Horizon.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
39% 
Page structure
100% 
Link structure
96% 
Server
40% 
External factors
100% 
SEO Score
Response time
2.64 s
File size
66.50 kB
Words
479
Media files
22
Number of links
84 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Horizon
The page title is too short. (71 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
generatorPowered by LayerSlider 7.13.0 - Build Heros, Sliders, and Popups. Create Animations and Beautiful, Rich Web Content as Easy as Never Before on WordPress.
fediverse:creator[email protected]
msapplication-TileImagehttps://www.horizon.ac.uk/wp-content/uploads/2021/10/cropped-square-horizon_logo-150x150-1-270x270.jpg
langen-gb
fb:app_id901196689962889
og:typearticle
og:urlhttps://www.horizon.ac.uk/
og:titleHorizon DER
og:descriptionEmpty
og:site_nameHorizon
og:imagehttps://www.horizon.ac.uk/wp-content/uploads/2017/01/square-horizon_logo.jpg
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 479 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 39.5 words is high.
21.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/horizon-theme/images/logo.horizon.pngHorizon
...hemes/horizon-theme/images/social.fb.pngNo alt attribute provided
...hemes/horizon-theme/images/social.tw.pngNo alt attribute provided
...hemes/horizon-theme/images/social.li.pngNo alt attribute provided
.../horizon-theme/images/logo-instagram.pngNo alt attribute provided
...EPAIR-IOT-PROJECT-PLACEHOLDER-scaled.jpgNo alt attribute provided
...ds/2023/09/EFRESH-placeholder-scaled.jpgNo alt attribute provided
...23/03/shutterstock_2269451001-scaled.jpgNo alt attribute provided
...23/03/shutterstock_1951783768-scaled.jpgNo alt attribute provided
...23/03/shutterstock_1227459682-scaled.jpgNo alt attribute provided
...023/03/shutterstock_743266177-scaled.jpgNo alt attribute provided
...23/10/shutterstock_1401771266-scaled.jpgNo alt attribute provided
...23/09/shutterstock_2190495605-scaled.jpgNo alt attribute provided
.../themes/horizon-theme/images/logo.nc.pngNo alt attribute provided
.../themes/horizon-theme/images/logo.uc.pngNo alt attribute provided
...themes/horizon-theme/images/logo.uon.pngNo alt attribute provided
...themes/horizon-theme/images/logo.dmu.pngNo alt attribute provided
...themes/horizon-theme/images/logo.uog.pngNo alt attribute provided
...themes/horizon-theme/images/logo.uoe.pngNo alt attribute provided
...themes/horizon-theme/images/logo.uea.pngNo alt attribute provided
...emes/horizon-theme/images/logo-epsrc.pngNo alt attribute provided
.../themes/horizon-theme/images/logo.de.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Shaping the future through ubiquitous technology
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Shaping the future through ubiquitous technology
H2 Horizon News
H2 Techno-feudal empire, re-incorporated
H2 Why should you get vaccinated?
H2 School of Computer Science Advert: 3 PhD studentships in Creative AI, Soft robotics and Human-Robot Interaction
H2 Horizon Blog Posts
H2 Horizon CDT Director Steve Benford Awarded Prestigious UKRI Fellowship
H2 Bridging AI and Oral Healthcare: My Placement with Haleon PLC
H2 Congratulations to Dan Heaton on passing viva!
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.horizon.ac.uk/Subdomain IMG-ALT Horizon
http://www.facebook.com/pages/...New window External Subdomain No Text
https://twitter.com/HorizonDERNew window External No Text
http://www.linkedin.com/compan...New window External Subdomain No Text
https://www.instagram.com/hori...New window External Subdomain No Text
https://www.horizon.ac.uk/Subdomain Home
/about-us/about-horizon/Subdomain About us
/mission/Subdomain Mission
/about-horizon/our-team/Subdomain Our Team
/directors-operations/Subdomain Directors & Operations
/academics/Subdomain Academics
/researchers/Subdomain Researchers
/what-is-the-digital-economy/Subdomain What is the Digital Economy?
/about-horizon/horizon-centre-...Subdomain Horizon CDT – Creating our Lives in Data
https://experience.horizon.ac.uk/New window External Subdomain Anchor Experience Site
/research/Subdomain Research
/research/research-challenges/Subdomain Research Challenges
/research/campaigns/Subdomain Campaigns
/research/campaigns/co-product...Subdomain Co-Production Campaign
/research/campaigns/consumable...Subdomain Consumer Products Campaign
/research/campaigns/welfare-ca...Subdomain Welfare Campaign
/projects/Subdomain Projects
/current-projects/Subdomain Current Projects
/recently-completed-projects/Subdomain Recently Completed Projects
/publications/Subdomain Publications
/related-research-grants/Subdomain Related Research Grants
/research/related-research-gra...Subdomain Current Research Grants
/research/funding-calls/Subdomain Funding Calls
https://www.horizon.ac.uk/newsNews
/horizon-blog/Subdomain Horizon Blog
https://www.horizon.ac.uk/impact/Subdomain Impact
/parliamentary-inquiries/Subdomain Policy Impact
/cultural-impact/Subdomain Cultural Impact
/impact/society-and-policy-imp...Subdomain Societal and Policy Impact
/impact/technology-and-economi...Subdomain Technology and Economic Impact
/impact/impact-brochures/Subdomain Impact Brochures
/impact/ref-impact/Subdomain REF Impact
