Happypaul.co.uk - SEO Checker

Overview of the SEO Check
Meta information
58% 
Page quality
45% 
Page structure
73% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.36 s
File size
155.30 kB
Words
401
Media files
25
Number of links
36 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Happy Paul Award-winning, mood-lifting, skincare and fragrance product
The page title should be shorter than 580 pixels. It is 647 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Happy Paul creates mood lifting skincare and bodycare products. Discover our award winning Bright Spice fragrance and skincare collection. Products are vegan friendly and none are tested on animals.
The meta description is too long: 1243 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://happypaul.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
google-site-verificationNZK_ES1l6SlcOluXGacw-ynZ36qIdSZdG-8_tyKfx0M
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionHappy Paul creates mood lifting skincare and bodycare products. Discover our award winning Bright Spice fragrance and skincare collection. Products are vegan friendly and none are tested on animals.
shopify-digital-wallet/56777736243/digital_wallets/dialog
shopify-checkout-api-token406022ab49ddb21337201b2cb8fd0525
langen
twitter:cardsummary_large_image
twitter:titleHappy Paul Award-winning, mood-lifting, skincare and fragrance product
twitter:descriptionHappy Paul creates mood lifting skincare and bodycare products. Discover our award winning Bright Spice fragrance and skincare collection. Products are vegan friendly and none are tested on animals.
og:site_nameHappy Paul
og:urlhttps://happypaul.co.uk/
og:titleHappy Paul Award-winning, mood-lifting, skincare and fragrance product
og:typewebsite
og:descriptionHappy Paul creates mood lifting skincare and bodycare products. Discover our award winning Bright Spice fragrance and skincare collection. Products are vegan friendly and none are tested on animals.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 401 words on this page. Good pages should have about 800 words of useful content.
36.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-2a08f8023fbd.jpg?v=1697120591&width=250Happy Paul
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...dyWash_styled_awardlogo.jpg?v=1655471906No alt attribute provided
...roducts/Cleanser_styled.jpg?v=1655471964No alt attribute provided
...p/files/100_moisturiser.png?v=1710827038No alt attribute provided
...p/products/Scrub_styled.jpg?v=1655471994No alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...com/v?app_id=226925&photo_id=cPiXO2BSGZENo alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...com/v?app_id=226925&photo_id=w6elADh_jwwNo alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...com/v?app_id=226925&photo_id=pQVecS8pBNYNo alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...com/v?app_id=226925&photo_id=T7Hxkhv23yYNo alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...com/v?app_id=226925&photo_id=cPiXO2BSGZENo alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...com/v?app_id=226925&photo_id=w6elADh_jwwNo alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...com/v?app_id=226925&photo_id=pQVecS8pBNYNo alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...com/v?app_id=226925&photo_id=T7Hxkhv23yYNo alt attribute provided

Page structure

H1 heading
(Critically important)
Happy Paul
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Happy Paul
H2 Item added to your cart
H2 SHOP 60% OFF OUR SUMMER SALE
H2 WE ARE HAPPY PAUL
H2 CURRENT OFFERS
H2 AS SEEN IN
H2 SOME OF OUR SPA PARTNERS
H2 WHY SHOP HAPPY PAUL?
H2 Info
H2 The what and the why:
H2 Share your email with us and we'll occasionally send you a 'hello, how you doing?'
H4 Energising Body and Hair Wash, 300ml
H4 Gentle Foaming Face Cleanser, 100ml
H4 Super-hydrating Moisturiser, 100ml
H4 Revitalising Face Scrub, 100ml
H4 FREE EAU DE PARFUM 2ML ON ORDERS OVER £25
H4 FREE MOISTURISER, FACE CLEANSER OR FACE SCRUB ON ORDERS OVER £30
H4 Cruelty-Free
H4 Better Ingredient Profile
H4 Free Gift With All Orders
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://happypaul.co.uk/Anchor Skip to content
https://happypaul.co.uk/HOME
/collections/saleSALE
/collections/shop-allSHOP ALL
/collections/skincareSKINCARE
/collections/fragranceFRAGRANCE
/collections/bundlesPROMOTIONS
https://happy-paul-7ff1.myshop...External Subdomain ABOUT US
/pages/pressPRESS
/account/loginLog in
https://www.instagram.com/we_a...External Subdomain Instagram
https://happypaul.co.uk/IMG-ALT Happy Paul
https://happypaul.co.uk/Text duplicate HOME
/collections/saleText duplicate SALE
/collections/shop-allText duplicate SHOP ALL
/collections/skincareText duplicate SKINCARE
/collections/fragranceText duplicate FRAGRANCE
/collections/bundlesText duplicate PROMOTIONS
https://happy-paul-7ff1.myshop...External Subdomain Text duplicate ABOUT US
/pages/pressText duplicate PRESS
/account/loginText duplicate Log in
https://happypaul.co.uk/cartCart
https://happypaul.co.uk/cartNo Text
/collections/saleNo Text
/collections/saleNo Text
/collections/shop-allText duplicate SHOP ALL
/collections/shop-allSHOP NOW
/collections/shop-allText duplicate SHOP NOW
/collections/skincareSHOP SKINCARE
/collections/fragranceSHOP FRAGRANCE
https://happypaul.co.uk/searchSearch
/policies/terms-of-serviceTerms of Service
/policies/shipping-policyShipping Policy
/policies/refund-policyRefund policy
/policies/privacy-policyPrivacy Policy
https://happypaul.co.uk/Wholesale
/pages/contactContact Us
/pages/pressPress
https://www.instagram.com/we_a...External Subdomain Text duplicate Instagram
https://happypaul.co.uk/Text duplicate Happy Paul
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://happypaul.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.36 seconds.
The file size of the HTML document is fine (155 kB).

HTTP Response Header

NameValue
dateFri, 28 Jun 2024 23:37:35 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid50
x-sorting-hat-shopid56777736243
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etagW/"cacheable:bc8ddad15f58adeb0f52ea0c255dc9d5"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid56777736243
x-shardid50
varyAccept
content-languageen
powered-byShopify
server-timingprocessing;dur=247;desc="gc:55", db;dur=37, fetch;dur=66, parse;dur=3, render;dur=25, wasm, wasmDownload;dur=66, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="124958769203", pageType;desc="index", servedBy;desc="2njb", requestID;desc="d2a2514f-fea8-4dcc-af01-ac32dc75461a-1719617855"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-idd2a2514f-fea8-4dcc-af01-ac32dc75461a-1719617855
cf-cache-statusDYNAMIC
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nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray89b1816b1e138c3e-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 55 referring domains.
This page has 86 backlinks.
This page has backlinks from 48 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /56777736243/checkouts
Disallow: /56777736243/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://happypaul.co.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /56777736243/checkouts
Disallow: /56777736243/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /56777736243/checkouts
Disallow: /56777736243/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
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Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://happypaul.co.uk/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /account
Disallow: /collections/*sort_by*
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Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://happypaul.co.uk/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

happypaul.co.uk
Happy Paul Award-winning, mood-lifting, skincare and fragrance prod...
Happy Paul creates mood lifting skincare and bodycare products. Discover our award winning Bright Spice fragrance and skincare collection. Products are vegan friendly and none are tested on animals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HAPPY93%Check
PAUL93%Check
HAPPY PAUL93%Check
Happy Body74%Check
Happy Paul Award-winning68%Check
award59%Check
product58%Check
Mood58%Check
lifting58%Check
Mood lifting58%Check

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions