Imperial.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
45% 
Page structure
43% 
Link structure
91% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
37.70 kB
Words
464
Media files
4
Number of links
86 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Imperial College London
The length of the page title is perfect. (220 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Imperial College London is a world-leading university for science, technology, engineering, medicine and business (STEMB). Across our London campuses, and throughout our international network, we use science to tackle global challenges.
The meta description is too long: 1485 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.imperial.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
SectionTypewebsite
fb:app_id674884772674087
descriptionImperial College London is a world-leading university for science, technology, engineering, medicine and business (STEMB). Across our London campuses, and throughout our international network, we use science to tackle global challenges.
keywordsEmpty
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#C8D8E4
msapplication-TileImage/assets/website/images/favicon/favicon-144.png
msapplication-config/assets/website/images/favicon/browserconfig.xml
SearchLandingtrue
langen-gb
twitter:dnton
twitter:cardsummary
twitter:site@imperialcollege
twitter:titleHome
twitter:descriptionImperial College London is a world-leading university for science, technology, engineering, medicine and business (STEMB). Across our London campuses, and throughout our international network, we use science to tackle global challenges.
twitter:imagehttps://www.imperial.ac.uk/T4Assets/favicon-196x196.png
og:titleHome
og:typewebsite
og:imagehttps://www.imperial.ac.uk/T4Assets/favicon-196x196.png
og:image:typeimage/png
og:image:secure_urlhttps://www.imperial.ac.uk/T4Assets/favicon-196x196.png
og:image:width200
og:image:height200
og:urlhttps://www.imperial.ac.uk/
og:descriptionImperial College London is a world-leading university for science, technology, engineering, medicine and business (STEMB). Across our London campuses, and throughout our international network, we use science to tackle global challenges.
og:localeen_GB
og:site_nameImperial College London
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 464 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 32.33 words is high.
19.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...S-sustainability-rankings-web-banner.jpgNo alt attribute provided
...ensions/Professor-Hugh-Brady-720X720.jpgNo alt attribute provided
...210713_molecular_evolution_tanai_013.jpgNo alt attribute provided
Video URLWidthHeight
...epage/2024-09-13-Light-theme-YT-edit.mp4

