Heritageoflondon.org - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
68% 
Page structure
58% 
Link structure
81% 
Server
64% 
External factors
100% 
SEO Score
Response time
0.77 s
File size
902.30 kB
Words
751
Media files
46
Number of links
64 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Heritage Restoration | Heritage Of London Trust | HOLT | London
The page title should be shorter than 580 pixels. It is 581 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Heritage of London Trust (HOLT) restores buildings and monuments all across London.
The length of the meta description is perfect. (536 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.heritageoflondon.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionHeritage of London Trust (HOLT) restores buildings and monuments all across London.
google-site-verificationYpJ-hPkA_XaGtFJIeX6fl77ACAJz3-lr3yOzb_CvQIY
viewportwidth=device-width, initial-scale=1
generatorWix.com Website Builder
wix-dynamic-custom-elementsDropDownMenu
format-detectiontelephone=no
skype_toolbarskype_toolbar_parser_compatible
langen
twitter:cardsummary_large_image
twitter:titleHeritage Restoration | Heritage Of London Trust | HOLT | London
twitter:descriptionHeritage of London Trust (HOLT) restores buildings and monuments all across London.
twitter:imagehttps://static.wixstatic.com/media/abc5a6_ba6f4bac5b4e44e9b014a37b05a299a5%7Emv2.png/v1/fit/w_2500,h_1330,al_c/abc5a6_ba6f4bac5b4e44e9b014a37b05a299a5%7Emv2.png
og:titleHeritage Restoration | Heritage Of London Trust | HOLT | London
og:descriptionHeritage of London Trust (HOLT) restores buildings and monuments all across London.
og:imagehttps://static.wixstatic.com/media/abc5a6_ba6f4bac5b4e44e9b014a37b05a299a5%7Emv2.png/v1/fit/w_2500,h_1330,al_c/abc5a6_ba6f4bac5b4e44e9b014a37b05a299a5%7Emv2.png
og:image:width2500
og:image:height1330
og:urlhttps://www.heritageoflondon.org
og:site_nameHOLT
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 751 words. That's ok.
33.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (902.3 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...3eebbbe0435141c1be2b4b1644ca9908~mv2.jpgNo alt attribute provided
...e5564edef4ae42c8a32022d5b768bfc2~mv2.jpgNo alt attribute provided
...e5564edef4ae42c8a32022d5b768bfc2~mv2.jpgNo alt attribute provided
...0.01,enc_avif,quality_auto/HOLT logo.pngHeritage of London Trust logo
...1,enc_avif,quality_auto/logo for web.pngHeritage of London Trust logo
... Image -Heritage of London Trust_JPG.jpgLakwena and Nicola in front of the sign - Image -Heritage of London Trust.JPG
...26adf1042caf4cba9a9d5637efd48f55~mv2.jpgHOLT About.JPG
..._avif,quality_auto/Proud Places Logo.pngProud Places Logo.png
...0fc70e05ba914afa80e151687e4021a9~mv2.pngThe duke.png
...beff002e19604c879e6dc4aafa07b9e0~mv2.jpgWhitechapel fountain launch 3 Image - Heritage of London Trust..JPG
...0.01,enc_avif,quality_auto/blue spot.pngblue spot.png
...01,enc_avif,quality_auto/purple spot.pngpurple spot.png
...uality_auto/Queen Mary Arch finished.jpgQueen Mary Arch finished.jpg
...h Siddons Statue Paddington Green We.jpgSarah Siddons Statue Paddington Green We
...,quality_auto/Cranford Lock up small.jpgCranford Lock up small
...f,quality_auto/Wanstead Grotto front.jpgWanstead Grotto front
...ity_auto/How memorial gateway_edited.jpgHow memorial gateway_edited.jpg
...vif,quality_auto/Bowie Bandstand_JPG.jpgBowie Bandstand.JPG
...0a8efc94d8194b1da078a9e641d556ce~mv2.pngStone carving
...54f72967cc041a89aba5c60ca20aafc~mv2.jpegPlumstead fire station lantern reinstated and restored
...38c5c25b5ad54feeb9a52d8d11507539~mv2.pngArt lunches
...3c410fea7c4e433d87fd003691397f75~mv2.jpgGuilford Place drinking fountain unveiling
...7655aa61add143c5a555628b24e03fc1~mv2.jpgUnited Service Transport sign works
...24041a41fa0843f4b34c0a033aec19d1~mv2.jpgSeven Dials restored
...00b5e5f377b34fbb81e6e29a9a6c00be~mv2.jpgBull unveiling in Roehampton
...200f626321e849c4b934d0dc964f3f8b~mv2.jpgCommerce frieze in Islington
...5ccc871337346a1bda9c13925630703~mv2.jpegLearning about conservation with Proud Places
...34e22fc807d94f919771ba8f455e3e44~mv2.jpgThomas Heatherwick at our annual conference
...f74af547428d4ce3ab18c02be61f2ee7~mv2.jpgYoung people seeing their local fountain after restoration
...9105f5f7b4474bbea67756920e2574c6~mv2.jpgQueen Mary Arch launch in Stratford
...7996b8a0b64a43a99ce7bf2434bbd39b~mv2.jpgPeckham Rye Station restored
...0527f2e6c91485f8ffbd08c81500b95~mv2.jpegRoyal Hospital for Neuro-disability in Putney
...b8d75888d2d47c3990ad5053014680f~mv2.jpegOur 2024 conference Public Art: Aesthetics in the Public Realm
...514b78770c914bd38b3a9eecf0f4a0c6~mv2.jpgPimp Hall Dovecote in Waltham Forest
...c9d7e69f2d6e4bd3be33871fddedd243~mv2.jpgFoxborough Gardens mural bird detail (1963) William Mitchell before restoration
...18909401c22e409b90831770d8f6d49b~mv2.pngWorking with young people
...1,enc_avif,quality_auto/logo for web.pnglogo for web.png
...d77cd9ed2b284faf9479f4f535b3195b~mv2.jpgQueen Mary Arch Duke

