Imsretail.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
52% 
Page structure
29% 
Link structure
47% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.72 s
File size
132.10 kB
Words
443
Media files
9
Number of links
91 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IMS Retail - Merchandising Execution for Retailers & Brands » IMS Retail
The page title should be shorter than 580 pixels. It is 657 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
IMS is a fully integrated Marketing Execution Agency. We simplify the world’s most complex merchandising workflows and deliver flawless marketing execution.
The length of the meta description is perfect. (981 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.imsretail.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionIMS is a fully integrated Marketing Execution Agency. We simplify the world’s most complex merchandising workflows and deliver flawless marketing execution.
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
msapplication-TileImagehttps://www.imsretail.com/wp-content/uploads/2020/01/cropped-Intergated_Merchandising_Solutions-270x270.png
article:publisherhttps://www.facebook.com/imsretail/
article:modified_time2024-04-01T16:54:55+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleIMS Retail - Merchandising Execution for Retailers & Brands » IMS Retail
og:descriptionIMS is a fully integrated Marketing Execution Agency. We simplify the world’s most complex merchandising workflows and deliver flawless marketing execution.
og:urlhttps://www.imsretail.com/
og:site_nameIMS Retail
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 443 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 25.25 words is high.
20.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Turning your marketing vision into retail reality.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Turning your marketing vision into retail reality.
H1 We bring marketing ideas to life for a few names you might recognize.
H1 Consolidated POP Signage Kits Reallocate 96K Store Associate Labor Hours
H2 IMS COO, Terry Rowinski, Recognized as Wisconsin Titan
H2 IMS Named ASI Counselor Top 40 Distributor
H2 Treasury Wine Estates Partners With IMS
H2 Glanbia Performance Nutrition Partners With IMS
H2 Build better connections at retail.
H3 Integrated Solutions Designed to Deliver Turnkey Merchandising Execution at Enterprise Scale
H3 Dive Into the World of MerchTechTM
H3 Retailers. Brands. Agencies. Makers. Doers.
H4 Integrated Solutions Designed to Deliver Turnkey Merchandising Execution at Enterprise Scale Duplicate text
H4 Marketing Execution
H4 MerchTechTM
H4 Owned Logistics
H4 In-House Creative
H4 Marketing Execution Duplicate text
H4 Merchandising Technology
H4 Owned Logistics Duplicate text
H4 In-House Creative Duplicate text
H4 Explore Now
H4 We bring marketing ideas to life for a few names you might recognize. Duplicate text
H4 8M Sticky Reasons IMS Print Fulfillment Wins at Scale
H4 Big Beer Consolidator Delivers $15M Savings
H4 Smile-Inducing Swag Delivers 1.3B Impressions
H4 Tackling Rogue Tail Spend Eliminates 4,500 Annual One-Off Transactions
H4 Quick Links
H4 Company Information
H5 Integrated tools & technologies to optimize your merchandising execution and drive retail campaign performance improvements in realtime.
H5 View Case Study
H5 View Case Study Duplicate text
H5 View Case Study Duplicate text
H5 View Case Study Duplicate text
H5 View Case Study Duplicate text
H6 Learn More
H6 Learn More Duplicate text
H6 Learn More Duplicate text
H6 Learn More Duplicate text
H6 Learn More Duplicate text
H6 Learn More Duplicate text
H6 Learn More Duplicate text
H6 Learn More Duplicate text
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.
LinkAttributesAnchor text
https://www.imsretail.com/Anchor Skip to main content
https://www.imsretail.com/Subdomain IMG-ALT IMS Retail
https://www.imsretail.com/Anchor Menu
/marketing-execution/Subdomain Marketing Execution
/marketing-execution/retail-po...Subdomain POS Displays
/marketing-execution/retail-po...Subdomain Retail Signage
/marketing-execution/print-pro...Subdomain Print Production
/marketing-execution/branded-m...Subdomain Branded Merchandise
/merchandising-technology/Subdomain MerchTechTM
/merchandising-technology/exec...Subdomain Execution Platform
/merchandising-technology/digi...Subdomain Display Technology
/merchandising-technology/reta...Subdomain Compliance Technology
/merchandising-technology/reta...Subdomain Measurement Technology
https://meridian.imsretail.com...External Subdomain Meridian
/logistics/Subdomain Logistics
/creative/Subdomain Creative
/insights/Subdomain Insights
/insights/sustainability/Subdomain Sustainability
/insights/case-studies/Subdomain Case Studies
/insights/articles-all/Subdomain Insights Articles
/contact/Subdomain Contact
/contact/Subdomain Contact Us
/contact/careers/Subdomain Careers
/contact/vendor/Subdomain Become an IMS Vendor
/marketing-execution/Subdomain No Text
/marketing-execution/Subdomain Learn More
/merchandising-technology/Subdomain No Text