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Website navigation
H2 Find a course
H2 More news
H2 Imperial is a global top ten university in London
H2 Sustainable Imperial
H2 Support Imperial with a gift today
H2 Useful Links
H2 College Information
H3 Global site navigation
H3 User links navigation
H3 Imperial ranked 2nd in the UK for sustainability
H3 New National State of Patient Safety report highlights sector challenges
H3 Imperial and Ghana researchers collaborate on healthy and sustainable cities
H3 Rachel Blake MP visits White City to see Imperial student startup
H3 Popular links
H3 Faculties
H3 Directories
H3 Partners
H3 Address
H3 Site Information
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 18 external links on this page.
LinkAttributesAnchor text
https://www.imperial.ac.uk/Anchor Skip to main content
/about-the-site/accessibility/View accessibility support page
https://www.imperial.ac.uk/No Text
https://www.imperial.ac.uk/study/Study
/research-and-innovation/Research
/faculties-and-departments/Faculties
/latest-news-events/News and events
https://www.imperial.ac.uk/about/About
/get-involved/Get involved
/giving/Giving
https://www.imperial.ac.uk/searchSearch
https://www.imperial.ac.uk/No Text
https://www.imperial.ac.uk/study/Text duplicate Study
/study/courses/Course search
/study/apply/Apply
/study/fees-and-funding/Fees and funding
/study/student-life/Student life
/study/visit/Visit
/study/help-centre/Help centre
/study/request-info/Request info
/study/international-students/International students
/business-school/executive-edu...Subdomain Executive education
/study/visit/summer-schools/Summer schools
/research-and-innovation/Text duplicate Research
/faculties-and-departments/Text duplicate Faculties
/engineering/Faculty of Engineering
/medicine/Faculty of Medicine
/natural-sciences/Faculty of Natural Sciences
/business-school/Subdomain Imperial College Business School
/admin-services/Administrative and support services
/latest-news-events/Text duplicate News and events
https://www.imperial.ac.uk/news/Subdomain News
/whats-on/What's on
/be-inspired/stories/Imperial Stories
/be-inspired/festival/Great Exhibition Road Festival
/be-inspired/magazine/Imperial Magazine
/be-inspired/lates/Imperial Lates
/students/graduation/Graduation
https://www.imperial.ac.uk/about/Text duplicate About
/about/leadership-and-strategy...President
/about/leadership-and-strategy...Provost
/about/leadership-and-strategy...Imperial Strategy
/about/leadership-and-strategy...Academic Strategy
/about/global/Imperial Global
/about/sustainability/Sustainable Imperial
/about/governance/Governance
/visit/campuses/Campuses
https://profiles.imperial.ac.uk/External Subdomain Our academics
https://www.imperial.ac.uk/jobs/Jobs at Imperial
/get-involved/Text duplicate Get involved
/giving/Text duplicate Giving
/be-inspired/schools-outreach/Schools outreach
/be-inspired/global-summer-sch...Imperial Global Summer School
/be-inspired/societal-engagement/Societal engagement
/be-inspired/volunteering/Volunteering and outreach
/giving/Text duplicate Giving
https://www.imperial.ac.uk/staff/For staff
/students/Current students
/for-business/Imperial for business
/be-inspired/schools-outreach/For schools
/alumni/Alumni
/news/259097/major-ranking-rec...Subdomain Find out more
https://www.imperial.ac.uk/news/Subdomain Read more news
/Stories/National-State-Patien...Subdomain Health New National State of Patient Safety report highlights sector challenges
/news/258893/researchers-from-...Subdomain Global Imperial and Ghana researchers collaborate on healthy and sustainable cities
/news/259096/rachel-blake-mp-v...Subdomain Campus Rachel Blake MP visits White City to see Imperial student startup
/about/introducing-imperial/le...View other league table rankings
https://www.topuniversities.co...External Subdomain QS World University Rankings, 2025
https://www.topuniversities.co...External Subdomain Text duplicate QS World University Rankings, 2025
https://www.officeforstudents....External Subdomain Teaching Excellence Framework 2023
https://www.thetimes.co.uk/uk-...External Subdomain The Times and Sunday Times Good University Guide 2025
https://www.imperial.ac.uk/about/Find out more about Imperial
/about/sustainability/Find out more about Sustainable Imperial
/giving/give-now/make-a-gift/Support Imperial with a gift today A gift to Imperial can provide vital bursaries, scholarships and a lifeline to a student in financial difficulty.
/admin-services/ict/self-servi...Blackboard
/admin-services/ict/contact-ic...Contact the Service Desk
https://www.imperial.ac.uk/jobs/Jobs
/admin-services/library/Library services
https://email.imperial.ac.uk/New window External Subdomain Outlook email online
/engineering/Engineering
/medicine/Medicine
/natural-sciences/Natural Sciences
/business-school/New window Subdomain Text duplicate Imperial College Business School
/admin-services/Admin and support services
/multidisciplinary-research/Networks and Centres
/a-z-research/Research groups
https://profiles.imperial.ac.uk/New window External Subdomain Search all staff
https://ahsc.org.uk/New window External Imperial College Academic Health Science Centre
https://imperialcollegehealthp...New window External Imperial College Health Partners
https://www.imperial.nhs.uk/New window External Subdomain Imperial College Healthcare NHS Trust
https://www.imperial-consultan...New window External Subdomain Imperial Consultants
https://www.facebook.com/imper...New window External Subdomain Facebook
https://twitter.com/imperialco...New window External X, formerly known as Twitter
https://www.youtube.com/user/i...New window External Subdomain YouTube
https://www.linkedin.com/edu/i...New window External Subdomain LinkedIn
https://instagram.com/imperial...New window External Instagram
https://www.tiktok.com/@imperi...New window External Subdomain TikTok
/sitemap/Sitemap
/about-the-site/accessibility/Accessibility
/admin-services/finance/purcha...Modern slavery statement
/about-the-site/privacy/Privacy notice
/about-the-site/use-of-cookies/Use of cookies
/about-the-site/incorrect-cont...Report incorrect content
https://t4-cms.imperial.ac.uk/...External Subdomain Anchor Log in

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.imperial.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.26 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (38 kB).