/impact/impact-horizon-media-c...Subdomain Impact: Horizon Media Campaign
/impact/tv-radio-coverage/Subdomain TV, Radio & Podcast Coverage
/impact/press-releases/Subdomain Press Releases
/impact/articles/Subdomain Articles
https://www.horizon.ac.uk/videos/Subdomain Videos
/about-the-cdt/Subdomain Training
/training/horizon-centre-for-d...Subdomain Horizon Centre for Doctoral Training
/internships-available/Subdomain Horizon Internships
/partners/horizon_partners/Subdomain Partners
/partner-case-studies/Subdomain Partner Case Studies
/horizon_partners/digital-econ...Subdomain Digital Economy Centres
/horizon_partners/links/Subdomain Links
https://www.horizon.ac.uk/legacy/Subdomain Our Legacy
/legacy/de-nexus/Subdomain DE-Nexus
/legacy-projects/Subdomain Legacy Projects
/legacy/project-posters/Subdomain Project Posters
/legacy/horizon-away-day-and-a...Subdomain Horizon Phase 3 Advisory Board meeting November 2023
/legacy/advisory-group-meeting...Subdomain Advisory Group meeting May 2022
/research-challenges/Subdomain Horizon Phase 2 Research Challenges
/cross-sectoral-themes/Subdomain Horizon Phase 2 Cross-Sectoral Campaigns
/legacy/research-activities/me...Subdomain Media Campaign
/legacy/research-activities/se...Subdomain Services Campaign
/legacy/research-activities/pr...Subdomain Products Campaign
/legacy/horizon-mid-term-revie...Subdomain Horizon Mid Term Review Event 2019
/legacy/horizon-review-event/Subdomain Horizon Review Event 2017
/horizon-digital-economy-resea...Subdomain Horizon Digital Economy Research video 2010
/legacy/completed-research-gra...Subdomain Completed Research Grants
/contact-us/Subdomain Contact Us
/project/the-right-to-repair-a...Subdomain The Right to Repair and Equal Internet-of-Things
/project/adaptive-podcasts/Subdomain Researching Online Communities
/project/efresh/Subdomain No Text
/project/failsafe/Subdomain Exploring how people perceive and resolve robot failures
/project/unpacking-the-recurre...Subdomain How consumers experience products - exploring alternative forms of augmentation
/project/digital-forensics-pla...Subdomain Designing, implementing and testing a modular digital forensics platform
/project/expressive-personalis...Subdomain Using expressvie skills to co-design accessible products
/project/hybrid-relics-sociall...Subdomain Hybrid Relics
/project/horrizon-3-0-legacy-a...Subdomain Legacy and Impact
/wp-content/uploads/2021/06/Ho...New window Subdomain Impact Highlights brochure
https://youtu.be/_cdsJX2cxYMNew window External video
https://www.horizon.ac.uk/news/Subdomain Horizon News
/techno-feudal-empire-re-incor...Subdomain Techno-feudal empire, re-incorporated
/why-should-you-get-vaccinated/Subdomain Why should you get vaccinated?
/school-of-computer-science-ad...Subdomain School of Computer Science Advert: 3 PhD studentships in Creative AI, Soft robotics and Human-Robot Interaction
https://www.horizon.ac.uk/news/Subdomain More posts...
/horizon-blog/Subdomain Horizon Blog Posts
/horizon-cdt-director-steve-be...Subdomain Horizon CDT Director Steve Benford Awarded Prestigious UKRI Fellowship
/bridging-ai-and-oral-healthca...Subdomain Bridging AI and Oral Healthcare: My Placement with Haleon PLC
/congratulations-to-dan-heaton...Subdomain Congratulations to Dan Heaton on passing viva!
/horizon-blog/Subdomain Text duplicate More posts...
https://www.ncl.ac.uk/New window External Subdomain No Text
https://www.cam.ac.uk/New window External Subdomain No Text
https://www.nottingham.ac.uk/New window External Subdomain No Text
https://www.dmu.ac.uk/New window External Subdomain No Text
https://www.gla.ac.uk/New window External Subdomain No Text
https://www.ed.ac.uk/New window External Subdomain No Text
https://www.uea.ac.uk/New window External Subdomain No Text
https://epsrc.ukri.org/New window External Subdomain No Text
https://www.horizon.ac.uk/TermsTerms and Conditions
/Site-MapSitemap
https://www.horizon.ac.uk/PrivacyPrivacy Policy
/AccessibilityAccessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.horizon.ac.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (2.64 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (67 kB).

HTTP Response Header

NameValue
servernginx/1.23.4
dateTue, 05 Nov 2024 15:22:04 GMT
content-typetext/html; charset=UTF-8
set-cookie44 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-pingbackhttps://www.horizon.ac.uk/xmlrpc.php
link<https://www.horizon.ac.uk/>; title="ActivityPub (JSON)"; rel="alternate"; type="application/activity+json"
strict-transport-securitymax-age=31536000; includeSubDomains; preload
referrer-policyno-referrer
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 187 referring domains.
This page has 1,702 backlinks.
This page has backlinks from 161 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.horizon.ac.uk/wp-sitemap.xml
Disallow: /wp-content/uploads/vfb/

Similar sites

Search preview

www.horizon.ac.uk
Horizon

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Horizon70%Check
Horizon CDT55%Check
Horizon Blog55%Check
Horizon Phase53%Check
Horizon Media53%Check
Technology50%Check
Future50%Check
Horizon Digital Economy Research44%Check
CDT38%Check
News38%Check
Show more keywords and terms

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