/merchandising-technology/Subdomain Text duplicate Learn More
/logistics/Subdomain No Text
/logistics/Subdomain Text duplicate Learn More
/creative/Subdomain No Text
/creative/Subdomain Text duplicate Learn More
/marketing-executionNo Text
/marketing-executionText duplicate Learn More
/merchandising-technologyNo Text
/merchandising-technologyText duplicate Learn More
/logisticsNo Text
/logisticsText duplicate Learn More
/creativeNo Text
/creativeText duplicate Learn More
/merchandising-technology/Subdomain Explore Now
/success-at-scale-with-e2e-pri...View Case Study
/big-beer-consolidator-deliver...Text duplicate View Case Study
/celebrating-a-new-delivery-se...Text duplicate View Case Study
/tackling-rogue-tail-spend-wit...Text duplicate View Case Study
/consolidated-pop-signage-kits...Text duplicate View Case Study
/author/nicole-hiteimsretail-com/Subdomain IMG-ALT Nicole Hite
/author/nicole-hiteimsretail-com/Subdomain Text duplicate Nicole Hite
/category/ims/Subdomain IMS
/ims-coo-terry-rowinski-recogn...Subdomain IMS COO, Terry Rowinski, Recognized as Wisconsin Titan
/ims-coo-terry-rowinski-recogn...Subdomain Read Article
/author/nicole-hiteimsretail-com/Subdomain Text duplicate IMG-ALT Nicole Hite
/author/nicole-hiteimsretail-com/Subdomain Text duplicate Nicole Hite
/category/ims/Subdomain Text duplicate IMS
/ims-named-13-2023-counselor-t...Subdomain IMS Named ASI Counselor Top 40 Distributor
/ims-named-13-2023-counselor-t...Subdomain Text duplicate Read Article
/author/nicole-hiteimsretail-com/Subdomain Text duplicate IMG-ALT Nicole Hite
/author/nicole-hiteimsretail-com/Subdomain Text duplicate Nicole Hite
/category/ims/Subdomain Text duplicate IMS
/treasury-wine-estates-partner...Subdomain Treasury Wine Estates Partners With IMS
/treasury-wine-estates-partner...Subdomain Text duplicate Read Article
/author/nicole-hiteimsretail-com/Subdomain Text duplicate IMG-ALT Nicole Hite
/author/nicole-hiteimsretail-com/Subdomain Text duplicate Nicole Hite
/category/ims/Subdomain Text duplicate IMS
/glanbia-partners-with-ims-mar...Subdomain Glanbia Performance Nutrition Partners With IMS
/glanbia-partners-with-ims-mar...Subdomain Text duplicate Read Article
https://www.imsretail.com/contactLet's Talk
https://www.imsretail.com/contactText duplicate Contact
https://www.imsretail.com/vendorSuppliers
https://www.imsretail.com/careersText duplicate Careers
/privacy-statement-us/Privacy Statement
/cookie-policy-us/Cookie Policy
/marketing-execution/Subdomain Text duplicate Marketing Execution
/marketing-execution/retail-po...Subdomain Text duplicate POS Displays
/marketing-execution/retail-po...Subdomain Text duplicate Retail Signage
/marketing-execution/print-pro...Subdomain Text duplicate Print Production
/marketing-execution/branded-m...Subdomain Text duplicate Branded Merchandise
/merchandising-technology/Subdomain Text duplicate MerchTechTM
/merchandising-technology/exec...Subdomain Text duplicate Execution Platform
/merchandising-technology/digi...Subdomain Text duplicate Display Technology
/merchandising-technology/reta...Subdomain Text duplicate Compliance Technology
/merchandising-technology/reta...Subdomain Text duplicate Measurement Technology
https://meridian.imsretail.com...External Subdomain Text duplicate Meridian
/logistics/Subdomain Text duplicate Logistics
/creative/Subdomain Text duplicate Creative
/insights/Subdomain Text duplicate Insights
/insights/sustainability/Subdomain Text duplicate Sustainability
/insights/case-studies/Subdomain Text duplicate Case Studies
/insights/articles-all/Subdomain Text duplicate Insights Articles
/contact/Subdomain Text duplicate Contact
/contact/Subdomain Text duplicate Contact Us
/contact/careers/Subdomain Text duplicate Careers
/contact/vendor/Subdomain Text duplicate Become an IMS Vendor

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.imsretail.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.72 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (132 kB).

HTTP Response Header

NameValue
dateTue, 24 Sep 2024 09:17:09 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.imsretail.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 22
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8c81ae03794430d6-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 69 referring domains.
This page has 103 backlinks.
This page has backlinks from 59 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.imsretail.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

www.imsretail.com
IMS Retail - Merchandising Execution for Retailers & Brands » I...
IMS is a fully integrated Marketing Execution Agency. We simplify the world’s most complex merchandising workflows and deliver flawless marketing execution.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IMS81%Check
Retail81%Check
IMS Retail81%Check
Merchandising68%Check
Execution66%Check
Marketing66%Check
Merchandising Execution66%Check
Marketing Execution66%Check
Retailers Brands IMS Retail65%Check
Integrated Marketing60%Check

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