Page structure

H1 heading
(Critically important)
HAVE YOU GOT A PROJECT FOR US?
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 HAVE YOU GOT A PROJECT FOR US?
H2 “I didn’t know it was important until I saw it being restored!”
H2 “I didn’t know it was important until I saw it being restored!” Duplicate text
H2 RECENT PROJECTS
H2 ABOUT
H2 DONATE
H2 DONATE Duplicate text
H2 DONATE!
H2 ABOUT Duplicate text
H2 OUR SUPPORTERS
H2 PROJECTS COMPLETED
H2 PROJECTS AT ANY ONE TIME
H2 LONDON BOROUGHS
H2 PROJECTS MAP
H2 CURRENT PROJECTS
H2 COMPLETED PROJECTS
H2 SOME OF OUR PROJECTS
H2 LATEST PROJECTS
H2 GALLERY
H2 Stone carving
H2 Plumstead fire station lantern reinstated and restored
H2 Art lunches
H2 Guilford Place drinking fountain unveiling
H2 United Service Transport sign works
H2 Seven Dials restored
H2 Bull unveiling in Roehampton
H2 Commerce frieze in Islington
H2 Learning about conservation with Proud Places
H2 Thomas Heatherwick at our annual conference
H2 Young people seeing their local fountain after restoration
H2 Queen Mary Arch launch in Stratford
H2 Peckham Rye Station restored
H2 Royal Hospital for Neuro-disability in Putney
H2 Our 2024 conference Public Art: Aesthetics in the Public Realm
H2 Pimp Hall Dovecote in Waltham Forest
H2 Foxborough Gardens mural bird detail (1963) William Mitchell before restoration
H2 Working with young people
H2 CONTACT
H3 850+
H3 40
H3 33
H3 Contact us
H3 Our office
H4 OUR ROYAL PATRON
H4 HRH THE DUKE OF GLOUCESTER
H4 BRINGING LONDON'S HISTORY ALIVE
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/Subdomain IMG-ALT Heritage of London Trust logo
https://www.heritageoflondon.org/Subdomain HOME
https://www.heritageoflondon.org/Subdomain ABOUT
/who-we-areSubdomain WHO WE ARE
/how-we-workSubdomain HOW WE WORK
/proud-placesSubdomain PROUD PLACES
/poet-for-placesSubdomain POET FOR PLACES
/careersSubdomain CAREERS
/support-usSubdomain SUPPORT US
/become-a-patronSubdomain BECOME A PATRON
/corporate-partnershipsSubdomain CORPORATE PARTNERSHIPS
/a-gift-in-your-willSubdomain A GIFT IN YOUR WILL
/general-donationSubdomain GENERAL DONATION
/our-supportersSubdomain OUR SUPPORTERS
https://www.heritageoflondon.org/Subdomain PROJECTS
/fountainsSubdomain FOUNTAINS
/projects-by-boroughSubdomain PROJECTS BY BOROUGH
/grant-schemeSubdomain GRANT SCHEME
https://www.heritageoflondon.org/Subdomain CONTACT
/newsSubdomain NEWS
/our-eventsSubdomain OUR EVENTS
/conferenceSubdomain CONFERENCE 2024
/newsSubdomain OUR LATEST NEWS
/grant-schemeSubdomain Trivial anchor text
Read more
/project-enquirySubdomain Project enquiry form
/support-usSubdomain Text duplicate Trivial anchor text
Read more
/donateSubdomain Donate now
/grant-schemeSubdomain Text duplicate Trivial anchor text
Read more
/support-usSubdomain Text duplicate Trivial anchor text
Read more
/who-we-areSubdomain Text duplicate WHO WE ARE
/how-we-workSubdomain Text duplicate HOW WE WORK
/proud-placesSubdomain Find out more about our youth engagement programme!
/proud-placesSubdomain IMG-ALT Proud Places Logo.png
/our-royal-patronSubdomain WORDS FROM THE DUKE
/our-supportersSubdomain No Text
/become-a-patronSubdomain Text duplicate BECOME A PATRON
/corporate-partnershipsSubdomain Text duplicate CORPORATE PARTNERSHIPS
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
https://www.heritageoflondon.org/No Text
/projects-by-boroughSubdomain Text duplicate PROJECTS BY BOROUGH
/our-grant-schemeSubdomain Text duplicate GRANT SCHEME
/queen-mary-archSubdomain IMG-ALT Queen Mary Arch finished.jpg
/sarah-siddonsSubdomain IMG-ALT Sarah Siddons Statue Paddington Green We
/cranford-lock-upSubdomain IMG-ALT Cranford Lock up small
/queen-mary-archSubdomain Learn More