HTTP Response Header

NameValue
cache-controlmax-age=300
content-typetext/html; charset=UTF-8
content-encodinggzip
expiresThu, 12 Dec 2024 14:15:47 GMT
varyAccept-Encoding,User-Agent
serverMicrosoft-IIS/10.0
set-cookie178 Characters
x-powered-byARR/3.0
x-arr-serverICRP8
content-security-policyframe-ancestors 'self' *.imperial.ac.uk *.ic.ac.uk
http_x_icbs_proxyTrue
dateThu, 12 Dec 2024 14:10:47 GMT
content-length8390
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 35,574 referring domains.
This page has 4,897,818 backlinks.
This page has backlinks from 21,951 different ip addresses.

Robots.txt

User-agent: slurp
Crawl-delay: 0.5

User-agent: *
Disallow: /terminalfour/SiteManager/
Disallow: /business-school/icbs-apis/
# CSS, JS, Images
Allow: /business-school/core/*.css$
Allow: /business-school/core/*.css?
Allow: /business-school/core/*.js$
Allow: /business-school/core/*.js?
Allow: /business-school/core/*.gif
Allow: /business-school/core/*.jpg
Allow: /business-school/core/*.jpeg
Allow: /business-school/core/*.png
Allow: /business-school/core/*.svg
Allow: /business-school/profiles/*.css$
Allow: /business-school/profiles/*.css?
Allow: /business-school/profiles/*.js$
Allow: /business-school/profiles/*.js?
Allow: /business-school/profiles/*.gif
Allow: /business-school/profiles/*.jpg
Allow: /business-school/profiles/*.jpeg
Allow: /business-school/profiles/*.png
Allow: /business-school/profiles/*.svg
# Directories
Disallow: /business-school/core/
Disallow: /business-school/profiles/
# Files
Disallow: /business-school/README.txt
Disallow: /business-school/web.config
# Paths (clean URLs)
Disallow: /business-school/admin/
Disallow: /business-school/comment/reply/
Disallow: /business-school/filter/tips
Disallow: /business-school/node/add/
Disallow: /business-school/search/
Disallow: /business-school/user/register/
Disallow: /business-school/user/password/
Disallow: /business-school/user/login/
Disallow: /business-school/user/logout/

# Paths (no clean URLs)
Disallow: /business-school/index.php/admin/
Disallow: /business-school/index.php/comment/reply/
Disallow: /business-school/index.php/filter/tips
Disallow: /business-school/index.php/node/add/
Disallow: /business-school/index.php/search/
Disallow: /business-school/index.php/user/password/
Disallow: /business-school/index.php/user/register/
Disallow: /business-school/index.php/user/login/
Disallow: /business-school/index.php/user/logout/

