-pay/tap-tapTap On Tap Off
/buy-tickets/ways-pay/first-bu...First Bus App
/buy-tickets/ways-pay/contactl...Contactless
/buy-tickets/ways-pay/studentsStudents
/buy-tickets/ways-pay/ticket-g...Ticket Gifting
/buy-tickets/ways-pay/faresFares
/buy-tickets/corporate-travel/...Commuter Travel Club
/buy-tickets/corporate-travel/...Commuter Travel Club Employer Information
/buy-tickets/corporate-travel/...Commuter Travel Club Employer FAQs
/buy-tickets/corporate-travel/...Commuter Travel Club Employee Information
/buy-tickets/corporate-travel/...Commuter Travel Club Employee FAQs
/help-support/help-and-supportHelp and Support
/help-support/top-help-topics/...Refunds
/help-support/top-help-topics/...Lost Property
/help-support/special-assistan...Extra Help to Travel
/bus-accessibilityBus Accessibility
/help-support/complaints-feedb...Customer Complaints Charter
/help-support/complaints-feedb...Send Complaint or Feedback
/help-support/contact-usContact us
/about-us/about-usAbout Us
/about-us/about-us/our-visionOur Vision
/about-us/about-us/helloHello
/about-us/about-us/everyday-he...Everyday Heroes
/about-us/electric-vehicle-cha...Electric Vehicle Charging Partnerships
https://news.firstbus.co.uk/New window External Subdomain News
/about-us/our-companiesOur Companies
/careersCareers
/about-us/equality-diversity-a...Equality, Diversity and Inclusion
/about-us/policies-and-accredi...Policies and Accreditations
/about-us/our-safety-partnersh...Our safety partnership with Strut Safe
/user/passwordText duplicate Forgot your password?
/user/registerText duplicate Register
/search/contentSearch
/user/passwordText duplicate Forgot your password?
/user/registerText duplicate Register
/planning-your-journey/timetablesText duplicate Timetables
/planning-your-journey/journey...Text duplicate Journey Planner
/planning-your-journey/next-busText duplicate Next Bus
/buy-tickets/buy-ticketText duplicate Buy a Ticket
/buy-tickets/ways-pay/tap-tapText duplicate Tap On Tap Off
/buy-tickets/ways-pay/first-bu...Text duplicate First Bus App
/buy-tickets/ways-pay/contactl...Text duplicate Contactless
/buy-tickets/ways-pay/studentsText duplicate Students
/buy-tickets/ways-pay/ticket-g...Text duplicate Ticket Gifting
/buy-tickets/ways-pay/faresText duplicate Fares
/buy-tickets/corporate-travel/...Text duplicate Commuter Travel Club
/buy-tickets/corporate-travel/...Text duplicate Commuter Travel Club Employer Information
/buy-tickets/corporate-travel/...Text duplicate Commuter Travel Club Employer FAQs
/buy-tickets/corporate-travel/...Text duplicate Commuter Travel Club Employee Information
/buy-tickets/corporate-travel/...Text duplicate Commuter Travel Club Employee FAQs
/help-support/help-and-supportText duplicate Help and Support
/help-support/top-help-topics/...Text duplicate Refunds
/help-support/top-help-topics/...Text duplicate Lost Property
/help-support/special-assistan...Text duplicate Extra Help to Travel
/bus-accessibilityText duplicate Bus Accessibility
/help-support/complaints-feedb...Text duplicate Customer Complaints Charter
/help-support/complaints-feedb...Text duplicate Send Complaint or Feedback
/help-support/contact-usText duplicate Contact us
/about-us/about-usText duplicate About Us
/about-us/about-us/our-visionText duplicate Our Vision
/about-us/about-us/helloText duplicate Hello
/about-us/about-us/everyday-he...Text duplicate Everyday Heroes
/about-us/electric-vehicle-cha...Text duplicate Electric Vehicle Charging Partnerships
https://news.firstbus.co.uk/New window External Subdomain Text duplicate News
/about-us/our-companiesText duplicate Our Companies
/careersText duplicate Careers