/sarah-siddonsSubdomain Text duplicate Learn More
/cranford-lock-upSubdomain Text duplicate Learn More
/wanstead-grottoSubdomain IMG-ALT Wanstead Grotto front
/how-memorial-gatewaySubdomain IMG-ALT How memorial gateway_edited.jpg
/bowie-bandstandSubdomain IMG-ALT Bowie Bandstand.JPG
/wanstead-grottoSubdomain Text duplicate Learn More
/how-memorial-gatewaySubdomain Text duplicate Learn More
/bowie-bandstandSubdomain Text duplicate Learn More
https://heritageoflondon.org/New window IMG-ALT logo for web.png
https://www.instagram.com/holt...New window External Subdomain IMG-ALT Insta button update
https://www.youtube.com/channe...New window External Subdomain IMG-ALT youtube button update
https://twitter.com/holtoflond...New window External IMG-ALT X button
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn button website
/careersSubdomain Careers
/_files/ugd/abc5a6_0333c185952...New window Subdomain Privacy policy
https://www.instagram.com/holt...New window External Subdomain Text duplicate IMG-ALT Insta button update
https://www.youtube.com/channe...New window External Subdomain Text duplicate IMG-ALT youtube button update
https://twitter.com/holtoflond...New window External Text duplicate IMG-ALT X button
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT LinkedIn button website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.heritageoflondon.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.77 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (902 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
link<https://static.parastorage.com/>; rel=preconnect; crossorigin;,<https://static.parastorage.com/>; rel=preconnect;,<https://static.wixstatic.com/>; rel=preconnect; crossorigin;,<https://static.wixstatic.com/>; rel=preconnect;,<https://siteassets.parastorage.com>; rel=preconnect; crossorigin;,
html-cacheabletrue
etagW/"bca263de8d1bc54a4cb28b697e9e66a0"
content-languageen
strict-transport-securitymax-age=86400
age125775
x-wix-request-id1736556185.844111792678261320119
set-cookie98 Characters
cache-controlprivate,max-age=0,must-revalidate
serverPepyaka
x-content-type-optionsnosniff
content-encodinggzip
accept-rangesbytes
dateSat, 11 Jan 2025 00:43:05 GMT
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x-cacheMISS
varyAccept-Encoding
server-timingcache;desc=hit, varnish;desc=hit_miss, dc;desc=fastly_virginia-pub_g
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via1.1 google
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statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 316 referring domains.
This page has 2,562 backlinks.
This page has backlinks from 118 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
User-agent: Googlebot
Disallow: *?lightbox=

# Optimization for Google Ads Bot
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google
Disallow: /_api/*
Disallow: /_partials*
Disallow: /pro-gallery-webapp/v1/galleries/*

# Block PetalBot
User-agent: PetalBot
Disallow: /

# Crawl delay for overly enthusiastic bots
User-agent: dotbot
Crawl-delay: 10
User-agent: AhrefsBot
Crawl-delay: 10

Sitemap: https://www.heritageoflondon.org/sitemap.xml

# Auto generated, go to SEO Tools > Robots.txt Editor to change this

Similar sites

Search preview

www.heritageoflondon.org
Heritage Restoration | Heritage Of London Trust | HOLT | London
Heritage of London Trust (HOLT) restores buildings and monuments all across London.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
London80%Check
heritage73%Check
London Trust73%Check
Heritage Restoration66%Check
London Borough61%Check
SUPPORT US60%Check
Trust57%Check
restoration56%Check
GOT50%Check
building46%Check
Show more keywords and terms

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