# business school thank you pages and others
Disallow: /business-school/phd/mailing-list/thank-you/
Disallow: /business-school/phd/brochure/thank-you/
Disallow: /business-school/undergraduate/summer-school/mailing-list/thank-you/ 
Disallow: /business-school/undergraduate/summer-school/brochure/thank-you/ 
Disallow: /business-school/undergraduate/mailing-list/thank-you 
Disallow: /business-school/undergraduate/brochure/thank-you 
Disallow: /business-school/masters/mailing-list/thank-you 
Disallow: /business-school/masters/brochure/thank-you 
Disallow: /business-school/mba/full-time-mba/class-profile/thank-you/ 
Disallow: /business-school/mba/full-time-mba/career-impact/thank-you/ 
Disallow: /business-school/mba/executive-mba/class-profile/thank-you/ 
Disallow: /business-school/mba/executive-mba/consultation/thank-you/ 
Disallow: /business-school/mba/weekend-mba/career-impact/thank-you/ 
Disallow: /business-school/mba/weekend-mba/class-profile/thank-you/ 
Disallow: /business-school/mba/weekend-mba/consultation/thank-you/ 
Disallow: /business-school/mba/global-online-mba/consultation/thank-you/ 
Disallow: /business-school/mba/global-online-mba/career-impact/thank-you/ 
Disallow: /business-school/mba/brochure/thank-you 
Disallow: /business-school/mba/mailing-list/thank-you 
Disallow: /business-school/programmes/gmat-waiver/thank-you
Disallow: /business-school/masters/finance-employment-report-thank-you
Disallow: /business-school/masters/international-management/career-impact/thank-you/ 
Disallow: /business-school/masters/international-management/consultation/thank-you/ 
Disallow: /business-school/programmes/thank-you-for-registering/ 
Disallow: /business-school/executive-education/virtual-programmes/request-call-back/thank-you/
Disallow: /business-school/executive-education/staff-training-and-development/thank-you/
Disallow: /business-school/executive-education/download-virtual-brochure/thank-you/ 
Disallow: /business-school/executive-education/download-brochure/thank-you/ 
Disallow: /business-school/executive-education/download-calendar/thank-you/ 
Disallow: /business-school/executive-education/alumni-discount/thank-you/ 
Disallow: /business-school/executive-education/application-form/group-bookings/thank-you/ 
Disallow: /business-school/executive-education/request-call-back/thank-you/ 
Disallow: /business-school/executive-education/application-form/virtual-programmes/thank-you/ 
Disallow: /business-school/executive-education/custom-programmes/closed-group-programme-enquiry/thank-you/ 
Disallow: /business-school/executive-education/events/webinar-thank-you/ 
Disallow: /business-school/executive-education/contact-us/customised-programmes-enquiries/thank-you/ 
Disallow: /business-school/executive-education/contact-us/short-courses-enquiry-form/thank-you/ 
Disallow: /business-school/executive-education/events/sign-up/thank-you/ 
Disallow: /business-school/executive-education/application-form/thank-you/ 
Disallow: /business-school/news-and-events/sign-news-and-events/thank-you/ 
Disallow: /business-school/events/webinar-thank-you-for-registering/ 
Disallow: /business-school/corporate-relations/recruit-new-talent/request-student-cvs-and-profile-books/thank-you/ 
Disallow: /business-school/sign-ib-knowledge/thank-you/
Disallow: /business-school/programmes/one-to-one-thank-you/

# search
Disallow: /search/

# old courses, update yearly
Disallow: /study/ug/courses/archived/
Disallow: /study/pg/courses/2018/
Disallow: /study/courses/undergraduate/2023/
Disallow: /study/courses/postgraduate-taught/2023/
Disallow: /study/courses/undergraduate/2024/
Disallow: /study/courses/postgraduate-taught/2024/

# old open days
Disallow: /study/visit/undergraduate/on-demand/

# chat to graduates
Disallow: /study/chat-to-our-graduates/

# Campaigns WIP
Disallow: /campaigns/

# development sites and redesign content branches
Disallow: /dev-sites/
Disallow: /redesign-content/
Disallow: /website-testing/

# reporter
Disallow: /staff/reporter/

#Welcome week
Disallow: /students/new-students/welcome/

# Sitemap files
Sitemap: https://www.imperial.ac.uk/sitemap.xml
Sitemap: https://www.imperial.ac.uk/business-school/sitemap.xml
Sitemap: https://www.imperial.ac.uk/people/sitemap.xml

Search preview

www.imperial.ac.uk
Imperial College London
Imperial College London is a world-leading university for science, technology, engineering, medicine and business (STEMB). Across our London campuses, and throughout our international network, we use science to tackle global challenges.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Imperial79%Check
Imperial College73%Check
Imperial College London69%Check
Imperial Global66%Check
London62%Check
College London62%Check
Sustainable Imperial61%Check
see Imperial60%Check
Global54%Check
university50%Check

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