/about-us/equality-diversity-a...Text duplicate Equality, Diversity and Inclusion
/about-us/policies-and-accredi...Text duplicate Policies and Accreditations
/about-us/our-safety-partnersh...Text duplicate Our safety partnership with Strut Safe
/about-us/about-us/helloFind out more
/about-us/about-us/helloText duplicate Find out more
/know-howKnow How
https://yourfirstbuscareer.co....New window External careers website
/buy-tickets/ways-pay/faresTrivial anchor text
here
http://www.firstgroupplc.com/New window External Subdomain FirstGroup plc
https://apps.apple.com/GB/app/...New window External Subdomain IMG-ALT Apple store travel app link
https://play.google.com/store/...New window External Subdomain IMG-ALT Android store travel app link
/advertising-our-busesAdvertising
/bus-users-ukBus users UK
/careersText duplicate Careers
/conditions-travelSubdomain Conditions of Travel
/customer-code-conductCustomer Code of Conduct
/sitemapSitemap
/suppliersSuppliers
/terms-useTerms of Use
/privacy-policyPrivacy Policy
/cookies-policyCookies Policy
/bus-accessibilityText duplicate Bus Accessibility
/sites/default/files/public/no...New window Modern Slavery Statement PDF - 154.45 KB
/fb-survey?referer=/Please tell us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.firstbus.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
dateFri, 25 Apr 2025 03:34:01 GMT
content-typetext/html; charset=UTF-8
content-length12545
set-cookie178 Characters
serverApache
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
varyOrigin,X-Forwarded-Proto,Accept-Encoding
strict-transport-securitymax-age=63072000; includeSubdomains; preload
referrer-policystrict-origin-when-cross-origin
x-permitted-cross-domain-policiesnone
x-xss-protection1; mode=block
content-encodinggzip
content-security-policydefault-src 'self' 'unsafe-inline' *.googleusercontent.com https://unpkg.com https://www.firstbus.co.uk *.gstatic.com *.google.co.uk *.facebook.com *.googleapis.com *.hotjar.com *.unpkg.com *.tiktok.com *.googleadservices.com *.twitter.com *.youtube.com *.google-analytics.com *.google.com *.googletagmanager.com *.cookiepro.com *.doubleclick.net *.cloudflare.com *.t.co; script-src 'self' 'unsafe-inline' 'unsafe-eval' *.veritonic.com *.cardinalcommerce.com *.paypalobjects.com *.paypal.com *.comcarde.com *.vimeo.com https://unpkg.com/@googlemaps/markerclustererplus/dist/index.min.js https://unpkg.com/@googlemaps/[email protected]/dist/index.min.js *.unpkg.com https://unkpkg.com https://www.google.co.uk *.gstatic.com *.googleapis.com *.hotjar.com *.ads-twitter.com *.unpkg.com *.tiktok.com *.googleadservices.com *.google-analytics.com *.google.com *.jsdelivr.net *.googletagmanager.com *.cookiepro.com cdn.cookielaw.org *.onetrust.com *.doubleclick.net *.cloudflare.com js.braintreegateway.com assets.braintreegateway.com www.paypalobjects.com c.paypal.com api.braintreegateway.com www.paypalobjects.com client-analytics.braintreegateway.com; style-src 'self' 'unsafe-inline' *.cloudflare.com *.jsdelivr.net *.unpkg.com *.jquery.com assets.braintreegateway.com *.hotjar.com; img-src 'self' 'unsafe-inline' data: *.paypalobjects.com https://adservice.google.com *.google.com https://www.google.com *.gstatic.com *.google.gg *.google.bs *.google.tn *.google.hn *.google.com.om *.google.com.ag *.google.com.ng *.googleusercontent.com *.google.com.gi *.google.es *.google.com.mx *.google.dk *.google.is *.google.me *.google.com.co *.google.com.ec *.firstbus.co.uk *.googletagmanager.com *.google.ad *.google.hu *.google.gy *.google.co.bw *.google.com.lb *.google.ca *.google.com.hk *.google.mg *.google.co.ma *.google.jo *.google.com.qa *.google.com.pr *.google.im *.google.fr *.facebook.com *.google.cz *.google.cl *.google.co.in *.google.com.sa *.google.com.bd *.google.pt *.google.nl *.google-analytics.com *.google.co.th *.google.lv *.google.com.ph *.cookiepro.com *.firstgroup.com *.google.no *.google.co.id *.google.be *.google.com.sg *.google.co.kr *.google.sk *.google.gr *.google.com.tr *.google.co.tz *.google.com.au *.google.lk *.google.com.my *.google.kg *.ytimg.com *.google.kz *.google.rs *.google.lu *.google.com.eg *.google.pl *.google.com.mt *.google.com.cy *.google.mv *.google.com.jm *.google.cv *.twitter.com *.google.bg *.google.fi *.google.com.ar *.google.ee *.google.com.gh *.google.co.jp *.doubleclick.net *.google.cn *.google.ae *.google.com.et *.google.ru *.google.com.bo *.google.je *.google.com.pe *.google.ch *.google.se *.google.ro *.google.co.nz *.plusbus.info *.google.co.uk *.google.hr *.google.com.tw *.google.it *.paypal.com *.google.com.np *.googleapis.com *.google.cm *.google.com.br *.google.co.za *.google.dm *.google.com.kw *.google.mk *.google.com.pk *.google.tt *.google.co.ke *.google.com.bh *.google.lt *.google.com.bn *.google.at *.google.ie *.google.de *.t.co *.google.si *.google.lv assets.braintreegateway.com checkout.paypal.com *.thisisdax.com *.hotjar.com; style-src-elem 'self' 'unsafe-inline' assets.braintreegateway.com cdn.jsdelivr.net *.googleapis.com https://unpkg.com https://cdnjs.cloudflare.com *.gstatic.com; frame-src * 'self' 'unsafe-inline'; font-src * 'self' 'unsafe-inline' https://*.hotjar.com; connect-src 'self' 'unsafe-inline' *.veritonicmetrics.com *.google-analytics.com https://pagead2.googlesyndication.com https://www.google.com wss://*.hotjar.com https://*.hotjar.io https://*.hotjar.com *.google-analytics.com https://region1.google-analytics.com *.google-analytics.com *.google.co.uk *.cardinalcommerce.com *.paypal.com *.braintree-api.com *.braintreegateway.com *.comcarde.com *.cookiepro.com cdn.cookielaw.org *.onetrust.com https://www.facebook.com *.analytics.google.com https://stats.g.doubleclick.net https://www.google-analytics.com https://maps.googleapis.com *.google.rs *.google.be *.google.ae *.google.gg *.google.com.om *.google.com.gi *.google.es *.google.com.mx *.google.dk *.google.com.co *.googletagmanager.com *.google.hu *.google.co.bw *.google.ca *.google.com.hk *.google.im *.google.fr *.linkedin.com api.braintreegateway.com client-analytics.braintreegateway.com *.braintree-api.com;
permissions-policygeolocation=self, fullscreen=self, sync-xhr=self, microphone=self, camera=self, magnetometer=self, gyroscope=self, speaker=self, vibrate=self, payment=self, accelerometer=self; form-action *; child-src assets.braintreegateway.com c.paypal.com
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,906 referring domains.
This page has 145,069 backlinks.
This page has backlinks from 1,951 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.firstbus.co.uk
First Bus | Bus Tickets, Timetables & Journey Planning | First ...
Our UK Bus division operates around a fifth of local bus services in the UK and is one of the largest bus operators with a fleet of approximately 6,400 buses around the England, Scotland and Wales. We have bus routes serving 40 of the UK’s largest towns and cities providing great value public transport for students, commuters, leisure travellers and concession travellers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bus89%Check
First Bus86%Check
First81%Check
First Bus App74%Check
bus tickets67%Check
journey51%Check
App50%Check
Bus Services50%Check
Journey Planning49%Check
Travel48%Check
Show more keywords and terms

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